Motovis

What Motovis does

Motovis (魔视智能科技（上海）股份有限公司) is a Shanghai-headquartered, privately-held autonomous driving technology company founded in 2015 that develops full-stack self-developed intelligent driving algorithms and integrated domain controllers for passenger and commercial vehicle OEMs. The company's technology stack combines a 4D BEV perception network, a one-stage end-to-end architecture with an implicit world model, a multi-modal autonomous driving large model (VLA/VLM), and a multi-source data closed-loop platform (MagicWheel) that compresses data-to-deployment iteration cycles to as fast as seven days. Its product portfolio spans L0-L4 functions and includes MagicDrive (passenger vehicle intelligent driving covering ACC, AEB, LKA, ICA, LCC and L2+ features), MagicParking (APA/RPA/HPA/AVP with validated performance across 60+ regions), Magic Safety, Magic Drive-C (commercial vehicle AEB and highway NOA compliant with JT/T 1242 and ECE R79/R10/R131), the MIT series front-view ADAS, and a new-generation integrated driving-parking domain controller built on AXERA M57 SoC.

The company serves automotive OEMs and Tier 1 suppliers through direct sales, generating revenue via a combination of algorithm software licensing, hardware sales of domain controllers and ADAS integrated units, and multi-year mass production contracts. Customers include nine of the top ten Chinese passenger vehicle OEMs (BYD, Chery, GAC, BAIC, Changan, FAW, Dongfeng, and others), two of the top three global automotive companies, and commercial vehicle manufacturers such as Shaanxi Heavy Truck and Sinotruck, with cumulative shipments of several million intelligent driving products across 100+ vehicle models. Geographic footprint spans Shanghai (HQ), Shenzhen, Wuhan, Suzhou, Nantong (manufacturing), Rizhao, Xuzhou, and Adelaide (AI research). Strategic partners include Continental Group (strategic investor and joint developer), AXERA (domestic silicon partner), Xilinx (FPGA partner), and ZTE (5G V2X partner). The company has raised approximately USD 80M+ across Series A through 2025 rounds, holds ASPICE v4.0 CL3 certification, and is recognized on the KPMG China Automotive Tech 50 list for two consecutive years.

Name

Motovis

Legal name

魔视智能科技（上海）股份有限公司

Website

https://motovis.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Motovis is a Shanghai-based autonomous driving technology company founded in 2015 that provides full-stack self-developed intelligent driving algorithms and domain controllers for passenger and commercial vehicle OEMs, including nine of China's top ten passenger car manufacturers.

Ownership category

akta.pro rank

Product category

Autonomous Driving Technology & ADAS

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYHDAAAEAI

Autonomous Driving & ADAS Perception

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Computer Vision & Video Analytics

SECONDARYHDAAAIAF

Autonomous Vehicles & Ground Mobility

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Robotics & Autonomous Systems

Keywords

• Autonomous driving algorithms
• ADAS solutions
• Intelligent driving systems
• Automated parking technology
• Domain controllers

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Intelligent Driving System Licensing and Mass Production: Motovis provides full-stack intelligent driving solutions (software algorithms, domain controllers, integrated systems) to automotive OEMs and Tier 1 suppliers. Revenue is generated through mass production deployment contracts, with products covering passenger vehicles and commercial vehicles across L0-L4 autonomy levels.
2. Hardware Sales (Domain Controllers and Integrated Products): Sale of hardware products including domain controllers, ADAS一体机 (integrated ADAS units), and sensor systems integrated with proprietary algorithms. The company works with chip partners like AXERA for M57 series automotive SoCs.
3. Algorithm Software Licensing: Software algorithms licensed to chip platforms and Tier 1 suppliers, with self-developed algorithms running efficiently on embedded processors through automotive-grade standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motovis develops and sells full-stack self-developed intelligent driving software algorithms and integrated hardware products (domain controllers, ADAS units) for automotive OEMs and Tier 1 suppliers. Its offerings cover L0-L4 autonomy levels across passenger vehicles (MagicDrive, MagicParking, Magic Safety) and commercial vehicles (Magic Drive-C), built on proprietary 4D BEV perception, end-to-end autonomous driving architecture, multi-modal large models, and a data closed-loop platform.

Product overview

Motovis (魔视智能科技（上海）股份有限公司) is a full-stack self-developed intelligent driving technology company offering an integrated product portfolio spanning passenger vehicles and commercial vehicles. The core product lines include MagicDrive (intelligent driving for passenger vehicles), MagicParking (fusion parking solutions), Magic Safety (safety-focused ADAS), and Magic Drive-C (commercial vehicle ADAS). These are supported by technology modules including a multi-modal large model (VLA/VLM + world model), the MagicWheel data platform, and 4D BEV perception networks. The company also offers specialized sub-products including MIT series ADAS systems, Magic Shield commercial vehicle solutions, and MagicDrive 2.x/3.x commercial product tiers. The portfolio covers L0 through L2+ and partial L3/L4 functions including AEB, ACC, LKA, parking (APA/RPA/HPA/AVP), and integrated driving-parking domain controllers, built entirely on self-developed algorithms with domestic and international chip platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95%+ parking success rate in complex scenarios
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• 爱芯元智 (AXERA)coreTechnology or Integration · 1 January 2026Core strategic partner providing M57 series automotive SoC chips for integrated driving-parking domain controllers. Deep collaboration from chip definition, algorithm adaptation to mass production. Joint development of lightweight high-performance BEV perception algorithms optimized for the chip platform, enabling efficient compute resource utilization and cost-effective mass production solutions.
• 赛灵思 (Xilinx)coreTechnology or Integration · 1 August 2021Long-term strategic cooperation for adaptive computing chips in automotive. Motovis was early partner developing on Xilinx FPGA platforms for deep learning ADAS systems. Joint promotion of intelligent driving mass production solutions for global automotive market.
• 中兴通讯 (ZTE)strategicStrategic or Co-development Partner · 1 April 2019Strategic partnership for 5G communications and intelligent driving technology cooperation. Joint development in port, park, and mining intelligent driving scenarios, automatic parking, and smart parking applications. Integration of 5G mobile communications with L2-L4 combined assisted driving products for connected and collaborative driving applications.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bosch: Global Tier 1 supplier offering full-stack ADAS solutions (sensors, ECUs, software) to automotive OEMs. Established incumbent competing for the same Chinese and global OEM design wins as Motovis, with deeper vertical integration and brand trust.
• Huawei Intelligent Automotive Solution (HI/CAS): Massive Chinese tech company's automotive division offering full-stack intelligent driving solutions including silicon (MDC), algorithms (ADS), and cockpit integration. Deep-pocketed incumbent reshaping Chinese ADAS competitive dynamics across passenger OEMs.
• Continental: Global automotive Tier 1 supplier with broad ADAS portfolio and Motovis's Series C lead investor / strategic partner. Competes with Motovis in the broader intelligent driving market while also being a collaboration partner.
• Mobileye: Global ADAS perception and silicon leader (EyeQ series) with extensive OEM relationships worldwide. Competes with Motovis's perception and driving-parking solutions at the broader ADAS level, particularly for international OEMs entering China.

Direct peers

• Momenta: Chinese autonomous driving software company with mass-production ADAS and L4 R&D focus, supplying algorithms to OEMs like SAIC, GM, BYD, and Mercedes-Benz. Competes head-to-head for Chinese OEM ADAS design wins and shares the 'data-driven + end-to-end' technical philosophy.
• Haomo.ai: Chinese autonomous driving startup (backed by Great Wall Motors) that provides L2+ ADAS and urban NOA solutions to OEMs. Direct competitor in mass-production ADAS for Chinese passenger vehicle platforms with similar algorithm-driven product positioning.
• Horizon Robotics: Chinese ADAS/autonomous driving chip-plus-algorithm company serving the same Chinese OEM customer base with Journey-series silicon and Mono, Pilot, and SuperDrive solutions. Direct competitor for Motovis's integrated driving-parking domain controller business.
• Nullmax: Chinese autonomous driving company founded by former Tesla engineers providing vision-based ADAS and L4 solutions to OEMs. Competes in the same Chinese passenger-vehicle ADAS market with similar BEV/vision-centric technology approach.
• Black Sesame Technologies: Chinese autonomous driving chip and algorithm company offering Huashan-series SoCs and intelligent driving solutions to OEMs. Comparable in combining proprietary silicon with perception/planning software and serving Chinese passenger vehicle mass-production programs.
• MAXIEYE (智驾大陆): Chinese ADAS and autonomous driving company focused on L0–L2+ solutions for passenger and commercial vehicles. Direct comparable in mass-production ADAS with multiple OEM customers and integrated domain controller offerings.

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motovis