TryHard
TryHard Holdings Limited (NASDAQ: THH) is a Japanese lifestyle entertainment company operating 22 nightclubs nationwide, large-scale music festivals (MUSIC CIRCUS), and music-synchronized fireworks events, serving consumers, corporate sponsors, and local governments across Japan.
- Company typePublic
- Founded2013
- HeadquartersOsaka, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What TryHard does
TryHard Holdings Limited (NASDAQ: THH) is a Japanese lifestyle entertainment company founded in 2013 in Osaka that operates an integrated portfolio of entertainment businesses spanning large-scale music festivals, music-synchronized fireworks events, and what is described as Japan's largest nightclub network with 22 venues across 13+ cities from Hokkaido to Okinawa. The company produces flagship event brands including MUSIC CIRCUS (400,000+ cumulative attendees over 10 years and 1,000+ artist performances), SBI舞花火 (music-synchronized pyrotechnics with 1/30-second precision), and operates sub-brands such as WARP Shinjuku (ranked 8th globally), PICCADILLY PREMIUM, GIRAFFE Japan, CROSS ROPPONGI, BAMBI, and the TEMPO HARBOR THEATER venue (Tripadvisor Travelers' Choice 2025). Its technical infrastructure is anchored by TryHard TECH, a wholly owned subsidiary providing audio, lighting, video, and networking system design plus equipment rental; the company pioneered ShowKontrol system integration in Japanese nightclubs (first deployed commercially at WARP Shinjuku in November 2018) and developed a music-synchronized fireworks ignition system operating at 0.03-second precision.
TryHard firmographics
Firmographics- Name
- TryHard
- Legal name
- TryHard Holdings Limited
- Website
- https://tryhard.me
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TryHard Holdings Limited (NASDAQ: THH) is a Japanese lifestyle entertainment company operating 22 nightclubs nationwide, large-scale music festivals (MUSIC CIRCUS), and music-synchronized fireworks events, serving consumers, corporate sponsors, and local governments across Japan.
- Ownership category
- akta.pro rank
TryHard industry classification
Industry- Product category
- Live Entertainment Production and Nightclub Operations
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industries
- Backline & Musical Instrument Rental (MPAGAKAJ), Event Stagehands & Production Support Crew (HSACAEAJ)
Keywords
Where TryHard is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
TryHard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Nightclub Operations: Operating and managing nightclubs across Japan. Revenue is generated through door charges, bottle service, food and beverage sales at owned/operated venues.
- Event Production and Management: Organizing and producing large-scale music festivals (MUSIC CIRCUS), fireworks events (SBI舞花火, 泉州夢花火), and cultural events. Revenue from ticket sales, sponsorships, and venue fees.
- Venue Sub-leasing: Sub-leasing entertainment venues and spaces to third-party operators.
- Restaurant Operations: Ownership and operation of restaurant establishments.
- Technical Equipment Rental and Production Services: TryHard TECH subsidiary rents DJ equipment, audio, lighting, video gear and provides technical production services for events and venues. Revenue from equipment rental fees and technical operator派遣.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SBI MUSIC CIRCUS OSAKA 2026 |
| Unit Pricing | Pay-as-you-go | 扇町ランタンフェスタ vol.4 (2025) |
| Unit Pricing | Pay-as-you-go | POOOL FESTIVAL |
| Unit Pricing | Pay-as-you-go | 泉州夢花火 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
TryHard product offering
Product offeringCore offering
TryHard is a Japanese entertainment company that produces large-scale music festivals (MUSIC CIRCUS, SBI MUSIC CIRCUS), fireworks events (SBI舞花火, 泉州夢花火), and operates a nationwide network of approximately 22 nightclubs. Through its TryHard TECH subsidiary, the company provides technical production services including audio, lighting, video, and DJ equipment rental, and it owns/operates venues such as SENNAN LONG PARK and TEMPO HARBOR THEATER. Supporting services span event production management, venue design and construction, casting, security, video production, and inbound tourism support.
Product overview
TryHard is a Japanese lifestyle entertainment company operating a diversified portfolio of entertainment products and services. The core business centers on large-scale music festivals (MUSIC CIRCUS, SBI MUSIC CIRCUS), fireworks events (SBI舞花火, 泉州夢花火), and nightclub operations (approximately 22 clubs nationwide). Supporting infrastructure includes TryHard TECH for technical services, TEMPO HARBOR THEATER as a multi-purpose venue, and the JAPAN NIGHTLIFE GUIDE digital platform for inbound tourism. The company also produces unique entertainment shows including SHINJUKU NINJA LIVE SHOW, OSAKA VARIETY ACT SHOW, and SUMOIMPACT. Event production services span casting, venue design, construction, security, and video production. Founded in 2013 in Osaka, the company listed on NASDAQ in 2025 as TryHard Holdings Limited (THH).
Differentiator
Problem solved
Functional benefit
Brands
- MUSIC CIRCUS: Large-scale outdoor music festival series launched in 2014, featuring domestic and international artists, with cumulative attendance exceeding 400,000 people.
- SBI 舞花火 / 泉州夢花火
- GIRAFFE Japan
- PICCADILLY PREMIUM
- WARP
- BAMBI
- TryHard TECH
- SUMOIMPACT
- OSAKA VARIETY ACT SHOW
- Ninja Kabuki Tokyo
- TEMPO HARBOR THEATER
- SENNAN LONG PARK
- Sennan Park Light Up
- JAPAN NIGHTLIFE GUIDE
Products and services
- MUSIC CIRCUS Large-scale outdoor music festival series launched in 2014 with cumulative attendance exceeding 400,000. Held across Japan including Osaka, Fukuoka, and Nagoya, featuring domestic and international artists across multiple music genres. Combines music, fireworks, food, fashion, and nature experiences.
- SBI MUSIC CIRCUS Music festival brand under SBI Group partnership, held at venues including SENNAN LONG PARK and Fukuoka PayPay Dome. Combines all-night music events with synchronized fireworks displays.
- SBI舞花火 / 泉州夢花火 (Senshu Dream Fireworks) Fireworks entertainment brand combining synchronized music, lighting, and fireworks displays. Originated as 泉州夢花火 in 2017, evolved to SBI舞花火 brand under SBI Group partnership. Features fireworks synchronized to music in 1/30 second increments and approximately 30,000 shells over multiple days.
- Nightclub Operations Nightclub management and production services across Japan. Operating approximately 22 clubs nationwide in cities including Osaka, Tokyo, Nagoya, Sapporo, Sendai, Kyoto, Kobe, Hiroshima, Fukuoka, Kumamoto, and Okinawa. Brands include WARP SHINJUKU (ranked 8th globally), GIRAFFE Japan, PICCADILLY PREMIUM, CROSS ROPPONGI, BAMBI, and BLACK BAMBI. Revenue from door charges, bottle service, food and beverage sales.
- TryHard TECH Technical Services Technical services subsidiary specializing in entertainment venue construction and equipment rental. Services include commercial facility design and construction, event planning and production, rental of DJ equipment (PioneerDJ CDJ-3000), audio, lighting (grandMA2 consoles), LED panels, and professional video systems. B2B rental and technical operator dispatch services.
- SENNAN LONG PARK Coastal beachfront park venue in Sennan City, Osaka. Hosts multiple annual events including MUSIC CIRCUS, fireworks festivals, beach lantern festivals, sports events, and seasonal illuminations. Community and event space operated in partnership with Daiwa Lease.
- TEMPO HARBOR THEATER Multi-purpose theater venue opened in 2024 at Osaka Tempozan Harbor Village. Hosts various entertainment shows including OSAKA NIGHT FUSION, UTAGE LIVE SHOW, concerts, and corporate events. Winner of Tripadvisor Travelers' Choice Award 2025.
- SHINJUKU NINJA LIVE SHOW Non-verbal ninja live show combining traditional Japanese elements (ninjas, kabuki, taiko drums, oiran) with modern lighting and video production. Presented at WARP Shinjuku in Kabukicho, targeting international tourists.
- OSAKA VARIETY ACT SHOW Performance theater show featuring diverse performers including acrobats, magicians, jugglers, and dancers at Tempo Harbor Theater and Dotombori location. Operated in partnership with JTB for inbound tourism.
- SUMOIMPACT New sumo entertainment experience combining traditional sumo with club atmosphere at PICCADILLY PREMIUM in Osaka Umeda. Launched March 2025.
- TRAinnovation Japanese instruments and electronic music fusion performance group. Combines traditional taiko drums, shamisen, and fue with contemporary electronic music. Performs at Tempo Harbor Theater and provides educational programs at schools across Japan.
- JAPAN NIGHTLIFE GUIDE Inbound-focused English-language portal aggregating Japanese nightlife venues, events, shows, and experiential entertainment. Designed for international visitors to discover and access Japanese night entertainment.
- AMAZING -光と音の渦- Innovative seaside entertainment show featuring music-synchronized fireworks and lighting performances. Originally launched in 2022 as drive-in entertainment during COVID, evolved to large-scale seaside production at Izumiotsu Nagisa Park.
- Event Production & Management Services Full-service event planning, production, and management including budget planning, venue coordination, setup, staff management, and promotional activities for external clients.
- Venue Design & Construction Services Complete venue planning and construction services including branding, operations consulting, and turnkey venue setup for nightclubs and entertainment facilities.
- Casting Services Artist, talent, performer, model, and cultural figure casting for events and entertainment productions.
- Security Services Professional security staff services for events, facilities, and outdoor venues ensuring safety and crowd management.
- Video Production & Advertising Visual content creation including event key visuals, graphic design, website development, artist MV and CM video production, and on-site video content.
- Inbound Tourism Support Services targeting international visitors including social media management, influencer marketing, DM campaigns, and translation/interpreting services.
Quantifiable outcome
- Over 350,000 combined attendees at MUSIC CIRCUS and fireworks events
- +2 more outcomes
Companies that use TryHard
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
TryHard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TryHard partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and major.
- NTT Docomo Business Kansai BranchminorCollaborative partner in Dotombori shopping district revitalization initiatives with TryHard Japan.
- JTB Kyoto Chuo BranchminorJTB Kyoto organized the Sagano Trolley Sweets Train winter event with TryHard Japan as co-producer.
- SBI Holdings / SBI GroupcoreSBI Group is the naming sponsor for SBI MUSIC CIRCUS and SBI舞花火 events. Partnership includes event branding, venue partnerships, and regional revitalization initiatives. In September 2025, SBI MUSIC CIRCUS became part of the SBI Group.
- NEXYZ.GroupcoreNEXYZ.Group (TSE: 4346) acquired majority stake in株式会社MUSIC CIRCUS in 2024, bringing the brand into the NEXYZ.Group umbrella. Partnership focuses on regional revitalization through entertainment events.
- Maruhan (マルハン)majorPartnership for SHINJUKU NINJA LIVE SHOW at WARP Shinjuku venue. Maruhan serves as event organizer with TryHard as operator.
- Japan Ninja Council (日本忍者協議会)minorCo-development partner for SHINJUKU NINJA LIVE SHOW combining traditional ninja culture with modern entertainment.
- SBC Medical Group (湘南美容クリニック)majorSBC Medical Group Holdings became a shareholder in MUSIC CIRCUS in 2024. CEO Aikawa Yoshiyuki joined the board. Partnership aims to contribute to happiness and wellbeing through entertainment experiences.
- Trip.com / Trip.com Group (NASDAQ: TCOM)minorTrip.com Group is a co-organizer for MUSIC CIRCUS -Beats Trip- event. International travel platform partner for inbound tourism integration.
- SoftBank HawksmajorLong-standing partnership for MUSIC CIRCUS FUKUOKA events held at Fukuoka PayPay Dome (formerly Yahuoku! Dome). Partnership since 2018.
- JTBmajorCorporate partner for event promotion and tourism-related initiatives including Dotombori projects and regional revitalization.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
TryHard competitors and assessment
Company assessmentDirect peers
- Creativeman Productions: Japan's leading independent music festival promoter (Summer Sonic, Rock in Japan). Most directly comparable to TryHard on large-scale outdoor music festival production and artist booking for the Japanese market.
- Rockin'on Inc. Publisher of rock magazines and organizer of major outdoor festivals including Rock in Japan Festival. Closely comparable to TryHard on festival IP, audience development and Japanese live-event production.
- Round House: Japanese concert and event production company operating venues and producing live entertainment. Comparable to TryHard on live event production capabilities and venue operations in Japan.
- ZEROTOKYO: Major Shibuya-based nightclub and live event venue operator in Tokyo. Direct competitor to TryHard's WARP SHINJUKU and other Tokyo venues within Japan's premium nightlife segment.
Broad incumbents
- Avex Group: One of Japan's largest music and entertainment conglomerates spanning artist management, recorded music, live events and digital. Operates in the same entertainment ecosystem as TryHard but at materially larger scale and broader scope.
- Yoshimoto Kogyo: Japan's largest entertainment conglomerate with deep roots in talent management, live entertainment and theatrical production. Overlaps with TryHard on live event production and venue-based entertainment but at vastly greater scale.
- Live Nation Entertainment: Global leader in live entertainment — concert promotion, venue operation, ticketing. Provides the global benchmark for what scaled live event production can become and represents both an aspirational comparable and competitive threat to TryHard's international ambitions.
- AEG Presents: Global live entertainment and venue operator (Staples Center, Coachella, etc.). Comparable to TryHard as a venue-plus-promoter model with integrated event production, though at vastly greater scale and geographic breadth.
Emerging players
- HYBE: Korean entertainment platform spanning artist development, content and live experiences. Comparable to TryHard on integrated entertainment IP and live-event-led monetization, with a more proven model for international expansion.
Regional players
- SM Entertainment: Korean entertainment company with artist management, concert production and content businesses. Comparable to TryHard on integrated entertainment IP and live performance operations, though primarily serving Korean and pan-Asian rather than Japanese markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TryHard social profiles
Digital presenceTryHard financial estimates
Financial estimateRevenue estimate
Valuation estimate
TryHard leadership team
Management profileNumber of profiles
Profiles4 records
TryHard subsidiaries and ownership
Company hierarchySubsidiaries5 records
TryHard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TryHard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TryHard
What does TryHard do?
TryHard is a Japanese entertainment company that produces large-scale music festivals (MUSIC CIRCUS, SBI MUSIC CIRCUS), fireworks events (SBI舞花火, 泉州夢花火), and operates a nationwide network of approximately 22 nightclubs. Through its TryHard TECH subsidiary, the company provides technical production services including audio, lighting, video, and DJ equipment rental, and it owns/operates venues such as SENNAN LONG PARK and TEMPO HARBOR THEATER. Supporting services span event production management, venue design and construction, casting, security, video production, and inbound tourism support.
Is TryHard a public or private company?
TryHard is a public company. It is classified as public and is currently operating.
When was TryHard founded?
TryHard was founded in 2013. It employs 101 to 250 people.
Where is TryHard based?
TryHard is headquartered in Osaka, Japan, in the Asia region.
How does TryHard make money?
Five revenue lines are on record. Nightclub Operations are the primary driver. The others are event Production and Management, venue Sub-leasing, restaurant Operations and technical Equipment Rental and Production Services.
Who are TryHard's main competitors?
Direct peers on record are Creativeman Productions, Rockin'on Inc., Round House and ZEROTOKYO. Broad incumbents are Avex Group, Yoshimoto Kogyo, Live Nation Entertainment and AEG Presents. HYBE is listed as an emerging player. SM Entertainment is listed as a regional player.
Does TryHard have an API?
No public API is recorded for TryHard.
What industry is TryHard in?
TryHard's product category is Live Entertainment Production and Nightclub Operations. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of MPAGAKAJ, Backline & Musical Instrument Rental. Its NAICS code is 71131 and its SIC code is 7310.