Finishers
Finishers is a French outdoor sports events marketplace founded in 2021 that helps runners and endurance athletes discover, filter, and register for races across road running, trail, walking, triathlon, gravel, and road cycling, while enabling race organizers to list events on the platform.
- Company typePrivate
- Founded2021
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Finishers does
Finishers is a French outdoor sports events marketplace founded in 2021 and headquartered in Lyon, with a secondary operational presence in Nantes. The platform aggregates and curates listings of endurance sports events — spanning road running, trail, walking, triathlon, gravel cycling, and road cycling — into a searchable calendar with more than 50 filters and thematic categories, currently cataloging over 13,000 events across a claimed global footprint. The core technology is a self-serve digital marketplace that pairs a consumer-facing discovery and registration experience with a B2B organizer offering, supplemented by an editorial blog ('La Gazette du Finisher') and content marketing aimed at the runner community.
The business model is built on a transaction-fee/commission structure on event registrations facilitated through the marketplace, with no publicly disclosed pricing and a self-serve product-led growth motion. The company raised €3.3 million in a November 2023 seed round led by Blast.Club and Anthony Bourbon, with participation from over twenty investors including Mathieu Blanchard; proceeds were earmarked for product development, expansion into new outdoor disciplines, and international growth. In May 2025, Finishers entered a marketing partnership with Hyundai to promote team-running experiences, signaling an emerging brand-sponsorship layer alongside registration monetization. Revenue, MAU, and registration volumes are not disclosed, and the company remains at seed stage with 11–50 employees.
Finishers firmographics
Firmographics- Name
- Finishers
- Legal name
- Finishers
- Website
- https://finishers.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finishers is a French outdoor sports events marketplace founded in 2021 that helps runners and endurance athletes discover, filter, and register for races across road running, trail, walking, triathlon, gravel, and road cycling, while enabling race organizers to list events on the platform.
- Ownership category
- akta.pro rank
Finishers industry classification
Industry- Product category
- Outdoor Sports Events Marketplace
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
Keywords
Where Finishers is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Finishers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Event Registration / Transaction Fees: The platform enables runners to find and register for outdoor sports events. Revenue likely derives from transaction fees or commissions on registrations facilitated through the marketplace.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Finishers product offering
Product offeringCore offering
Finishers operates a digital marketplace and event calendar that aggregates outdoor sports events across road running, trail, walking, triathlon, gravel cycling, and road cycling, allowing runners to discover, filter, and register for races worldwide. A dedicated organizer module lets race promoters list events and reach the platform's runner community. The service is delivered as a self-serve website with 50+ filters and thematic categories, supported by editorial content through the 'La Gazette du Finisher' blog.
Product overview
Finishers is a French outdoor sports events marketplace and calendar platform offering a unified platform with multiple discipline-specific modules. The core offering consists of a race discovery and calendar platform that aggregates outdoor sports events across road running, trail, walking, triathlon, gravel cycling, and road cycling disciplines. The platform provides a search engine with over 50 filters and thematic categories, enabling users to find events by location, distance, terrain type, and theme. The product portfolio includes six discipline-specific modules (Course sur route, Trail, Marche, Triathlon, Gravel, Vélo de route), a content service (La Gazette du Finisher blog), and an organizer platform for event promoters. The platform connects outdoor sports enthusiasts with events globally, featuring destinations across Europe, North America, Africa, Asia, and Oceania.
Differentiator
Problem solved
Functional benefit
Products and services
- Finishers Platform Digital marketplace and event calendar platform that enables runners and outdoor sports enthusiasts to discover, filter, and register for outdoor sports events across multiple disciplines and geographies worldwide.
- Finishers Organisateur (Organizer Platform) Dedicated B2B platform section for race organizers and event promoters to list outdoor sports events and reach the Finishers community of runners, increasing event visibility and registrations.
Companies that use Finishers
Customer profileSegments2 records
Ideal customer profiles2 records
Finishers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Finishers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HyundaicoreMarketing partnership titled 'Hyundai x Finishers: When Running Becomes a Team Effort' announced in May 2025. The collaboration positions Hyundai as a partner in promoting team running experiences.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Finishers competitors and assessment
Company assessmentBroad incumbents
- Komoot: European outdoor route-planning platform covering hiking, cycling, and trail running with strong German-speaking market base. Comparable in geographic focus and outdoor sports coverage but emphasizes route planning over event discovery.
- Active.com: Established US endurance-sports registration and discovery platform owned by ACTIVE Network. Direct competitor in event registration and discovery with deeper organizer-side infrastructure.
- Strava: Global activity-tracking social network with 100M+ users that has been expanding into event discovery and hosted races. Massive reach and data advantage make it a meaningful competitive threat to Finishers' runner community.
- AllTrails: Largest global trail and outdoor discovery platform with 60M+ users. Overlaps with Finishers' trail running category but is far broader (hiking, mountain biking) and has substantially more capital and brand recognition.
- Eventbrite: Global self-service event ticketing and registration platform used by many race organizers. Overlaps as a channel where Finishers-listed events can also be ticketed; represents both a potential partner and competitive distribution risk.
Direct peers
- Marathon Tours & Travel: Travel operator specializing in marathon and endurance race packages globally. Comparable on event discovery and runner audience, but combines discovery with tour packaging rather than marketplace transactions.
- Ahotu Marathons: International marathon and endurance event calendar covering 100+ countries. Closely comparable to Finishers in core offering (race discovery calendar) but with weaker UX and limited organizer-side tooling.
- Jogging Plus: Long-standing French online magazine and race calendar for runners. Shares Finishers' French market focus and editorial/event-discovery hybrid model.
- Running Heroes: French running community platform offering rewards, training plans, and event listings. Overlaps with Finishers on the French runner community but differentiates through a loyalty/rewards model rather than pure event discovery.
- Let's Do This: UK-based race registration marketplace that lets runners discover and book endurance events worldwide. Closely comparable to Finishers in two-sided marketplace model, focus on mass-participation endurance events, and B2B2C organizer relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Finishers social profiles
Digital presenceFinishers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finishers leadership team
Management profileNumber of profiles
Finishers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finishers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finishers
What does Finishers do?
Finishers operates a digital marketplace and event calendar that aggregates outdoor sports events across road running, trail, walking, triathlon, gravel cycling, and road cycling, allowing runners to discover, filter, and register for races worldwide. A dedicated organizer module lets race promoters list events and reach the platform's runner community. The service is delivered as a self-serve website with 50+ filters and thematic categories, supported by editorial content through the 'La Gazette du Finisher' blog.
Is Finishers a public or private company?
Finishers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Finishers founded?
Finishers was founded in 2021. It employs 11 to 50 people.
Where is Finishers based?
Finishers is headquartered in Lyon, France, in the Europe region.
How does Finishers make money?
One revenue line is on record: event Registration / Transaction Fees.
Who are Finishers's main competitors?
Broad incumbents on record are Komoot, Active.com, Strava, AllTrails and Eventbrite. Direct peers are Marathon Tours & Travel, Ahotu Marathons, Jogging Plus, Running Heroes and Let's Do This.
Does Finishers have an API?
No public API is recorded for Finishers.
What industry is Finishers in?
Finishers's product category is Outdoor Sports Events Marketplace. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 711320 and its SIC code is 7900.