What InCrowd does

InCrowd is a US-based healthcare market research firm founded in 2010 in Boston that built a technology platform connecting life science researchers with vetted healthcare audiences for fast-response survey-based research. Its core product, now rebranded as the Intelligent Platform (formerly InCrowd Services), provides rapid-turnaround survey execution to always-connected panels of physicians, nurse practitioners, pharmacists, and other healthcare professionals, supported by an AI-assisted audience engagement capability for matching researchers with relevant respondents.

As of 2025, InCrowd no longer operates as an independent brand: it merged with Survey Healthcare Global and GlocalMind to form Konovo, an integrated platform offering three product lines. The Intelligent Platform (formerly InCrowd Services) handles fast-response surveys; Custom Audiences (formerly SHG Services) sources deeply-niched healthcare cohorts including patients, caregivers, payers, and allied health professionals; and Strategy & Services provides tech-enabled project guidance and expert insight translation. Revenue mechanics combine an annual subscription platform model with professional services, sold through both direct enterprise sales (demo-led) and self-serve login access. The combined platform serves market research agencies, biopharmaceutical companies, and medical technology firms globally, with associations across ephmra, Insights Association, Intellus, QRCA, and ESOMAR, and a 2020 Innovator Award.

Name

InCrowd

Website

https://incrowdnow.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

InCrowd was a Boston-based healthcare market research firm providing a rapid-response survey platform connecting life science researchers with vetted healthcare professional panels. Founded in 2010, it merged with Survey Healthcare Global and GlocalMind in 2025 to form Konovo.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Platform-based subscription model where users access the intelligent platform through login credentials. Professional services component available for guidance and project support.
2. Professional Services: Strategy and services offering including expert insight translation and full research project guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

InCrowd provides an AI- and tech-enabled intelligent platform that connects life science researchers with vetted healthcare professional audiences and patient communities for fast-response market research surveys. The offering combines a self-serve subscription platform (formerly InCrowd Services) with custom audience sourcing and optional strategy/project guidance services. Following the 2025 merger with Survey Healthcare Global and GlocalMind, the platform operates within the Konovo ecosystem.

Product overview

InCrowd is now part of Konovo, a unified platform formed by merging three healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind). The portfolio consists of the Intelligent Platform (formerly InCrowd Services) for fast-response surveys and always-connected healthcare audiences; Custom Audiences (formerly SHG Services) for sourcing niche and custom audience cohorts; and Strategy & Services providing tech-enabled guidance and project support. These offerings work together as an integrated ecosystem enabling life science researchers to bridge raw data and customer understanding.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Platform (formerly InCrowd Services) AI- and tech-enabled platform providing fast-response surveys to always-connected healthcare professional audiences, enabling life science researchers and data scientists to obtain quality answers with rapid turnaround.
• Custom Audiences (formerly Survey Healthcare Global / SHG Services) AI-assisted audience engagement solution for sourcing custom, deeply niched healthcare audiences (physicians, nurse practitioners, patients, caregivers, pharmacists, payers, and allied health professionals) across global expert networks and patient communities without sacrificing speed.
• Strategy & Services Professional services layer providing tech-enabled guidance to optimize audiences, translate expert insights, and actively guide entire research projects for life science researchers and data scientists.

Quantifiable outcome

• Screener nearly flawless, timelines handled thoughtfully, fielding ran exactly as planned with no late joiners, no-shows, or reschedules

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Survey Healthcare GlobalcoreStrategic or Co-development Partner · 1 January 2025Three industry-leading healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind) coming together as Konovo to represent the market's broadest spectrum of primary research options and support.
• GlocalMindcoreStrategic or Co-development Partner · 1 January 2025Three industry-leading healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind) coming together as Konovo to represent the market's broadest spectrum of primary research options and support.
• InCrowdcoreStrategic or Co-development Partner · 1 January 2025InCrowd is now part of Konovo, along with Survey Healthcare Global and GlocalMind, forming an integrated intelligent platform for healthcare research. InCrowd services are now offered as the 'Intelligent Platform' within Konovo.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sermo: Physician panel and healthcare market research platform connecting life sciences clients with verified doctors worldwide. Directly comparable to InCrowd's vetted expert network and survey-based research model.
• M3 Global Research: Healthcare market research firm operating one of the largest global panels of physicians, allied health professionals, and patients. Direct competitor in survey-based healthcare insights delivery.
• Within3: Healthcare insights and engagement platform serving life sciences companies with audience engagement and qualitative research tools. Comparable AI-assisted audience engagement and life sciences customer base.
• Schlesinger Group: Global market research data collection and panel services company with significant healthcare research capabilities. Comparable in providing audience access and survey-based insights to research clients.
• ZoomRx: Healthcare market research platform with physician panels serving pharma and biotech clients. Directly comparable business model to InCrowd's healthcare audience access and survey platform.
• KLAS Research: Healthcare IT research and insights firm producing research used by providers, payers, and vendors. Comparable in delivering healthcare-focused market intelligence to industry buyers.

Broad incumbents

• Medscape: Largest physician network and medical information platform globally. Overlapping audience access capabilities with InCrowd, though Medscape's primary business is content and CME rather than market research.
• Dynata: Large-scale first-party data and market research services platform with healthcare research capabilities. Operates broadly across verticals but competes for the same healthcare research budgets.
• Definitive Healthcare: Healthcare commercial intelligence provider serving biopharma and medtech with data and analytics. Adjacent in serving the same buyer base for healthcare market intelligence needs.
• IQVIA: Global leader in healthcare data, analytics, and market research serving life sciences. Operates a much broader portfolio but overlaps with InCrowd's biopharma primary research offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/incrowdnow
• LinkedInlinkedin.com/company/incrowd-inc
• Instagraminstagram.com/hellokonovo
• Xx.com/incrowd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCrowd