What Thrivable does

Thrivable, Inc. is a privately held B2B SaaS company headquartered in Bedford Heights, Ohio (Cleveland area), operating a real-time healthcare market research platform that connects pharmaceutical, medical device, and contract research organization (CRO) clients with a proprietary panel of 120,000+ verified patients across cardiometabolic conditions (diabetes, obesity, and related health conditions). The platform combines a curated patient database with screening and recruitment tools, survey execution capabilities, and an add-on HCP (healthcare professional) research community to deliver patient and provider insights — typically within two weeks — for use cases spanning brand performance evaluation, product adoption analysis, clinical study recruitment, and device strategy refinement. Technology components include patient profile and verification systems, targeted recruitment logic, multi-method survey deployment (online, phone, video focus groups, in-person product testing), and generative AI-assisted content and graphics generation for client deliverables.

The company operates a hybrid revenue model combining enterprise SaaS subscriptions (custom pricing, multi-year Service Orders) with usage-based fees for specific research projects and patient recruitment services, sold through a sales-led enterprise field motion targeting commercial leaders in pharma, medtech, and CROs. Thrivable has reported 700+ projects delivered over seven years of operation with a 75+ Net Promoter Score, and its named customer base includes Medtronic, Tandem Diabetes Care, Diabeloop, American Diabetes Association, Adhera Health, Y-Prime, and Magnolia Innovation. The company has raised approximately $8.1 million in venture funding across rounds in 2019, 2021, and December 2023, with the most recent $6 million Series A led by North Coast Ventures and joined by FCA Venture Partners, Jumpstart Ventures, and Tamarind Hill. Leadership is founder-led by David Edelman (previously founder of Diabetes Daily, acquired by Everyday Health), supported by an executive team covering operations, research, product, marketing, customer success, business development, and finance.

Name

Thrivable

Legal name

Thrivable, Inc.

Website

https://thrivable.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Thrivable is a B2B SaaS healthcare market research platform serving pharma, medtech, and CRO clients with rapid patient insights from a proprietary panel of 120,000+ verified patients across cardiometabolic conditions including diabetes and obesity.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription and Research Services: B2B SaaS revenue model providing healthcare companies access to Thrivable's patient insights platform. Companies subscribe to access patient panels, conduct surveys, and receive research findings. Revenue is generated through subscription fees for platform access plus fees for specific research projects and patient recruitment services. The platform enables pharma and medtech companies to rapidly gather patient insights for commercial decisions, product development, and clinical research.
2. HCP Research Panel Services: Separate revenue stream from recruiting and engaging healthcare professionals for research studies. HCPs participate in surveys, interviews, and panel discussions about diabetes care, emerging therapies, patient adherence, and treatment decision-making. Compensation to HCPs (up to $500 per activity) is passed through as a service cost to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Thrivable is a B2B SaaS healthcare market research platform that connects pharmaceutical, medtech, and contract research organization (CRO) clients with a proprietary panel of 120,000+ verified patients across cardiometabolic conditions. The platform enables rapid patient insights delivery (as little as two weeks) through online surveys, phone surveys, video-based focus groups, and in-person product testing, supported by a separate Healthcare Provider (HCP) research community and patient screening and recruitment tooling.

Product overview

Thrivable is a B2B SaaS platform providing real-time market research services for healthcare organizations. The core offering is the Thrivable Rapid Research Platform, which connects companies with proprietary patient panels (120,000+ patients) and healthcare professional communities for rapid surveys and user engagement. The platform offers targeted solutions for Pharma Commercial Leaders, MedTech Innovators, and CROs, enabling healthcare teams to gather patient insights in as little as two weeks. The ecosystem includes specialized panels for both patients and healthcare professionals, along with a Findings Friday newsletter for ongoing insights delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrivable Rapid Research Platform A B2B SaaS platform that connects pharmaceutical, medtech, and contract research organization (CRO) clients with a proprietary panel of 120,000+ verified patients across cardiometabolic conditions, enabling online surveys, phone surveys, video-based focus groups, and in-person product testing with insights delivered in as little as two weeks. Targeted at enterprise healthcare commercial leaders, market research professionals, and product/clinical research teams.
• Patient Panel Services A distinct research service offering access to Thrivable's proprietary database of 120,000+ verified patients across cardiometabolic conditions (diabetes, obesity, and related health conditions) who participate in market research studies on behalf of healthcare companies. Enables rapid recruitment and engagement of targeted patient subsets for research activities.
• HCP Research Community A specialized research community for healthcare professionals (physicians, nurse practitioners, physician assistants, nurses, pharmacists, and allied health professionals with experience in diabetes care and related devices) who participate in surveys, interviews, and panel discussions on diabetes care, emerging therapies, patient adherence, and treatment decision-making. Participants are compensated (up to $500 per activity) with costs passed through to enterprise clients.

Quantifiable outcome

• 700+ projects delivered in diabetes and obesity across pharma and medtech
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• TremendouscoreOthers · 1 June 2021Thrivable partners with Tremendous, a rewards and incentive platform, to compensate panel members for participating in research studies. Members earn points or gift cards redeemable through Tremendous, with rewards delivered via email from [email protected]. This partnership enables Thrivable to scale member compensation across its 120,000+ patient panel with automated reward fulfillment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Within3: Within3 is a healthcare insights and stakeholder engagement platform serving life sciences companies with HCP and patient communities. Direct comparable on customer base (pharma/medtech), business model (SaaS + services), and use cases (qualitative/quantitative insights). Notable because Thrivable's new VP of BD (Peter Gannon) led global BD at Within3 from 2010-2024.
• Sermo: Sermo operates a global physician community and patient panel used by pharma for market research and HCP engagement. Directly comparable on physician/patient panel model, healthcare market research services, and pharma/medtech customer base. Peter Gannon also previously worked at Sermo.
• InCrowd (now Apollo Intelligence): Apollo Intelligence (parent of InCrowd) provides real-time market research to healthcare and life sciences clients through verified HCP and patient panels. Direct comparable on SaaS insights model and life sciences customer base; Thrivable board member Dan Fitzgerald was formerly CEO of Apollo Intelligence.
• Evidation Health: Evidation operates a large consented health measurement platform with millions of members, providing patient-generated health data and insights to life sciences. Comparable on patient community plus insights offering for pharma, though with a stronger consumer-health and wearable data orientation.
• Inspire: Inspire runs condition-specific patient communities and partners with life sciences on patient insights, real-world evidence, and clinical research recruitment. Comparable on the patient community + life sciences insights model; Thrivable's therapeutic-area specialization mirrors Inspire's vertical approach.

Broad incumbents

• Schlesinger Group: Schlesinger Group is a large, established market research data collection company serving consumer and healthcare buyers across qualitative and quantitative methodologies. Comparable as a healthcare market research incumbent with broader service breadth than Thrivable's panel-led SaaS model.
• Ipsos Healthcare: Ipsos is a global market research conglomerate with a dedicated healthcare practice covering pharma, biotech, medical devices, and patient outcomes. Comparable on healthcare market research focus, but at vastly larger scale and broader service portfolio including syndicated trackers.
• M3 (MDLinx / M3 Global Research): M3 operates a global physician panel and market research business serving pharma and healthcare. Comparable as a scaled healthcare insights platform with global reach that Thrivable aspires to compete with for cardiometabolic research spend.

Emerging players

• ZoomRx: ZoomRx provides pharma sales and marketing intelligence using physician panels and syndicated trackers. Comparable on physician panel-driven insights for pharma commercial teams, with a stronger focus on sales force and messaging analytics versus patient insights.
• Clinical Ink: Clinical Ink provides digital data capture and eCOA/ePRO solutions for clinical trials, with adjacent patient engagement capabilities. Partially comparable through patient data capture for life sciences, but focused on clinical trial outcomes rather than commercial market research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoThrivable
• Xx.com/gothrivable

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrivable