GymBeam

What GymBeam does

GymBeam is a direct-to-consumer e-commerce platform specializing in sports nutrition supplements, fitness foods, sportswear, and accessories, serving 2.7 million customers across 16 European markets and shipping to 40+ European countries. The company operates as GymBeam Germany GmbH, originally founded in 2014 in Slovakia and incorporated in Germany, and self-reports as the #1 sports nutrition brand in the EU by 2025 revenue (EUR 232M). Its customer base spans three primary personas — fitness enthusiasts and athletes, health-conscious consumers, and outdoor enthusiasts — served through a horizontally-segmented e-commerce storefront with multi-language and country-specific support and pricing.

The catalog comprises 9,000+ SKUs across own-brand labels (GymBeam, GymBeam ASAP, GymBeam Energy/MOXY, MoiMüv, STRIX) and third-party brands (Optimum Nutrition, BeastPink). Pricing is purely transactional pay-as-you-go at unit level, ranging from approximately €1.50 for single-serving supplements and 250ml functional drinks up to €65.95 for 2kg protein containers, with free shipping on orders above €300. The technical stack is a Magento-based e-commerce platform (evidenced by mage-cache, X-Magento-Vary, and PHPSESSID cookies) with multi-country fulfillment, sub-24-hour delivery on stocked SKUs, and standard third-party integrations (Cloudflare, Google Analytics, Meta advertising pixels).

Revenue is generated almost exclusively through transactional direct online sales, with wholesale and contract manufacturing as secondary channels. In December 2025, GymBeam acquired German food manufacturer KAJA Food near Düsseldorf (€20M+ annual production value), shifting from pure distribution toward vertical integration in food and dietary supplement manufacturing, with planned integration into a new logistics hub in Milan. The company is privately held; the November 2025 Series 2 raise of approximately €34.5M led by Portfolion with EBRD participation represents the first material institutional capital event on record. The company is led by CEO Dalibor Cicman and employs 501-1,000 people.

Name

GymBeam

Legal name

GymBeam Germany GmbH

Website

https://gymbeam.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GymBeam is a direct-to-consumer e-commerce platform selling sports nutrition supplements, fitness foods, sportswear, and accessories to 2.7M+ customers across 16 European markets, recently expanding into in-house manufacturing via its December 2025 acquisition of German food producer KAJA Food.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting Goods Retailers (459110), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sports nutrition supplements
• Fitness nutrition ecommerce
• Protein supplements retail
• Dietary supplements brand
• Athletic nutrition products

Headquarters

HQ city

Kempen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: GymBeam generates revenue through direct online sales of sports nutrition supplements, fitness foods, sportswear, and accessories to consumers across Europe. Products are sold at various price points with free shipping threshold at €300.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GymBeam operates a European direct-to-consumer e-commerce platform that sells sports nutrition supplements, fitness foods, sportswear, and accessories primarily under its own brands (GymBeam, GymBeam ASAP, MOXY, MoiMüv) alongside selected third-party brands (Optimum Nutrition, BeastPink). It ships to 40+ European countries from a 9,000+ SKU catalog with sub-24-hour delivery targets and free shipping on orders above EUR 300. Following the December 2025 acquisition of German food manufacturer KAJA Food, the company also produces food and dietary supplements in-house at a certified facility near Düsseldorf with annual production value exceeding EUR 20M.

Differentiator

Problem solved

Functional benefit

Brands

• MoiMüv: Brand for ready-to-drink protein products including Protein Milkshake and Protein Spread.
• GymBeam ASAP
• MOXY (GymBeam Energy)
• GymBeam Merch

Products and services

• Just Whey Grass-Fed Protein Grass-fed whey protein powder sold under the GymBeam brand in sizes from 100g single-serving samples at €1.50 to 2000g containers at €65.95, targeting strength-training and fitness consumers.
• MOXY Daily+ Functional Drink 330ml functional beverage under the MOXY (GymBeam Energy) brand, priced from €1.50 per unit or €34.10 for a 24-pack (approximately €4.31/litre), targeting daily nutritional and functional drink consumers.
• Protein Milkshake (MoiMüv) 250ml ready-to-drink protein milkshake under the MoiMüv brand containing 25g protein per serving, sold from €1.85 per unit and €42.70 for an 18-pack, for fitness and lifestyle consumers needing on-the-go protein.
• Wholesale and B2B Contract Manufacturing B2B service offering wholesale distribution of sports nutrition products plus contract manufacturing of food and dietary supplements, supported by the certified KAJA Food facility near Düsseldorf (€20M+ annual production value), targeting brand owners and wholesale buyers in Western Europe.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KAJA FoodcoreStrategic or Co-development Partner · 22 December 2025GymBeam acquired 100% of German food company KAJA Food, gaining certified manufacturing capabilities near Düsseldorf. The acquisition supports GymBeam's strategic aim to become a market leader in Western Europe and includes plans for new production lines and further regional expansion. The acquired factory has production value exceeding €20 million annually.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyProtein: UK-headquartered sports nutrition and functional foods brand owned by THG, selling protein, vitamins, and sportswear DTC across Europe. Direct head-to-head competitor to GymBeam in EU sports nutrition e-commerce.
• Prozis: Portuguese vertically-integrated sports nutrition brand and DTC platform with broad own-brand assortment. Closest direct competitor to GymBeam on DTC e-commerce, private label breadth, and European-only footprint.
• BioTechUSA: Hungarian sports nutrition manufacturer and retailer with a broad own-brand catalog of proteins, supplements, and functional foods. Comparable to GymBeam as a Central/Eastern European-origin brand expanding across Europe.
• Foodspring: Berlin-based premium sports nutrition and functional food brand owned by Mars, Inc., selling protein, supplements, and healthy foods DTC across Europe. Direct competitor to GymBeam in the EU sports nutrition category.
• Bulk Powders: UK sports nutrition brand (now operating as bulk.com) selling protein, supplements, and active nutrition DTC across Europe. Comparable to GymBeam on range breadth, own-brand positioning, and direct-to-consumer model.
• ESN (Elite Sports Nutrients): German sports nutrition brand focused on protein powders, supplements, and functional foods with strong EU distribution. Comparable to GymBeam as a competitor in protein and supplement SKUs across European retail and online channels.
• IronMaxx: German sports nutrition manufacturer and retailer with a wide assortment of proteins, supplements, and performance nutrition. Direct peer to GymBeam in protein-heavy assortment and German-speaking market presence.

Broad incumbents

• Optimum Nutrition: Global premium sports nutrition brand owned by Glanbia, sold through both retail and online. Comparable as a featured third-party brand inside GymBeam's catalog and as a broader incumbent in the same protein and supplement category.
• Decathlon: Global sporting goods retailer with an expanding nutrition and sportswear line alongside its core equipment offering. Adjacent competitor to GymBeam's sportswear, outdoor gear, and nutrition assortment at retail scale.
• GNC: Global specialty retailer of vitamins, minerals, and sports nutrition supplements with both retail and e-commerce presence. Comparable to GymBeam as a broad-line supplements retailer operating at international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9M_575OJL_r1KVcaZU-ANA
• Facebookfacebook.com/GymBeamOfficial
• Instagraminstagram.com/gymbeam
• TikToktiktok.com/@gymbeam
• Xx.com/GymBeamTeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GymBeam