What Solawave does

Solawave is a U.S.-based skincare technology company founded in 2020 and headquartered in Santa Monica, California, that develops and sells FDA-cleared at-home LED photobiomodulation devices and complementary topical products targeting signs of aging. The core product line centers on multi-wavelength LED face masks and handheld devices — including the flagship Wrinkle Retreat Pro Face Mask (320 LEDs, four wavelengths spanning Red 630nm, Near-Infrared 830nm, Deep Red 660nm, and Amber 605nm; $399), the Neck & Chest Pro Mask ($349), the Eye Recovery Pro ($249), the 4-in-1 Skincare Wand ($169) combining red light therapy with galvanic current, warmth, and vibration, the portable 2-in-1 Skincare Mini ($119), and the Bye Acne spot treatment. Devices deliver treatments in approximately three minutes, materially faster than the 10–15 minute sessions typical of competing at-home LED products. The hardware ecosystem is monetized through a proprietary LightBoost topical line (serums, creams, activating serums at $38–$56) formulated with Nonapeptide-1, an ionic mineral complex, and hyaluronic acid, plus a Solabiome sub-brand of pre-device skincare.

The business model is hybrid direct-to-consumer and retail. Solawave sells through its own website (solawave.co) with a Subscribe & Save subscription offering approximately 30% savings on consumables, alongside distribution through 2,100+ U.S. retail locations anchored by Ulta Beauty, Nordstrom, and Neiman Marcus, plus Amazon marketplace activation during major promotional windows (Prime Day, Black Friday, Mother's Day, Presidents' Day). Promotional strategy leans heavily on buy-one-get-one-free offers. Marketing is driven by beauty-press earned media (27+ awards across Vogue, Glamour, Elle, Cosmopolitan, Marie Claire, Harper's Bazaar, Women's Health, People), influencer and affiliate partnerships, dermatologist endorsements, and celebrity testimonials. The brand claims 726,000+ cumulative customers.

Solawave holds FDA 510(k) clearances on multiple devices and certifications including IEC, FCC, RoHS, CE, UKCA, ISO 13485, and California Prop 65, with a granted U.S. utility patent (US 11,642,520) and additional design and international patents filed across WIPO, EU, Canada, Brazil, Mexico, and South Korea. Capital structure is lightly venture-funded: a $2.0 million round from XRC Ventures closed in November 2022, with a subsequent funding event in September 2025 (amount undisclosed). Revenue, ARR, GMV, and ownership are not publicly disclosed.

Name

Solawave

Legal name

Solawave

Website

https://solawave.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Solawave is a U.S. skincare technology company that develops FDA-cleared at-home LED red light therapy devices — face masks, wands, and eye masks — paired with proprietary LightBoost topicals. It serves anti-aging-focused consumers through DTC e-commerce and 2,100+ U.S. retail locations including Ulta, Nordstrom, and Neiman Marcus.

Ownership category

akta.pro rank

Product category

At-Home Red Light Therapy Skincare Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

LED Light Therapy Treatments (HSALADAJ)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Acne & Congestion Treatments (HSALADAB), Brightening & Hyperpigmentation Treatments (HSALADAE)

Keywords

• Red light therapy devices
• LED skincare masks
• At-home beauty tech
• Anti-aging photobiomodulation
• FDA-cleared skincare devices

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Red Light Therapy Devices: Primary revenue stream from one-time sales of LED face masks, skincare wands, eye masks, and mini devices. Products range from $119 to $399 per device. Buy-one-get-one-free promotions drive volume during key sales events.
2. Skincare Topicals and Serums: Complementary revenue from LightBoost topical products including serums, creams, and activating serums priced at $38-$56. These products are designed to enhance device performance and provide standalone skincare benefits.
3. Subscription (Subscribe & Save): Optional subscription model offering discounted pricing with flexible pause/cancel/skip options. Allows customers to save an average of 30% while ensuring repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Solawave develops and sells FDA-cleared at-home red light therapy devices—including LED face masks, neck/chest masks, eye masks, handheld wands, mini devices, and acne spot treatments—alongside complementary LightBoost topical serums and creams. The portfolio is sold direct-to-consumer via solawave.co and through 2,100+ U.S. retailers (Ulta Beauty, Nordstrom, Neiman Marcus) at price points from $119 to $399 for devices and $38-$56 for topicals.

Product overview

Solawave is a skincare technology company offering a portfolio of FDA-cleared red light therapy devices and complementary topical products. The core product line centers on LED face masks—the Wrinkle Retreat Pro LED Face Mask (320 LEDs, 4 wavelengths, $399) for anti-aging face treatments and the Neck & Chest Pro Mask ($349) for décolletage care. The 4-in-1 Skincare Wand ($169) combines red light with galvanic current, therapeutic warmth, and facial massage in a handheld format. The Eye Recovery Pro ($249) targets the delicate eye area with concentrated multi-wavelength treatment. The 2-in-1 Skincare Mini ($119) offers portable face/body treatment with red and near-infrared light. The Bye Acne Spot Treatment ($69) uses red and blue light for acne care. Supporting the device portfolio are LightBoost topical products (serums, creams) infused with proprietary complexes designed to amplify light therapy results. The brand sells direct-to-consumer through solawave.co and is available in 2,100+ US retailers including Ulta Beauty, Nordstrom, and Neiman Marcus. All devices carry FDA clearance and are supported by independent clinical testing and expert dermatologist endorsements.

Differentiator

Problem solved

Functional benefit

Brands

• Solabiome Collection: Skincare line featuring balanced, hydrated skin products
• LightBoost
• Wrinkle Retreat
• Eye Recovery Pro
• Bye Acne

Products and services

• Wrinkle Retreat Pro LED Face Mask Flagship FDA-cleared LED face mask with 320 dual-core LEDs delivering four therapeutic wavelengths (Red 630nm, Near-Infrared 830nm, Deep Red 660nm, Amber 605nm) at 65 mW/cm² irradiance. Targets fine lines, wrinkles, skin firmness, and uneven tone in a 3-minute full-face treatment for adult consumers seeking at-home anti-aging skincare.
• Neck & Chest Pro Light Therapy Mask LED mask specifically designed for neck and décolletage treatment. Features 320 LEDs (160 dual-core chips) with four wavelengths and edge-to-edge coverage, delivering 3-minute treatments to reduce fine lines, smooth texture, and even skin tone on areas prone to sun damage and creasing.
• 4-in-1 Skincare Wand Award-winning handheld device combining four technologies—Red Light Therapy (630nm), Galvanic Current, Therapeutic Warmth, and Facial Massage—in a 180° rotating head with 14 LEDs (7 dual-core chips). Provides 3-minute per-area treatments (12 minutes total) targeting fine lines, puffiness, and facial sculpting for at-home skincare users.
• Eye Recovery Pro FDA-cleared hands-free LED eye mask with 80 LEDs across four wavelengths (Red 630nm, Deep Red 660nm, Near-Infrared 830nm, Amber 605nm). Targets dark circles, crow's feet, fine lines, and puffiness in the periorbital area with 3-minute treatments 3-5x weekly. HSA/FSA eligible.
• 2-in-1 Skincare Mini Compact, portable, rechargeable LED device featuring Red (630nm) and Near-Infrared (830nm) Light Therapy plus Therapeutic Warmth. Pop-out comfort grip design for targeted treatments on hands, neck, arms, and chest with 3 minutes per area (up to 12 minutes total) and automatic shut-off. Travel-ready with storage bag.
• Bye Acne 3-Minute Pimple Spot Treatment FDA-cleared spot treatment device combining Red and Blue Light Therapy. Uses Red Light to calm acne-induced redness and Blue Light to destroy acne-causing bacteria and reduce sebum production in 3-minute targeted acne treatments.
• LightBoost Face & Neck Serum Niacinamide-based serum formulated with growth factors and the proprietary LightBoost technology to visibly reduce fine lines, wrinkles, uneven texture, dullness, and discoloration. Designed to work synergistically with Solawave LED face masks. Priced at $56.
• LightBoost Face & Neck Rich Cream Deeply hydrating cream with vegan collagen designed to pair with the Neck & Chest Pro Mask, moisturizing the skin while boosting light therapy effects. Priced at $52.
• LightBoost Eye Cream Eye cream enriched with vegan collagen and caffeine. Designed to pair with the Eye Recovery Pro to boost hydration, brightening, and de-puffing results in the eye area. Priced at $44.
• LightBoost Wand Activating Serum Activating serum infused with the LightBoost Complex (Nonapeptide-1, Ionic Mineral Complex, Hyaluronic Acid). Enhances light therapy effects, provides a glide-ready texture, and supports skin hydration during wand treatments. Priced at $38.
• Solabiome Glowing Skin Starter Kit Four-step skincare collection designed to balance, hydrate, and prep skin. Part of Solawave's broader topical skincare lineup formulated with vegan, cruelty-free ingredients. Priced at $120.
• Subscribe & Save Program Optional recurring subscription offering approximately 30% average savings across device and topical product lines, with flexible pause, cancel, or skip options. Drives repeat purchases and customer lifetime value.

Quantifiable outcome

• Visible reduction of fine lines and wrinkles after 8 weeks with dermatologist expert assessment in independent clinical study of 30 participants
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ulta BeautycoreChannel Partner/ Reseller/ DistributorMajor U.S. beauty retailer with 2,100+ store locations serving as primary retail distribution channel for Solawave products. Products featured prominently during promotional sales events including Prime Day and Black Friday.
• NordstromcoreChannel Partner/ Reseller/ DistributorPremium department store retailer carrying Solawave's full product line including flagship face masks and skincare devices. Positions brand in luxury beauty section.
• Neiman MarcuscoreChannel Partner/ Reseller/ DistributorLuxury department store retailer representing premium brand positioning for Solawave products. Carries flagship devices in upscale retail environment.
• AmazonminorChannel Partner/ Reseller/ DistributorMarketplace distribution during promotional sales events. Solawave products featured prominently in Amazon Prime Day deals coverage with discounts up to 43% off.
• TruemedminorGTM or Marketing PartnerHSA/FSA benefit platform partner enabling customers to use pre-tax health savings accounts for device purchases. Widget integration on product pages for financing options.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Foreo: Foreo is a beauty-tech brand selling device-based facial treatment and cleansing tools at premium price points, competing for the same beauty-tech adopter consumer though with different core technology.
• Dr. Barbara Sturm: Dr. Barbara Sturm is a premium doctor-led skincare brand carried at Nordstrom and Neiman Marcus with adjacent anti-aging positioning, overlapping Solawave on retail shelf and consumer demographic.

Direct peers

• NuFACE: NuFACE is a pioneer in at-home microcurrent skincare devices sold through Ulta, Sephora, and DTC, targeting the same anti-aging consumer with a device-plus-topical model comparable to Solawave's.
• LightStim: LightStim manufactures FDA-cleared at-home LED devices for wrinkles, acne, and pain, and is sold through professional spas and retailers — overlapping Solawave's device-led approach and clinical positioning.
• Dr. Dennis Gross Skincare: Dr. Dennis Gross sells premium at-home light therapy devices (e.g., DRx SpectraLite) alongside a full skincare line, targeting the same anti-aging consumer and retail channels as Solawave.
• CurrentBody: CurrentBody sells a leading range of at-home LED light therapy face masks, red light devices, and complementary skincare, directly overlapping Solawave's core product category and target consumer.
• Therabody: Therabody has expanded from recovery tools into skincare devices (TheraFace), competing in the premium beauty-tech category with similar retail and influencer-driven GTM motion.
• Omnilux: Omnilux is a clinician-developed LED light therapy mask brand with FDA-cleared devices sold direct-to-consumer and via dermatologists, competing head-to-head with Solawave in the home-use red-light category.

Broad incumbents

• L'Oréal: L'Oréal is the world's largest beauty company with extensive skincare brands and dermatological beauty (e.g., SkinCeuticals, La Roche-Posay) that compete for the same clinical-skincare positioning Solawave pursues.
• Estée Lauder: Estée Lauder is a global prestige beauty conglomerate with anti-aging skincare and device-adjacent brands (e.g., Clinique, La Mer) sold across Ulta, Nordstrom, and Neiman Marcus — capable of launching competing light therapy lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solawaveco

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solawave