ZIIP
ZIIP designs and sells the app-connected ZIIP HALO microcurrent facial device and proprietary conductive gels to beauty-conscious consumers seeking at-home, non-invasive anti-aging skincare, distributed globally through 15 regional direct-to-consumer storefronts as a subsidiary of The Beauty Tech Group.
- Company typePrivate
- Founded2015
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ZIIP does
ZIIP is a beauty technology company that designs and sells an app-connected microcurrent and nanocurrent facial device, the ZIIP HALO, priced at $399.99. The core technology delivers adjustable electrical waveforms calibrated to the skin's natural bio-electricity, with 17+ treatment programs delivered via a Bluetooth-paired iOS/Android app or a pre-loaded standalone 4-Minute Facial. The technology is protected by granted US utility patents (9,861,818 and 10,967,180) and design patents across the US, EU, Canada, China, and UK, and is clinically validated by an independent SGS-CSTC study showing 28% forehead wrinkle reduction and 27% elasticity improvement over 42 days. The product system extends to five chemist-formulated conductive gels (priced $29.99-$129.99) required for device operation, plus gift sets and accessories, generating both one-time hardware and recurring consumable revenue with a Subscribe & Save option.
ZIIP operates as a wholly-owned subsidiary of The Beauty Tech Group, which completed its London Stock Exchange IPO in October 2025 at a market capitalization exceeding £300 million and raised more than £100 million for global expansion. The company distributes exclusively direct-to-consumer through ziipbeauty.com and 15 localized regional storefronts spanning North America, Europe, Oceania, and Asia Pacific, with approximately 80% of group DTC revenue originating outside the UK and Ireland. Customer acquisition is driven by celebrity endorsements (Jennifer Aniston, Margot Robbie, Kim Kardashian, Gillian Anderson, Elizabeth Olsen), influencer and affiliate programs, and sustained editorial coverage in Vogue, GQ, Harper's Bazaar, and other luxury publications. The customer base is a long-tail of beauty-conscious consumers seeking non-invasive at-home anti-aging alternatives to professional spa treatments, with an HSA/FSA payment integration via Flex expanding the eligible buyer pool.
ZIIP firmographics
Firmographics- Name
- ZIIP
- Legal name
- ZIIP, Inc.
- Website
- https://ziipbeauty.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ZIIP designs and sells the app-connected ZIIP HALO microcurrent facial device and proprietary conductive gels to beauty-conscious consumers seeking at-home, non-invasive anti-aging skincare, distributed globally through 15 regional direct-to-consumer storefronts as a subsidiary of The Beauty Tech Group.
- Ownership category
- akta.pro rank
ZIIP industry classification
Industry- Product category
- Consumer Beauty Technology (Microcurrent Skincare Devices)
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ)
- akta.pro secondary industries
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where ZIIP is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ZIIP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Hardware Device Sales: Primary revenue stream from sale of ZIIP HALO microcurrent device at $399.99. One-time hardware purchase with 2-year warranty.
- Conductive Gel Consumables: Sale of proprietary conductive gels (Golden Gel $129.99, Crystal Gel $79.99, Silver Gel $79.99, Clear Gel $59.99, Electric Complex Gel $29.99) required for device operation. Subscription option with 10% savings for recurring purchases.
- Gift Sets and Bundles: Pre-curated gift sets and bundles including The Superior Set ($499.99-$559.99) combining device with multiple gels and accessories, offering perceived value over individual component prices.
- Accessories: Sale of complementary accessories including travel bag ($24.99) and other accessories for device care and portability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ZIIP HALO Device |
| Unit Pricing | Monthly | Golden Gel - Premium Active Formula |
| Unit Pricing | Monthly | Crystal Gel - Botanical Formula |
| Unit Pricing | Monthly | Silver Gel - Hydrating Formula |
| Unit Pricing | Monthly | Clear Gel - Soothing Formula |
| Unit Pricing | Monthly | Electric Complex Gel - Core Formula |
| Unit Pricing | Pay-as-you-go | Discovery Gels Set |
| One time/ perpetual license | Pay-as-you-go | The Superior Gift Set |
| Unit Pricing | Pay-as-you-go | ZIIP Travel Bag |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ZIIP product offering
Product offeringCore offering
ZIIP designs, manufactures, and sells the ZIIP HALO microcurrent facial device that delivers adjustable electrical waveforms (microcurrent and nanocurrent) calibrated to individual skin's natural bio-electricity for visible anti-aging results. The device is sold directly to consumers through owned e-commerce storefronts globally, accompanied by a portfolio of proprietary conductive gels (Golden, Crystal, Silver, Clear, Electric Complex) with active ingredients, and a free companion mobile app providing 17+ personalized treatment programs guided by founder Melanie Simon.
Product overview
ZIIP is a beauty technology company owned by The Beauty Tech Group that offers a unified product ecosystem centered on the ZIIP HALO microcurrent facial device. The core device uses adjustable electrical waveforms calibrated to work with the skin's natural bio-electricity, and is accompanied by a portfolio of six chemist-developed conductive gels (Golden Gel, Crystal Gel, Silver Gel, Clear Gel, Electric Complex Gel, and Discovery Gels Set) that contain active ingredients like bio-placenta, hyaluronic acid, peptides, glutathione, and niacinamide. The ZIIP App (available on iOS and Android) pairs with the device via Bluetooth to deliver personalized treatment programs, though the device can also operate standalone with a pre-loaded 4-Minute Facial. The product line includes gift sets and accessories like a travel bag.
Differentiator
Problem solved
Functional benefit
Products and services
- ZIIP HALO Microcurrent Device All-in-one microcurrent facial device that uses adjustable electrical waveforms to work with the skin's natural bio-electricity, designed to improve the appearance of wrinkles, elasticity, skin tone evenness, and firmness. Pairs with a smartphone app for personalized treatment programs or can be used standalone with a pre-loaded 4-Minute Facial.
- Golden Gel Premium conductive gel formulated with Bio-Placenta (five growth factors), Hematite, and Niacinamide. Required for use with the ZIIP HALO device to enhance electrical conductivity during treatments.
- Crystal Gel Botanical conductive gel formulated with Glutathione, Cedar Bark Extract, and Veronica Flower Extract. 100% vegan and 80% organic. Free from silicones, mineral oils, parabens, and phthalates. Used with the ZIIP HALO device.
- Silver Gel Hydrating conductive gel formulated with Hyaluronic Acid (from Japan), Peptides, Cucumber, and Aloe Vera. Designed for use with the ZIIP HALO to deliver hydration and anti-aging benefits during electrical treatments.
- Clear Gel Soothing conductive gel developed with Aloe Vera, Cucumber, and Mint, featuring Dendriclear. Designed for everyday use with the ZIIP HALO device.
- Electric Complex Gel ZIIP's original core formula conductive gel, suitable for all skin types and everyday use. Contains no added active ingredients. Free from oil, parabens, phthalates, and fragrance. Included in standard ZIIP HALO device sets.
- Discovery Gels Set Curated set containing miniature 30ml versions of ZIIP's three best-selling gels (Golden Gel, Crystal Gel, Silver Gel). Allows users to explore different active ingredient formulations before purchasing full-size versions.
- The Superior Set Limited-edition curated skincare collection including a ZIIP HALO device, three 30ml mini gels (Silver, Golden, Crystal), a full-size gel of choice, cosmetic bag, HALO pouch, and gel applicator. Valued at $570.
- ZIIP Travel Bag Ultra-black neoprene travel case designed to fit the ZIIP HALO device for protection during travel. Features a custom ZIIP zipper pull, made by Kusshi, and is machine washable.
Quantifiable outcome
- 28% reduction in forehead wrinkles (measured at day 42)
- +8 more outcomes
Companies that use ZIIP
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ZIIP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ZIIP partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
ZIIP competitors and assessment
Company assessmentDirect peers
- NuFace: NuFace is the most direct competitor to ZIIP, offering microcurrent facial toning devices (Trinity+, Mini) sold DTC and through retailers. Both brands target the at-home anti-aging consumer with clinical efficacy claims and comparable price points; NYT Wirecutter explicitly compares them head-to-head.
- Foreo: Foreo's Bear 2 and Bear Mini are microcurrent facial toning devices positioned in the same premium beauty-tech category as ZIIP HALO. Foreo competes on app-connected customization and design, directly overlapping ZIIP's product positioning and price band.
- ReFa: ReFa is a Japanese microcurrent facial roller brand (MTG Co.) sold globally. It competes directly with ZIIP in the premium at-home microcurrent device category with a similar celebrity/influencer-driven go-to-market motion and overlapping target demographic.
- Solawave: Solawave sells app-connected facial treatment wands combining red light therapy, microcurrent, and therapeutic warmth. Direct competitor in the connected beauty device category with comparable price point and DTC-first distribution.
- Dr. Dennis Gross Skincare: Dr. Dennis Gross DRx SpectraLite FaceWare Pro is an FDA-cleared LED light therapy mask competing in the at-home clinical-grade skincare device category. Targets the same anti-aging, results-oriented consumer as ZIIP with a dermatologist-led brand position.
- LightStim: LightStim makes FDA-cleared LED light therapy devices for skincare, including wrinkle and acne treatment. Competes in the home beauty-device category with clinically validated claims similar to ZIIP's positioning.
- BeautyBio: BeautyBio offers the GloPRO Microneedling tool and other at-home facial devices. Competes in the prestige at-home beauty-device category targeting visible anti-aging results through clinically oriented technology.
- PMD Beauty: PMD makes the Personal Microderm device and related at-home skincare tools, operating in the home beauty-device category with influencer-driven DTC marketing similar to ZIIP's go-to-market.
Emerging players
- CurrentBody Skin: CurrentBody Skin is a sister brand under The Beauty Tech Group parent, offering LED face masks and other home beauty tech. Operates within the same parent and shares distribution and marketing infrastructure, making it a portfolio-overlap peer rather than pure competitor.
- Tria Beauty: Tria is a sister brand under The Beauty Tech Group, focused on at-home laser hair removal and laser skincare. Portfolio peer within the same parent group, sharing corporate strategy and distribution infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZIIP social profiles
Digital presenceZIIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZIIP leadership team
Management profileNumber of profiles
Profiles2 records
ZIIP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZIIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZIIP
What does ZIIP do?
ZIIP designs, manufactures, and sells the ZIIP HALO microcurrent facial device that delivers adjustable electrical waveforms (microcurrent and nanocurrent) calibrated to individual skin's natural bio-electricity for visible anti-aging results. The device is sold directly to consumers through owned e-commerce storefronts globally, accompanied by a portfolio of proprietary conductive gels (Golden, Crystal, Silver, Clear, Electric Complex) with active ingredients, and a free companion mobile app providing 17+ personalized treatment programs guided by founder Melanie Simon.
Is ZIIP a public or private company?
ZIIP is a private company. It is classified as corporate owned and is currently operating.
When was ZIIP founded?
ZIIP was founded in 2015. It employs 1 to 10 people.
Where is ZIIP based?
ZIIP is headquartered in Oakland, United States, in the North America region.
How does ZIIP make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are conductive Gel Consumables, gift Sets and Bundles and accessories.
Who are ZIIP's main competitors?
Direct peers on record are NuFace, Foreo, ReFa, Solawave, Dr. Dennis Gross Skincare, LightStim, BeautyBio and PMD Beauty. Emerging players are CurrentBody Skin and Tria Beauty.
Does ZIIP have an API?
No public API is recorded for ZIIP.
What industry is ZIIP in?
ZIIP's product category is Consumer Beauty Technology (Microcurrent Skincare Devices). Its primary akta.pro industry code is CRABAAAJ, Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices), with a secondary code of CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning). Its NAICS code is 334510 and its SIC code is 3845.