Mashroom

Name

Mashroom

Website

https://mashroom.com

Company type

Private

Founded year

2018

Headcount range

11–50 employees

Short description

Mashroom is a UK proptech startup founded in 2018 that provides end-to-end property letting services to landlords and tenants in the residential rental market, headquartered in London with 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Property Management Services: Revenue generated through managing properties for landlords using the AI-powered platform across acquired agencies. The company earns fees from property management and letting services.
2. Agency Acquisition and Integration: Growth strategy focused on acquiring independent letting agencies and consolidating them under the AI platform, generating revenue through expanded property portfolio and operational efficiencies.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Mashroom provides end-to-end property letting services to landlords and tenants in the United Kingdom. Through its digital platform and acquired online estate agencies (eMoov and Tepilo), the company enables landlords to list properties, find tenants, and manage the letting process.

Differentiator

Problem solved

Functional benefit

Products and services

• End-to-End Property Letting Service
• eMoov Online Estate Agency
• Tepilo Online Estate Agency

Quantifiable outcome

• Reduces time-to-let from 3 weeks to under 2 days
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Direct peers

• OpenRent: UK-based online letting agent focused on landlords, offering self-service tools for marketing, tenant referencing, and rent collection. Closely comparable to Mashroom's landlord-facing letting services and operates in the same UK proptech category.
• Purplebricks: UK online estate agency offering fixed-fee sales and lettings services. Competes with Mashroom's end-to-end online letting proposition and serves a similar UK landlord/tenant customer base.
• Dwelly: UK proptech platform targeting letting agencies with an AI-enabled property management platform. Directly comparable to Mashroom's letting-focused offering and targets the same UK landlord/agency customer segment.
• emoh (formerly eMoov): Online estate agency in the UK that was acquired by Mashroom in 2019 and later separated. Operates in the same UK online letting/sales space and serves a comparable landlord customer base.
• Lendlord: UK proptech platform providing portfolio management and accounting tools for landlords. Comparable to Mashroom's landlord-facing offering though more focused on portfolio management than full letting services.
• Goodlord: UK proptech platform offering referencing, contracts, and rent collection for letting agents and landlords. Directly competes with Mashroom's technology-enabled letting workflow proposition.

Broad incumbents

• Rightmove: UK's largest property portal with dominant market share among landlords, agents, and tenants. While not a direct letting agency, it is the primary listing and lead generation platform that Mashroom's landlord customers rely on.
• Zoopla: Major UK property portal with significant letting listings and tenant search traffic. Competes for landlord attention and marketing spend alongside Mashroom's landlord-facing service.

Emerging players

• Movebubble: UK-based proptech app targeting tenants with property search and letting support services. Comparable to Mashroom's tenant-facing elements and operates in the same UK rental market.

Regional players

• RentMania: Smaller UK online letting service. Comparable to Mashroom in targeting landlords with self-service online tools, though at smaller scale and narrower geographic coverage.

Market position

Customer concentration

• Xx.com/Mashroomcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mashroom