MorphCast
MorphCast provides a sub-1MB, browser-based facial emotion recognition SDK and supporting products (MorphCast Studio, AI Agents, Zoom plugin) for enterprise customers and developers in healthcare, education, marketing, and entertainment, monetized via subscription stream-hours and usage-based pricing.
- Company typePrivate
- Founded2014
- HeadquartersSan Rafael, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MorphCast does
MorphCast is a private Emotion AI company that provides server-free, browser-based facial emotion recognition technology to enterprise customers, developers, and content creators. The company's core offering is a JavaScript SDK compressed to under 1MB that performs real-time facial expression analysis entirely client-side, with no face images transmitted to servers, addressing both privacy and infrastructure-cost concerns. Its product suite includes the Emotion AI HTML5 SDK, MorphCast Studio (a downloadable desktop application for creating emotion-driven interactive videos with LLM and avatar integration), MorphCast for Zoom, the MyMoodScan consumer web app, and configurable AI Agents that combine emotion recognition with large language models.
The company monetizes through monthly subscriptions that bundle a base allocation of stream hours, usage-based overage charges at volume-discounted rates, enterprise licensing for large-scale deployments, and freemium access for universities, researchers, and startups. Customers span healthcare, education, marketing/advertising, entertainment/media, and consumer brands, with named users including Verizon, Yahoo Creative Studios, Lexus, ASICS, McDonald's, Coca-Cola, Dyson, London Business School, and UNIT9. Distribution occurs through the Zoom App Marketplace, Apple App Store, Microsoft Store, direct SDK integration, and enterprise sales channels across the EU, UK, US, and Canada (China excluded).
MorphCast firmographics
Firmographics- Name
- MorphCast
- Legal name
- MorphCast Inc.
- Website
- https://morphcast.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MorphCast provides a sub-1MB, browser-based facial emotion recognition SDK and supporting products (MorphCast Studio, AI Agents, Zoom plugin) for enterprise customers and developers in healthcare, education, marketing, and entertainment, monetized via subscription stream-hours and usage-based pricing.
- Ownership category
- akta.pro rank
MorphCast industry classification
Industry- Product category
- Emotion AI Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199), Motion Picture and Video Industries (5121)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Emotion, Sentiment & Paralinguistic Intelligence (HDAAAFAI)
- akta.pro secondary industries
- On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Where MorphCast is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MorphCast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans with Stream Hours: Monthly subscription plans that include a set number of stream hours. Additional usage beyond included hours is charged at per-hour rates, with lower rates for higher-tier plans. Automatic plan application based on daily consumption.
- Usage-Based Overage Charges: When customers exceed their included monthly stream hours, they pay for extra usage at rates that decrease with higher-tier plans. Billed monthly with 30-day payment terms.
- Enterprise Licensing: Custom enterprise agreements for large-scale deployments of Emotion AI technology, likely with negotiated pricing based on volume and specific use cases.
- SDK Licensing: Emotion AI HTML5 SDK licensing for embedding into third-party applications and products. Revenue generated from developers and companies integrating MorphCast technology.
- Non-Commercial Free Access: Free no-cost licenses provided to universities and research institutions for non-commercial use. Startups may also receive special consideration for non-commercial licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with included stream hours and usage-based overage pricing |
| Freemium | Monthly | Free non-commercial licenses for universities and research institutions |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
MorphCast product offering
Product offeringCore offering
MorphCast builds a server-free, client-side Emotion AI engine delivered as a lightweight JavaScript SDK (under 1MB) that detects facial expressions in real-time directly in the browser without sending face images to servers. This core engine is packaged into commercial products including MorphCast Studio (an AI Interactive Media Platform for creating emotion-driven interactive videos), MorphCast for Zoom, Emotion AI Video Conference, the Emotion AI Media Player, and the MyMoodScan web app, targeting healthcare, education, marketing, and entertainment use cases.
Product overview
MorphCast offers a suite of Emotion AI products centered on its core JavaScript-based facial emotion recognition technology. The flagship offering is the MorphCast Emotion AI HTML5 SDK—a lightweight (under 1 MB), server-free JavaScript engine that analyzes facial expressions directly in the browser. Built on this core engine are multiple products: MorphCast Studio (AI Interactive Media Platform), a downloadable desktop application for creating interactive videos with emotion-driven branching narratives and LLM/avatar integration; MorphCast For Zoom and MorphCast Emotion AI Video Conference for video meeting enhancement; MyMoodScan, a free personal emotion scanning web app; and the MorphCast Emotion AI Media Player for playing interactive content. The company also provides configurable AI Agents that combine emotion recognition with LLMs for personalized interactions. Pricing follows a monthly subscription model with included stream hours.
Differentiator
Problem solved
Functional benefit
Brands
- MorphCast Studio: AI Interactive Media Platform for creating interactive videos driven by viewer emotions, avatars, and LLM integration.
- MyMoodScan
- MorphCast Emotion AI Engine
Products and services
- MorphCast Emotion AI HTML5 SDK A lightweight JavaScript engine under 1MB that integrates into web pages or applications to enable real-time facial emotion recognition. All processing occurs client-side in the browser without server communication, targeting developers and companies embedding emotion AI into their products.
- MorphCast Studio (AI Interactive Media Platform) A downloadable desktop application for Mac and Windows that enables creation of interactive videos driven by viewer emotions, avatars, and LLM integration, producing branching narrative experiences that adapt to viewer emotional responses in real-time.
- MorphCast for Zoom Emotion AI application specifically designed for Zoom video conferences, available on the Zoom App Marketplace, providing real-time emotional insights during video meetings.
- MorphCast Emotion AI Video Conference Emotion AI solution applied to video conferences and webinars, providing real-time emotional analysis of participants for meeting engagement and burnout detection.
- MyMoodScan A free web application that allows users to analyze facial expressions from photos or live camera feeds to uncover emotions. Processes data entirely on-device with no personal data collection, no ads, and no registration required.
- MorphCast Emotion AI Media Player A web-based HTML5 media player that plays interactive videos created with MorphCast Studio, using Emotion AI to analyze viewer emotional responses in real-time and modify video content accordingly.
- Ready To Use Web Apps A collection of ready-to-use Emotion AI web applications embedding the HTML5 SDK, including options that keep data local on the user's device, providing drop-in demos for various emotion AI use cases.
Quantifiable outcome
- Real-time analysis capability: 20-30 analyses per second on PC, 7 analyses per second on mobile devices
- +3 more outcomes
Companies that use MorphCast
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
MorphCast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
MorphCast partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ReD OPENcoreReD OPEN is a spin-off of the University of Milano-Bicocca. MorphCast and ReD OPEN join forces for sustainable, compliant, and socially responsible AI innovations. Academic research partnership for ethical AI development.
- CVC Center (Computer Vision Center Barcelona)coreResearch collaboration with CVC Center in Barcelona for advancing computer vision and emotion recognition technology. Part of MorphCast's commitment to research-driven development.
- MICC (Media Integration and Communication Center, University of Florence)coreResearch collaboration with MICC in Florence. The team originally developed emotion recognition technology through Italian university research before commercializing as MorphCast.
- European AI AllianceminorMorphCast is a member of the European AI Alliance, contributing to ethical AI guidelines development and staying connected to regulatory developments including EU AI Act.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MorphCast competitors and assessment
Company assessmentDirect peers
- Realeyes: Realeyes is a direct competitor offering facial emotion AI primarily for advertising and marketing measurement, with a similar customer base of major brands using webcam-based emotion analytics to optimize creative campaigns.
- Hume AI: Hume AI is a direct competitor building emotion AI that analyzes facial expressions and voice, targeting similar use cases in healthcare, customer service, and AI agents with foundation model-based APIs.
- Affectiva (Smart Eye): Affectiva, now part of Smart Eye, is a pioneer in facial emotion recognition and a direct competitor serving automotive, media analytics, and research markets with comparable in-cabin and audience emotion AI technology.
- Kairos: Kairos provides facial recognition and emotion analysis APIs for developers and enterprises, competing in the same emotion AI SDK and integration space as MorphCast's HTML5 SDK.
- audEERING: audEERING specializes in AI-based emotion and paralinguistic intelligence from voice, with overlapping expertise in affective computing and emotion AI for automotive, healthcare, and research applications.
Regional players
- Empath: Empath is a Japan-based emotion AI company focused on voice-based emotion recognition, serving similar customer service and market research use cases in APAC where MorphCast is currently unavailable.
Emerging players
- Cogito: Cogito applies emotion and conversation AI to call center and customer service interactions, overlapping with MorphCast's customer service and chatbot use cases for emotionally aware real-time assistance.
Broad incumbents
- Microsoft (Azure Face API): Microsoft offers facial emotion detection as part of Azure Cognitive Services Face API, providing broader cloud AI infrastructure that overlaps with MorphCast's enterprise SDK distribution and threatens it with scale advantages.
- Apple: Apple acquired Emotient and integrates facial expression analysis across Memoji, Animoji, and Vision Pro, representing a broad incumbent that competes indirectly via platform-level emotion-aware features.
- Google Cloud Vision AI: Google Cloud offers facial detection capabilities within its Vision AI portfolio, providing a broad incumbent alternative for enterprises seeking emotion-related computer vision through major cloud platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MorphCast social profiles
Digital presenceMorphCast compliance and trust
Trust signalCompliance3 records
MorphCast financial estimates
Financial estimateRevenue estimate
Valuation estimate
MorphCast leadership team
Management profileNumber of profiles
Profiles1 record
MorphCast subsidiaries and ownership
Company hierarchySubsidiaries1 record
MorphCast funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MorphCast M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MorphCast
What does MorphCast do?
MorphCast builds a server-free, client-side Emotion AI engine delivered as a lightweight JavaScript SDK (under 1MB) that detects facial expressions in real-time directly in the browser without sending face images to servers. This core engine is packaged into commercial products including MorphCast Studio (an AI Interactive Media Platform for creating emotion-driven interactive videos), MorphCast for Zoom, Emotion AI Video Conference, the Emotion AI Media Player, and the MyMoodScan web app, targeting healthcare, education, marketing, and entertainment use cases.
Is MorphCast a public or private company?
MorphCast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MorphCast founded?
MorphCast was founded in 2014. It employs 1 to 10 people.
Where is MorphCast based?
MorphCast is headquartered in San Rafael, United States, in the North America region.
How does MorphCast make money?
Five revenue lines are on record. Subscription Plans with Stream Hours are the primary driver. The others are usage-Based Overage Charges, enterprise Licensing, SDK Licensing and non-Commercial Free Access.
Who are MorphCast's main competitors?
Direct peers on record are Realeyes, Hume AI, Affectiva (Smart Eye), Kairos and audEERING. Empath is listed as a regional player. Cogito is listed as an emerging player. Broad incumbents are Microsoft (Azure Face API), Apple and Google Cloud Vision AI.
Does MorphCast have an API?
No public API is recorded for MorphCast.
What industry is MorphCast in?
MorphCast's product category is Emotion AI Software. Its primary akta.pro industry code is HDAAAFAI, Emotion, Sentiment & Paralinguistic Intelligence, with a secondary code of HDAAAJAF, On-Device Speech & Audio AI (wake word, ASR, enhancement). Its NAICS code is 51219 and its SIC code is 7372.