Stardust Promotion
Stardust Promotion is a Japanese talent management agency founded in 1979, managing 1,000+ actors, actresses, and artists across an integrated group spanning music, film/TV, merchandise, and cosmetics, serving Japanese broadcasters, streamers, and production companies.
- Company typePrivate
- Founded1979
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stardust Promotion does
Stardust Promotion is a privately held Japanese talent management agency founded in 1979 and headquartered in Tokyo (Shibuya-ku Ebisu Minami). The company represents a roster of 1,000 or more actors, actresses, and artists, operating as the parent of an integrated entertainment group with five subsidiaries: SDR (music), SDP (film and television), WONDER STYLE (merchandise), SDM (specialist talent), and SDI (cosmetics). The group maintains six regional offices across Japan — Tokyo, Osaka, Sendai, Nagoya, Fukuoka, and Okinawa — supporting domestic casting operations. Leadership comprises Hosono Yoshio (Representative Director, Chairman and President) and Fujishita Ryoji (Director, Vice President).
The core business is talent management: representing artists, brokering casting engagements with Japanese broadcasters, production committees, advertising agencies, film distributors, and streaming platforms, and earning commission fees on engagements. Distribution and monetization are diversified across theatrical film (Shochiku partnership), streaming platforms (Netflix, Amazon Prime Video, TVer, FOD), and a proprietary digital fan club platform called STARDUST WEB. The company also pursues overseas projects via an International Business Division.
The revenue model is primarily commission-based on talent engagements, supplemented by direct-to-consumer revenue from the STARDUST WEB fan membership platform and vertical revenue from merchandise (WONDER STYLE) and cosmetics (SDI) subsidiaries. The go-to-market is event-driven and B2B, with casting inquiries originating from production companies and broadcasters. Revenue is not publicly disclosed, and the company does not publish financial statements.
Stardust Promotion firmographics
Firmographics- Name
- Stardust Promotion
- Legal name
- 株式会社スターダストプロモーション
- Website
- https://stardust.co.jp
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stardust Promotion is a Japanese talent management agency founded in 1979, managing 1,000+ actors, actresses, and artists across an integrated group spanning music, film/TV, merchandise, and cosmetics, serving Japanese broadcasters, streamers, and production companies.
- Ownership category
- akta.pro rank
Stardust Promotion industry classification
Industry- Product category
- Talent Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Celebrity & Influencer Talent Booking (HSACAHAE), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where Stardust Promotion is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices6 records
Markets served
Stardust Promotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Management and Commission Fees: The company manages actors, actresses, models, and music artists, earning revenue through commissions from their appearances in films, TV, radio, and other entertainment content.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Stardust Promotion product offering
Product offeringCore offering
Stardust Promotion is a Japanese talent agency founded in 1979 that manages a roster of more than 1,000 actors, actresses, and artists. The company places its talent with film studios, television networks, and advertising clients, and operates integrated entertainment subsidiaries covering music production, film/TV production, merchandise, specialist talent, and cosmetics.
Product overview
STARDUST PROMOTION is a Japanese talent agency operating since 1979, managing over 1,000 actors, actresses, and models. The company's core offering is talent management services combined with content production through its group companies. The group portfolio includes: STARDUST PROMOTION (core talent management and representation), STARDUST WEB (digital fan membership platform), SDR (music artist management and CD production), SDP (film and TV series production and distribution), WONDER STYLE (merchandising and EC operations), SDM (specialist talent in culture/beauty/sports), and SDI (cosmetics manufacturing). The company also operates an official fan club and holds auditions for new talent discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Management and Representation Representation of a roster of 1,000+ actors, actresses, and artists for placement with Japanese broadcasters, film studios, and advertising clients.
- SDR Music Production
Companies that use Stardust Promotion
Customer profileSegments1 record
Ideal customer profiles2 records
Stardust Promotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stardust Promotion partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- 松竹 (Shochiku)coreShochiku serves as the distributor for films featuring Stardust talents. For the horror film '呪いのスマホ' (Cursed Smartphone) starring talent like 萩原護, Shochiku is handling nationwide theatrical distribution.
- NetflixcoreNetflix distributes original Japanese dramas and series featuring Stardust talents. Multiple productions including '恋愛バトルロワイヤル' (Love Battle Royale) starring 秋田汐梨 are distributed globally on Netflix.
- Prime Video (Amazon)coreAmazon Prime Video streams dramas and series featuring Stardust talents. Productions like 'シナントロープ' (Synanthrope) and various other dramas are available on the platform.
- TVercoreTVer provides catch-up streaming and simulcasting of TV dramas featuring Stardust talents, making content available to wider audiences.
- FOD (Fuji Television)coreFOD distributes dramas and exclusive content featuring Stardust talents, offering premium streaming services.
- SDR Inc (Subsidiary)coreSDR manages music artists within the Stardust group, producing and releasing CDs, producing music TV shows and live concerts, and running streaming channels.
- SDP Inc (Subsidiary)coreSDP handles movies/TV series planning, production, distribution, publicity, home video, digital media, and publications including talent photo books.
- WONDER STYLE (Subsidiary)coreWONDER STYLE handles merchandising, operates EC websites, and designs/creates stage costumes for artists, TV commercials, and movies.
- SDM Co., Ltd. (Subsidiary)coreSDM manages specialists in culture, beauty, cooking, art, and sports within the Stardust group.
- SDI Co., Ltd. (Subsidiary)coreSDI handles manufacturing and sales of cosmetics within the Stardust group.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stardust Promotion competitors and assessment
Company assessmentDirect peers
- Burning Production: Burning Production is a Japanese talent and entertainment management company with a large roster of comedians, actors, and artists. Directly comparable to Stardust on domestic roster scale and the commission-based agency model in the Japanese market.
- Horipro: Horipro is one of Japan's largest and oldest talent agencies, managing actors, musicians, and entertainers across film, TV, and endorsements. It is the most direct comparable to Stardust in scale, business model, and customer segments (broadcasters, advertisers, production companies).
- Amuse Inc. Amuse is a publicly traded Japanese talent agency managing musicians and actors (e.g., Perfume, Southern All Stars). It overlaps directly with Stardust on artist management, music production through affiliated labels, and fan-club monetization.
- LDH Japan: LDH JAPAN is a large Japanese entertainment agency group managing music artists, actors, and athletes, with integrated music, dance, fashion, and live performance operations. Its vertical integration across entertainment formats closely mirrors Stardust's group-company model.
- Sony Music Artists: Sony Music Artists is the talent management arm of Sony Music Entertainment Japan, managing actors, artists, and entertainers. Comparable to Stardust in serving Japanese broadcasters, streamers, and advertisers, with similar commission-based revenue economics.
- Oscar Promotion: Oscar Promotion is a Japanese talent agency focused on actors, models, and artists with related modeling/entertainment businesses. Overlaps with Stardust on talent management, casting for TV/film, and group-company diversification into adjacent entertainment verticals.
- Watanabe Entertainment: Watanabe Entertainment is a long-established Japanese talent agency representing actors, comedians, and musicians. Comparable to Stardust on full-service artist management, casting, and B2B relationships with Japanese broadcasters and production houses.
- Avex Management: Avex Management is the talent management arm of Avex Group, representing Japanese artists, actors, and entertainers. Comparable to Stardust's SDR/SDP subsidiaries on integrating talent management with music production and content distribution.
Emerging players
- Top Coat: Top Coat is a Japanese talent agency focused on actors and models with growing presence in Japanese drama and film. Comparable to Stardust on the talent management business model but at a smaller, more specialized scale.
Broad incumbents
- Toho Entertainment: Toho is a major Japanese entertainment conglomerate with film production, distribution, and talent operations (including Toho Entertainment). Comparable as a broader incumbent in Japanese talent management and film/TV production with significantly larger scale and capital base than Stardust.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Stardust Promotion social profiles
Digital presenceStardust Promotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stardust Promotion leadership team
Management profileNumber of profiles
Profiles2 records
Stardust Promotion subsidiaries and ownership
Company hierarchySubsidiaries5 records
Stardust Promotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stardust Promotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stardust Promotion
What does Stardust Promotion do?
Stardust Promotion is a Japanese talent agency founded in 1979 that manages a roster of more than 1,000 actors, actresses, and artists. The company places its talent with film studios, television networks, and advertising clients, and operates integrated entertainment subsidiaries covering music production, film/TV production, merchandise, specialist talent, and cosmetics.
Is Stardust Promotion a public or private company?
Stardust Promotion is a private company. It is classified as unknown and is currently operating.
When was Stardust Promotion founded?
Stardust Promotion was founded in 1979. It employs 11 to 50 people.
Where is Stardust Promotion based?
Stardust Promotion is headquartered in Tokyo, Japan, in the Asia region.
How does Stardust Promotion make money?
One revenue line is on record: talent Management and Commission Fees.
Who are Stardust Promotion's main competitors?
Direct peers on record are Burning Production, Horipro, Amuse Inc., LDH Japan, Sony Music Artists, Oscar Promotion, Watanabe Entertainment and Avex Management. Top Coat is listed as an emerging player. Toho Entertainment is listed as a broad incumbent.
Does Stardust Promotion have an API?
No public API is recorded for Stardust Promotion.
What industry is Stardust Promotion in?
Stardust Promotion's product category is Talent Management Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 7114 and its SIC code is 7812.