What GoDog does

GoDog is a pet hospitality company founded in 2018 and headquartered in Atlanta, Georgia, that operates premium daycare, boarding, bathing, and training campuses for dogs (with cats accepted at some locations). The company positions itself as bringing hotel-level service standards to pet care, with state-of-the-art physical facilities featuring proprietary or differentiated components including a No Smell HVAC system, Aquavac cleaning system, livestream camera access for pet parents, anti-slip epoxy flooring, indoor/outdoor play areas with pools, canine-grade turf, and acoustic sound baffling. Services are organized into four integrated offerings—full-day daycare with size-specific play yards and structured socialization, overnight boarding with individual rooms and included playtimes, bathing at dedicated wash stations, and certified positive-reinforcement one-on-one training—marketed as a one-stop pet hospitality bundle. GoDog currently operates four campuses in Tennessee (Nashville on Hwy 70 S), North Carolina (Durham-Garrett Road and Durham-RTP on S. Miami Blvd), and South Carolina (Nexton/Summerville on Scholar Way), with coming-soon campuses announced for Houston, Texas and Chattanooga, Tennessee.

The business operates a direct-to-consumer model in which customers book and pay through booking.godoghq.com or via the website, then bring pets to physical campus locations. Pricing is not publicly disclosed. GoDog's go-to-market is supported by 1,500+ five-star Google reviews, customer testimonials, and endorsements from industry figures including an Animal Planet trainer and a veterinarian partner-investor. The company layers a franchise model on top of corporate operations to enable asset-light geographic expansion. Marketing channels are primarily organic—Google reviews, Instagram, Facebook, and PR features in City Lifestyle and The Nashville Mom. The company raised $20 million from Level 5 Capital Partners in October 2022 to support expansion, and currently employs 51-100 staff across locations and corporate functions.

Name

GoDog

Website

https://godoghq.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

GoDog is a pet hospitality company operating premium dog daycare, boarding, bathing, and training campuses. Founded in 2018, the company serves individual pet owners across Tennessee, North Carolina, and South Carolina using a franchise-led expansion model.

Ownership category

akta.pro rank

Product category

Pet Care Services / Pet Hospitality

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury / Premium Dog Daycare (HSANAFAI)

akta.pro secondary industries

Cage-Free / Open-Play Dog Daycare (HSANAFAC), Enrichment-Focused Dog Daycare (HSANAFAF), Overnight Kennel Boarding (Dogs) (HSANADAA), Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Dog daycare services
• Pet boarding facilities
• Dog grooming bathing
• Positive reinforcement training
• Pet hospitality

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Daycare Services: Full-day daycare services providing exercise, structured socialization, and playtime for dogs with dog-size specific play yards, dog playground features, and all-weather conditioned spaces
2. Boarding Services: Overnight boarding services providing personalized accommodations, premium individual rooms, large rooms for dog families, with daycare or playtimes included in the stay
3. Bathing Services: Bathing services including baths, nail trims, brush outs, performed at dedicated wash stations with modern cleaning tools
4. Training Services: Certified positive-reinforcement training covering foundational cues including sit, down, place, come when called, focus, and loose leash walking, delivered as one-on-one expert sessions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GoDog is a pet hospitality company that provides full-day dog daycare, overnight boarding, bathing, and certified positive-reinforcement training at state-of-the-art physical campuses. Services are sold directly to pet owners and delivered through company-operated and franchised locations equipped with proprietary hygiene, odor-control, and live-streaming monitoring technologies.

Product overview

GoDog is a pet hospitality company operating as a unified service platform offering four integrated core services: Daycare, Boarding, Bathing, and Training. The company operates state-of-the-art campuses featuring advanced facility technologies (HVAC systems, Aquavac cleaning, streaming camera access, indoor/outdoor play areas, pools, canine grade turf) that support all services. Services can be purchased individually or combined, with boarding including daycare or playtimes as part of the experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Trusted by 20,400+ dogs served since founding
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Petco: National pet care retailer offering grooming, training, and in-store boarding partnerships. Broad incumbent whose service offerings overlap with GoDog's daycare, grooming, and training lines.
• PetSmart: Largest U.S. specialty pet retailer, offering in-store PetsHotel boarding and Doggie Day Camp plus grooming and training. Broader incumbent overlapping GoDog's service categories via owned facilities.

Emerging players

• Rover: Online marketplace for pet sitting, boarding, dog walking, and daycare. Adjacent but differentiated: digital-first, no owned campuses — competes for the same discretionary pet care spend.

Direct peers

• The Dog Stop: Franchise offering daycare, boarding, grooming, and retail. Comparable in franchise model, multi-service offering, and physical-campus operating approach.
• PetSuites of America: Multi-location pet resort offering daycare, boarding, grooming, and training. Closely comparable service suite and physical-campus model to GoDog.
• Best Friends Pet Hotel: National chain of pet hotels with daycare, boarding, grooming, and training. Comparable in scale ambition and bundled service offering versus GoDog's campus model.
• K9 Resorts Luxury Pet Hotel: Luxury dog daycare, boarding, and spa franchise. Comparable to GoDog's premium 'hotel-level' positioning and franchise-based growth model.
• Dogtopia: National franchise of dog daycare, boarding, and spa services. Closest comparable to GoDog given the franchise model, premium positioning, multi-state footprint, and similar service mix.
• Hounds Town USA: Interactive dog daycare and boarding franchise with multiple U.S. locations. Comparable in franchise structure and daycare/boarding service mix, though less premium-tier.
• Camp Bow Wow: Largest U.S. dog daycare and boarding franchise. Directly comparable on franchise-driven expansion, daycare/boarding core offering, and premium pet hospitality positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/godogdurham
• Instagraminstagram.com/godogwestnashville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoDog