Paris Baguette

What Paris Baguette does

Paris Baguette is a Korean-origin bakery café chain founded in Seoul in 1988 and operated as a subsidiary of South Korean conglomerate SPC Group. The brand franchises community-centered bakery cafés serving freshly baked pastries, breads, croissants, mochi donuts, artisan cakes, and specialty beverages, blending French-inspired baking techniques with Korean bakery heritage. Its North American headquarters is in Moonachie, New Jersey, and the system operates 300+ bakery cafés in North America and over 4,000 locations globally across more than 15 countries, supported by a $160 million manufacturing facility under construction in Texas.

The business operates primarily through a franchise model targeting multi-unit operators and local entrepreneurs, generating revenue across multiple streams: retail store sales, franchise fees and ongoing royalties, corporate and event catering, gift card float income (no expiration, no fees), and e-commerce through the PB Shop online retail platform launched in December 2025. Supporting digital infrastructure includes a mobile app available on iOS and Android, web-based ordering systems compliant with WCAG 2.1 + AA accessibility standards, and the PB Rewards loyalty program (1 point per $1 spent, free item at 50 points, birthday rewards valid the entire birth month). Marketing channels span organic social, mobile push, email, sports sponsorships (LAFC, Tottenham Hotspur, Paris Saint-Germain), and community initiatives under the Love Baked In umbrella (City Harvest, No Kid Hungry).

The company is executing an aggressive expansion strategy targeting 1,000 bakery cafés in the U.S. and Canada by 2030, with 77 new cafés opened in 2025 and nearly 300 development agreements awarded in the same year; 600+ additional locations are in the development pipeline as of mid-2026. Recent leadership additions include a Chief Operating Officer (Zac Sulma) appointed specifically to scale operations and franchisee support. The product portfolio extends beyond daily bakery fare into seasonal limited-time offerings (Nutella spring collection, Korean BBQ menu, America's 250th birthday patriotic lineup) and halal-certified operations across Southeast Asian markets including Indonesia and Singapore.

Name

Paris Baguette

Legal name

Paris Baguette

Website

https://parisbaguette.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Paris Baguette is a Korean-origin bakery café franchise operated by SPC Group, with 300+ North American locations and 4,000+ globally across 15+ countries. It serves French-Korean fusion pastries, cakes, and beverages to individual consumers, corporate catering clients, and multi-unit franchisees.

Ownership category

akta.pro rank

Product category

Bakery Café

NAICS

Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Bakery café chain
• Freshly baked goods
• Franchise restaurant operations
• Specialty coffee beverages
• Event catering services

Headquarters

HQ city

Moonachie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Direct sales of freshly baked goods, pastries, cakes, sandwiches, and beverages through company-owned and franchise bakery café locations
2. Franchise Fees and Royalties: Revenue from franchise development agreements, franchise fees, and ongoing royalty payments from franchise operators
3. Catering Services: Corporate and event catering orders including specialty cakes, pastry platters, sandwiches, salads, and beverages for gatherings and celebrations
4. Gift Card Program: Sale and reload of gift cards with no expiration and no fees, generating float income and driving pre-load spending
5. E-commerce / PB Shop: Online retail sales of holiday gift items, apparel, candles, glassware, and plush toys through The Paris Baguette Shop

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Paris Baguette operates bakery cafés that sell freshly baked breads, pastries, croissants, donuts, artisan cakes, specialty beverages, and light meals daily. The brand also offers catering services for events and corporate gatherings, an online retail shop for branded merchandise, gift cards, and a digital loyalty program, with the business distributed primarily through a franchise model under parent company SPC Group.

Product overview

Paris Baguette is a globally recognized bakery café brand operated by SPC Group, offering a unified product portfolio centered on freshly baked goods with a hybrid Korean-French identity. The core offering comprises three interconnected categories: bakery products (pastries, breads, donuts, and croissants), cakes (celebration cakes, soft cream cakes, chiffon cakes, and cheesecakes), and beverages (specialty coffee, teas, smoothies, and Korean-inspired drinks). Supporting services include catering for events, PB Rewards loyalty program, PB Shop online retail, and gift cards. The menu blends French pastry traditions with Korean-inspired items such as soft cream cakes, Korean BBQ offerings, and bingsu. Recent expansions include seasonal limited-time offerings tied to holidays and celebrations (America's 250th birthday patriotic menu, Korean BBQ menu, Nutella collections) and geographic expansion through the Annyeong Southeast Asia campaign and new North American locations. The company operates over 4,000 locations globally and 300+ in North America, targeting 1,000 units in the U.S. and Canada by 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Products Freshly baked pastries, breads, donuts, and croissants offered daily across all Paris Baguette bakery café locations for individual consumers seeking fresh, artisan-style baked goods.
• Cakes Artisan cakes including celebration cakes, soft cream cakes, chiffon cakes, cheesecakes, and specialty seasonal cakes made by master bakers for individual consumers and event occasions.
• Beverages Specialty coffee drinks, teas, smoothies, frappes, cold brews, matcha lattes, and Korean iced milk coffee served at all bakery café locations.
• Catering Services Catering menu featuring breakfast boxes, lunch boxes, sandwiches, salads, pastries, cakes, and beverages for corporate meetings, events, and gatherings, available through a dedicated catering ordering platform.
• PB Gift Cards Gift cards redeemable for purchases at any Paris Baguette location in the United States and online, with no expiration or fees and a minimum reload of $5 and maximum balance of $100.
• PB Shop (Online Retail) Online retail store offering limited-edition holiday gift items including apparel, candles, glassware, and plush toys, available to consumers through The Paris Baguette Shop website.

Quantifiable outcome

• Ranked No. 29 on Entrepreneur's Franchise 500 for 2026, climbing 13 spots from 2025 ranking
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Red BullminorGTM or Marketing Partner · 23 June 2026Marketing partnership for Instagram sweepstakes offering a trip for four to Colonial Williamsburg including round-trip airfare, three-night hotel stay, $1,000 in restaurant gift cards, and admission to Colonial Williamsburg and Busch Gardens. Part of America's 250th birthday celebration with limited-time patriotic-themed menu including Watermelon Sweet Cream Energy Infusion.
• SK Telecom (T Membership)minorGTM or Marketing Partner · 31 December 2025T Membership benefits partnership offering sign-up coupons worth 19,000 won from Paris Baguette for new and existing SK Telecom customers celebrating New Year 2026.
• LAFC (Los Angeles Football Club)coreGTM or Marketing Partner · 30 December 2025Partnership with Major League Soccer's Los Angeles Football Club for LAFC-themed bakery products, merchandise, and marketing campaigns in the U.S. starting 2026. Marked as Paris Baguette's first partnership with a U.S. sports team and third global sports partnership following deals with Paris Saint-Germain (2023-2024) and Tottenham Hotspur (2025).
• Foodcorp (Mongolia)minorChannel Partner/ Reseller/ Distributor · 20 October 2025Franchise agreement signed to expand Paris Baguette in Mongolia. First store opened in Ulaanbaatar with European-inspired interiors, with plans to open two more outlets within the year.
• No Kid HungrycoreGTM or Marketing Partner · 20 August 2025National campaign partnership to combat childhood hunger in the United States. Paris Baguette raised over $200,000 from August 20 to September 30, 2025 through customer round-ups, corporate contributions, and partner donations. Part of Love Baked In community initiative with Ashburn location raising the most funds.
• City HarvestcoreGTM or Marketing Partner · 1 January 2023Partnership with New York's first and largest food rescue organization to combat hunger and food insecurity. NYC area cafés provide daily donations of surplus food including fresh pastries, sandwiches, produce, and more. Since launching partnership in 2023, Paris Baguette has donated over 570,000 pounds of food.

Scale indicators19 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Panera Bread: Largest U.S. bakery-café chain with broad menu of soups, sandwiches, baked goods and beverages. Direct conceptual competitor to Paris Baguette with overlapping bakery-café positioning and similar dine-in/takeout/catering model, but materially larger U.S. footprint.
• Pret A Manger: Global bakery-café chain with freshly prepared sandwiches, salads, baked goods and coffee. Competes for the same daily bakery-café occasions and caters to urban professionals; broader menu but similar café-bakery economics.
• Starbucks: Global coffee chain that has steadily expanded its bakery and food menu. Competes for café occasions and loyalty-driven repeat traffic, but with a coffee-led proposition rather than Paris Baguette's bakery-led model.
• Krispy Kreme: Global doughnut and baked goods chain with retail cafés and grocery packaged goods. Comparable in baked-goods retail and franchised expansion, but with a more single-product (doughnut) focus than Paris Baguette's broad bakery offering.
• Tim Hortons: Canadian-origin coffee and baked goods chain with strong North American footprint and franchise model. Competes in the bakery-café occasion across Canada and the U.S., relevant as Paris Baguette enters the Canadian market toward its 1,000-unit target.

Direct peers

• Tous Les Jours: Korean-origin French-Asian bakery café franchised by CJ Foodville, with overlapping Korean bakery heritage, similar product mix (breads, pastries, cakes), and U.S. franchise growth. The closest head-to-head Korean bakery café peer to Paris Baguette.
• Corner Bakery Cafe: U.S. bakery café chain offering scratch-made cakes, pastries, sandwiches and coffee in a similar neighborhood café format. Closely mirrors Paris Baguette's positioning and target use case (catering, dine-in, takeout).
• Au Bon Pain: French-inspired bakery café chain serving pastries, sandwiches, salads and coffee. Comparable in heritage positioning, café-bakery hybrid format, and airport/non-traditional location strategy that overlaps with Paris Baguette's airport expansion.
• Einstein Bros Bagels: U.S. franchise bakery-café chain focused on bagels, breakfast sandwiches and coffee. Overlapping customer occasion (morning bakery-café) and franchise-led growth model that compares to Paris Baguette's café footprint strategy.

Others

• Paris Saint-Germain / sports café partnerships: Not a direct competitor, but PSG is one of Paris Baguette's global sports marketing partners (alongside LAFC and Tottenham Hotspur). Included as a relevant ecosystem/brand-partnership reference given Paris Baguette's sports-driven marketing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ParisBaguetteUS
• Facebookfacebook.com/parisbaguetteus
• LinkedInlinkedin.com/company/paris-baguette
• Instagraminstagram.com/parisbaguette_usa
• TikToktiktok.com/@parisbaguette_us

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris Baguette