Rego
Rego operates an AI-powered waste auditing SaaS platform that analyzes photos of trash to produce waste composition, contamination, and emissions data, supplemented by managed circular-hauling services, serving enterprise sustainability teams, municipalities, schools, and haulers across the US.
- Company typePrivate
- Founded2018
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rego does
Rego is a Philadelphia-based waste-technology company that has built an AI-powered waste auditing platform designed to eliminate the manual hand-sorting that traditionally underpins waste composition studies. Users photograph waste in bins, on the ground, in dumpsters, or at tipping floors, and Rego's computer-vision models analyze composition, weight, contamination, and GHG emissions across 200+ sorting categories with a self-reported accuracy of over 98%. Outputs are validated by TRUE-certified human advisors and structured to support TRUE Zero Waste, LEED, and LEED v5 certification workflows, including baselines, diversion tracking, contamination reduction, and re-certification monitoring.
The company's revenue model is hybrid. The primary SaaS subscription provides the waste-auditing software with quote-based, annually-billed enterprise pricing layered over a freemium self-serve entry point at onboarding.liverego.com. Beyond software, Rego operates a managed-services circular hauling business that onboards bulk items, furniture, and electronics and routes them to non-profits and donation networks, plus a professional-services layer coordinating donation drives and waste-diversion events for colleges and commercial buildings. Customer segments span enterprise sustainability and ESG teams, sustainability consultants, colleges and universities, K-12 schools and districts, cities and municipalities (including EPR and multifamily recycling programs), haulers and transfer stations, and event venues.
Rego was founded in 2018 (the input data contains one conflicting source citing 2020) and operates with 1–10 employees from a single Philadelphia headquarters. It has raised disclosed funding on the order of $700K in equity-equivalent capital across the gener8tor Sustainability Accelerator (2022), the Techstars Cox Social Impact Accelerator (2024), and URBAN-X (2024), with additional grant exposure through the QBE Insurance AcceliCITY Resilience Challenge. The company has earned recognition through Pennovation, gener8tor, Nasdaq Milestone Makers, and the QBE AcceliCITY programs, and reports having diverted over 150,000 pounds of furniture and clothing from landfills across 10,000+ apartment units, college campuses, and non-profit engagements.
Rego firmographics
Firmographics- Name
- Rego
- Legal name
- Rego
- Website
- https://liverego.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rego operates an AI-powered waste auditing SaaS platform that analyzes photos of trash to produce waste composition, contamination, and emissions data, supplemented by managed circular-hauling services, serving enterprise sustainability teams, municipalities, schools, and haulers across the US.
- Ownership category
- akta.pro rank
Rego industry classification
Industry- Product category
- Sustainability and waste auditing software
- NAICS
- Waste Management and Remediation Services (562), Solid Waste Collection (562111), Business Support Services (5614)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)
- akta.pro secondary industries
- Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Solid Waste & Recycling Services Administration (BPAIACAH), Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC)
Keywords
Where Rego is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rego business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS platform subscription: Rego provides an AI-powered waste auditing SaaS platform where organizations pay to access the software for waste data collection, analysis, and certification support. Pricing is quote-based and not publicly disclosed.
- Circular hauling and junk removal services: Rego offers on-demand and recurring junk/bulk item removal including furniture, clothing, and electronics, with white-glove pickup, sorting, and redirection to local non-profits. This is a managed services revenue stream.
- Donation drive and waste diversion coordination: Rego coordinates donation drives and waste diversion events for colleges, events, and commercial buildings, managing pickup, drop-off, and communications for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial / self-serve |
| Subscription | Annual | Enterprise / team plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Rego product offering
Product offeringCore offering
Rego provides an AI-powered waste auditing SaaS platform that turns photos of trash into waste composition, contamination, weight, and GHG emissions reports, replacing manual hand-sorting audits. Each audit is backed by TRUE-certified human advisors who validate outputs and support TRUE Zero Waste and LEED certification workflows across single sites and enterprise portfolios.
Product overview
Rego is a waste technology company offering an AI-powered waste auditing platform that eliminates hand-sorting of trash by analyzing photos to generate waste audit reports and data. The product portfolio centers on the core AI-Powered Waste Audits platform, supported by features including Waste Data Recommendations, Certification Spotter, and TRUE Certification Support. Add-on services include Circular Hauling for bulk item removal and donation coordination, and Rego for K-12 Schools for the education sector. The platform serves sustainability teams, municipalities, haulers, and consultants across multiple industries.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Powered Waste Audits Flagship SaaS platform where users photograph trash in bins, on the ground, or in dumpsters, and Rego's AI analyzes composition, weight, contamination, dispositions, and GHG emissions with over 98% accuracy, eliminating manual hand-sorting. Backed by TRUE-certified human review and tailored to enterprise sustainability and ESG teams, consultants, municipalities, haulers, schools, and events.
- Rego for K-12 Schools Verticalized AI-powered waste auditing and circular solutions package designed specifically for K-12 schools and districts, supporting waste audits, contamination reduction, student sustainability education, and school-level certification tracking.
- Circular Hauling On-demand and recurring bulk item, donation pickup, and junk removal service with white-glove pickup, real-time truck tracking, and AI-powered routing of items to the most sustainable and cost-effective destinations, coordinating with local non-profits for donations of furniture, clothing, and electronics.
- TRUE Certification Support Add-on expert service delivered by TRUE-certified waste advisors who review and validate AI audit outputs, coach customer teams, ensure consistency across audits, and help accelerate TRUE Zero Waste and LEED certification applications.
Quantifiable outcome
- Waste identification accuracy of over 98%
- +2 more outcomes
Companies that use Rego
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Rego technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Rego partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Nasdaq Center for Entrepreneurial Excellence (Milestone Makers)minorRego was featured in the Nasdaq Center for Entrepreneurial Excellence's Milestone Makers program, receiving recognition and exposure through Nasdaq channels.
- gener8tor Sustainability AcceleratorcoreRego was selected for the gener8tor Fall 2022 Sustainability Accelerator, which provides funding, mentorship, and networking for sustainability startups.
- Pennovation AcceleratorcoreRego was named a winner of the Pennovation Accelerator (University of Pennsylvania), gaining visibility and support as a startup in the Philadelphia innovation ecosystem.
- Techstars (Cox Social Impact Accelerator)coreRego is featured in Techstars' Cox Social Impact Accelerator program, gaining brand visibility and network access through the Techstars ecosystem.
- Cox EnterprisescoreCox Enterprises is listed among Rego's partner logos alongside Techstars, suggesting participation in the Cox Social Impact accelerator program that includes Techstars.
- Leading Cities (AcceliCITY Resilience Challenge)coreRego was selected as a Top100 Resilience Solution in the QBE Insurance AcceliCITY Resilience Challenge, competing for a $150,000 pilot grant and participating in Leading Cities' LaunchPad11 virtual incubator.
- Habitat for HumanityminorHabitat for Humanity is listed among Rego's partner/client logos, suggesting a relationship for furniture donation coordination.
- Gov Island / CFIminorGov Island Climate Fresh Index (CFI) is listed as a Rego partner logo, suggesting collaboration in government or civic sustainability initiatives.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Rego competitors and assessment
Company assessmentDirect peers
- AMP Robotics: Applies AI and computer vision to identify and sort recyclables in materials recovery facilities. Comparable to Rego in its use of vision-based AI for waste characterization and recycling data, though focused on facility automation rather than audit reporting.
- ReCollect Systems: Provides waste data and routing software to haulers and municipalities, including collection calendars, recycling lookup, and contamination reporting. Directly comparable to Rego's waste-data platform serving similar buyer segments (municipalities, haulers, multi-family).
- Sensoneo: Smart waste management platform offering waste characterization, bin sensors, and analytics for cities and haulers. Comparable to Rego for waste data analytics targeting municipalities and enterprise waste programs.
- Lixo: AI-powered waste characterization using computer vision to identify materials at sorting facilities. Closest technical peer to Rego, applying photo/image-based AI to waste composition analysis and reporting.
- Glacier: AI-powered recycling robot and data analytics provider that uses computer vision to identify materials in waste streams. Comparable to Rego for vision-based waste identification and characterization data outputs.
Broad incumbents
- Persefoni: Carbon accounting and climate management platform used by enterprises for emissions reporting. Comparable to Rego for GHG emissions calculation, ESG reporting workflows, and enterprise sustainability buyer overlap.
- Waste Management (WM): Largest North American waste hauler and recycler, offering sustainability reporting and ESG services for enterprise customers. Comparable as a broad incumbent that increasingly competes in waste data and ESG reporting, though anchored in physical hauling rather than AI auditing.
- Watershed: Enterprise sustainability and carbon accounting platform serving large corporates with GHG and ESG reporting. Comparable to Rego for ESG data, audit-ready reporting, and enterprise sustainability buyers, though at a much broader scope.
- Rubicon Technologies: Software and marketplace for waste and recycling management, serving haulers, municipalities, and large waste generators. Comparable as a broader incumbent in digital waste management, though with a marketplace and hauler-services focus versus Rego's audit-and-reporting focus.
Emerging players
- CleanRobotics: Maker of TrashBot, an AI-driven automated sorting bin that uses computer vision to separate recyclables from landfill. Comparable to Rego for vision-based waste identification and circular-economy focus, though deploying hardware rather than a software-only audit platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rego social profiles
Digital presenceRego compliance and trust
Trust signalCompliance1 record
Rego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rego leadership team
Management profileNumber of profiles
Profiles2 records
Rego funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rego M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rego
What does Rego do?
Rego provides an AI-powered waste auditing SaaS platform that turns photos of trash into waste composition, contamination, weight, and GHG emissions reports, replacing manual hand-sorting audits. Each audit is backed by TRUE-certified human advisors who validate outputs and support TRUE Zero Waste and LEED certification workflows across single sites and enterprise portfolios.
Is Rego a public or private company?
Rego is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rego founded?
Rego was founded in 2018. It employs 1 to 10 people.
Where is Rego based?
Rego is headquartered in Philadelphia, United States, in the North America region.
How does Rego make money?
Three revenue lines are on record. SaaS platform subscription is the primary driver. The others are circular hauling and junk removal services and donation drive and waste diversion coordination.
Who are Rego's main competitors?
Direct peers on record are AMP Robotics, ReCollect Systems, Sensoneo, Lixo and Glacier. Broad incumbents are Persefoni, Waste Management (WM), Watershed and Rubicon Technologies. CleanRobotics is listed as an emerging player.
Does Rego have an API?
No public API is recorded for Rego.
What industry is Rego in?
Rego's product category is Sustainability and waste auditing software. Its primary akta.pro industry code is EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging), with a secondary code of BPALAIAL, Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG). Its NAICS code is 562 and its SIC code is 4953.