SimpleStudy
SimpleStudy (SimpleStudy LTD) is an Irish AI-branded edtech platform that provides personalized revision notes, past papers, quizzes, and flashcards across 48+ subjects for secondary school students preparing for A-Levels, GCSEs, Scottish Highers, and Irish state exams, with a freemium consumer subscription and a B2B schools module.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SimpleStudy does
SimpleStudy is an Irish-domiciled edtech company (SimpleStudy LTD, headquartered in Dublin) operating an AI-branded personalized study platform for secondary school students preparing for major academic exams including A-Levels, GCSEs, Scottish Highers, and Irish state examinations. The platform aggregates four core study modalities — expert-reviewed revision notes, official past exam papers with mark schemes, interactive quizzes, and topic-organized flashcards — across more than 48 subjects aligned to specific exam boards (AQA, Edexcel, OCR). Supporting features include a CAO points calculator, grade tracker, homework journal, and topic-by-topic progress monitoring. The platform serves a long tail of individual students (1M+ registered, 500K+ active) via a freemium self-serve funnel with premium monthly and annual subscriptions, while also offering an institutional product (SimpleStudy for Schools) with teacher accounts, classroom analytics, reporting dashboards, and homework assignment capabilities sold via a dedicated school sales team.
The business combines product-led growth for consumers with a lighter enterprise field-sales motion for schools, augmented by organic SEO across subject/exam-board landing pages, paid remarketing via Google Ads, and active social media presence on Facebook, Instagram, TikTok, YouTube, X, and LinkedIn with regional accounts for the UK and Brazil. Infrastructure is built on AWS (EU-hosted, GDPR-compliant) with Stripe Payments Europe handling PCI-DSS-compliant subscription billing, Customer.io for transactional messaging, and Mixpanel plus PostHog for product analytics. The company has raised approximately $2.35M-$3.16M in disclosed funding across 2021, 2024, and 2025 rounds from investors including Outsized Ventures, CircleRock Capital, Unpopular Ventures, Angel Invest, Charlotte Street Capital, Chainstay Capital & Advisors, and Local Enterprise Office. It has been recognized by Irish Times, Silicon Republic, Business Post, and techround as a leading Irish AI startup. The team comprises roughly 23 named members across engineering, product, content, marketing, sales, and operations.
SimpleStudy firmographics
Firmographics- Name
- SimpleStudy
- Legal name
- SimpleStudy LTD
- Website
- https://simplestudy.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpleStudy (SimpleStudy LTD) is an Irish AI-branded edtech platform that provides personalized revision notes, past papers, quizzes, and flashcards across 48+ subjects for secondary school students preparing for A-Levels, GCSEs, Scottish Highers, and Irish state exams, with a freemium consumer subscription and a B2B schools module.
- Ownership category
- akta.pro rank
SimpleStudy industry classification
Industry- Product category
- Online Education Technology
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO), Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)
Keywords
Where SimpleStudy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpleStudy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription (Individual): Subscription-based model with monthly and annual billing. Users sign up for premium access to all study resources. Free trial available before charging.
- School/Institution Packages: School-specific packages offered with demo booking capability. Schools can purchase bulk access for students, with support for DEIS schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic study access |
| Subscription | Monthly | Premium individual subscription |
| Subscription | Annual | Annual subscription |
| Subscription | Annual | School packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SimpleStudy product offering
Product offeringCore offering
SimpleStudy operates an AI-powered personalized learning platform that delivers revision notes, official past exam papers, interactive quizzes, and flashcards for secondary school students preparing for A-Levels, GCSEs, Scottish Highers, and Irish state exams. A separate schools-tier offering adds teacher accounts, classroom analytics, reporting dashboards, and homework assignment capabilities for institutional customers. The platform is offered as a freemium consumer subscription with premium tiers and custom school packages.
Product overview
SimpleStudy is a unified edtech platform offering a personalized AI-powered learning system for secondary school students preparing for major academic exams (A-Levels, GCSEs, Scottish Highers, Irish state exams). The core platform integrates revision notes, past exam papers, quizzes, and flashcards as the primary study tools, with progress tracking, CAO points calculators, and grade monitoring as supporting features. The platform serves individual students, parents, and schools through tiered access, with additional offerings including tutoring services and H1 Guides for premium subscribers. Teacher and school administrator accounts provide classroom analytics, reporting dashboards, and homework assignment capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpleStudy Core Platform Personalised AI platform for individual students, parents, and tutors providing revision notes, past exam papers, interactive quizzes, flashcards, CAO points calculator, grade tracker, and expert insight tools for major academic exams including A-Levels, GCSEs, Scottish Highers, and Irish state exams. Available as a freemium consumer subscription with monthly and annual premium tiers.
- SimpleStudy for Schools School-specific package offering teacher accounts, classroom analytics, reporting dashboards, and homework assignment capabilities for secondary schools and educational institutions, with custom bulk access pricing and dedicated support for DEIS schools. Sold via a dedicated school sales team with demo booking.
Quantifiable outcome
- 97% of students report improved grades
- +5 more outcomes
Companies that use SimpleStudy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
SimpleStudy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
SimpleStudy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NDRCcoreNDRC (National Digital Research Centre) is an Irish startup accelerator and investor. SimpleStudy is featured on NDRC's portfolio, indicating investment or acceleration support.
- DogpatchcoreDogpatch Labs is a Dublin-based tech hub and startup workspace. SimpleStudy appears in Dogpatch's ecosystem, suggesting co-working or ecosystem participation.
- Amazon Web Services (AWS)coreEU hosting and storage provider. All data stored securely in the European Union on GDPR-compliant infrastructure via AWS.
- Stripe Payments Europe, Ltd.coreEU-based payment processing for subscription billing. PCI-DSS compliant payment processor handling all payment transactions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SimpleStudy competitors and assessment
Company assessmentBroad incumbents
- Chegg: Large US-listed study-help and textbook platform with Chegg Study, writing help, and tutoring; overlaps on revision content, expert Q&A, and tutor marketplace for student exam preparation.
- Khan Academy: Non-profit free learning platform with video lessons, practice exercises, and now Khanmigo AI tutor; sets the floor on free expectations and increasingly competes in adaptive, personalised study.
- BBC Bitesize: UK public-service free study resource aligned to GCSE, A-Level, Scottish, and Northern Irish curricula; sets the freemium baseline for exam-prep expectations among UK students.
Direct peers
- Seneca Learning: UK-focused free study platform offering adaptive revision for GCSE, A-Level, and KS3 with similar content + engagement approach; arguably SimpleStudy's closest head-to-head in the UK exam-prep market.
- Brainscape: Adaptive flashcard and confidence-weighted study platform with curated content for GCSE, A-Level, AP, and professional certifications; direct overlap on spaced-repetition flashcards.
- Save My Exams: Predominantly UK-based exam prep site with past papers, revision notes, and model answers for GCSE and A-Level students — overlapping core use case and exam-board coverage.
- Quizlet: Global flashcard and study-tools platform with user-generated and expert content; competes directly on flashcards, quizzes, and study modes for secondary and post-secondary students.
- GCSEPod: School-purchased multimedia revision and assessment platform for UK secondary schools, with teacher dashboards and progress tracking — comparable B2B school proposition for GCSE and equivalents.
Emerging players
- Tutorful: UK online tutoring marketplace for school-age students; overlaps on SimpleStudy's tutoring add-on and the parent-purchased exam-prep journey in the same geographies.
- StudySmarter (StudySmarter GmbH): European AI-powered study companion offering notes, flashcards, quizzes, and a study planner; comparable feature set but focused on DACH and broader EU university and school markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SimpleStudy social profiles
Digital presenceSimpleStudy compliance and trust
Trust signalCompliance2 records
SimpleStudy financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleStudy leadership team
Management profileNumber of profiles
Profiles7 records
SimpleStudy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleStudy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleStudy
What does SimpleStudy do?
SimpleStudy operates an AI-powered personalized learning platform that delivers revision notes, official past exam papers, interactive quizzes, and flashcards for secondary school students preparing for A-Levels, GCSEs, Scottish Highers, and Irish state exams. A separate schools-tier offering adds teacher accounts, classroom analytics, reporting dashboards, and homework assignment capabilities for institutional customers. The platform is offered as a freemium consumer subscription with premium tiers and custom school packages.
Is SimpleStudy a public or private company?
SimpleStudy is a private company. It is classified as venture growth investor backed and is currently operating.
When was SimpleStudy founded?
SimpleStudy was founded in 2023. It employs 11 to 50 people.
Where is SimpleStudy based?
SimpleStudy is headquartered in San Francisco, United States, in the North America region.
How does SimpleStudy make money?
Two revenue lines are on record. Premium Subscription (Individual) is the primary driver. The others are school/Institution Packages.
Who are SimpleStudy's main competitors?
Broad incumbents on record are Chegg, Khan Academy and BBC Bitesize. Direct peers are Seneca Learning, Brainscape, Save My Exams, Quizlet and GCSEPod. Emerging players are Tutorful and StudySmarter (StudySmarter GmbH).
Does SimpleStudy have an API?
No public API is recorded for SimpleStudy.
What industry is SimpleStudy in?
SimpleStudy's product category is Online Education Technology. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative). Its NAICS code is 611691 and its SIC code is 8200.