Tutorful
Tutorful is a UK-based online tutoring marketplace that connects students and adult learners with vetted private tutors for one-to-one lessons across 300+ subjects, earning revenue through per-lesson platform commissions on its proprietary video-classroom platform.
- Company typePrivate
- Founded2015
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tutorful does
Tutorful is a UK-based online tutoring marketplace founded in 2015 and headquartered in Sheffield. The platform connects parents and students with vetted private tutors for one-to-one lessons delivered through a proprietary online classroom, covering 300+ subjects across primary, secondary, post-16, school admissions, homeschooling, SEN, music grades, university-level study, adult learning, and professional skills. Tutors are subject to a 1-in-8 acceptance process, must hold 2+ years of experience, and undergo enhanced DBS background checks; the company reports 94% of tutors hold advanced degrees, 50%+ are qualified teachers, and 10% are examiners.
The product stack centers on an interactive video classroom with a shared whiteboard, document collaboration, and automatic lesson recording, paired with an AI-based Tutor Finder that produces personalized tutor shortlists and an AI quality-monitoring layer. Differentiators include a First Lesson Guarantee, lesson recordings for revision, and integration with Google and Apple sign-in. Tutorful does not charge subscriptions; tutors set their own hourly rates (typically £15-£45+) and the platform takes a commission on each completed lesson. Tutorful operates exclusively online within the UK, does not have disclosed institutional or enterprise contracts, and markets primarily through organic SEO and content (subject- and location-specific landing pages, past papers, study guides). At ~11-50 employees, ~3.1M cumulative lessons, and ~200K students served, the business is a single-country, long-tail consumer marketplace without disclosed revenue or recent funding since a ~$4.15M round in September 2021.
Tutorful firmographics
Firmographics- Name
- Tutorful
- Legal name
- Tutorful
- Website
- https://tutorful.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tutorful is a UK-based online tutoring marketplace that connects students and adult learners with vetted private tutors for one-to-one lessons across 300+ subjects, earning revenue through per-lesson platform commissions on its proprietary video-classroom platform.
- Ownership category
- akta.pro rank
Tutorful industry classification
Industry- Product category
- Online Tutoring Marketplace
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Tutor Discovery, Scheduling & Payments Marketplaces (Directory/Booking) (EDANAGAE)
- akta.pro secondary industries
- On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA), Assistive Technology & Learning Accommodations Tutoring (AAC, text-to-speech, note-taking tools) (EDANAFAI)
Keywords
Where Tutorful is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Tutorful business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Transaction-based tutoring fees: Tutorful operates as a marketplace where tutors set their own hourly rates and students pay per lesson. The platform takes a commission from each transaction. Tutors set rates ranging from approximately £20-40+ per hour depending on experience and specialism. There are no subscriptions, contracts, or hidden fees - students pay only for lessons they book.
- Platform commission on tutor rates: Tutors display their rates inclusive of platform fees. For example, a tutor charging £28/hour receives that amount while Tutorful retains the platform fee portion. The platform facilitates booking, payment processing, and provides the classroom technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General tutoring sessions |
| Unit Pricing | Pay-as-you-go | School admissions tutoring |
| Unit Pricing | Pay-as-you-go | Homeschooling tutoring |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Tutorful product offering
Product offeringCore offering
Tutorful operates an online marketplace platform connecting UK students and adult learners with vetted private tutors for one-to-one lessons across 300+ subjects. Independent tutors set their own hourly rates and the platform facilitates matching, booking, payment processing, and delivers lessons through a proprietary interactive online classroom. The platform charges a commission on each tutoring transaction.
Product overview
Tutorful operates as an online tutoring marketplace connecting students with vetted private tutors. The platform offers a unified service comprising the core Online Tutoring Platform with an Interactive Online Classroom, enhanced by the Tutor Finder matching service. Additional service modules include School Admissions Tutoring, Homeschooling Support, Adult Learning Tutoring, and Primary Tutoring. The platform covers 300+ subjects across all educational levels from early years through university and professional development. Key differentiators include AI-based tutor matching, a First Lesson Guarantee, lesson recordings, and enhanced background checks (DBS) for all tutors.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Tutoring Platform
Quantifiable outcome
- 90% of students improve by at least one grade
- +4 more outcomes
Companies that use Tutorful
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Tutorful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Tutorful partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Department for Business & TrademinorTutorful operates in partnership with the UK Department for Business & Trade, indicating regulatory compliance and government recognition of the platform's tutoring services.
- Employment Agency Standards InspectorateminorTutorful is compliant with Employment Agency Standards regulations, demonstrating adherence to UK employment law requirements for staffing and recruitment platforms.
- The Tutors' AssociationminorTutorful is a member of The Tutors' Association, a UK industry body that promotes professional standards in tutoring. This membership indicates commitment to industry best practices.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Tutorful competitors and assessment
Company assessmentDirect peers
- Wyzant: US-based tutoring marketplace connecting students with local and online tutors across academic subjects and test prep. Shares Tutorful's marketplace commission model and tutor-discovery focus, though primarily US-focused.
- MyTutor: UK-based online tutoring platform connecting students with vetted tutors for academic subjects and exam preparation. Directly competes with Tutorful in the UK K-12 and A-Level tutoring market with a similar marketplace model.
- Superprof: Global tutoring marketplace operating across hundreds of subjects including academics, languages, and music. Operates in the UK with a similar tutor-discovery and booking marketplace model, but at significantly larger global scale.
- Preply: Well-funded online tutoring marketplace with a strong presence in language learning and academic subjects. Competes with Tutorful on tutor discovery, 1:1 live online lessons, and marketplace commission economics.
- The Profs: UK-based tutoring agency focused on higher-level academic tutoring (GCSE, A-Level, university). Overlaps with Tutorful's exam-prep and post-16 segments with a similar 1:1 online tutoring model.
- Tutorhunt: UK tutor directory and marketplace connecting students with private tutors across academic subjects. Directly comparable marketplace model and UK geographic focus to Tutorful.
- First Tutors: UK-based tutor directory and booking platform serving parents and students across academic subjects and levels. Operates a similar tutor-discovery model and competes for the same UK household customers.
Broad incumbents
- Varsity Tutors: Large US-based tutoring and test prep platform owned by Nerdy, offering 1:1 tutoring, group classes, and adaptive learning products. Overlaps with Tutorful on K-12 academic tutoring but operates at much broader scale and across multiple delivery formats.
Emerging players
- Outschool: Online marketplace for small-group classes taught by independent educators, including many academic and enrichment subjects. Adjacent to Tutorful's tutoring marketplace with overlap on subjects, but emphasis on group classes rather than 1:1 tutoring.
- Edumentors: UK-based online tutoring platform for academic subjects with mentor-based positioning. Competes with Tutorful in the UK market on similar K-12 academic tutoring use cases but is a smaller emerging player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tutorful social profiles
Digital presenceTutorful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tutorful leadership team
Management profileNumber of profiles
Profiles7 records
Tutorful funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tutorful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tutorful
What does Tutorful do?
Tutorful operates an online marketplace platform connecting UK students and adult learners with vetted private tutors for one-to-one lessons across 300+ subjects. Independent tutors set their own hourly rates and the platform facilitates matching, booking, payment processing, and delivers lessons through a proprietary interactive online classroom. The platform charges a commission on each tutoring transaction.
Is Tutorful a public or private company?
Tutorful is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tutorful founded?
Tutorful was founded in 2015. It employs 11 to 50 people.
Where is Tutorful based?
Tutorful is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Tutorful make money?
Two revenue lines are on record. Transaction-based tutoring fees are the primary driver. The others are platform commission on tutor rates.
Who are Tutorful's main competitors?
Direct peers on record are Wyzant, MyTutor, Superprof, Preply, The Profs, Tutorhunt and First Tutors. Varsity Tutors is listed as a broad incumbent. Emerging players are Outschool and Edumentors.
Does Tutorful have an API?
No public API is recorded for Tutorful.
What industry is Tutorful in?
Tutorful's product category is Online Tutoring Marketplace. Its primary akta.pro industry code is EDANAGAE, Tutor Discovery, Scheduling & Payments Marketplaces (Directory/Booking), with a secondary code of EDANAGAA, On-Demand 1:1 Live Tutoring Marketplaces. Its NAICS code is 611691 and its SIC code is 8200.