Kinder

What Kinder does

Kinder Organisation B.V. is an Amsterdam-based donation platform, founded in 2016, that operates a hybrid non-profit foundation plus for-profit social enterprise structure. The company vets charities on transparency, organizational skills, and accountability using a proprietary framework co-developed with Impact Center Erasmus (Erasmus University Rotterdam) and Center for Advanced Hindsight (Duke University), and currently curates a database of 2,000+ evaluated organizations. Its core products include the Kinder Donation Widget (embedded in partner articles), the Kinder Donation App, "United Actions" (curated bundles of top-performing charities tackling the same issue from multiple angles), and a "Transactions for Good" API that enables Web3 and NFT projects to route royalties to vetted United Actions.

Kinder's go-to-market is primarily direct-to-consumer, reaching individual donors through its kinder.world website, our.kinder.world donation platform, mobile app, and SEO-optimized Kinder World blog staffed by volunteer writers. A secondary API-first motion serves Web3 communities and NFT projects (e.g., WomenForce NFT, which routes 40% of sales to Amazon rainforest conservation). The company monetizes via a maximum 10% service fee deducted from each donation to cover platform operations and charity vetting, with payment processing handled by Mollie B.V. (€0.08–€0.15 fixed + up to 1.1% for Euro, up to 2.6%+2% FX for other currencies). Private investor funding supplements transaction revenue; the most recent disclosed rounds were a 2021 seed and two 2020 tranches totaling approximately $1.2M+.

Kinder serves three primary customer segments: individual donors/philanthropists seeking vetted, transparent giving options (primary), charitable organizations seeking donor access and evaluation support (primary), and corporate/brand partners integrating CSR or branded philanthropy (secondary). The company claims global operations, processing donations in Euro, US Dollar, and British Pound, and operating across Europe and Africa. The team is small (firmographic headcount 1-10, though the management roster lists ~30+ including volunteers and interns), led by founder and CEO Mathys van Abbe.

Name

Kinder

Legal name

Kinder Organisation B.V.

Website

https://kinder.world

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinder is an Amsterdam-based donation platform founded in 2016 that vets charities on a framework co-developed with Erasmus University Rotterdam and Duke University, then routes individual, corporate, and Web3 donations to its 2,000+ evaluated organizations through widgets, a mobile app, and a Transactions-for-Good API, monetizing via a maximum 10% service fee.

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industries

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Charitable giving platform
• Donation processing services
• Charity evaluation framework
• Social impact technology
• Donation widget tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Kinder Service Fee: Maximum 10% service fee deducted from each donation to cover platform development, maintenance, and continuous vetting of charitable organizations
2. Transaction Processing Fees: Payment processor Mollie B.V. charges fixed fees (€0.08-€0.15 per payment) plus percentage fees (max 1.1% for Euro payments, up to 2.6%+2% exchange rate for other currencies)
3. Private Investment: Funded by private investors to support growth and sustainability

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kinder operates a donation platform that vets charitable organizations through a proprietary evaluation framework and enables individuals to donate to curated collections of top-performing charities called United Actions. The offering is delivered through the Kinder World website, a mobile donation app, embedded donation widgets on partner content, and a Transactions for Good API that lets Web3/NFT projects route royalties to vetted charities.

Product overview

Kinder is a donation platform that evaluates charities, offering a unified ecosystem of products including the Kinder Donation Widget (embedded donation tool), Kinder Donation App (mobile application), and United Actions (curated charity collections). The platform also includes a Web3 Transactions for Good Infrastructure that enables NFT and blockchain projects to route royalties to vetted charities. A proprietary Vetting Framework, developed with academic partners from Erasmus University Rotterdam and Duke University, underpins all offerings by rigorously evaluating charities on transparency, organisational skills, accountability, and strategy before they can receive donations.

Differentiator

Problem solved

Functional benefit

Brands

• Kinder Donation Widget: A widget that facilitates direct donations to a customized selection of charitable organisations
• Kinder App
• United Actions
• Kinder Donation Tools

Products and services

• Kinder Donation Widget

Quantifiable outcome

• Database of 2000+ evaluated charities
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WomenForce NFTcoreGTM or Marketing Partner · 28 October 2022NFT project collaboration where WomenForce NFT donates 40% of its total sales to support Amazon rainforest conservation. WomenForce NFT creates unique 7,236 Ethereum-based NFTs inspired by the Amazon Rainforest, with Kinder providing vetted charity selection and donation infrastructure through the Transactions for Good API.
• Mollie B.V.coreOthersPayment processor handling all transaction processing including currency conversion. Charges fixed fees (€0.08-€0.15 per payment) plus percentage fees (max 1.1% for Euro, 2.6%+2% for other currencies). Processes donations in Euro, US Dollar, and British Pound.
• Impact Center Erasmus (Erasmus University Rotterdam)coreStrategic or Co-development PartnerAcademic partnership for developing the Kinder charity evaluation framework. Collaborated to create rigorous methodology for evaluating charities on transparency, organizational skills, and accountability.
• Center for Advanced Hindsight (Duke University)coreStrategic or Co-development PartnerAcademic partnership contributing to the development of Kinder's charity evaluation framework, bringing behavioral science expertise to the vetting methodology.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Every.org: Every.org is a nonprofit donation platform that aggregates thousands of vetted charities for seamless online giving. It is the closest direct peer to Kinder: similar direct-to-consumer donation flow, similar charity vetting proposition, and zero platform fees on donations.
• GlobalGiving: GlobalGiving operates a global crowdfunding marketplace connecting vetted nonprofits with individual and corporate donors. It is comparable to Kinder on the international charity-marketplace model and donor-facing vetting/curation mechanics.
• Betterplace.org: Betterplace is a leading European donation platform based in Germany, connecting individual donors to vetted nonprofits with transparent reporting. It is a strong geographic and product-model peer to Kinder for the European giving market.
• The Giving Block: The Giving Block is a crypto-philanthropy infrastructure provider enabling nonprofits and crypto companies to accept and distribute digital-asset donations. It is the most direct peer to Kinder's Transactions for Good API offering.

Broad incumbents

• GiveWell: GiveWell is a prominent effective-altruism evaluator that researches and recommends top-performing charities. It overlaps with Kinder's Vetting Framework and United Actions methodology but as a research-driven incumbent rather than a transactional platform.
• Charity Navigator: Charity Navigator is the largest U.S. charity evaluator, rating nonprofits on financial health, accountability, and transparency. It competes for the same donor 'trust' mindshare that Kinder's Vetting Framework targets, though at much larger scale.
• GoFundMe / GoFundMe Charity: GoFundMe is the dominant consumer crowdfunding and charitable-giving platform. While not vetting-first, it competes for donor attention and transactional giving flows that Kinder targets.

Emerging players

• Endaoment: Endaoment is a crypto-native donor-advised fund enabling Web3 donors to direct digital-asset donations to vetted nonprofits. It overlaps with Kinder's Web3 giving rails at an earlier stage and smaller scale.
• GiveDirectly: GiveDirectly pioneered direct, no-middleman cash transfers to people in poverty, embodying the effective-giving thesis Kinder espouses. It is comparable on donor philosophy and impact-transparency positioning, though not a platform.

Others

• GivingTuesday: GivingTuesday is a global generosity movement that mobilizes donor participation annually and serves as an awareness-and-acquisition channel. It is thematically adjacent to Kinder, useful as a shared marketing moment rather than a transactional competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinder-world
• Xx.com/joinkinder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinder