Mashroom
Mashroom is a UK proptech startup founded in 2018 that provides end-to-end property letting services to landlords and tenants in the residential rental market, headquartered in London with 11-50 employees.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Mashroom firmographics
Firmographics- Name
- Mashroom
- Website
- https://mashroom.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Mashroom is a UK proptech startup founded in 2018 that provides end-to-end property letting services to landlords and tenants in the residential rental market, headquartered in London with 11-50 employees.
- Ownership category
- akta.pro rank
Where Mashroom is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Mashroom business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Property Management Services: Revenue generated through managing properties for landlords using the AI-powered platform across acquired agencies. The company earns fees from property management and letting services.
- Agency Acquisition and Integration: Growth strategy focused on acquiring independent letting agencies and consolidating them under the AI platform, generating revenue through expanded property portfolio and operational efficiencies.
Go-to-market motion1 record
Distribution channels1 record
Mashroom product offering
Product offeringCore offering
Mashroom provides end-to-end property letting services to landlords and tenants in the United Kingdom. Through its digital platform and acquired online estate agencies (eMoov and Tepilo), the company enables landlords to list properties, find tenants, and manage the letting process.
Differentiator
Problem solved
Functional benefit
Products and services
- End-to-End Property Letting Service
- eMoov Online Estate Agency
- Tepilo Online Estate Agency
Quantifiable outcome
- Reduces time-to-let from 3 weeks to under 2 days
- +2 more outcomes
Companies that use Mashroom
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Mashroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mashroom partnerships and signals
Strategic signalScale indicators6 records
Mashroom competitors and assessment
Company assessmentDirect peers
- OpenRent: UK-based online letting agent focused on landlords, offering self-service tools for marketing, tenant referencing, and rent collection. Closely comparable to Mashroom's landlord-facing letting services and operates in the same UK proptech category.
- Purplebricks: UK online estate agency offering fixed-fee sales and lettings services. Competes with Mashroom's end-to-end online letting proposition and serves a similar UK landlord/tenant customer base.
- Dwelly: UK proptech platform targeting letting agencies with an AI-enabled property management platform. Directly comparable to Mashroom's letting-focused offering and targets the same UK landlord/agency customer segment.
- emoh (formerly eMoov): Online estate agency in the UK that was acquired by Mashroom in 2019 and later separated. Operates in the same UK online letting/sales space and serves a comparable landlord customer base.
- Lendlord: UK proptech platform providing portfolio management and accounting tools for landlords. Comparable to Mashroom's landlord-facing offering though more focused on portfolio management than full letting services.
- Goodlord: UK proptech platform offering referencing, contracts, and rent collection for letting agents and landlords. Directly competes with Mashroom's technology-enabled letting workflow proposition.
Broad incumbents
- Rightmove: UK's largest property portal with dominant market share among landlords, agents, and tenants. While not a direct letting agency, it is the primary listing and lead generation platform that Mashroom's landlord customers rely on.
- Zoopla: Major UK property portal with significant letting listings and tenant search traffic. Competes for landlord attention and marketing spend alongside Mashroom's landlord-facing service.
Emerging players
- Movebubble: UK-based proptech app targeting tenants with property search and letting support services. Comparable to Mashroom's tenant-facing elements and operates in the same UK rental market.
Regional players
- RentMania: Smaller UK online letting service. Comparable to Mashroom in targeting landlords with self-service online tools, though at smaller scale and narrower geographic coverage.
Market position
Customer concentration
Mashroom social profiles
Digital presenceMashroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mashroom leadership team
Management profileNumber of profiles
Profiles3 records
Mashroom funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mashroom M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mashroom
What does Mashroom do?
Mashroom provides end-to-end property letting services to landlords and tenants in the United Kingdom. Through its digital platform and acquired online estate agencies (eMoov and Tepilo), the company enables landlords to list properties, find tenants, and manage the letting process.
Is Mashroom a public or private company?
Mashroom is a private company. It is classified as venture growth investor backed.
When was Mashroom founded?
Mashroom was founded in 2018. It employs 11 to 50 people.
Where is Mashroom based?
Mashroom is headquartered in London, United Kingdom, in the Europe region.
How does Mashroom make money?
Two revenue lines are on record. Property Management Services are the primary driver. The others are agency Acquisition and Integration.
Who are Mashroom's main competitors?
Direct peers on record are OpenRent, Purplebricks, Dwelly, emoh (formerly eMoov), Lendlord and Goodlord. Broad incumbents are Rightmove and Zoopla. Movebubble is listed as an emerging player. RentMania is listed as a regional player.
Does Mashroom have an API?
No public API is recorded for Mashroom.