What Identiv does

Identiv is a publicly traded (NASDAQ: INVE) IoT solutions provider founded in 1995 (originally as SCM Microsystems) and headquartered in Santa Ana, California, with operations in the United States, Germany, and Thailand following a 2025 manufacturing transition from Singapore. The company builds RFID, Bluetooth Low Energy (BLE), and Near Field Communication (NFC) hardware — inlays, tags, and labels — that create digital identities for physical objects, with deployed solutions integrated into over 2.0 billion applications globally.

The core product lines are the ID-Pixels family of battery-free BLE smart labels (with the June 2026 ID-Pixels 3.0 generation built on Wiliot's Gen3 IC and capable of harvesting ambient Bluetooth/UHF energy to capture location, temperature, humidity, and light data) and the ID-Safe NFC tag portfolio (tamper-evident labels and tamper-proof tags with encrypted authentication for product authentication and anti-counterfeiting). Identiv sells primarily through direct enterprise field sales and a partner ecosystem that includes Wiliot (core technology partner since 2022), NXP Semiconductors (Gold Partner for security chips), IFCO (exclusive multi-year supply for 400M+ reusable packaging containers), ZATAP and Genuine-Analytics (luxury wine authentication), Tag-n-Trac, InPlay, and Narravero, with a board seat in the NFC Forum standards body.

Identiv generates revenue from hardware sales of RFID tags, BLE labels, and NFC tags, supplemented by manufacturing services from its Thailand facility. In June 2026 the company announced a strategic transaction to sell its IoT operating assets and Thai subsidiary to Trackonomy Systems for $50 million in Trackonomy preferred equity (with Identiv contributing an additional $25 million in cash), under a planned pivot toward a SaaS-led Physical AI strategy that includes future acquisitions of compliance SaaS companies. Q1 2026 revenue was $7.4 million (+40% YoY) with a 17.4% GAAP gross margin, and the company has authorized a $40 million stock repurchase program in connection with the Trackonomy transaction.

Name

Identiv

Legal name

Identiv, Inc.

Website

https://identiv.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Identiv (NASDAQ: INVE) designs and manufactures RFID, BLE, and NFC tags and labels that create digital identities for physical objects, serving enterprise customers in pharma, logistics, retail, and smart packaging, and is pivoting post-Trackonomy IoT divestiture toward a SaaS and Physical AI model.

Ownership category

akta.pro rank

Product category

RFID IoT Tags and Labels

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Noncurrent-Carrying Wiring Device Manufacturing (335932)

SIC

Printed Circuit Boards (3672)

akta.pro primary industry

Secure ICs, Smart Cards & Trusted Hardware (HDAHAAAJ)

akta.pro secondary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• RFID tags and labels
• NFC authentication solutions
• BLE smart labels
• IoT supply chain visibility
• Anti-counterfeiting packaging

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IoT Solutions Hardware: Revenue from sale of RFID tags, BLE labels, NFC tags, and inlays. Products include ID-Pixels BLE smart labels, ID-Safe NFC tags, and custom IoT solutions for supply chain, authentication, and tracking applications.
2. Manufacturing Services: Manufacturing transition to Thailand completed December 2025, enabling multicomponent manufacturing for advanced RFID and BLE IoT applications. Provides manufacturing capabilities for product partners and customers.
3. Strategic Partnership (Post-Transaction): Following IoT asset sale to Trackonomy, Identiv will receive $50M in Trackonomy preferred equity and contribute $25M cash. Company plans to pivot to SaaS-focused model acquiring compliance SaaS companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Identiv designs and manufactures RFID inlays, BLE smart labels, and NFC tags that create digital identities for physical objects. The product portfolio centers on three technology platforms (NFC/HF, BLE, UHF) for supply chain visibility, product authentication, tamper detection, asset tracking, and cold-chain monitoring. Flagship offerings include the ID-Pixels 3.0 BLE smart labels built on Wiliot Gen3 IC and the ID-Safe NFC Tag Portfolio for secure authentication.

Product overview

Identiv is a global leader in RFID- and BLE-enabled IoT solutions that create digital identities for physical objects. The company's product portfolio centers on three core technology platforms: NFC/HF for secure close-range authentication, BLE for real-time tracking and condition monitoring, and UHF for long-range asset identification. Key product lines include the ID-Pixels™ 3.0 family of BLE smart labels (built on Wiliot's Gen3 IC) enabling battery-free, scalable supply chain intelligence; and the ID-Safe NFC Tag Portfolio providing secure product authentication, tamper detection, and traceability. Identiv serves industry segments including pharmaceuticals and healthcare, logistics, retail and consumer goods, smart home devices, smart packaging, and libraries, with manufacturing operations in Bangkok, Thailand following transition from Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• ID-Pixels: Battery-free Bluetooth Low Energy smart labels built on Wiliot's Gen3 IC for supply chain visibility and real-time sensing
• ID-Safe

Products and services

• ID-Pixels 3.0 Family of next-generation Bluetooth Low Energy (BLE) inlays and labels built on Wiliot's Gen3 integrated circuit. Battery-free, self-adhesive labels approximately 33mm x 60mm in size that harvest energy from ambient Bluetooth and UHF signals to deliver continuous real-time sensing of location, temperature, humidity, and light for supply chain visibility. Designed for high-volume deployment across retail, logistics, pharmaceuticals, food, and smart packaging industries.
• ID-Safe NFC Tag Portfolio Portfolio of HF and NFC tags designed for secure product authentication, tamper detection, and traceability. Includes tamper-evident NFC labels and tamper-proof tags with destructible antennas and encrypted authentication using high-security NFC chips, enabling cloud connectivity to create digital twins of products for real-time authenticity verification across pharmaceutical, healthcare, retail, food and beverage, electronics, and smart packaging applications.
• uTrust Smart Badge System Government-approved smart badge system designed for secure identity and access applications, with GSA approval for U.S. government security use cases.

Quantifiable outcome

• 40% year-over-year revenue growth in Q1 2026 ($7.4M from $5.3M)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• IFCOflagshipStrategic or Co-development Partner · 10 March 2026Exclusive multi-year supply agreement to develop and supply BLE smart labels integrated into IFCO's global network of over 400 million reusable packaging containers. Mass production planned for Q4 2026. Strategic partnership advancing BLE-enabled IoT solutions for global industries.
• ZATAPcoreStrategic or Co-development Partner · 13 January 2026Collaboration on award-winning anti-counterfeiting smart packaging solution for luxury wine producers. Combines secure NFC smart packaging, scientific content analysis via Genuine-Analytics' winePROOF method, and blockchain-based digital identity to create immutable links between physical products and digital twins.
• WiliotcoreTechnology or Integration · 1 January 2022Strategic partnership since 2022 for manufacturing and supplying Wiliot IoT Pixels. ID-Pixels 3.0, built on Wiliot's Gen3 IC, represents the latest milestone in this collaboration. The partnership enables battery-free BLE labels with energy harvesting for mass deployment across supply chains.
• Genuine-Analytics AGcoreTechnology or IntegrationPartnership enabling Genuine-Analytics' wine authentication method through Identiv's NFC technology. Provides seamless, secure, and scalable authentication for luxury wine producers and consumers with confidence against counterfeiting risks.
• NXP SemiconductorscoreTechnology or IntegrationNXP Gold Partner. Identiv's tamper-detecting NFC inlays are powered by NXP security chips. Collaboration enables high-security NFC solutions for product authentication and anti-counterfeiting applications.
• Tag-n-TraccoreStrategic or Co-development PartnerPartnership awarded 2025 IoT Platforms Leadership Award from IoT Evolution World. Collaboration delivers IoT platform solutions for supply chain visibility and asset tracking.
• NarraverominorStrategic or Co-development PartnerPartnership for Digital Product Passport solution combining security, sustainability, and consumer engagement to unlock new value across every stage of a product's lifecycle.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Impinj: Leading provider of UHF RFID endpoint ICs and tag systems for retail, logistics, and asset tracking — directly comparable to Identiv's UHF and RFID product lines.
• Confidex: Specialist in industrial-grade RFID and NFC tags for logistics, manufacturing, and asset tracking — comparable product portfolio to Identiv's industrial IoT solutions.
• Checkpoint Systems (CCL Industries): Provider of RFID-based retail inventory and loss-prevention solutions, including RFID labels and tags — competes directly with Identiv's retail and consumer goods offerings.
• Alien Technology: Manufacturer of UHF RFID tags and inlays used in retail, logistics, and asset tracking — closely aligned with Identiv's RFID product offering.
• Avery Dennison: Global leader in RFID inlays and smart labels through its Smartrac acquisition, serving retail, healthcare, and logistics — Identiv's CEO Kirsten Newquist previously led Avery Dennison Smartrac's healthcare business, indicating close competitive and technology overlap.
• Smartrac (Avery Dennison Smartrac): Now part of Avery Dennison, Smartrac was a leading RFID inlay and tag manufacturer; functionally identical product line to Identiv's ID-Pixels and ID-Safe families.
• SML Group: Specialist in RFID tags and labels for retail and supply chain applications — directly comparable to Identiv's ID-Pixels and ID-Safe product families.

Broad incumbents

• Zebra Technologies: Large enterprise hardware and RFID solutions provider serving retail, logistics, and healthcare — competes with Identiv in BLE/RFID-based asset tracking and supply chain visibility.
• HID Global (HID Global, ASSA ABLOY): Broad secure-identity vendor offering RFID tags, smart cards, NFC readers and authentication tokens — overlaps significantly with Identiv's ID-Safe NFC tag portfolio and historical smart card roots.

Others

• Wiliot: Identiv's closest technology partner and the supplier of the Gen3 IC powering ID-Pixels 3.0; an emerging player in battery-free BLE sensing that overlaps with Identiv's Physical AI strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrustYourWorld
• YouTubeyoutube.com/@identivIoT
• Facebookfacebook.com/identiv
• LinkedInlinkedin.com/company/identiv
• Instagraminstagram.com/identiviot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identiv