SalarySe
SalarySe is a Gurugram-based fintech operating a Credit-on-UPI platform that delivers co-branded credit cards, earned wage access, AI-powered tax-optimized flexi benefits, and partner-distributed personal loans to India's salaried workforce through 100+ enterprise employer partnerships and a direct-to-consumer mobile app.
- Company typePrivate
- Founded2023
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What SalarySe does
SalarySe, legally operated as Critical Path Technologies Private Limited, is a Gurugram-based fintech founded in 2023 by Piyush Bagaria, Saumeet Nanda, and Mohit Gorisariya that operates a Credit-on-UPI platform targeting India's salaried workforce. The company serves two interlocking customer segments: salaried employees, who access products through a consumer mobile app available on Google Play and Apple App Store, and enterprise employers (HR and finance leaders), who onboard the platform as an employee financial wellness benefit. The platform distributes its products through a dual-channel model combining direct-to-consumer self-serve distribution and enterprise B2B sales, with banking partnerships serving as critical infrastructure.
The core product portfolio centers on Credit on UPI — a TPAP-licensed capability enabling RuPay credit card payments through the UPI rail at over 5 crore merchants — alongside two co-branded credit cards (UP Credit Card with RBL Bank and Level UP Credit Card with City Union Bank), an earned wage access product (InstaCash) that delivers up to 80% of earned salary within 2 seconds, and an AI-powered Flexi Benefits engine that automatically classifies UPI transactions into tax-exempt salary components. The technology stack incorporates proprietary transaction-classification AI aligned with India's Income Tax Rules 2026, and the company maintains SOC2 Type 2, PCI DSS, and ISO 27001 certifications. Additional products include payroll-embedded device leasing, employee advances, real-time reimbursements, R&R management, fixed deposits, and partner-distributed personal loans.
SalarySe generates revenue through four primary streams: interchange fees on co-branded credit card transactions, interest and fees on credit and salary advance products, commissions from lending partners (L&T Finance, Respo, LiquiLoans), and employer-facing B2B services for flexi benefits administration and reimbursement processing. The company has raised approximately $16.3 million in total funding across a $5.25M seed round (Peak XV Surge-led, January 2024) and an $11.3M Series A (Flourish Ventures and SIG Ventures-led, October 2025), at a post-money valuation of approximately $44 million. At the time of the Series A, SalarySe reported serving 100+ enterprise clients and 1.5 million employees, with a stated ambition to expand to 1,000+ enterprise clients and 20 million+ employees within two years.
SalarySe firmographics
Firmographics- Name
- SalarySe
- Legal name
- Critical Path Technologies Private Limited
- Website
- https://salaryse.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SalarySe is a Gurugram-based fintech operating a Credit-on-UPI platform that delivers co-branded credit cards, earned wage access, AI-powered tax-optimized flexi benefits, and partner-distributed personal loans to India's salaried workforce through 100+ enterprise employer partnerships and a direct-to-consumer mobile app.
- Ownership category
- akta.pro rank
SalarySe industry classification
Industry- Product category
- Employee Financial Wellness Platform
- NAICS
- Payroll Services (541214)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
- akta.pro secondary industries
- Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Compensation Planning & Total Rewards (BPACAPAH)
Keywords
Where SalarySe is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SalarySe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credit/Interest Income: SalarySe earns interest income from salary advances and credit facilities provided to employees. The platform offers InstaCash for instant salary access with associated fees/interest charges.
- Credit Card Interchange Fees: Revenue generated from transaction fees (interchange) on purchases made using the Level UP Credit Card and UP Credit Card co-branded with RBL Bank and City Union Bank.
- Financial Product Commissions: Commissions from lending partners including L&T Financial Services (personal loans up to Rs 30 lakh), Respo (personal loans up to Rs 2 lakh), and other financial products offered through the platform.
- Employer B2B Services: SalarySe offers its platform to enterprises as an employee financial wellness benefit, providing tools for flexi benefits administration, reimbursements, and employee advances that may generate revenue through transaction fees or subscription arrangements with employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Level UP Credit Card - Premium rewards card with 37.5% Salary Day Bonus |
| Transaction based/ take rate | Pay-as-you-go | UP Credit Card - Entry-level UPI credit card with RBL Bank |
| Usage-based | Pay-as-you-go | Fixed Deposits - Investment product with up to 8.15% returns |
| Usage-based | Monthly | L&T Financial Services Personal Loan |
| Usage-based | Monthly | Respo Personal Loan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SalarySe product offering
Product offeringCore offering
SalarySe is a fintech platform that delivers an AI-powered financial wellness suite exclusively for India's salaried workforce, anchored by Credit-on-UPI technology. It enables employees to access salary advances, co-branded UPI credit cards, AI-driven tax-optimized flexi benefits, reimbursements, and personal loans through partner banks and NBFCs, while offering enterprises a B2B platform to administer employee benefits, advances, and rewards.
Product overview
SalarySe is a comprehensive salary-powered fintech platform that offers a unified ecosystem of financial products for India's salaried workforce. The platform operates as a module-based architecture centered around Credit on UPI (enabling RuPay credit cards for UPI payments), salary advance products (InstaCash, Employee Advances), AI-powered Flexi Benefits for real-time tax optimization, and partner lending products. Key products include the UP Credit Card (with RBL Bank), Level UP Credit Card (with City Union Bank), InstaCash earned wage access, AI-powered Flexi Benefits automation, Reimbursements, R&R Management, and Fixed Deposits. The platform serves both individual employees (via mobile app with UPI credit cards and salary access) and enterprise clients (offering the full 360° Employee Financial Wellness suite including Flexi Benefits, reimbursements, advances, and rewards). SalarySe partners with major banks (RBL, City Union Bank, HDFC, Yes Bank), NBFCs (L&T Finance, Respo), and leverages India's UPI infrastructure to deliver integrated financial services.
Differentiator
Problem solved
Functional benefit
Brands
- Level UP Credit Card: A credit card exclusively for salaried employees offering 37.5% Salary Day rewards, partnered with City Union Bank
- UP Credit Card
- InstaCash
Products and services
- UP Credit Card A RuPay credit card issued in partnership with RBL Bank, designed for salaried employees. Offers up to 10% rewards on various spending categories and integrates credit functionality into daily UPI transactions without requiring standalone loan applications.
- Level UP Credit Card A credit card launched in partnership with City Union Bank, exclusively for salaried employees. Utilizes Credit on UPI technology and offers 37.5% Salary Day Bonus rewards to maximize returns on salary disbursement days. Integrates credit into daily transactions through UPI.
- InstaCash (Salary Advance) Earned wage access product that allows employees to access up to 80% of their earned salary in their bank account within 2 seconds. Solves mid-month liquidity problems without requiring traditional borrowing.
- AI-Powered Flexi Benefits AI-powered platform that automates real-time tax savings by classifying UPI transactions and mapping them to tax-exempt FBP salary components (food, fuel, medical, communication). Enables employees to save Rs 8,000-15,000 per month without additional CTC.
- Employee Advances Integrated solution for employers to offer salary advances to employees, unlocking working capital with higher limits through multiple offerings. Features zero risk even in cases of attrition or absconding.
- Reimbursements UPI-powered reimbursement system that auto-submits claims in real time, categorizes spends, tracks available limits, and prevents fraud using verified information through UPI. Offers up to 45 days interest-free credit on reimbursable spends.
- R&R Management (Rewards and Recognition) Rewards and recognition management system providing a world of rewarding experiences for employees with up to 60% off across 300+ brands and curated deals.
- SalarySe Fixed Deposits Investment product offering fixed deposits with returns up to 8.15%, providing DICGC-insured protection with flexible tenures for wealth growth.
- Deals and Rewards Employee rewards platform offering savings up to 60% on top brands across 300+ brand partnerships. Includes curated deals exclusively for employees.
- Payroll-Embedded Device Leasing Allows employees to access premium devices (laptops, phones) with zero upfront cost through salary structuring. Delivers approximately 40% cost savings through income tax savings and GST input credit benefits.
- L&T Finance Personal Loan Personal loan offered through L&T Finance with loan amounts up to Rs 30,00,000, interest rates starting from 11% per annum, and loan tenure up to 72 months.
- Respo Personal Loan Personal loan offered through Respo with loan amounts up to Rs 2,00,000, interest rates starting from 18% per annum, tenure up to 12 months, with realtime disbursement.
Quantifiable outcome
- Employees take home Rs 6,000-15,000 more per month through AI-powered flexi benefits tax optimization
- +4 more outcomes
Companies that use SalarySe
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
SalarySe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature5 records
SalarySe partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- City Union BankcorePartnered to launch the Level UP Credit Card, a product exclusively for salaried employees in India utilizing Credit on UPI technology. The card offers rewards including a 'Salary Day Bonus' to maximize returns on salary disbursement days and integrates credit into daily transactions without standalone loan applications. City Union Bank provides the card issuing infrastructure while SalarySe provides the technology platform and customer base.
- RBL BankcoreBanking partner for the SalarySe UP Credit Card, enabling credit card functionality integrated with UPI. RBL Bank handles card issuance and regulatory compliance while SalarySe provides the technology platform and customer acquisition.
- HDFC BanksupportingBanking partner referenced in product details for credit card services. HDFC Bank is one of India's largest private sector banks and provides banking infrastructure and regulatory backing for SalarySe's financial products.
- L&T Financial Services (LTFS)supportingLending partner providing personal loans up to Rs 30 lakh with interest rates starting from 11% per annum and tenures up to 72 months. LTFS handles loan origination and underwriting while SalarySe provides customer distribution through its platform.
- Respo Financial CapitalsupportingPersonal loan partner offering loans up to Rs 2 lakh with interest rates starting from 18% per annum and 12-month tenure. Respo provides real-time disbursement and handles loan operations with SalarySe providing customer acquisition through the platform.
- Fintelligence Data Science Pvt LtdsupportingKYC partner enabling SalarySe to fetch KYC records from the Central KYC Registry (CKYCR) for identity and address verification of users during onboarding.
- L&T FinancesupportingBanking partner for credit card services alongside HDFC Bank, RBL Bank, and City Union Bank. L&T Finance is a leading non-banking financial company in India.
- LiquiLoanssupportingAffiliate partner for lending products, integrated into SalarySe's platform to offer credit solutions to salaried employees.
- Digibiz Global Resource Management Pvt LtdsupportingCollection partner for loan collections. Digibiz assists SalarySe with recovery operations for outstanding loan portfolios under default loss guarantee arrangements.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SalarySe competitors and assessment
Company assessmentDirect peers
- Fibe (formerly EarlySalary): One of India's largest salary-advance and earned-wage-access platforms, offering instant credit, personal loans, and financial wellness products to salaried employees via employer partnerships. Closest direct competitor on EWA and credit-on-payroll.
- Refyne: India-based earned wage access provider enabling employees to withdraw earned salary before payday via employer integrations. Directly comparable on the InstaCash-style core EWA proposition.
- CASHe: Digital lending platform targeting salaried and self-employed consumers with short-tenure personal loans. Comparable on the salary-linked credit and partner-led personal loan distribution model.
- LazyPay (PayU): Pay-now-pay-later and credit product from PayU targeting salaried and student segments in India. Competes directly on credit access for salaried users, though anchored in BNPL rather than EWA.
- mPokket: Salary-advance and small-ticket personal loan app for Indian employees and students. Comparable on small-ticket salary-linked lending distribution, especially to blue-collar and entry-level salaried users.
- Niyo: India fintech offering salary accounts, digital banking, and benefits for salaried employees via employer partnerships. Comparable on the employer-led financial wellness positioning and UPI-based banking rails.
Emerging players
- Zolve: Cross-border fintech providing banking, credit, and financial services to salaried individuals moving between India and the US. Overlaps on the salaried-employee credit and digital banking proposition, though geographically differentiated.
- KreditBee: India digital lending platform covering salaried and self-employed segments with personal loans and credit lines. Partial overlap on salary-linked personal loan distribution through partner-led underwriting.
Broad incumbents
- Paytm: India's largest payments and digital financial services platform with its own credit-on-UPI cards, postpaid, and personal loan distribution. Significant incumbent threat on Credit-on-UPI and partner-led lending.
- PhonePe: Leading UPI payments app now expanding into credit-on-UPI, mutual funds, and insurance. Broad incumbent competing for the same TPAP economics on UPI credit and employer-distributed financial products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SalarySe social profiles
Digital presenceSalarySe compliance and trust
Trust signalCompliance3 records
SalarySe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalarySe leadership team
Management profileNumber of profiles
Profiles3 records
SalarySe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalarySe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalarySe
What does SalarySe do?
SalarySe is a fintech platform that delivers an AI-powered financial wellness suite exclusively for India's salaried workforce, anchored by Credit-on-UPI technology. It enables employees to access salary advances, co-branded UPI credit cards, AI-driven tax-optimized flexi benefits, reimbursements, and personal loans through partner banks and NBFCs, while offering enterprises a B2B platform to administer employee benefits, advances, and rewards.
Is SalarySe a public or private company?
SalarySe is a private company. It is classified as venture growth investor backed and is currently operating.
When was SalarySe founded?
SalarySe was founded in 2023. It employs 1 to 10 people.
Where is SalarySe based?
SalarySe is headquartered in Gurugram, India, in the Asia region.
How does SalarySe make money?
Four revenue lines are on record. Credit/Interest Income is the primary driver. The others are credit Card Interchange Fees, financial Product Commissions and employer B2B Services.
Who are SalarySe's main competitors?
Direct peers on record are Fibe (formerly EarlySalary), Refyne, CASHe, LazyPay (PayU), mPokket and Niyo. Emerging players are Zolve and KreditBee. Broad incumbents are Paytm and PhonePe.
Does SalarySe have an API?
No public API is recorded for SalarySe.
What industry is SalarySe in?
SalarySe's product category is Employee Financial Wellness Platform. Its primary akta.pro industry code is FSAGALAI, Embedded Payroll, Earned Wage Access & Benefits Finance, with a secondary code of FSAMAKAA, Employer Payroll Processing (SMB & Enterprise). Its NAICS code is 541214 and its SIC code is 6141.