CASHe
CASHe is an India-based fintech operating a mobile-app AI-driven lending platform that issues unsecured personal loans to millennial and Gen Z consumers, and following its 2022 acquisition of Sqrrl, also offers digital wealth management services to the same demographic.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CASHe does
CASHe is a Mumbai-headquartered digital lending fintech founded in 2016, operating as a wholly-owned subsidiary of Singapore-based holding company TSLC Pte Ltd. The company provides unsecured personal loans to India's millennial and Gen Z consumers exclusively through its mobile application, bypassing traditional credit channels and targeting a demographic often underserved by conventional banks. Its core technology is an AI-driven credit assessment platform that uses machine learning models for rapid risk scoring and lending decisions on borrowers with thin formal credit histories, enabling a fully digital, self-serve loan origination experience.
The company's revenue model relies on interest income from originated personal loans and processing fees, executed through a direct-to-consumer go-to-market motion with no disclosed third-party distribution. In May 2022, CASHe acquired Gurgaon-based WealthTech firm Sqrrl in an all-cash transaction, expanding its product surface into digital wealth management and creating an integrated credit-plus-investing financial wellness ecosystem for its target demographic; Sqrrl brought a user base of over 5 lakh customers at the time of acquisition. Capitalization has been supported primarily by its Singapore parent (₹140 crore equity infusion in January 2022, taking balance sheet size above ₹800 crore) alongside earlier equity rounds from Northern Arc and undisclosed debt from BlackSoil.
CASHe operates in a regulatory environment that has tightened substantially in India's digital lending sector. FY24 reporting indicates a 95% year-on-year profit decline attributed to rising customer acquisition costs and heightened regulatory scrutiny, signaling margin and unit-economics pressure despite continued operations. The company employs 51-100 staff and is led by CEO Ketan Patel with founder V. Raman Kumar serving as Chairman and Chief Evangelist, supported by functional leadership across technology, finance, communications, and risk.
CASHe firmographics
Firmographics- Name
- CASHe
- Legal name
- CASHe
- Website
- https://cashe.co.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CASHe is an India-based fintech operating a mobile-app AI-driven lending platform that issues unsecured personal loans to millennial and Gen Z consumers, and following its 2022 acquisition of Sqrrl, also offers digital wealth management services to the same demographic.
- Ownership category
- akta.pro rank
CASHe industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industries
- Budgeting & Cash-Flow Management (FSAGADAA), Cash Advance (Online & Storefront) (FSAKAMAC)
Keywords
Where CASHe is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CASHe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credit/Lending Services: CASHe generates revenue through digital lending services, providing personal loans and credit facilities to millennial and Gen Z consumers in India. Revenue comes from interest on loans and processing fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
CASHe product offering
Product offeringCore offering
CASHe operates an AI-driven digital credit platform that provides short-term personal loans to salaried millennial and Gen Z consumers in India through a mobile app, using alternative credit scoring data to underwrite borrowers with thin or no traditional credit histories. Following the May 2022 acquisition of Sqrrl, the company also offers a digital wealth management platform aimed at retail investors for systematic investment and goal-based savings.
Product overview
CASHe operates as an AI-driven digital credit platform providing personal loans and financial services. Following the 2022 acquisition of Sqrrl (a Gurgaon-based WealthTech firm), the company expanded into wealth management, creating a comprehensive financial wellness ecosystem. The core CASHe platform focuses on credit services while Sqrrl provides digital investment capabilities, together serving millennial and Gen Z consumers across India's digital lending market.
Differentiator
Problem solved
Functional benefit
Products and services
- CASHe Personal Loan Platform
- Sqrrl Wealth Management Platform
Quantifiable outcome
- Platform serves users seeking credit and wealth management services
Companies that use CASHe
Customer profileSegments1 record
Ideal customer profiles1 record
CASHe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
CASHe partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
CASHe competitors and assessment
Company assessmentDirect peers
- KreditBee: KreditBee is one of India's largest digital lending platforms offering personal loans and credit lines to young salaried and self-employed consumers via a mobile app—directly competing with CASHe's target segment and product. Both use alternative data-driven underwriting and mobile-first distribution.
- Slice (by ZestMoney): Slice is a young-India-focused fintech offering credit cards, personal credit, and 'pay-later' products targeting millennials and Gen Z. Like CASHe, it is mobile-first, AI-driven for thin-file underwriting, and targets the same Indian urban young-consumer segment.
- mPokket: mPokket provides instant small-ticket personal loans to young students and professionals in India via a mobile app. It is one of CASHe's closest direct competitors in the short-term, small-ticket digital lending space targeting Gen Z consumers.
- MoneyTap: MoneyTap offers app-based personal credit lines and loans to Indian consumers using alternative data for credit decisions. Its product positioning, mobile distribution, and target audience closely overlap with CASHe's core offering.
- EarlySalary (now part of SalaryBox): EarlySalary provides salary advances and personal loans to young salaried professionals in India through a mobile app. It directly competes with CASHe in the short-term, salaried-employee lending segment using digital underwriting.
- LazyPay (by PayU/PaySense): LazyPay is a 'buy-now-pay-later' and personal credit platform targeting young online consumers in India. It competes with CASHe for the same millennial/Gen Z digital lending wallet and uses similar app-based, data-driven underwriting.
- StashFin: StashFin is an India-focused digital lending app offering personal loans, credit lines, and salary advances to young professionals. It targets an overlapping millennial/Gen Z customer base and uses mobile-first AI-driven credit assessment similar to CASHe.
- PaySense (now LazyPay): PaySense (now merged with LazyPay) was a digital personal loan provider serving middle-class Indian consumers with paperless, mobile-first loan applications. It is a historical direct competitor in the same digital personal loan category as CASHe.
Emerging players
- NIRA Finance: NIRA is an Indian fintech offering small-ticket personal loans to salaried middle-class consumers through a mobile app, with an alternative data-driven underwriting approach. It is a more recent entrant in a similar space, with partial overlap in customer segment.
- Uni Cards: Uni Cards is a young-India-focused credit card fintech targeting college students and young professionals with a mobile-first product. It addresses a closely related but adjacent credit use case, making it a partial-overlap emerging competitor for CASHe's customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CASHe social profiles
Digital presenceCASHe financial estimates
Financial estimateRevenue estimate
Valuation estimate
CASHe leadership team
Management profileNumber of profiles
Profiles10 records
CASHe subsidiaries and ownership
Company hierarchySubsidiaries1 record
CASHe funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CASHe M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CASHe
What does CASHe do?
CASHe operates an AI-driven digital credit platform that provides short-term personal loans to salaried millennial and Gen Z consumers in India through a mobile app, using alternative credit scoring data to underwrite borrowers with thin or no traditional credit histories. Following the May 2022 acquisition of Sqrrl, the company also offers a digital wealth management platform aimed at retail investors for systematic investment and goal-based savings.
Is CASHe a public or private company?
CASHe is a private company. It is classified as corporate owned and is currently operating.
When was CASHe founded?
CASHe was founded in 2016. It employs 51 to 100 people.
Where is CASHe based?
CASHe is headquartered in Mumbai, India, in the Asia region.
How does CASHe make money?
One revenue line is on record: credit/Lending Services.
Who are CASHe's main competitors?
Direct peers on record are KreditBee, Slice (by ZestMoney), mPokket, MoneyTap, EarlySalary (now part of SalaryBox), LazyPay (by PayU/PaySense), StashFin and PaySense (now LazyPay). Emerging players are NIRA Finance and Uni Cards.
Does CASHe have an API?
No public API is recorded for CASHe.
What industry is CASHe in?
CASHe's product category is Consumer Lending. Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 522 and its SIC code is 6141.