GymBeam
GymBeam is a direct-to-consumer e-commerce platform selling sports nutrition supplements, fitness foods, sportswear, and accessories to 2.7M+ customers across 16 European markets, recently expanding into in-house manufacturing via its December 2025 acquisition of German food producer KAJA Food.
- Company typePrivate
- Founded2014
- HeadquartersKempen, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What GymBeam does
GymBeam is a direct-to-consumer e-commerce platform specializing in sports nutrition supplements, fitness foods, sportswear, and accessories, serving 2.7 million customers across 16 European markets and shipping to 40+ European countries. The company operates as GymBeam Germany GmbH, originally founded in 2014 in Slovakia and incorporated in Germany, and self-reports as the #1 sports nutrition brand in the EU by 2025 revenue (EUR 232M). Its customer base spans three primary personas — fitness enthusiasts and athletes, health-conscious consumers, and outdoor enthusiasts — served through a horizontally-segmented e-commerce storefront with multi-language and country-specific support and pricing.
The catalog comprises 9,000+ SKUs across own-brand labels (GymBeam, GymBeam ASAP, GymBeam Energy/MOXY, MoiMüv, STRIX) and third-party brands (Optimum Nutrition, BeastPink). Pricing is purely transactional pay-as-you-go at unit level, ranging from approximately €1.50 for single-serving supplements and 250ml functional drinks up to €65.95 for 2kg protein containers, with free shipping on orders above €300. The technical stack is a Magento-based e-commerce platform (evidenced by mage-cache, X-Magento-Vary, and PHPSESSID cookies) with multi-country fulfillment, sub-24-hour delivery on stocked SKUs, and standard third-party integrations (Cloudflare, Google Analytics, Meta advertising pixels).
Revenue is generated almost exclusively through transactional direct online sales, with wholesale and contract manufacturing as secondary channels. In December 2025, GymBeam acquired German food manufacturer KAJA Food near Düsseldorf (€20M+ annual production value), shifting from pure distribution toward vertical integration in food and dietary supplement manufacturing, with planned integration into a new logistics hub in Milan. The company is privately held; the November 2025 Series 2 raise of approximately €34.5M led by Portfolion with EBRD participation represents the first material institutional capital event on record. The company is led by CEO Dalibor Cicman and employs 501-1,000 people.
GymBeam firmographics
Firmographics- Name
- GymBeam
- Legal name
- GymBeam Germany GmbH
- Website
- https://gymbeam.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GymBeam is a direct-to-consumer e-commerce platform selling sports nutrition supplements, fitness foods, sportswear, and accessories to 2.7M+ customers across 16 European markets, recently expanding into in-house manufacturing via its December 2025 acquisition of German food producer KAJA Food.
- Ownership category
- akta.pro rank
GymBeam industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Sporting Goods Retailers (459110), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where GymBeam is headquartered
LocationHeadquarters
- HQ city
- Kempen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
GymBeam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: GymBeam generates revenue through direct online sales of sports nutrition supplements, fitness foods, sportswear, and accessories to consumers across Europe. Products are sold at various price points with free shipping threshold at €300.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Just Whey Grass-Fed Protein - 1000g from €1.50, 2000g from €34.95 to €65.95 |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | MOXY Daily+ 330ml from €1.50 |
| Unit Pricing | Pay-as-you-go | Protein Milkshake 250ml from €1.85 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GymBeam product offering
Product offeringCore offering
GymBeam operates a European direct-to-consumer e-commerce platform that sells sports nutrition supplements, fitness foods, sportswear, and accessories primarily under its own brands (GymBeam, GymBeam ASAP, MOXY, MoiMüv) alongside selected third-party brands (Optimum Nutrition, BeastPink). It ships to 40+ European countries from a 9,000+ SKU catalog with sub-24-hour delivery targets and free shipping on orders above EUR 300. Following the December 2025 acquisition of German food manufacturer KAJA Food, the company also produces food and dietary supplements in-house at a certified facility near Düsseldorf with annual production value exceeding EUR 20M.
Differentiator
Problem solved
Functional benefit
Brands
- MoiMüv: Brand for ready-to-drink protein products including Protein Milkshake and Protein Spread.
- GymBeam ASAP
- MOXY (GymBeam Energy)
- GymBeam Merch
Products and services
- Just Whey Grass-Fed Protein Grass-fed whey protein powder sold under the GymBeam brand in sizes from 100g single-serving samples at €1.50 to 2000g containers at €65.95, targeting strength-training and fitness consumers.
- MOXY Daily+ Functional Drink 330ml functional beverage under the MOXY (GymBeam Energy) brand, priced from €1.50 per unit or €34.10 for a 24-pack (approximately €4.31/litre), targeting daily nutritional and functional drink consumers.
- Protein Milkshake (MoiMüv) 250ml ready-to-drink protein milkshake under the MoiMüv brand containing 25g protein per serving, sold from €1.85 per unit and €42.70 for an 18-pack, for fitness and lifestyle consumers needing on-the-go protein.
- Wholesale and B2B Contract Manufacturing B2B service offering wholesale distribution of sports nutrition products plus contract manufacturing of food and dietary supplements, supported by the certified KAJA Food facility near Düsseldorf (€20M+ annual production value), targeting brand owners and wholesale buyers in Western Europe.
Companies that use GymBeam
Customer profileSegments3 records
Ideal customer profiles4 records
GymBeam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GymBeam partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KAJA FoodcoreGymBeam acquired 100% of German food company KAJA Food, gaining certified manufacturing capabilities near Düsseldorf. The acquisition supports GymBeam's strategic aim to become a market leader in Western Europe and includes plans for new production lines and further regional expansion. The acquired factory has production value exceeding €20 million annually.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GymBeam competitors and assessment
Company assessmentDirect peers
- MyProtein: UK-headquartered sports nutrition and functional foods brand owned by THG, selling protein, vitamins, and sportswear DTC across Europe. Direct head-to-head competitor to GymBeam in EU sports nutrition e-commerce.
- Prozis: Portuguese vertically-integrated sports nutrition brand and DTC platform with broad own-brand assortment. Closest direct competitor to GymBeam on DTC e-commerce, private label breadth, and European-only footprint.
- BioTechUSA: Hungarian sports nutrition manufacturer and retailer with a broad own-brand catalog of proteins, supplements, and functional foods. Comparable to GymBeam as a Central/Eastern European-origin brand expanding across Europe.
- Foodspring: Berlin-based premium sports nutrition and functional food brand owned by Mars, Inc., selling protein, supplements, and healthy foods DTC across Europe. Direct competitor to GymBeam in the EU sports nutrition category.
- Bulk Powders: UK sports nutrition brand (now operating as bulk.com) selling protein, supplements, and active nutrition DTC across Europe. Comparable to GymBeam on range breadth, own-brand positioning, and direct-to-consumer model.
- ESN (Elite Sports Nutrients): German sports nutrition brand focused on protein powders, supplements, and functional foods with strong EU distribution. Comparable to GymBeam as a competitor in protein and supplement SKUs across European retail and online channels.
- IronMaxx: German sports nutrition manufacturer and retailer with a wide assortment of proteins, supplements, and performance nutrition. Direct peer to GymBeam in protein-heavy assortment and German-speaking market presence.
Broad incumbents
- Optimum Nutrition: Global premium sports nutrition brand owned by Glanbia, sold through both retail and online. Comparable as a featured third-party brand inside GymBeam's catalog and as a broader incumbent in the same protein and supplement category.
- Decathlon: Global sporting goods retailer with an expanding nutrition and sportswear line alongside its core equipment offering. Adjacent competitor to GymBeam's sportswear, outdoor gear, and nutrition assortment at retail scale.
- GNC: Global specialty retailer of vitamins, minerals, and sports nutrition supplements with both retail and e-commerce presence. Comparable to GymBeam as a broad-line supplements retailer operating at international scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GymBeam social profiles
Digital presenceGymBeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
GymBeam leadership team
Management profileNumber of profiles
Profiles1 record
GymBeam subsidiaries and ownership
Company hierarchySubsidiaries4 records
GymBeam funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GymBeam M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GymBeam
What does GymBeam do?
GymBeam operates a European direct-to-consumer e-commerce platform that sells sports nutrition supplements, fitness foods, sportswear, and accessories primarily under its own brands (GymBeam, GymBeam ASAP, MOXY, MoiMüv) alongside selected third-party brands (Optimum Nutrition, BeastPink). It ships to 40+ European countries from a 9,000+ SKU catalog with sub-24-hour delivery targets and free shipping on orders above EUR 300. Following the December 2025 acquisition of German food manufacturer KAJA Food, the company also produces food and dietary supplements in-house at a certified facility near Düsseldorf with annual production value exceeding EUR 20M.
Is GymBeam a public or private company?
GymBeam is a private company. It is classified as venture growth investor backed and is currently operating.
When was GymBeam founded?
GymBeam was founded in 2014. It employs 501 to 1,000 people.
Where is GymBeam based?
GymBeam is headquartered in Kempen, Germany, in the Europe region.
How does GymBeam make money?
One revenue line is on record: direct E-commerce Sales.
Who are GymBeam's main competitors?
Direct peers on record are MyProtein, Prozis, BioTechUSA, Foodspring, Bulk Powders, ESN (Elite Sports Nutrients) and IronMaxx. Broad incumbents are Optimum Nutrition, Decathlon and GNC.
Does GymBeam have an API?
No public API is recorded for GymBeam.
What industry is GymBeam in?
GymBeam's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 459110 and its SIC code is 3949.