Turner Imaging Systems
Turner Imaging Systems develops portable battery-powered mini C-arm (SMART-C) and wireless digital X-ray (ENDURO DR) systems for point-of-care imaging across orthopedic, emergency, sports medicine, military, and veterinary applications. The privately held Orem, Utah-based company sells hardware, subscription service plans, and accessories.
- Company typePrivate
- Founded2017
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Turner Imaging Systems does
Turner Imaging Systems is a private medical device company headquartered in Orem, Utah, founded by Dr. D. Clark Turner as a spin-out from Turner Innovations. The company develops and manufactures portable battery-powered imaging hardware — primarily the SMART-C, a 16-pound fully wireless mini C-arm, and the ENDURO DR line of wireless digital radiography systems (ES70 extremity and ES90 full-body models). The technology centers on lithium-ion battery operation with swappable batteries, proprietary imaging-processing algorithms (recursive filtering, edge enhancement, auto kV/µA adjustment), DICOM/PACS/EMR interoperability, and ruggedized 14x17-inch glass-free detectors, with products designed and built in the USA.
The company targets a diverse set of clinical and field environments, including orthopedic clinics and surgery centers, emergency departments, podiatry practices, urgent care facilities, professional and collegiate sports teams (NFL, MLB, MLS, XFL, NCAA), military and humanitarian medical units, veterinary practices, and medical training programs. Notable customers include UCHealth, RadNet, Veterans Affairs, Boston Children's Hospital, Sinai Hospital, LA Rams/LA Dodgers, LA Galaxy, OrthoCarolina, and Antech.
Revenue is generated through a multi-stream model: hardware sales of SMART-C and ENDURO systems (primarily through the Siemens Healthineers Master Reseller agreement in the US and regional distributors Swissray, Vertec, and MIS Healthcare in Europe), tiered subscription service plans (Standard, Select, Premier with 98% uptime guarantee), monthly subscription and short-term rental financing options, and a direct e-commerce channel for accessories and consumables. The company is privately held with approximately 50 employees, FDA 510(k) cleared in October 2019, CE Marked in May 2021, and has crossed 500 cumulative installations as of April 2026.
Turner Imaging Systems firmographics
Firmographics- Name
- Turner Imaging Systems
- Legal name
- Turner Imaging Systems
- Website
- https://turnerxray.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turner Imaging Systems develops portable battery-powered mini C-arm (SMART-C) and wireless digital X-ray (ENDURO DR) systems for point-of-care imaging across orthopedic, emergency, sports medicine, military, and veterinary applications. The privately held Orem, Utah-based company sells hardware, subscription service plans, and accessories.
- Ownership category
- akta.pro rank
Turner Imaging Systems industry classification
Industry- Product category
- Portable Medical Imaging Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Irradiation Apparatus Manufacturing (334517)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)
- akta.pro primary industry
- Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)
Keywords
Where Turner Imaging Systems is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turner Imaging Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Medical Imaging Hardware Sales: Primary revenue from selling SMART-C mini C-arm and ENDURO DR digital X-ray systems. Devices sold directly and through channel partners including Siemens Healthineers for hospital market.
- Service Plans and Maintenance Contracts: Tiered service offerings including Standard Warranty (1 year), Select Service Plan, and Premier Service Plan (98% uptime guarantee, accidental coverage, software updates, on-site training). Annual preventative maintenance available.
- Subscription Plans: Long-term subscription solution with monthly fees including comprehensive service coverage, uptime guarantee, software updates, and loaner system coverage. Preserves capital expense budget while avoiding large upfront payment.
- Accessories and Consumables: Sale of accessories including C-arm batteries ($599), battery chargers ($699), rugged transport cases ($1,299), weight bearing stands ($950), drapes, tablets, docking stations, and Sony thermal printers. Consumables include printer paper boxes ($199).
- Equipment Rental: Short-term rental solutions primarily for market research, start-ups, and educational labs. Higher monthly payment than subscriptions but lower overall cost due to shorter term length. Many rentals offer buyout options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SMART-C accessories and consumables with published retail pricing |
| Subscription | Annual | Standard Warranty - 1 year included coverage |
| Subscription | Multi-year contract | Select Service Plan - Extended coverage with accessories replacement |
| Subscription | Multi-year contract | Premier Service Plan - Full coverage with 98% uptime guarantee |
| Subscription | Monthly | Subscription Plan - Long-term use at reasonable monthly cost |
| Subscription | Monthly | Rental - Short-term solution |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Turner Imaging Systems product offering
Product offeringCore offering
Turner Imaging Systems designs, manufactures, and sells the SMART-C, a 16-pound battery-powered, fully wireless mini C-arm fluoroscopy and X-ray system, along with the ENDURO DR wireless digital radiography line (ES70 extremity and ES90 full-body models). The company's products are designed for point-of-care imaging in hospitals, orthopedic clinics, surgery centers, sports medicine settings, urgent care, podiatry, veterinary, and humanitarian/military field environments. The company also sells a full accessory ecosystem (batteries, chargers, transport cases, drapes, weight-bearing stands, docking stations, printers) through direct e-commerce and channel partners.
Product overview
Turner Imaging Systems offers two core portable medical imaging products: SMART-C® (a battery-powered, wireless mini C-arm for fluoroscopy and X-ray) and ENDURO™ DR (a wireless digital radiography system available in extremity and full-body models). The portfolio includes accessories such as transport cases, batteries, chargers, stands, surgical drapes, tablets, docking stations, and thermal printers. SMART-C emphasizes extreme portability (16 lbs) for point-of-care use across clinical and field settings, while ENDURO DR provides higher-power digital radiography for broader imaging applications.
Differentiator
Problem solved
Functional benefit
Brands
- SMART-C: Battery-powered, wireless mini C-arm portable fluoroscopy system weighing 16 lbs for point-of-care imaging in healthcare, sports medicine, and humanitarian applications
- ENDURO DR
Products and services
- SMART-C Mini C-Arm The world's smallest, most portable mini C-arm system providing fully battery-powered, wireless fluoroscopy and X-ray imaging. Weighs 16 lbs, collapses for transport, includes 2 swappable lithium-ion batteries with 4-5 hours of operation, touchscreen interface, DICOM/PACS/EMR integration, and lower radiation exposure than large C-arms. Used by orthopedic surgeons, sports medicine physicians, podiatrists, emergency departments, and humanitarian/military medical teams.
- ENDURO DR Digital X-Ray System High-performance wireless digital radiography system available in ES70 (6 lbs, extremity imaging) and ES90 (12 lbs, full-body imaging) configurations. Features 14x17 inch glass-free drop-resistant detector capable of withstanding up to 660 lbs, cordless battery-powered operation, and image capture in seconds. Designed for urgent care, sports medicine, and field-based care environments.
- SMART-C C-Arm Battery Replacement lithium-ion battery for the SMART-C system with 73 WHr capacity (6 cells, 12.6 WHr per cell), LED charge/status indicators, and IPX3 water resistance. Priced at $599.
- SMART-C Rugged Transport Case Military-grade carrying case (MIL-STD-810F) with wheels and telescoping handle, designed for airline check-in. Features custom foam inserts and water resistance. Priced at $1,299.
- SMART-C Service Plans (Standard, Select, Premier) Tiered service and maintenance contracts for SMART-C systems. Standard Warranty (1 year included), Select Service Plan (extended coverage with accessories replacement), and Premier Service Plan (98% uptime guarantee, accidental active component coverage, software updates, on-site training and installation).
- SMART-C Equipment Subscription and Rental Programs Long-term subscription solution with monthly fees including comprehensive service coverage, uptime guarantee, software updates, and loaner system coverage for capital preservation. Short-term rental programs available primarily for market research, start-ups, and educational labs, with buyout options at end of term.
Quantifiable outcome
- 40% of NFL games utilized SMART-C for on-field fluoroscopy during 2022-2023 season
- +5 more outcomes
Companies that use Turner Imaging Systems
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles5 records
Turner Imaging Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Turner Imaging Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Vertec Scientific LtdcoreUK distributor appointed for SMART-C mini C-arm. Vertec MD Kate O'Reilly signed agreement with Turner VP Rob Scorcia. Expands UK market presence.
- Swissray TechnologiescoreEuropean Union distributor for SMART-C mini C-arm. Expanded from initial 2021 appointment covering Switzerland, Germany, and Austria to now include all EU countries. Partnership addresses growing demand for portable, point-of-care imaging solutions across European healthcare markets.
- U.S. Air Force (AFWERX/SBIR)minorPhase II SBIR contract of $749,872 awarded to Turner Innovations for developing operationally deployable dual-use (Rad/Fluoro) X-ray imaging device for diagnosis/treatment of modern warfighter. Partnership with Air Force Special Operations Command teams.
- MIS HealthcarecoreUK and Ireland distributor for SMART-C mini C-arm. MIS Healthcare is an independent medical imaging equipment supplier servicing NHS and HSE hospitals, private hospitals, clinics, screening centers, and diagnostic departments. Initial distribution partner for European launch following CE Mark approval.
- U.S. Air Force (AFWERX/STTR)minorSTTR Phase I contract awarded to Turner Innovations (affiliate) for developing next-generation compact, battery-powered full-body fluoroscopic X-ray imaging system for Special Operations Surgical Teams, Army Forward Surgical Teams, and Navy Fleet Surgical Teams.
- Siemens HealthineerscoreFive-year Master Reseller agreement making Siemens Healthineers premium partner reseller for hospital, IDN, GPO, and military customers in the United States. SMART-C added to Siemens Healthineers portfolio of radiology and imaging products. International expansion aligned with regulatory clearance.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Turner Imaging Systems competitors and assessment
Company assessmentBroad incumbents
- Philips Healthcare: Philips offers mobile C-arms (BV series) and a broad diagnostic imaging portfolio that competes with Turner in hospitals and integrated delivery networks globally.
- GE HealthCare: GE HealthCare is a global imaging incumbent offering full-size mobile C-arms (OEC series) and broader radiology portfolios, competing with Turner in hospital and surgery center fluoroscopy sales channels.
- Hologic: Hologic is the parent of Orthoscan and a broad women's health and diagnostic imaging incumbent with significantly larger scale, distribution, and R&D resources than Turner.
- Siemens Healthineers: Siemens Healthineers is both Turner's US master reseller and a broad imaging incumbent with its own C-arm portfolio — making it a strategic partner and indirect competitor simultaneously.
- Fujifilm Healthcare: Fujifilm Healthcare offers portable X-ray systems and broader medical imaging solutions, competing with Turner's ENDURO DR in urgent care, bedside, and portable radiography workflows.
- Konica Minolta Healthcare: Konica Minolta Healthcare produces portable and wireless digital X-ray systems (AeroDR, mKDR) that compete with Turner's ENDURO DR for portable radiography use cases in clinical and field settings.
Emerging players
- Carestream Health: Carestream produces portable and wireless digital radiography systems (DRX-Revolution, DRX-Transport) that overlap with Turner's ENDURO DR product line in mobile X-ray applications.
Regional players
- Swissray Technologies: Swissray Technologies is both Turner's EU distribution partner and a broader digital radiography manufacturer serving European hospitals — overlapping with Turner's ENDURO DR and serving as a channel partner for SMART-C.
Direct peers
- Ziehm Imaging: Ziehm Imaging manufactures mobile C-arms and is one of the closest direct competitors to Turner's SMART-C in the compact and mid-size fluoroscopy segment for surgical and orthopedic use.
- Orthoscan: Orthoscan (a Hologic subsidiary) makes mini C-arms specifically designed for extremity and orthopedic imaging — the most direct product competitor to Turner's SMART-C in the mini C-arm category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Turner Imaging Systems social profiles
Digital presenceTurner Imaging Systems compliance and trust
Trust signalCompliance2 records
Turner Imaging Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turner Imaging Systems leadership team
Management profileNumber of profiles
Profiles6 records
Turner Imaging Systems funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turner Imaging Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turner Imaging Systems
What does Turner Imaging Systems do?
Turner Imaging Systems designs, manufactures, and sells the SMART-C, a 16-pound battery-powered, fully wireless mini C-arm fluoroscopy and X-ray system, along with the ENDURO DR wireless digital radiography line (ES70 extremity and ES90 full-body models). The company's products are designed for point-of-care imaging in hospitals, orthopedic clinics, surgery centers, sports medicine settings, urgent care, podiatry, veterinary, and humanitarian/military field environments. The company also sells a full accessory ecosystem (batteries, chargers, transport cases, drapes, weight-bearing stands, docking stations, printers) through direct e-commerce and channel partners.
Is Turner Imaging Systems a public or private company?
Turner Imaging Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was Turner Imaging Systems founded?
Turner Imaging Systems was founded in 2017. It employs 11 to 50 people.
Where is Turner Imaging Systems based?
Turner Imaging Systems is headquartered in Orem, United States, in the North America region.
How does Turner Imaging Systems make money?
Five revenue lines are on record. Medical Imaging Hardware Sales are the primary driver. The others are service Plans and Maintenance Contracts, subscription Plans, accessories and Consumables and equipment Rental.
Who are Turner Imaging Systems's main competitors?
Broad incumbents on record are Philips Healthcare, GE HealthCare, Hologic, Siemens Healthineers, Fujifilm Healthcare and Konica Minolta Healthcare. Carestream Health is listed as an emerging player. Swissray Technologies is listed as a regional player. Direct peers are Ziehm Imaging and Orthoscan.
Does Turner Imaging Systems have an API?
No public API is recorded for Turner Imaging Systems.
What industry is Turner Imaging Systems in?
Turner Imaging Systems's product category is Portable Medical Imaging Equipment. Its primary akta.pro industry code is HLAHABAL, Portable, Mobile & Point-of-Care Imaging Systems. Its NAICS code is 334510 and its SIC code is 3841.