What Roam does

Roam (legal entity: VantagePoint Centers, L.L.C.) operates a flexible workspace-as-a-service business providing coworking memberships, private offices, and meeting and event spaces across 7+ locations in Metro Atlanta (Buckhead, Galleria, Perimeter Center, Peachtree Corners, Alpharetta), Dallas, The Colony, Texas (Grandscape), and Greenville, South Carolina. The company sells month-to-month memberships across three tiers (Basic at $139/month, Select, Premier) with tier-dependent meeting room hours, plus $50 day passes, hourly meeting room rentals (rooms accommodating up to 200 people), fully furnished private offices on flexible terms, and virtual office/assistant add-ons. Its technology layer is a web- and mobile-accessible booking and member portal (book.meetatroam.com) without any documented AI/ML capability, supported by AppleTV and Facebook login integrations.

The business model blends recurring subscription revenue (memberships, private offices, virtual office) with transactional revenue (day passes, meeting room rentals, catering pass-through fees) and a professional services line, Roam Workplace Solutions (launched 2022), which provides landlord and asset owners with office interior design, coworking build-out, third-party management, FF+E procurement, and construction management. Go-to-market combines self-serve website acquisition with a dedicated enterprise field-sales motion for corporate teams of 10+ and a workplace consulting sales motion targeting commercial real estate owners.

Roam was founded in 2008 in Alpharetta, Georgia as a coffee shop with Wi-Fi during the economic crisis, pivoted in 2011 to coworking and offices under the current hospitality-led model, and is led by CEO Peyton Day (former Day Hospitality Group/Trammell Crow) and Partner David Salyers (37-year Chick-fil-A marketing veteran). The company remains privately held with 51-100 employees, raised $4.05M via an SEC Form D exempt offering in June 2023, and reports no venture capital, private equity, or parent-company ownership.

Name

Roam

Legal name

VantagePoint Centers, L.L.C.

Website

https://meetatroam.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Roam operates flexible coworking, private office, and meeting room spaces across 7+ locations in Metro Atlanta, Dallas, The Colony (TX), and Greenville (SC), serving SMBs, remote workers, enterprise teams, and landlords through memberships, day passes, and Workplace Solutions consulting.

Ownership category

akta.pro rank

Product category

Coworking & Flexible Workspaces

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Coworking Cafes / Work Cafes (THAFADAJ)

Keywords

• Flexible coworking spaces
• Private office rentals
• Meeting room bookings
• Virtual office services
• Workplace consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Membership Subscriptions: Monthly subscription fees for coworking memberships at three tiers (Basic, Select, Premier) providing access to shared workspaces across Roam locations, with tier-dependent meeting room hour allocations and amenity packages. Memberships are month-to-month after a 2-month initial term.
2. Day Passes: One-time day pass sales at $50 for non-members to access coworking workspace from 8am to 6pm, with access to business-class Wi-Fi, coffee bar, printing services, and phone booths.
3. Meeting Room Rentals: Hourly or booking-based rental of meeting and conference rooms, ranging from small rooms to event spaces accommodating up to 200 people. Rooms include A/V technology, whiteboards, and catering options. Catering provided through local vendor partnerships with a 20% taxable service charge.
4. Private Office Leases: Lockable, fully furnished private office spaces leased on flexible terms (typically one-year agreements with month-to-month options available). Includes 24/7 access, 20 meeting room hours per month, unlimited drip coffee, digital advertising, and mailbox service.
5. Virtual Office Services: Virtual office packages providing mail handling and business address services for remote professionals, typically bundled with or as an add-on to other membership tiers.
6. Workplace Consulting & Management Services: Fee-based consulting engagements for landlords and asset owners offering office interior design, workplace consulting, coworking build-out, construction management, FF+E procurement, and third-party management services under the Roam brand. Revenue generated through project fees and ongoing management retainers.
7. Member Referral Program Revenue: Members receive complimentary months of membership when referring friends who sign up, incentivizing organic growth. The referral program waives activation fees for referred members, driving new subscription revenue while retaining existing members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Roam operates flexible coworking workspaces offering month-to-month memberships, private lockable offices, and meeting/event rooms across multiple Metro Atlanta, Dallas, and Greenville locations. The company sells coworking memberships starting at $139/month, hourly meeting room rentals accommodating up to 200 people, fully furnished private offices with 24/7 access, virtual office mail/address services, and enterprise workplace consulting and third-party management for landlords and asset owners.

Product overview

Roam operates as a unified flexible workspace-as-a-service platform offering three interconnected service pillars: Work (coworking memberships and dedicated desks), Meet (meeting and event spaces with full-service amenities), and Office (private lockable office spaces). These core offerings are complemented by Virtual Office services for mail and address needs, Virtual Assistant support, and Roam Workplace Solutions consulting for landlords and asset owners seeking to optimize real estate. The company targets both individual remote workers and enterprise organizations, with physical locations across Atlanta, Dallas, and Greenville.

Differentiator

Problem solved

Functional benefit

Brands

• Roam Virtual: A web-based platform for networking, marketplace, e-learning and other business-related services on a subscription basis.

Products and services

• Coworking Membership Month-to-month flexible coworking memberships starting at $139/month providing shared workspace access (hot-desking and dedicated desks) across multiple Roam locations, with tiered Basic, Select, and Premier options including 24/7 access, meeting room hours, and amenity packages.
• Meeting & Event Space Rentals Hourly and event-based rentals of meeting and conference rooms accommodating up to 200 people, with complimentary A/V technology (whiteboards, LED screens, HD displays, conference phones, webcams, AppleTV), Wi-Fi, and optional catering from local vendors.
• Private Offices Lockable, fully furnished private office spaces leased on flexible terms (typically one-year agreements with month-to-month options) including 24/7 access at all Roam locations, 20 meeting room hours per month, unlimited drip coffee, digital advertising, and professional mailbox service.
• Virtual Office Professional business address and mail handling services for remote workers and businesses, included with Premier membership or available as an add-on to Basic/Select memberships for $75/month.
• Virtual Assistant Services Virtual administrative support services offered to complement members' remote workplace strategies.
• Enterprise Solutions Custom enterprise membership packages for corporate teams of 10 or more, with negotiated multi-year contracts, additional meeting room access, dedicated office options, and tailored terms beyond standard membership tiers.
• Roam Workplace Solutions Fee-based workplace consulting and management services for landlords and asset owners, including office interior design, workplace strategy consulting, office test fit and pro forma budgets, coworking build-out, FF+E procurement, construction management, and third-party management of shared workspace under the Roam brand.
• Day Pass One-time $50 day pass for non-members to access Roam coworking workspace from 8am to 6pm, including business-class Wi-Fi, full-service coffee bar, printing services, and phone booths.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• WeWork: WeWork is the largest global coworking and flexible workspace operator, offering shared offices, private offices, and meeting rooms to individuals and enterprises. It is the closest direct competitor to Roam in product mix and target market, although at vastly greater scale and capital.
• Industrious: Industrious operates premium flexible workspaces across major US metros, offering private offices, coworking, meeting rooms, and enterprise solutions. It is a direct competitor to Roam at the higher end of the market with similar enterprise and amenity-driven positioning.
• Common Desk: Common Desk operated coworking spaces in Dallas and other Texas markets with a hospitality-driven, community-led model similar to Roam. It is a directly comparable peer in terms of regional presence (Dallas–Fort Worth) and target customers (remote workers, small teams, enterprises).
• Serendipity Labs: Serendipity Labs is a US coworking and flexible office operator offering member workspaces, private offices, and meeting rooms across multiple metros. It is a direct competitor to Roam in product mix, customer segments, and target geography (US mid-size metros).
• Workbox: Workbox operates premium coworking and shared office locations in major US metros, including a presence in Atlanta. It is a directly comparable regional peer serving similar customers with similar product offerings.
• Office Evolution: Office Evolution operates a franchised network of small-business-focused coworking and executive office suites across the US. It competes with Roam for the same small business and remote worker segment in suburban and secondary markets.

Broad incumbents

• Spaces (IWG brand): Spaces is an IWG-owned brand offering design-led coworking and creative workspaces globally. While much larger than Roam, it competes in the same aesthetic-driven, hospitality-influenced coworking segment Roam targets.
• IWG (Regus, HQ, Spaces): IWG is the world's largest flexible workspace operator, running thousands of locations under the Regus, HQ, and Spaces brands. It competes broadly with Roam across virtually every product line (coworking, offices, virtual offices, meeting rooms) but at much larger scale and more global footprint.

Emerging players

• Galvanize: Galvanize operates coworking spaces with an emphasis on tech, education, and innovation communities. It is an adjacent emerging peer where coworking intersects with community programming and learning, similar to Roam's community-led GTM motion.

Regional players

• The Gathering (by Common Desk successor or related): The Gathering is a smaller coworking operator serving specific regional US markets with flexible memberships, meeting rooms, and community-driven workspaces. It is a regional peer with comparable product mix and SMB focus, though smaller in scale than Roam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/meetatroam
• Instagraminstagram.com/RoamAtlanta
• Facebookfacebook.com/meetatroam
• LinkedInlinkedin.com/company/roam-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roam