AmplifiedAg

What AmplifiedAg does

AmplifiedAg is a controlled environment agriculture (CEA) company that designs, manufactures, and sells modular hydroponic container farms built from repurposed shipping containers. Founded in 2018 and headquartered in Charleston, South Carolina, the company operates a vertically integrated platform comprising three hardware product lines (AmpNFT for leafy green production, AmpVPS for seedling propagation, and AmpLAB for research and education), proprietary SaaS farm management software (AmpEDGE), and bundled professional services spanning horticulture consultation, food safety, business development, and technology support. Its wholly-owned subsidiary Vertical Roots operates the world's largest hydroponic container farm, running 180+ containers across four locations and producing more than 10 million heads of lettuce annually for retail distribution across the Southeast United States.

The company sells to a diverse customer base including commercial growers, grocery and food service distributors, government agencies (notably USDA-ARS for CEA research and state departments of corrections), universities (Auburn University, Gyeongsang National University), nonprofits (Outpost Agriculture, Greens Do Good), and specialty operators such as Heron Farms (saltwater vertical farming). Pricing is custom-quoted, with turnkey multi-container facilities priced around $790,000 and per-container units available in Small through Enterprise configurations (2,700 to 27,000 square feet). Beginning in 2024, financing options are available through a partner financing company. The company has deployed approximately 1,000 container farms across the United States and completed a $40 million equity financing round in August 2021 to fund expansion and platform development.

Revenue mechanics span one-time hardware sales, recurring software licensing (AmpEDGE subscription), ongoing professional services and support, produce sales through the Vertical Roots subsidiary, and increasingly, customer financing arrangements. The go-to-market combines direct enterprise sales with channel partnerships through produce distributors and active participation at industry events such as Indoor AgTech Innovation Summit. The company holds USDA Harmonized GAP+ and FDA PrimusGFS food safety certifications and is committed as a USDA/EPA Food Loss and Waste 2030 Champion.

Name

AmplifiedAg

Legal name

AmplifiedAg Technologies LLC

Website

https://amplifiedaginc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

AmplifiedAg designs and manufactures modular hydroponic container farms and SaaS farm management software (AmpEDGE) for commercial growers, retailers, government agencies, universities, corrections institutions, and nonprofits seeking year-round local produce production.

Ownership category

akta.pro rank

Product category

Vertical Farming Equipment

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI)

akta.pro secondary industries

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Fresh Herbs & Microgreens Wholesale (AFAIACAC)

Keywords

• Hydroponic container farms
• Vertical farming systems
• Controlled environment agriculture
• Farm management software
• Indoor farming solutions

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Container Farms: Sale of hydroponic container farms including AmpNFT, AmpVPS, and AmpLAB models. Custom quotes include container farms, support containers for cold storage/dry storage/packaging, additional construction, and support services.
2. Software Licensing - AmpEDGE: SaaS-based farm management software licensing for end-to-end farm management including environment controls, inventory tracking, sales orders, and food traceability.
3. Professional Services and Support: Expert support services including site build and installation, horticulture consultations, food safety and quality services, business development consulting, technology support, and brand and marketing services. Immersive 2-day training at AmplifiedAg farm included with ongoing dedicated support contacts.
4. Produce Sales - Vertical Roots: Vertical Roots subsidiary generates revenue from commercial produce sales to retail stores, distributors, schools, universities, and restaurants. Lettuce sold under brand including Green Butter, Green Oak, Green Leaf, and Romaine varieties.
5. Financing Services: Beginning 2024, partnered with financing company to offer individual financing options for container farm purchases, subject to credit approval.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AmplifiedAg designs, manufactures, and sells modular hydroponic container farms built from repurposed shipping containers, paired with a proprietary seed-to-sale SaaS farm management platform (AmpEDGE). The company sells the AmpNFT, AmpVPS, and AmpLAB farm systems, the AmpEDGE operating software, related hardware, and professional support services to commercial growers, government agencies, universities, corrections institutions, nonprofits, and food service distributors. Its wholly-owned subsidiary Vertical Roots operates the world's largest hydroponic container farm, producing and distributing leafy greens to over 2,000 retail stores across the Southeastern United States.

Product overview

AmplifiedAg offers a modular, turnkey indoor farming platform comprising three primary farm models (AmpNFT, AmpVPS, AmpLAB), proprietary farm management software (AmpEDGE), and integrated hardware systems. The platform is complemented by a sub-brand, Vertical Roots, which operates as AmplifiedAg's flagship demonstration farm and consumer produce brand. Farm configurations scale from small (2,700 sq. ft.) to enterprise (27,000 sq. ft.), and the company provides comprehensive support services spanning installation, horticulture, food safety, business development, technology, and marketing. All components work together as an integrated CEA solution enabling communities to grow fresh produce year-round using hydroponic container farms.

Differentiator

Problem solved

Functional benefit

Brands

• AmpNFT: Hydroponic container farm for mature plant development and leafy green production, producing up to 16,000 lbs of lettuce per year.
• AmpVPS
• AmpLAB
• AmpEDGE
• Boxcar Central
• Cultivating Futures

Products and services

• AmpNFT Container Farm NFT (Nutrient Film Technique) hydroponic container farm for local food production. Produces up to 16,000 lbs of fresh lettuce per year with up to 7,200 plant sites across 5 vertical levels and 6 sections, using an automated NFT hydroponic system. Targeted at commercial growers, food service operators, and organizations seeking year-round leafy green production.
• AmpVPS Vertical Propagation System High-tech propagation container farm for rapid, reliable seedling production. Supports up to 80,000 seedlings at any given time with automated flood and drain hydroponic system, food-safe flooring, precision watering and nutrient cycles, LED full-spectrum lights with dimming and zone control, and a 5-ton HVAC unit. Can propagate seedlings in as little as 14 days for transplant into NFT systems.
• AmpLAB Research Container Modular growing chamber optimized for research and education applications. Provides up to 2,400 plant sites and supports up to 4,095 seedlings, with stainless steel workspace including table, sink, and storage, hydroponic NFT and Flood & Drain systems, and robust data collection capabilities. Configured for specific cultivation requirements of research institutions and universities.
• AmpEDGE Farm Management Software Proprietary seed-to-sale SaaS-based operating system combining environment monitoring and controls with business operations. Provides 24/7 control of farm environment, alerts, food traceability, inventory tracking, and sales orders. Collects environmental data every 5 seconds with hundreds of configurable set points.
• Support Services Expert professional services including site build and installation, horticulture consultations, food safety and quality services, business development consulting, technology support, and brand and marketing services. Includes immersive 2-day training at AmplifiedAg farm with ongoing dedicated support contacts. Targeted at commercial growers and organizations deploying AmplifiedAg container farms.

Quantifiable outcome

• 19% recidivism rate through prison rehabilitation programs
• +8 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, supporting and major.

• California Department of CorrectionscoreStrategic or Co-development Partner · 1 January 2025Second Impact Justice project with California Department of Corrections to launch vertical farming program at Central California Women's Facility in Chowchilla, California. Scheduled to initiate in Fall 2025.
• South Carolina Department of CorrectionscoreStrategic or Co-development Partner · 1 January 2024SCDC partnered with AmplifiedAg to launch nation's first vertical farm inside a prison at Camille Graham women's facility. Program provides workforce development, job training in sustainable agriculture, and produces 48,000 lbs of fresh lettuce annually for prison food service.
• Impact JusticecoreStrategic or Co-development Partner · 1 March 2023National nonprofit advancing equity and justice partnered with AmplifiedAg in March 2023 to manage reentry programming for corrections container farm projects. Impact Justice develops meaningful programming for individuals to obtain credible skills and training, and is responsible for job placements, housing, and rehabilitation services. Partnership is part of Growing Justice program.
• Gyeongsang National UniversitysupportingStrategic or Co-development Partner · 1 January 2022International research partnership with Clemson University and Gyeongsang National University using AmplifiedAg technology for CEA wastewater research project.
• Collins Brothers ProducemajorChannel Partner/ Reseller/ Distributor · 1 June 2021One of the leading Southeastern produce suppliers partnered with Vertical Roots to host a container farm at their facility in Atlanta, Georgia. Enables same-day delivery of freshly harvested lettuce to local customers.
• Phoenix Wholesale FoodservicemajorChannel Partner/ Reseller/ Distributor · 1 June 2021Leading Southeastern produce supplier partnered with Vertical Roots to host a container farm at their Atlanta, Georgia facility. Supports local distribution and same-day delivery capability.
• USDA Agricultural Research ServicecoreStrategic or Co-development Partner · 1 January 2021USDA-ARS selected AmplifiedAg as its first vertical farming platform for intensive CEA study to establish data and science-based metrics for the CEA industry. 16+ container farms operating at USDA facilities for research including crop production, food safety, nutrition, LED spectrum analysis, and economic efficiency. Led by Dr. Kai-Shu Ling in Charleston, SC.
• USDA-ARS Fort Pierce, FloridasupportingStrategic or Co-development Partner · 1 January 2021USDA-ARS Horticultural Research Laboratory partnered with AmplifiedAg for CEA vegetable research. Led by Dr. Jinhe Bai, expanding research capabilities with AmplifiedAg grow chambers.
• Palmetto Agribusiness CouncilsupportingStrategic or Co-development PartnerProvides interview opportunities for graduates of the Cultivating Futures prison program, connecting trained individuals with employment in South Carolina's agriculture industry.
• Auburn UniversitysupportingStrategic or Co-development PartnerOperates 4 AmplifiedAg container farms for FOOD-U and Transformation Garden initiatives. One container dedicated to propagating seedlings from 16-acre research facility. Partnership supports campus dining, horticulture research, and floriculture research.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BrightFarms: Greenhouse-based indoor farming operator supplying local leafy greens to grocery retailers; an adjacent competitor in the same fresh, local, sustainable produce category that Vertical Roots serves.
• AeroFarms: One of the largest vertical farming companies (large-scale indoor vertical farms, not container-based); serves as a broad incumbent in the CEA leafy greens space and represents the institutional scale AmplifiedAg could potentially grow into.
• Bowery Farming: Major US indoor vertical farming company operating large-scale facilities supplying East Coast grocery retailers; competes with Vertical Roots for retail shelf space in leafy greens.
• Plenty: Large vertical farming operator with proprietary indoor vertical farming technology; competes in the same broad CEA leafy greens category though using different architectural approach than container farms.
• Gotham Greens: Leading indoor greenhouse operator (rooftop greenhouses, not container-based) supplying supermarkets across multiple US regions; competes with Vertical Roots for leafy green retail contracts in overlapping markets.

Direct peers

• Freight Farms: Direct competitor in container-based vertical farming, building hydroponic farms inside repurposed shipping containers with integrated software (farmhand OS) for commercial growers. Closest comparable business model to AmplifiedAg's container farm platform.
• CropBox: Container farming company producing modular hydroponic farms inside shipping containers, similar in target customer (commercial growers, institutions) and use case (year-round leafy green production).
• Babylon Micro-Farms: Producer of indoor vertical farming systems with proprietary SaaS software (BabylonOS), targeting commercial foodservice, healthcare, and education — closely aligned with AmplifiedAg's hardware + software platform approach.
• Pure Greens Container Farms: Container farm manufacturer focused on leafy green and herb production inside repurposed shipping containers, targeting similar SMB and commercial grower customers as AmplifiedAg.
• Square Roots: Container-based indoor farming company with proprietary software platform (Stratos) for farm management, targeting retail and food service — closely comparable to AmplifiedAg's Vertical Roots model with added software emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHFP_3l9MNFPz2KPlI8gX5g
• Facebookfacebook.com/amplifiedaginc
• LinkedInlinkedin.com/company/amplifiedag
• Instagraminstagram.com/amplifiedaginc/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmplifiedAg