What Prozis does

Prozis is a privately-held direct-to-consumer e-commerce brand founded in 2007 and headquartered in Maia, Portugal, operating under the legal entity Prozis.com, S.A. The company develops and sells proprietary-formulated sports nutrition supplements, vitamins, minerals, and a multi-brand activewear line directly to consumers through its owned website, including a US storefront at prozis.com/us/us. The product catalog spans 80+ SKUs across whey protein isolates (including hydrolyzed and clear variants), creatine monohydrate, collagen peptides, BCAA and amino acid formulas, vitamins, omega fatty acids, adaptogens, protein snacks and breakfast items, and apparel sub-brands (MuseFit, IronMode, Athleisure, BFF, Peach Perfect, WIP).

The technology platform is a standard DTC e-commerce stack: FedEx-managed US fulfillment, multiple payment rails (credit card, Venmo, Apple Pay, bank transfer), Cloudflare and Google marketing/analytics infrastructure, and Cookiebot consent management. Product differentiation is driven by branded ingredient sourcing (Creapure®, Albion®, DigeZyme®, Palatinose™, Kyowa Quality™) rather than proprietary AI or manufacturing technology. The flagship 100% Real Whey Protein carries 76,217+ customer reviews and 100% Whey Hydro Isolate carries 37,473+ reviews, indicating high unit velocity on core SKUs.

Revenue is generated through one-time online product sales with aggressive promotional pricing (24H time-limited coupons up to 45% off, MYPACK bundle deals at 50% off), free US shipping at $29.99+, and a points-based loyalty program (ProzisPoints) for repeat engagement. The company has disclosed no funding rounds, no acquisitions, no leadership changes, and no financial figures; customer base is composed of individual fitness and health-conscious consumers purchasing through the owned storefront, with order activity reported across multiple US states including Texas, Florida, Tennessee, New Jersey, and Connecticut.

Name

Prozis

Legal name

Prozis.com, S.A.

Website

https://prozis.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prozis is a privately-held Portuguese direct-to-consumer e-commerce brand that develops and sells proprietary sports nutrition supplements, vitamins, and multi-brand activewear to individual fitness consumers through its owned website, with US-facing operations.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Food (Health) Supplement Retailers (456191), Sugar and Confectionery Product Manufacturing (3113), Health and Personal Care Retailers (456)

SIC

Sporting & Athletic Goods, Nec (3949), Sugar & Confectionery Products (2060), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Sports nutrition supplements
• Whey protein powders
• Fitness activewear apparel
• Dietary health supplements
• Direct-to-consumer e-commerce

Headquarters

HQ city

Maia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Prozis generates revenue through direct-to-consumer online sales of sports nutrition products (protein powders, creatine, vitamins, snacks), fitness apparel (leggings, sports bras, gym accessories), and health supplements. Transactions are primarily one-time purchases with promotional discounts. The company also offers bundle deals (MYPACK) and cross-sell promotions at checkout to increase average order value.
2. Loyalty Program (ProzisPoints): Prozis operates a points-based loyalty program where customers earn ProzisPoints on purchases that can be redeemed for free products, creating repeat engagement and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prozis is a direct-to-consumer e-commerce brand that develops, formulates, and sells its own branded sports nutrition supplements (whey protein, creatine, BCAAs, vitamins, minerals, herbal extracts), protein-enriched foods (protein bars, cookies, granola, cereal, nut butters, pancake mix), and women's activewear (sports bras, leggings, shorts, hoodies) under multiple sub-brands (MuseFit, IronMode, Athleisure, BFF, Peach Perfect, WIP). Products are sold exclusively through the company's own website (prozis.com) with US shipping via FedEx, supported by a ProzisPoints loyalty program and frequent promotional discounts.

Product overview

Prozis is a direct-to-consumer e-commerce platform specializing in sports nutrition, health supplements, and activewear. The product portfolio centers on protein supplements including whey protein isolates (100% Whey Hydro Isolate, 100% Real Whey Protein, 100% Real Whey Isolate), plant-based proteins, and collagen peptides (PeptiPlus), complemented by performance ingredients like creatine monohydrate variants (Creatine Monohydrate Creapure®, Creatine MicronPure), BCAA formulas, and specialty amino acids. The supplement range extends to vitamins (Vitamin D3, Vitamin C, B-complex), minerals (Magnesium Bisglycinate, Zinc), omega fatty acids (Omega 3, Omega 3-6-9), and targeted health formulas (Ashwagandha Extract, Maca Root, DigeZyme for gut health). A food and snacks line includes protein-enriched breakfast items (Protein Granola, Protein Loops, Instant Oats), protein bars and cookies (Protein Snack, Double Creamy Protein Cookies), and nut butters (Hazelnut Butter, Pistachio Butter). The activewear division features multiple sub-brands including MuseFit (leggings, sports bras, shorts), IronMode (high-waist leggings, sports bras), Athleisure (leggings, hoodies, tank tops), BFF (leggings), and Peach Perfect (capri leggings), spanning performance and lifestyle athletic apparel. The company operates a loyalty program called ProzisPoints and offers bundle deals through its MYPACK system.

Differentiator

Problem solved

Functional benefit

Products and services

• Whey Protein Supplements (100% Whey Hydro Isolate, 100% Real Whey Protein, 100% Real Whey Isolate, Clear Whey Isolate, 100% Whey Hydro Isolate Zero, 100% Whey Prime Isolate, Zero Diet Whey) Comprehensive whey protein powder line (isolate, concentrate, hydrolysate, clear) with multiple flavors and sizes for muscle building, recovery, and lean muscle support. Targeted at fitness enthusiasts and athletes in the US market.
• Creatine Monohydrate Supplements (Creapure® powder, Creapure® capsules, Creatine MicronPure) Creatine monohydrate supplements in powder, capsule, and micronized forms using Creapure® branded German-manufactured creatine for muscle strength and performance enhancement. Available in multiple sizes for athletes and strength-training consumers.
• BCAA and Amino Acid Supplements (BCAA + Glutamine, BCAA 4:1:1, BCAA 8:1:1, L-Glutamine Kyowa Quality™, L-Arginine, Amino PUMP) Branched-chain amino acids (BCAAs) and standalone amino acid supplements (L-glutamine, L-arginine) in powder, tablet, and capsule forms for muscle recovery, preservation, and nitric oxide production.
• Plant-Based and Specialty Protein Supplements (Freaking Good Plant-Based Protein, Supreme 100% Plant Protein, 100% Real Casein) Plant-based protein powders (Freaking Good, Supreme 100% Plant Protein) for vegetarians and vegans, and slow-digesting 100% Real Casein for sustained overnight amino acid release.
• Mass Gainer and Pre-Workout Supplements (Xtreme Mass Gainer, X-Boost Ultimate Gaming Pre-Workout, Xcess Ultra Concentrate) High-calorie mass gainer and pre-workout energy and focus supplements for bulking, intense training, and gaming-related stimulation.
• Vitamin Supplements (Vitamin D3, Vitamin C 1000mg + Rose Hip, Chewable Vitamin C, Vitamin K2-MK7, Essential Multivitamin) Vitamin supplements including Vitamin D3 4000 IU, Vitamin C 1000 mg (with rose hip), Chewable Vitamin C 500 mg, Vitamin K2-MK7 100mcg, and Essential Multivitamin for bone, immune, and overall health support.
• Mineral and Omega Supplements (Albion® Magnesium Bisglycinate, Magnesium Oxide, Zinc Gluconate, Chromium Picolinate, Omega 3, Omega 3 EPA Plus, Omega 3-6-9, ZMB6) Mineral supplements using Albion® chelated magnesium for enhanced absorption, plus zinc, chromium, and three omega-3/-6/-9 fish oil formulations for immune, metabolic, and cardiovascular support.
• Herbal, Adaptogen and Specialty Supplements (Ashwagandha Extract, Maca Root, Palatinose™, Glucosamine & Chondroitin, Hyaluronic Acid, NAC, Coenzyme Q10, TRIBUS MAX, DigeZyme®, D-TOX, Hair Pro Complex, PeptiPlus™ Collagen, Collagen Concentrate, Xtreme CLA Tonalin) Specialty supplements spanning herbal adaptogens (Ashwagandha, Maca Root), joint and skin health (Glucosamine, Hyaluronic Acid, Collagen), antioxidants (NAC, CoQ10), digestive support (DigeZyme®, TRIBUS MAX, D-TOX), hair health (Hair Pro Complex), body composition (CLA), and sustained-energy carbohydrates (Palatinose™).
• Protein Snacks and Bars (Protein Snack 12 ct, Protein Puffies, Double Creamy Protein Cookies, Billion Protein Peanut & White Chocolate Bar, Protein Choco Crisp) Protein-enriched snack and bar products including protein puffies, creamy protein cookies, protein bars, and chocolate-crisp bars for convenient on-the-go protein supplementation.
• Protein-Enriched Breakfast and Diet Foods (Protein Granola, Protein Loops Cinnamon Roll, Protein Loops Cocoa, Zero Protein Pancake, Instant Oats, Oatmeal Wholegrain, Yummy Drops) Protein-enriched breakfast and diet food products including granola, protein cereal loops, zero-sugar pancake mix, instant oats, wholegrain oatmeal, and zero-calorie flavor drops for meal preparation and snacking.
• Nut Butters and Spreads (Hazelnut Butter, Pistachio Butter, Peanut Butter Crunchy, Whey Choco Butter Duo) Nut butter spreads (hazelnut, pistachio, peanut butter in 8.8 oz and 35.3 oz sizes) and protein-enriched chocolate hazelnut spread (Whey Choco Butter Duo) for nutrition and flavor supplementation.
• Hydration and Energy Supplements (Energy IsoCarb Isotonic Drink, 100% Real Hydration Electrolyte Powder, Energy Electrolytes capsules) Hydration and energy supplements including isotonic drink mix, electrolyte powder stickpacks, and electrolyte capsules for workout hydration and mineral balance.
• MuseFit Activewear (Crossback Sports Bra, Mid-Waist Leggings, Mid-Waist Shorts) Women's activewear under the MuseFit sub-brand including crossback sports bras, mid-waist leggings, and mid-waist shorts designed for gym workouts and athletic activities, available in multiple colors.
• IronMode Performance Activewear (High-Waist Leggings, Sports Bra) Women's high-performance activewear under the IronMode sub-brand including high-waist leggings and high-support sports bras designed for intense physical activity and training.
• Athleisure and Casual Activewear (P Zipped Hoodie, Mid-Waist Leggings) Women's activewear under the Athleisure sub-brand including zipped hoodies and mid-waist leggings designed to blend athletic performance with everyday casual style.
• BFF and Peach Perfect Activewear (BFF Mid-Waist Leggings, Peach Perfect Air Mid-Waist 7/8 Leggings, WIP Oversized T-Shirt) Additional women's activewear sub-brands including BFF (Best Friend Fit) mid-waist leggings, Peach Perfect Air capri-style breathable leggings, and WIP (Work In Progress) oversized workout t-shirts.
• ProzisPoints Loyalty Program Points-based loyalty program where customers earn ProzisPoints on purchases that can be redeemed for free products, creating repeat engagement and customer retention for the brand.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MuscleTech: Sports nutrition brand offering protein powders, pre-workouts, BCAAs, and performance supplements. Comparable product categories and fitness-focused consumer base as Prozis.
• Cellucor (C4): Sports nutrition brand best known for C4 pre-workout and protein supplements. Comparable product categories and fitness-focused consumer base as Prozis.
• Klean Athlete: NSF-certified sports supplements brand targeting athletes and fitness enthusiasts. Comparable product categories (protein, creatine, vitamins) and quality positioning similar to Prozis's premium ingredient strategy.
• MyProtein: UK-based DTC sports nutrition and activewear brand owned by THG. Operates the same DTC e-commerce model with protein powders, vitamins, BCAAs, and apparel targeting the same fitness-enthusiast customer base as Prozis.
• Bodybuilding.com: Online sports nutrition retailer selling supplements, vitamins, and activewear directly to fitness consumers. Closely comparable in e-commerce supplement retail model and customer overlap with Prozis.

Emerging players

• Athletic Greens (AG1): Premium DTC nutritional supplements brand with a strong subscription model. Comparable DTC e-commerce go-to-market and overlap on daily nutrition/greens supplements with Prozis's vitamin and mineral lines.
• Gymshark: DTC fitness apparel brand that has expanded into nutrition and accessories. Most comparable to Prozis's combination of activewear (MuseFit, Athleisure lines) with sports nutrition offering.
• Momentous: Premium DTC supplement brand with athlete endorsements. Comparable in supplement format, DTC model, and quality positioning, though with a narrower product portfolio than Prozis.

Broad incumbents

• GNC: Major nutritional supplements retailer with extensive retail footprint plus e-commerce. Overlaps with Prozis on sports nutrition and vitamins but operates omni-channel rather than DTC-only.
• Optimum Nutrition: Glanbia-owned global sports nutrition brand and one of the largest protein supplement manufacturers. Comparable in core sports nutrition (Gold Standard Whey, creatine) but with broader retail distribution than Prozis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prozis
• LinkedInlinkedin.com/company/prozis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prozis