GlobalGiving
- Company typePrivate
- Founded2002
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What GlobalGiving does
GlobalGiving Foundation is a Washington, DC-based 501(c)(3) nonprofit founded in 2002 that operates a global crowdfunding marketplace connecting vetted locally-led nonprofits, individual donors, and corporate partners across 175+ countries. The platform architecture centers on a project-based donation engine with rigorous due diligence vetting of nonprofit partners, multi-currency payment processing (USD, AUD, CAD, EUR, GBP), tax-deductible donation infrastructure in the US (501(c)(3), EIN 30-0108263) and UK (Charity #1122823), and donor reporting tools that enable project-level transparency. Supporting the core platform are specialized products including disaster relief funds (Ukraine Crisis Relief Fund exceeding $72M), themed flexible funds (Forward Fund, Flex Fund), a Project of the Month Club subscription program (4,678 members, $3.6M+ raised), physical and digital gift cards, and a Web Services API providing programmatic access to what the company describes as the world's largest nonprofit database.
The business model is a hybrid transaction-fee and corporate-services revenue engine: GlobalGiving retains a 5-12% nonprofit support fee plus a 3% transaction processing fee on donations routed through the platform, supplemented by corporate partnership revenue streams including vetting and due diligence services, grantmaking tools, cause marketing campaign design, employee giving programs, gift card programs, and disaster response coordination. Free onboarding for nonprofits (no application or subscription fee) lowers the supply-side barrier and has enabled scale to 44,946 funded projects and 584 corporate partners. Distribution is primarily self-serve digital via globalgiving.org, with direct enterprise sales supplementing corporate partnerships, and regional offices in London, Mexico City, Nairobi, and China providing localized nonprofit support.
The organization employs 51-100 staff and is led by CEO Victoria Vrana, having cumulatively facilitated over $1.118 billion in donations from approximately 2.05 million donors since inception. Customer concentration is low at the consumer level given the distributed donor base, but corporate partnerships with Fortune 500 firms including Microsoft, Ford ($100M partnership milestone), VMware Foundation, Discovery Communications, and Eli Lilly represent meaningful anchor relationships. Marketing is conducted through organic social channels (Facebook, Instagram, LinkedIn, X/Twitter), content marketing via the Learn Library blog, email newsletters, earned media in major outlets, and rapid disaster response campaign deployment.
GlobalGiving firmographics
Firmographics- Name
- GlobalGiving
- Legal name
- GlobalGiving Foundation
- Website
- https://globalgiving.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GlobalGiving industry classification
Industry- Product category
- Online Charitable Giving Platform
- NAICS
- Other Grantmaking and Giving Services (813219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)
- SIC
- Services-Membership Organizations (8600), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industries
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
Keywords
Where GlobalGiving is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
GlobalGiving business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Nonprofit Support Fees: GlobalGiving retains a 5-12% nonprofit support fee on donations to cover platform expenses including website maintenance, training, and customer service. Additionally, a 3% transaction processing fee covers credit card fees and other processing costs for disbursing funds to projects in 175+ countries.
- Corporate Giving Services: Services to corporations include vetting due diligence, grantmaking tools, cause marketing campaigns, employee giving programs, gift cards, disaster response coordination, and API/web services for accessing the nonprofit database.
- Gift Card Program: GlobalGiving Gift Cards allow donors to give the gift of giving, where recipients choose which projects to support. The program drives additional donations while providing corporate gifting solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Donation Fee |
| Subscription | Monthly | Project of the Month Club |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
GlobalGiving product offering
Product offeringCore offering
GlobalGiving operates an online donation marketplace that connects individual donors, corporations, and vetted nonprofits across 175+ countries. It processes project-based charitable contributions, retains a 5-12% nonprofit support fee plus a 3% transaction fee, and offers corporate programs (vetting, grantmaking, employee giving, gift cards, disaster response) and an API for partner integrations.
Product overview
GlobalGiving operates as a nonprofit support platform with a core crowdfunding/donation platform connecting donors, companies, and vetted nonprofits across 175+ countries. The platform is architected around the GlobalGiving Core Platform which enables project-based donations, nonprofit vetting, and disaster response capabilities. Supporting the core platform are specialized fund products including the GlobalGiving Forward Fund and GlobalGiving Flex Fund for flexible giving, plus disaster-specific relief funds like the Ukraine Crisis Relief Fund and Turkey and Syria Earthquake Relief Fund. The Project of the Month Club offers a subscription-based monthly donation program. For corporate partners, GlobalProviding offers Gift Cards (including Corporate Gift Cards), Vetting + Due Diligence services, Corporate Grantmaking tools, Cause Marketing campaigns, Employee Giving programs, and Disaster Response Corporate Solutions. The product portfolio also includes a Web Services API for programmatic access and multiple Ways to Give donation mechanisms. The platform distinguishes itself through rigorous due diligence, with trust filters including Vetted, Top Ranked, Site Visit Verified, and Effective Nonprofit badges.
Differentiator
Problem solved
Functional benefit
Products and services
- GlobalGiving Core Platform An online donation marketplace connecting individual donors, companies, and vetted nonprofits in 175+ countries. Provides project-based fundraising pages, nonprofit vetting, donor management tools, and tax-deductible receipts in USD, AUD, CAD, EUR, and GBP.
- Project of the Month Club
Quantifiable outcome
- Over $1.118 billion raised for charitable causes since 2002
- +3 more outcomes
Companies that use GlobalGiving
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
GlobalGiving technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GlobalGiving partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 1 HotelscoreStarwood Capital's luxury hotel brand launched Mission Membership program where 1% of qualifying stays are donated to environmental nonprofits (NRDC, Oceanic Global, or Green Our Planet) chosen by members, with donations managed by GlobalGiving.
- KPMG U.S. FoundationminorAwards $6 million in grants to nonprofits integrating AI into operations and collaborates with GlobalGiving to provide disaster relief to U.S. communities.
- The Pokémon Company InternationalminorDonated $200,000 USD to GlobalGiving to aid families and children affected by the humanitarian crisis in Ukraine and Eastern Europe.
- VMware FoundationcoreVMware Foundation has worked with GlobalGiving on multiple solutions including strategic grants, matched employee donations during disasters, and gift cards to reward and engage employees.
- Ford Motor Company FundcoreThrough continued partnership, GlobalGiving facilitates giving for Ford to vetted and trusted local charities, enabling Ford to successfully invest in global communities where it does business. Partnership has reached $100 million milestone.
- MicrosoftcoreGlobalGiving co-developed and managed Microsoft YouthSpark initiative, a three-year program raising over $8M for 1,800+ projects. More than 300,000 youth were impacted through this program connecting youth with education and employment opportunities.
- Discovery CommunicationscoreAs a purpose-driven company supporting the planet and communities, Discovery uses GlobalGiving for disaster relief, feeding programs, and environmental protection initiatives. GlobalGiving enables immediate activation and maximizes impact.
- Eli Lilly and Company FoundationcoreGlobalGiving has been vital in creating compelling employee-based giving opportunities that fit within Eli Lilly's corporate structure. No challenge posed has been beyond GlobalGiving's ability to solve.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
GlobalGiving competitors and assessment
Company assessmentDirect peers
- Pledge: Pledge provides a corporate giving and employee engagement platform with API-first architecture, directly competing with GlobalGiving's Web Services API and enterprise CSR offerings.
- Benevity: Benevity operates a corporate giving and volunteer management platform serving 1,000+ companies with vetted nonprofit database access, employee giving, and grantmaking tools — directly competing with GlobalGiving's enterprise CSR product line.
- Network for Good: Network for Good provides donor management software, online fundraising pages, and corporate giving tools to small nonprofits and companies, overlapping with GlobalGiving's core crowdfunding and grantmaking capabilities.
- Classy (Bonterra): Classy is a leading online fundraising platform for nonprofits, offering donation pages, peer-to-peer campaigns, and event tools — directly comparable to GlobalGiving's donor-facing platform functionality.
- GoFundMe: GoFundMe operates the world's largest personal and charitable crowdfunding platform, competing with GlobalGiving for individual donors and project-based fundraising share, particularly in disaster response and personal cause categories.
- DonorsChoose: DonorsChoose pioneered project-based crowdfunding for education, channeling individual donor contributions directly to classroom projects — a model closely parallel to GlobalGiving's project-by-project funding structure.
- Kiva: Kiva operates a global crowdfunding platform connecting individual lenders to borrowers and nonprofits in low-income countries, sharing GlobalGiving's international giving focus and grassroots vetting model.
- Bright Funds: Bright Funds offers a workplace giving and grantmaking platform for enterprises, with features for employee donations, matching, and volunteer grants — closely aligned with GlobalGiving's corporate employee-giving product.
Broad incumbents
- Bonterra: Bonterra (formerly Social Solutions) owns Classy, Network for Good, and other nonprofit software brands, creating a broad incumbent suite that competes with GlobalGiving across fundraising, CRM, and corporate giving.
Others
- Charity Navigator: Charity Navigator is the largest independent charity evaluator that rates nonprofit financial health and accountability, indirectly competing with GlobalGiving's proprietary vetting system for donor trust and transparency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GlobalGiving social profiles
Digital presenceGlobalGiving compliance and trust
Trust signalCompliance1 record
GlobalGiving financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlobalGiving leadership team
Management profileNumber of profiles
Profiles5 records
GlobalGiving funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlobalGiving M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlobalGiving
What does GlobalGiving do?
GlobalGiving operates an online donation marketplace that connects individual donors, corporations, and vetted nonprofits across 175+ countries. It processes project-based charitable contributions, retains a 5-12% nonprofit support fee plus a 3% transaction fee, and offers corporate programs (vetting, grantmaking, employee giving, gift cards, disaster response) and an API for partner integrations.
Is GlobalGiving a public or private company?
GlobalGiving is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GlobalGiving founded?
GlobalGiving was founded in 2002. It employs 51 to 100 people.
Where is GlobalGiving based?
GlobalGiving is headquartered in Washington, United States, in the North America region.
How does GlobalGiving make money?
Three revenue lines are on record. Nonprofit Support Fees are the primary driver. The others are corporate Giving Services and gift Card Program.
Who are GlobalGiving's main competitors?
Direct peers on record are Pledge, Benevity, Network for Good, Classy (Bonterra), GoFundMe, DonorsChoose, Kiva and Bright Funds. Bonterra is listed as a broad incumbent. Charity Navigator is listed as an others.
Does GlobalGiving have an API?
Yes. GlobalGiving offers a Web Services API that provides access to trusted global charitable organizations and the world's largest nonprofit database. The API enables programmatic access to project data, nonprofit information, and donation capabilities. Specific authentication methods, rate limits, and endpoint documentation are not detailed in available sources. Developer documentation is at www.globalgiving.org/api.
What industry is GlobalGiving in?
GlobalGiving's product category is Online Charitable Giving Platform. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAF, Donor-Advised Fund (DAF) Sponsors. Its NAICS code is 813219 and its SIC code is 8600.