What Active.com does

Active.com, operated by Active Network, LLC, is a two-sided online marketplace and event registration platform founded in 1998 and headquartered at 10182 Telesis Court, Suite 100, San Diego, California. The platform connects individual fitness enthusiasts — runners, cyclists, triathletes, and families — with over 200,000 activities and events managed by more than 47,000 event organizers worldwide, including 13,000+ race directors and 2,500+ camps. Core products include the ACTIVE.com consumer web and mobile platform for event discovery and registration, ACTIVE Works (enterprise SaaS for race and event management with PCI DSS Level 1 compliant payment processing), the On-Site mobile app for live event check-in, ACTIVE Kids (youth and family activities sub-brand), and a portfolio of mobile apps including Couch to 5K, 5K to 10K, and Meet Mobile for race results. The platform is complemented by an extensive editorial content library of expert articles, structured training plans, and fitness calculators (pace, BMI, BMR, heart rate).

ACTIVE generates revenue through four streams: per-registration transaction fees on consumer sign-ups, recurring SaaS subscriptions from event organizers using ACTIVE Works, the ACTIVE Advantage premium membership ($99.95/year with a 30-day free trial offering exclusive deals on gear, race fees, and travel), and advertising and affiliate revenue across its editorial properties. Go-to-market is hybrid: product-led growth drives consumer acquisition through SEO-optimized content, a newsletter reaching millions of subscribers, and social channels, while a consultative field sales motion with dedicated digital marketing consultants targets race directors, league managers, and camp directors. The company operates in the USA, Canada, and the United Kingdom, is privately held with no disclosed parent company or recent institutional funding (the only recorded funding round was a $15.5 million investment from Citysearch in December 1999), and reports a headcount in the 1,001-5,000 range. Co-founder Mitch Thrower is the only named executive in the available data.

Name

Active.com

Legal name

Active Network, LLC

Website

https://active.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Active.com is an online marketplace and SaaS platform that connects fitness enthusiasts with over 200,000 sports events managed by 47,000+ organizers, combining event registration, race management software (ACTIVE Works), consumer content, training apps, and a premium membership program.

Ownership category

akta.pro rank

Product category

Event Registration Software

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

Keywords

• Online event registration
• Race management software
• Endurance sports marketplace
• Activity registration platform
• Fitness event software

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Event Registration Transaction Fees: ACTIVE earns transaction fees from event registrations when individuals sign up for races, marathons, and local events through the platform.
2. ACTIVE Advantage Membership: Premium subscription membership offering exclusive deals on gear, apparel, race registrations, and travel discounts. Membership includes free 30-day trial followed by annual subscription.
3. Registration Software Subscriptions: SaaS subscriptions for event management software sold to race directors, league managers, and camp directors. Over 47,000 organizers use the platform.
4. Advertising and Affiliate Revenue: Revenue generated through product reviews featuring affiliate links, sponsored content, and advertising placements throughout the editorial content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Active.com operates a cloud-based online event registration and discovery marketplace that enables consumers to find and register for races, marathons, triathlons, cycling events, camps, tournaments, and team sports activities. For event organizers, the company provides ACTIVE Works, a SaaS suite handling event setup, registration processing, marketing, results, and day-of-event operations. The consumer side also includes the ACTIVE Advantage paid membership program offering discounts on fitness gear and race registrations.

Product overview

ACTIVE.com is a comprehensive digital platform for fitness and active lifestyle enthusiasts, combining event discovery and registration services with fitness content, training tools, and mobile applications. The platform operates as a unified ecosystem centered on the main Active.com website for event registration and discovery, complemented by ACTIVE Works (race management software for event organizers), ACTIVE Advantage (premium membership with exclusive deals), and a suite of mobile applications including ACTIVE.com App, Couch to 5K, 5K to 10K, and Meet Mobile. The product portfolio also includes fitness calculators, structured training plans, and the ACTIVE Kids sub-brand for youth activities. The company provides technology solutions for over 47,000 event organizers managing 200,000 activities worldwide, with the On-Site app enabling on-site event management.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIVE Kids: Kids activities and family events platform
• ACTIVE Works
• ACTIVE Advantage
• Couch to 5K

Products and services

• ACTIVE.com Main Platform Cloud-based online marketplace where individual participants discover and register for races, marathons, triathlons, cycling events, camps, tournaments, and team sports activities.
• ACTIVE Works SaaS event management suite for race directors, camp directors, tournament directors, and league managers covering event setup, online registration, marketing, results publishing, and day-of-event operations.
• On-Site App Mobile application supporting day-of-event operations such as participant check-in, bib assignment, and on-site management for race and event organizers using ACTIVE Works.
• ACTIVE Advantage Paid annual membership program for fitness consumers offering exclusive deals and discounts on fitness gear and race registrations.
• ACTIVE.com Mobile App Mobile application for participants to discover events, register for races, and manage their endurance and fitness activities on the go.
• Couch to 5K App Mobile training app guiding beginner runners through a structured program to complete their first 5K race.
• 5K to 10K App Mobile training app extending the Couch to 5K program for runners ready to progress to a 10K.
• Meet Mobile App Mobile app providing swimmers, divers, and other aquatic sports participants and spectators with event schedules, results, and meet information.
• ACTIVE Kids Online destination for parents and guardians to discover and register children for youth sports activities, camps, and leagues.
• ACTIVE Access Developer portal providing platform-level access and integration capabilities for partners and organizers building on the ACTIVE platform.

Quantifiable outcome

• Over 47,000 organizations use ACTIVE's software management solutions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ultrahuman and InsideTrackerminorOthers · 17 January 2025ACTIVE.com featured an article about the partnership between Ultrahuman and InsideTracker for cardiovascular health optimization. This is editorial content on ACTIVE.com, not a formal partnership with ACTIVE. The article discusses Ultrahuman's Blood Vision platform and InsideTracker's Heart Category Test as integrated health solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RunSignup: RunSignup is a race registration and timing SaaS platform purpose-built for endurance events including running, cycling, and triathlon. It is the closest head-to-head competitor to ACTIVE Works for race director customers and competes on price and feature set.
• Athlinks: Athlinks is a race results, timing, and athlete-profile platform for endurance events. It competes with ACTIVE's race results and Meet Mobile offerings and is a natural adjacent acquisition candidate or direct substitute for race director customers.
• Eventbrite: Eventbrite is a global event registration and ticketing platform serving both consumers and organizers. It directly competes with ACTIVE.com's consumer marketplace and ACTIVE Works' organizer SaaS in running races, fitness events, and endurance sports.

Emerging players

• Racery: Racery is a virtual and hybrid race platform serving charity runs and remote endurance challenges. It overlaps with ACTIVE's virtual event capabilities and competes for organizers exploring non-traditional participation formats.
• RSVPify: RSVPify is a SaaS event registration platform targeting premium and corporate event organizers. While more focused on weddings and corporate events, it overlaps with ACTIVE Works' higher-end organizer customers and represents a modern SaaS-native alternative.
• SignUpGenius: SignUpGenius is a lightweight event and activity registration platform serving schools, teams, and community organizations. It overlaps with ACTIVE.com's youth sports, camp, and league registration use cases at the lower end of the market.
• Strava: Strava is an endurance athlete social network and training-tracking platform. It overlaps with ACTIVE.com on the consumer side (runners, cyclists, triathletes) and increasingly competes for event discovery and community engagement, though it does not yet offer organizer-side registration SaaS at scale.

Broad incumbents

• Cvent: Cvent is an enterprise event management SaaS platform acquired by Blackstone. It targets larger corporate and association events that overlap with ACTIVE Works' enterprise sales motion, though Cvent is not specialized in endurance/race management.
• Ticketmaster: Ticketmaster is a global ticketing and event registration incumbent. It shares parent-era history with Active Network (Citysearch lineage) and competes at the top end for large endurance and participatory events, though it is not specialized in grassroots race management.

Others

• MapMyRun: MapMyRun (Under Armour) is a run-tracking and training platform with community features. It overlaps with ACTIVE.com's consumer training content and fitness calculators and represents an adjacent ecosystem player rather than a direct registration competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/active
• Facebookfacebook.com/Activecom
• Instagraminstagram.com/activedotcom
• Pinterestpinterest.com/activecom/boards
• LinkedInlinkedin.com/company/active-automobiles-tata-motors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active.com