Wadi
Wadi.com was a Dubai-headquartered online marketplace serving consumers across Saudi Arabia with a wide range of products, founded in 2015 and backed by Middle East Internet Group, Seera, and Majid Al Futtaim Holdings.
- Company typePrivate
- Founded2015
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wadi does
DATA CONFLICT NOTE: The input contains two conflicting company profiles merged under the name "Wadi." (1) Firmographics and funding rounds describe Wadi.com, a Dubai-headquartered online marketplace serving Saudi Arabian consumers, founded 2015. (2) Detailed sourced blocks describe "Wadi Surgicals," an unrelated Indian nitrile-glove manufacturer in Visakhapatnam. The analysis below is anchored to the firmographic identification of Wadi.com as the primary entity.
Wadi.com was an online marketplace offering a wide range of products to customers in Saudi Arabia, founded in 2015 and headquartered in Dubai, United Arab Emirates, with a headcount band of 51-100 employees. The company operated a consumer-facing e-commerce platform targeting the Saudi market from a Dubai base, a common MENA digital-commerce pattern. Wadi.com raised approximately $97 million across two disclosed funding rounds: approximately $67 million in February 2016 (led by Seera, with participation from Middle East Internet Group) and approximately $30 million in October 2018 (led by Majid Al Futtaim Holdings LLC, a major Gulf retail conglomerate). The investor mix — a Rocket Internet-affiliated regional aggregator followed by a strategic Gulf retail investor — is characteristic of early-to-mid 2010s MENA e-commerce platform-building.
As of the most recent observable data, the Wadi.com domain is listed for sale on Atom (formerly Squadhelp), a premium domain marketplace. This is a strong signal that the marketplace has wound down, been merged into a successor entity, or been rebranded. No current operational, revenue, or product data is disclosed in the input, consistent with a terminated or absorbed operating company.
Wadi firmographics
Firmographics- Name
- Wadi
- Legal name
- Wadi Surgicals
- Website
- https://wadi.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wadi.com was a Dubai-headquartered online marketplace serving consumers across Saudi Arabia with a wide range of products, founded in 2015 and backed by Middle East Internet Group, Seera, and Majid Al Futtaim Holdings.
- Ownership category
- akta.pro rank
Wadi industry classification
Industry- Product category
- Online Marketplace / E-commerce
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
Keywords
Where Wadi is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Wadi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Medical Gloves Sales: Manufacturing and sale of nitrile gloves to healthcare providers, hospitals, and diagnostic centers in the domestic Indian market
Go-to-market motion1 record
Marketing channels1 record
Wadi product offering
Product offeringCore offering
Wadi.com operates an online marketplace platform that offers a wide range of consumer products to customers in Saudi Arabia. The platform connects third-party sellers with buyers, enabling online shopping across multiple product categories through a web-based interface, and was backed by strategic investors including Majid Al Futtaim Holdings and Seera.
Product overview
Wadi Surgicals is a medical device manufacturer specializing in nitrile examination gloves for the healthcare sector. The company operates as a single-product focused business with plans to expand manufacturing capacity significantly. The core product is nitrile gloves, with a strategic initiative to consolidate domestic manufacturers under a unified brand to strengthen the Indian medical supplies market against imported competition.
Differentiator
Problem solved
Functional benefit
Products and services
- Wadi.com Online Marketplace An online marketplace platform (Wadi.com) that aggregates a wide range of consumer products from third-party sellers and offers them to customers, primarily in Saudi Arabia. The platform enables online shopping across multiple product categories through a web-based interface.
Companies that use Wadi
Customer profileSegments1 record
Ideal customer profiles1 record
Wadi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wadi partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Wadi competitors and assessment
Company assessmentDirect peers
- Namshi: Namshi is a MENA-focused online fashion and lifestyle marketplace/app, founded by Rocket Internet / MEIG (the same investors behind Wadi's early funding). It is a direct peer in MENA online apparel and lifestyle retail.
- Noon: Noon is a horizontal multi-category e-commerce marketplace operating across Saudi Arabia and the wider MENA region, directly competing with Wadi in general merchandise, electronics, and fashion. It is one of Wadi's closest direct competitors with substantially greater capital backing.
Broad incumbents
- Amazon (Souq): Amazon acquired Souq.com, the legacy dominant marketplace in the region, and operates Amazon.ae and Amazon.sa as horizontal marketplaces. It is the broadest incumbent competing with Wadi across categories and geographies.
- Carrefour UAE / Saudi (Majid Al Futtaim): Carrefour UAE/Saudi is operated by Majid Al Futtaim, the lead investor in Wadi's 2018 round. It is a large omnichannel retailer with a comparable general-merchandise and grocery offering, and represents both a potential acquirer/integrator and a competitive overlap with Wadi.
- Amazon Saudi (amazon.sa): Amazon.sa is Amazon's Saudi-dedicated marketplace, the dominant horizontal player in Wadi's core geography. It is a broad incumbent competing across virtually every category Wadi carried.
Emerging players
- Mumzworld: Mumzworld is a MENA-focused online marketplace specializing in mother, baby, and child products. It is comparable to Wadi as a vertically-focused e-commerce marketplace serving the same regional consumer base.
- Ounass: Ounass is a luxury-focused online marketplace in the UAE and Saudi Arabia, owned by Al Tayer Group. It overlaps with Wadi as a curated multi-seller marketplace serving the Saudi/Gulf consumer.
Regional players
- Jumia: Jumia is a large horizontal e-commerce marketplace operating primarily in Africa, with a comparable marketplace business model serving emerging-market consumers via multi-seller listings.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Wadi social profiles
Digital presenceWadi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wadi leadership team
Management profileNumber of profiles
Wadi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wadi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wadi
What does Wadi do?
Wadi.com operates an online marketplace platform that offers a wide range of consumer products to customers in Saudi Arabia. The platform connects third-party sellers with buyers, enabling online shopping across multiple product categories through a web-based interface, and was backed by strategic investors including Majid Al Futtaim Holdings and Seera.
Is Wadi a public or private company?
Wadi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wadi founded?
Wadi was founded in 2015. It employs 51 to 100 people.
Where is Wadi based?
Wadi is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Wadi make money?
One revenue line is on record: medical Gloves Sales.
Who are Wadi's main competitors?
Direct peers on record are Namshi and Noon. Broad incumbents are Amazon (Souq), Carrefour UAE / Saudi (Majid Al Futtaim) and Amazon Saudi (amazon.sa). Emerging players are Mumzworld and Ounass. Jumia is listed as a regional player.
Does Wadi have an API?
No public API is recorded for Wadi.
What industry is Wadi in?
Wadi's product category is Online Marketplace / E-commerce. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller). Its NAICS code is 455 and its SIC code is 5961.