What Wunderbar does

Wunderbar is a Tokyo-based IP (intellectual property) marketing company founded in 2019 that operates Skettt, a subscription platform providing advertisers with access to nationally recognized talent portrait material data for use in advertising and marketing campaigns. The platform aggregates and licenses IP rights—including copyrights, portrait rights, and individual digital rights—enabling clients to deploy high-profile talent imagery without negotiating direct talent management relationships. Its primary target segment is local and small-to-medium enterprises (SMBs) seeking affordable access to nationally recognized talent for marketing, with large enterprises served as a secondary segment; a documented enterprise case is JAI Injury Fire Insurance, which used Skettt to produce Web CM videos featuring actress Ayaka Asahina.

Wunderbar operates a subscription-based revenue model with monthly billing for talent portrait data access, supported by a hybrid go-to-market combining direct sales (field enterprise), partner sales (channel/reseller for mid-market), and self-service via Skettt.com (PLG for SMBs). The company is headquartered at Spark SHIBUYA 10F in Shibuya-ku, Tokyo, and employs 11-50 staff. Under CEO Yoshito Nagao (長尾 慶人), Wunderbar has raised over ¥700 million across a February 2024 pre-Series A (¥150M) and a July 2025 Series A (¥500M) led by a syndicate including Hakuhodo DY Ventures, ANOBAKA, DeepCore, NOW, SBI新生企業投資, i-nest capital, Colopl Next, GENDA capital, and East Ventures.

The company is currently developing AI-driven services within the Skettt platform to enhance IP utilization and marketing automation, and is actively recruiting AI/ML engineering and data product roles. Strategic investors include venture arms tied to Japan's major advertising ecosystem (notably Hakuhodo DY Holdings), positioning Wunderbar within the broader Japanese adtech and IP licensing landscape. Operations are concentrated in the Tokyo metropolitan area with no disclosed international footprint.

Name

Wunderbar

Legal name

株式会社Wunderbar

Website

https://wunderbar.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wunderbar operates Skettt, a Tokyo-based subscription platform that licenses nationally recognized talent portrait data to Japanese advertisers, primarily serving local and SMB marketers that need affordable access to high-profile talent imagery for campaigns.

Ownership category

akta.pro rank

Product category

IP Marketing Platform

NAICS

Art Dealers (45992)

SIC

Patent Owners & Lessors (6794)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

akta.pro secondary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• IP marketing
• Talent portrait data
• IP rights platform
• Talent licensing
• IP utilization

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Talent Portrait Data Subscription: Subscription-based access to nationally recognized talent portrait material data for use in company advertising. Companies subscribe to access talent imagery and likeness for marketing purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wunderbar operates the Skettt platform, a subscription-based IP marketing service that provides businesses with access to nationally recognized talent portrait material data for use in advertising and marketing campaigns. The platform allows companies to utilize nationally known talent imagery as advertising assets without requiring direct talent management relationships, supporting IP utilization across copyrights, portrait rights, and online individual rights.

Product overview

Wunderbar operates as an IP (Intellectual Property) marketing company offering a single unified platform called 'Skettt'. Skettt is an IP marketing comprehensive support service that provides subscription-based access to talent portrait data, allowing businesses to utilize nationally recognized talent's portrait materials as advertising figures. The company focuses on expanding the possibilities of IP and leveraging technological evolution to deliver impact and emotion to people through IP data including copyrights, portrait rights, and individual rights in the digital space.

Differentiator

Problem solved

Functional benefit

Brands

• Skettt: IP marketing comprehensive support service providing talent portrait data subscription - access to nationally recognized talent portrait material data for advertising purposes.

Products and services

• Skettt Skettt is a subscription-based IP marketing platform that provides businesses with access to nationally recognized talent portrait material data for use in advertising and marketing campaigns. It enables companies to utilize IP (copyrights, portrait rights, and individual rights in online spaces) as advertising assets without needing direct talent management relationships, and is targeted at both large enterprises and SMBs in Japan.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• LIFE PEPPERminorStrategic or Co-development Partner · 1 January 2024LIFE PEPPER operates a service where Wunderbar's IP utilization platform 'Skettt' was featured/included, demonstrating service adoption.
• JAI Injury Fire Insurance Co., Ltd.minorGTM or Marketing PartnerWunderbar planned and cast Web CM videos for JAI's fire insurance product 'ieho' using talent Ayaka Asahina through the Skettt talent material service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hakuhodo: Hakuhodo is one of Japan's top advertising agencies and part of Hakuhodo DY Holdings. Already a strategic investor via Hakuhodo DY Ventures, it is a critical channel partner and comparable as a broad incumbent in Japanese advertising that could expand into talent licensing.
• Dentsu: Dentsu is Japan's largest advertising agency and a global advertising holding company. As the dominant intermediary between advertisers and creative IP/talent, Dentsu is comparable as a potential partner channel or competitor building direct-to-advertiser IP licensing offerings.
• Getty Images: Getty Images is a global stock imagery and licensing platform, including celebrity and editorial content, sold via subscription to enterprises and media buyers. Comparable to Wunderbar as a B2B licensed-content subscription business, though at vastly greater scale and broader scope.
• Adobe Stock: Adobe Stock is Adobe's stock photography and licensed content marketplace, integrated into Creative Cloud workflows used by enterprises and SMBs for marketing. Comparable B2B licensed-content subscription model serving similar advertising/creative buyer segments.
• Shutterstock: Shutterstock operates a subscription-based stock photography and content licensing platform serving enterprises globally. Comparable subscription model for licensed creative content used in advertising, though broader in asset categories beyond talent portraits.

Regional players

• Stardust Promotion: Stardust Promotion is a major Japanese talent agency with a large roster of nationally recognized models, actors, and entertainers. Comparable as a talent rights holder whose roster overlaps with Wunderbar's content library and could become a direct competitor.
• Visual China Group: Visual China Group operates one of Asia's largest stock imagery and licensed content platforms. Comparable subscription-based B2B licensed content model serving advertisers and media, though based in China rather than Japan.
• Horipro: Horipro is one of Japan's major talent agencies representing nationally recognized actors, musicians, and entertainers. Comparable as a controller of the underlying talent portrait rights that Wunderbar monetizes, and a potential competitor if it builds direct licensing capabilities.
• Yoshimoto Kogyo: Yoshimoto Kogyo is Japan's largest talent agency, representing the majority of nationally recognized comedians and entertainers. Holds the underlying IP (portrait rights) that Wunderbar licenses, and represents the most likely competitive threat if it vertically integrates into direct licensing.

Direct peers

• Cameo: Cameo operates a marketplace for personalized celebrity video messages and content. While primarily B2C, it represents the same fundamental model of monetizing talent likeness/IP digitally and demonstrates the commercial viability of subscription-style talent content platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wunderbar