FiTeq

What FiTeq does

InterActive Cards (IAC), operating under the FiTeq brand via iacards.com, is a privately held US-based manufacturer founded in 2009 that designs and produces interactive card devices — essentially mini-computers embedded in the standard CR80 wallet-sized card form factor. The company's core enabling technology is the InterActive Inlay, an electronic inlay that allows conventional card manufacturers to produce interactive cards using their existing lamination equipment, eliminating retooling costs and supporting mass production at a certified USA facility capable of 1.5 million cards per production line per month. IAC's product portfolio spans Payment Cards (multiple-account wallet, dynamic CVV via electrophoretic display, hybrid, and biometric variants), Secure Access/ID Cards (OTP, multi-login, optional biometric), Loyalty/VIP Cards with LED and data-capture features, Promo Cards, and fully custom card or wearable form factors.

The business operates a hybrid B2B model with three primary go-to-market motions: direct enterprise sales of finished interactive cards, an OEM/channel program in which card manufacturers laminate their own branded overlays onto IAC inlays, and a component-supplier partnership program that helps vendors validate and integrate biometric, display, chip, battery, and antenna components into standardized card manufacturing processes. Revenue is generated through hardware sales of cards and inlays plus professional services for custom product development, prototyping, and firmware engineering, with all pricing handled through custom quotes and multi-year contracts rather than published tiers. Customer segments are diversified across financial institutions, enterprise security and access control, retail and hospitality, transportation, healthcare, gaming, and promotional marketing, plus a downstream channel of card manufacturers and component suppliers. The company has accumulated Mastercard CSI letters of acceptance (2015 and 2018) and ISO certifications, holds the registered trademark for "Interactive Inlay," and has been funded with approximately $49.3 million across two disclosed rounds (2010 and 2017), the latter dedicated to scaling production capacity.

Name

FiTeq

Legal name

InterActive Cards

Website

https://iacards.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FiTeq (InterActive Cards) is a US-based manufacturer founded in 2009 that designs interactive smart cards and proprietary InterActive Inlays, serving card manufacturers, financial institutions, enterprise security buyers, and retailers with biometric, OTP, and dynamic-display card solutions.

Ownership category

akta.pro rank

Product category

Smart Card Manufacturing

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Secure ICs, Smart Cards & Trusted Hardware (HDAHAAAJ)

akta.pro secondary industry

Embedded Card Issuing & Card-as-a-Service (FSAGALAC)

Keywords

• Interactive smart cards
• Payment card manufacturing
• Secure access cards
• Electronic inlay technology
• Biometric authentication cards

Headquarters

HQ city

Belvedere Tiburon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Interactive Card Products: Sale of interactive card hardware including payment cards, access control cards, VIP/loyalty cards, and promotional cards with features like biometric authentication, OTP generation, dynamic displays, and LED lighting.
2. Interactive Inlay Products: Sale of InterActive Inlays to card manufacturers who laminate them with branded overlays to create compliant interactive cards. Enables manufacturers to extend product lines without retooling.
3. Component Prototyping Services: Services to help component suppliers develop their components into market-ready products including design of inlays, prototype manufacturing, testing, and software/firmware development.
4. Custom Product Development: Custom interactive card development services for companies with specific product visions, including non-standard form factors and unique applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

FiTeq (InterActive Cards / IAC) manufactures interactive card devices that function as mini-computers embedded in standard wallet-sized CR80 card form factors. The company sells the proprietary InterActive Inlay to card manufacturers and finished interactive cards directly to enterprises for payment, secure access/ID, loyalty/VIP, and promotional applications. All products meet ISO and Mastercard CSI standards and are produced at a US-based network-certified mass manufacturing facility with capacity of up to 1.5 million cards per production line per month.

Product overview

InterActive Cards (IAC) is a manufacturer of interactive card devices—essentially mini computers in a wallet-sized form factor. The product portfolio centers on the InterActive Inlay as the core enabling technology, which conventional card manufacturers can incorporate to produce interactive cards at scale. The product lines include Payment Cards (Multiple Account Wallet, dCVx, Hybrid, and Biometric variants), Secure Access/ID Cards (with OTP and biometric authentication), Loyalty/VIP Cards, Promo Cards, and Custom Products. IAC also offers partnership programs for card manufacturers and component suppliers, providing prototyping, testing, and production services.

Differentiator

Problem solved

Functional benefit

Brands

• InterActive Inlay: Electronic inlays that enable conventional card manufacturers to produce interactive cards using existing equipment.

Products and services

• InterActive Inlay Electronic inlays that enable conventional card manufacturers to produce interactive cards using their existing equipment. The InterActive Inlay is the core proprietary component that integrates biometric, display, chip, battery, and antenna modules into ISO and Mastercard CSI-compliant card assemblies for sale to OEM card manufacturers.
• Payment Cards Interactive consumer electronic payment cards incorporating computer capabilities into thin durable cards, including Multiple Account Wallet, dCVx, Hybrid, and Biometric variants. Targeted at banks, card networks, and payment processors for issuing to end consumers with features such as biometric authentication, dynamic security codes, and multi-account wallets.
• Secure Access / ID Cards Access control and ID cards featuring OTP generation, multi-login support, and optional biometric access for combined physical and logical authentication. Targeted at enterprises needing secure employee badges that replace bulky dongles, fobs, and tokens with a single wallet-compatible credential.
• Loyalty/VIP Cards Custom VIP and loyalty cards designed to drive customer retention with LED lighting, data tracking capabilities, and brand-customizable designs. Targeted at retailers, hotels, restaurants, and entertainment venues running loyalty programs.
• Promo Cards Customizable promotional cards including gift cards, business cards, luggage tags, and hotel cards available in contour and flashing LED card styles. Targeted at companies seeking unique promotional items with interactive features.
• Custom Products Bespoke interactive card and device solutions developed to meet specific customer requirements, incorporating InterActive Inlays into various form factors such as cards, devices, and wearables. Targeted at companies with specific product visions, non-standard form factors, or unique applications.
• Card Manufacturer Partnership Program Collaboration program allowing card manufacturers to create interactive cards using their existing equipment through IAC's InterActive Inlay technology and professional consultation. Targeted at existing card manufacturers seeking to add interactive card offerings without major retooling.
• Component Prototyping & Card Solution Services Comprehensive services for component suppliers including evaluation, inlay design, prototype manufacturing, testing, software/firmware development, and mass-producible solutions. Targeted at suppliers of biometric sensors, displays, chips, batteries, and antennas seeking to validate and integrate their components into interactive card form factors.

Quantifiable outcome

• Up to 1.5 million interactive cards per production line per month
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CPI Card Group: CPI Card Group is a US-based payment card manufacturer specializing in financial, prepaid, and EMV cards. It competes with IAC in card production and serves similar North American issuer customers.
• Idemia: Idemia is the global leader in secure payment cards, identification, and authentication. It directly competes with IAC in biometric and next-generation payment cards, with Mastercard and Visa CSI certifications and far larger manufacturing scale.
• Thales DIS (now Aurelia): Thales' digital identity and security division produces EMV cards, biometric cards, and secure inlays. It is one of IAC's principal large-scale competitors in the smart card manufacturing market, with extensive issuer relationships.
• Giesecke+Devrient (G+D): G+D manufactures payment cards, SIM cards, and secure identification documents globally. It directly competes with IAC in payment card production and is pursuing biometric and dynamic CVV card programs of its own.
• Valid (now part of Thales): Valid is a payment, identification, and mobile solutions provider producing cards and secure documents. It directly competes with IAC in EMV and next-generation card manufacturing for issuers in the Americas and EMEA.
• CardLogix: CardLogix manufactures smart cards, inlays, and card personalization systems for payment, ID, and loyalty applications. It is a similarly sized direct peer competing in custom and secure card manufacturing.

Broad incumbents

• NXP Semiconductors: NXP is the dominant supplier of secure element ICs that go into EMV and biometric payment cards. While not a direct card manufacturer, NXP's chips are embedded in IAC's interactive cards, making it a critical upstream supplier and adjacent competitor in secure hardware.
• Infineon Technologies: Infineon supplies secure controllers and security ICs widely used in payment cards and identification documents. It is an upstream semiconductor incumbent whose technology underpins the broader smart card ecosystem IAC serves.
• HID Global: HID Global is a major provider of secure identity credentials and access control solutions, including smart cards for physical and logical access. It overlaps with IAC's secure access/ID card product line as a broader incumbent.

Emerging players

• Identiv: Identiv produces RFID and NFC inlays, smart card components, and physical security solutions. It is a smaller emerging competitor with overlapping capabilities in card components and secure authentication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiTeq