PurpleBricks
PurpleBricks is a UK online estate agency offering fixed-fee residential property sales, lettings, and mortgage advisory services to individual homeowners, buyers, landlords, and tenants via a hybrid digital platform and local property expert network.
- Company typePrivate
- Founded2012
- HeadquartersSolihull, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What PurpleBricks does
PurpleBricks is a UK-based online estate agency founded in 2012 that provides fixed-fee residential property sales, lettings, and mortgage advisory services to individual homeowners, buyers, landlords, and tenants. The company operates a hybrid model combining a self-serve digital platform (website, mobile app, and 24/7 online dashboard for tracking viewings, offers and sales progression) with a national network of local property experts who provide in-person valuations and local market knowledge. Properties are listed on all three major UK property portals — Rightmove, Zoopla, and OnTheMarket — alongside PurpleBricks' own portal.
The core technology stack was rebuilt following the May 2023 acquisition by Strike Estate Agents for a nominal £1. Legacy Salesforce and custom .NET systems were replaced with Creatio's no-code AI CRM platform within four months, delivering a 70% reduction in CRM running costs, a 35% increase in lead volume, a 50% boost in conversions, and a reduction in query response times from 2-3 days to under 20 minutes. Proprietary or differentiated features include the Purplebricks Switch Product (end-to-end transaction management), the UK House Price Index (covering 500+ regions), and an AI-assisted valuation tool that combines data analytics with local expert input.
PurpleBricks monetises through four primary revenue streams: fixed-fee selling packages starting from £999 (standard from £1,599 inc VAT) with flexible payment options including Klarna instalments and a 'No Sale, No Fee' structure; tiered monthly landlord subscriptions (Tenant Find, Let & Rent Collect, Fully Managed); Purplebricks Mortgages advisory services searching over 12,000 products from 90+ lenders (typical fee £299, up to 1%); and an extensive referral fee ecosystem covering conveyancing (Simplify, Conveynext), auctions, surveys, removals (GOTO Group), landlord insurance (Homelet), and utilities switching (Ecoeus). Regulatory standing includes full membership of The Property Ombudsman, Propertymark Client Money Protection, ARLA Propertymark, and Trading Standards Institute Approved Code.
PurpleBricks firmographics
Firmographics- Name
- PurpleBricks
- Legal name
- Purplebricks Property Limited
- Website
- https://purplebricks.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PurpleBricks is a UK online estate agency offering fixed-fee residential property sales, lettings, and mortgage advisory services to individual homeowners, buyers, landlords, and tenants via a hybrid digital platform and local property expert network.
- Ownership category
- akta.pro rank
Where PurpleBricks is headquartered
LocationHeadquarters
- HQ city
- Solihull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PurpleBricks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Estate Agency Sales Services: Fixed-fee residential property sales services. Customers pay a fixed fee starting from £999 for basic package, with standard packages from £1,599 (inc VAT). Flexible payment options include upfront payment, spread the cost, or pay on completion.
- Lettings Services: Letting agent services for landlords with three package tiers: Tenant Find, Let & Rent Collect, and Fully Managed. Landlord packages include first month free promotions.
- Referral Fees: Purplebricks earns referral fees from third-party service providers including conveyancing (Simplify: £40 per file opened, £170 for completed searches, plus completion fees based on property value; Conveynext: £365-£600 based on value), auctions (minimum £2,750 per completion), surveys (£120-£180 based on value), removals (£50 per completion), utility switching (£17-£150 per service), and insurance products (25% of Homelet policy premiums).
- Purplebricks Mortgages: Mortgage advisory services working with over 12,000 mortgages from 90+ lenders. Part of the Purplebricks Group structure with shared income and expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sell for as little as £999 |
| Transaction based/ take rate | Pay-as-you-go | No Sale, No Fee Package |
| Subscription | Monthly | Landlord Packages - Tenant Find |
| Subscription | Monthly | Landlord Packages - Let & Rent Collect |
| Subscription | Monthly | Landlord Packages - Fully Managed |
| Other | Pay-as-you-go | Mortgage Services |
Distribution channels5 records
Marketing channels6 records
PurpleBricks product offering
Product offeringCore offering
PurpleBricks is a UK online estate agency that sells, lets, and values residential property on a fixed-fee basis (from £999) instead of percentage commissions, combining a 24/7 digital platform and mobile app with a network of local property experts. The core offering bundles professional valuation, photography, floor plans, a for-sale board, Rightmove/Zoopla/OnTheMarket listings, dedicated sales progression, and the proprietary Purplebricks Switch Product into a single package, complemented by letting services for landlords and an in-house mortgage advisory.
Product overview
Purplebricks is a UK-based online estate agency offering a unified platform for residential property sales, lettings, and mortgages. The core offering is the selling service (fixed-fee from £1,599), complemented by lettings packages (Tenant Find, Let & Rent Collect, Fully Managed) and the Purplebricks Mortgages service (searching 12,000+ products from 90+ lenders). Additional services include EPC assessments, the Purplebricks App for 24/7 sale management, and the Purplebricks House Price Index for market intelligence. Properties are listed across Rightmove, Zoopla, and OnTheMarket. Following Strike's acquisition in 2023, the company rebuilt its CRM on Creatio's no-code AI platform, achieving significant improvements in lead volume and response times.
Differentiator
Problem solved
Functional benefit
Products and services
- PurpleBricks Selling Service Fixed-fee estate agency service enabling UK homeowners to sell their residential property. Includes professional valuation, professional photography and floor plans, a for-sale board, listing on Rightmove/Zoopla/OnTheMarket, dedicated local agent support, sales progression, and the proprietary Purplebricks Switch Product. Flexible payment via upfront, Klarna 3 instalments, or on completion.
- PurpleBricks Lettings Service Letting agent service for UK landlords offered in three tiered monthly subscription packages: Tenant Find (advertising, viewings, tenancy agreement), Let & Rent Collect (adds rent collection, monthly statements, legal notice service), and Fully Managed (comprehensive management including 6-month inspections, inventory checks, repair recording, and landlord portal). First month free.
- PurpleBricks Mortgages Mortgage advisory service for UK buyers, remortgagers, and those with property-related mortgage questions. Searches over 12,000 mortgages from 90+ lenders and is offered alongside the estate agency service as part of the PurpleBricks Group, with shared income and expenses. Fee up to 1% with a typical fee of £299.
- Energy Performance Certificate (EPC) Service EPC assessment and certification service for properties being sold or let. PurpleBricks arranges qualified energy assessors to evaluate properties and provide energy efficiency ratings on an A–G scale, available as an add-on to the core selling and letting packages.
Quantifiable outcome
- £608m+ saved vs high street fees for customers
- +5 more outcomes
Companies that use PurpleBricks
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
PurpleBricks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature3 records
PurpleBricks partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Strike Estate AgentscoreStrike Estate Agents acquired Purplebricks for £1 in May 2023 after the company struggled. Strike rebuilt Purplebricks' customer-facing CRM infrastructure using Creatio's no-code AI platform, achieving 70% cost reduction and significant improvements in lead volume and conversions.
- CreatiocoreCRM platform provider whose no-code AI platform was used to rebuild Purplebricks' customer-facing infrastructure after the Strike acquisition, replacing legacy Salesforce and custom .NET systems.
- RightmovecoreMajor UK property portal where Purplebricks listings are syndicated for property marketing exposure.
- ZooplacoreMajor UK property portal where Purplebricks listings are syndicated for property marketing exposure.
- OnTheMarketmajorUK property portal where Purplebricks listings are syndicated alongside Rightmove and Zoopla.
- Simplify (Simplify Moving Limited)majorConveyancing referral partner for England & Wales. Purplebricks receives £40 per file opened, £170 for completed searches, plus completion fees ranging from £480.96 (up to £100k) to £787.92 (£1m+) based on property value.
- Conveynext LtdmajorConveyancing referral partner for Scotland. Purplebricks receives completion fees ranging from £365 (up to £100k) to £600 (£1m+) based on property value.
- GOTO Group (Genle Limited)majorMulti-service partner for auctions (minimum £2,750 referral fee), reservation agreements (£250 + VAT), removals (£50), and surveys (£120-£180 based on value).
- Homelet (Barbon Insurance Group)minorInsurance and referencing partner for landlords. Purplebricks receives 25% of Homelet policy premiums (before tax) for both new business and renewals, plus £40 + VAT per media package sold.
- Ecoeus Ltd (My Compare Buddy)minorUtilities referral partner under Purplebricks SmartMove+ brand. Referral fees average £17 for utility switching, £62.50 for broadband, and £150 for replacement boilers.
- Purplebricks Mortgages (Purbricks Mortgages Limited)corePart of the same Purplebricks Group of companies. Provides mortgage advisory services searching over 12,000 mortgages from 90+ lenders. No external referral fee received; income and expenses shared within Group structure.
- GiftcloudminorReward fulfillment partner for Purplebricks £20 gift card promotion. Processes customer email addresses to administer and deliver gift card rewards (Amazon.co.uk, IKEA, Uber Eats, Currys).
- amicableminorDivorce support partner offering Living Together Planning Sessions and Cohabitation Agreements for couples selling property during separation. Purplebricks receives referral for customers seeking support during divorce-related property sales.
- KammaminorSelective Licensing Application partner. Purplebricks receives £55 (inclusive of VAT) for each application processed.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
PurpleBricks competitors and assessment
Company assessmentDirect peers
- Emoov: UK online estate agent offering fixed-fee residential sales. Now part of the Strike group (alongside Purplebricks), making it the closest direct competitor and a near-identical business model peer in the same portfolio.
- Redfin: US tech-enabled residential real estate brokerage combining an online platform with local agents. The closest US analogue to Purplebricks' hybrid model and useful international benchmark for online-driven real estate brokerage economics.
- Yopa: UK-based hybrid online estate agent offering fixed-fee sales packages with a local agent network. Directly comparable to Purplebricks on model, target customer (UK home sellers), and price-led disruption of high street agents.
- Zillow: US online real estate marketplace and iBuying operator. Relevant as an international peer for the consumer-facing online real estate model, even though it operates at very different scale and primarily as a portal/marketplace rather than agent.
Broad incumbents
- Connells Group: One of the largest UK estate agency and lettings groups, operating multiple high street brands. Comparable to Purplebricks on residential sales and lettings but with a predominantly branch-based, traditional business model.
- Foxtons: Established London-centric high street estate agent with a branch network. Represents the percentage-commission incumbent model Purplebricks is disrupting and a useful comparison point on service model, fees, and geographic coverage.
- Savills: Global real estate services firm with a strong UK residential agency presence. Comparable as an incumbent UK estate agent serving sellers and buyers, but skewed to higher-value properties and traditional full-service delivery.
- Belvoir: UK national franchise network of lettings and estate agents with mixed sales and rentals revenue. Comparable on residential sales and lettings, particularly in the landlord services segment where it overlaps directly with Purplebricks' letting packages.
- Knight Frank: International real estate consultancy with substantial UK residential sales and lettings operations. Comparable as a UK estate agency incumbent but with a premium positioning distinct from Purplebricks' mass-market fixed-fee offer.
Others
- Strike: UK estate agency that acquired Purplebricks for £1 in May 2023. A sibling/proprietor brand in the same group and the entity that rebuilt Purplebricks' CRM, but operates under its own brand and pricing rather than directly competing with it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PurpleBricks social profiles
Digital presencePurpleBricks compliance and trust
Trust signalCompliance4 records
PurpleBricks financial estimates
Financial estimateRevenue estimate
Valuation estimate
PurpleBricks leadership team
Management profileNumber of profiles
Profiles6 records
PurpleBricks subsidiaries and ownership
Company hierarchySubsidiaries1 record
PurpleBricks funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PurpleBricks M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PurpleBricks
What does PurpleBricks do?
PurpleBricks is a UK online estate agency that sells, lets, and values residential property on a fixed-fee basis (from £999) instead of percentage commissions, combining a 24/7 digital platform and mobile app with a network of local property experts. The core offering bundles professional valuation, photography, floor plans, a for-sale board, Rightmove/Zoopla/OnTheMarket listings, dedicated sales progression, and the proprietary Purplebricks Switch Product into a single package, complemented by letting services for landlords and an in-house mortgage advisory.
Is PurpleBricks a public or private company?
PurpleBricks is a private company. It is classified as corporate owned and is currently operating.
When was PurpleBricks founded?
PurpleBricks was founded in 2012. It employs 51 to 100 people.
Where is PurpleBricks based?
PurpleBricks is headquartered in Solihull, United Kingdom, in the Europe region.
How does PurpleBricks make money?
Four revenue lines are on record. Estate Agency Sales Services are the primary driver. The others are lettings Services, referral Fees and purplebricks Mortgages.
Who are PurpleBricks's main competitors?
Direct peers on record are Emoov, Redfin, Yopa and Zillow. Broad incumbents are Connells Group, Foxtons, Savills, Belvoir and Knight Frank. Strike is listed as an others.
Does PurpleBricks have an API?
No public API is recorded for PurpleBricks.