Outfit7

What Outfit7 does

Outfit7 is a Cyprus-headquartered mobile game developer and digital entertainment company best known as the creator of the Talking Tom & Friends franchise. Founded in 2010, the company has built a portfolio of 20+ mobile games spanning virtual pet simulations (My Talking Angela 2, My Talking Tom 2, My Talking Tom Friends 2), runner games (Talking Tom Gold Run, Talking Tom Hero Dash), and newer experimental titles, serving a global consumer audience of families and children with 410 million monthly active users and 27+ billion total franchise downloads. The franchise extends beyond mobile gaming into animated content (Talking Tom Shorts with 113+ billion views, Talking Tom Heroes: Suddenly Super with 50+ episodes broadcast on BBC CBeebies), consumer products licensing (toys, apparel, accessories distributed through Amazon, Target, and Walmart), Roblox experiences (3.6 million+ participants via Toya Studios), and theatrical content currently in development.

The company's technology stack is centered on its proprietary Starlite mobile game engine, a custom-built art pipeline, and 10+ years of accumulated A/B testing infrastructure for monetization optimization, with an internal compliance library built on modern web frameworks. Outfit7 distributes through iOS and Android app stores, Apple Arcade (subscription), Poki (HTML5 web, 100 million MAU), Steam (PC), YouTube and TV broadcast for video content, and retail partners for licensed merchandise. With 400+ employees across offices in Limassol (Cyprus), Ljubljana (Slovenia), London (UK), and Shanghai (China), the company has established two adjacent operating units in 2026: PlayValley (a PC and mobile game innovation division) and Aurion11 (a spun-off ad monetization technology venture for third-party publishers).

The revenue model is multi-stream: freemium mobile games monetized through in-app purchases ($0.99 to $99.99+ virtual currency bundles) and in-game advertising, consumer product licensing royalties, brand partnership revenue (collaborations with Barbie/Mattel, Miraculous, and Angry Birds), and video content distribution. Customer acquisition is product-led through app store discovery and the franchise's organic brand pull, supplemented by channel partnerships with regional licensing agencies such as Prism in India. The company is privately held under Outfit7 Investments Limited, with no disclosed external institutional investors or parent company, and is led by CEO Xinyu Qian, COO Jernej Česen, and Deputy CFO Yanhao Wu.

Name

Outfit7

Legal name

Outfit7 Investments Limited

Website

https://outfit7.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Outfit7 is a Cyprus-based mobile game developer behind the Talking Tom & Friends franchise, serving 410 million monthly active users across 20+ games, animated content, and globally licensed consumer products.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Mobile game development
• Virtual pet games
• Animated content series
• Freemium mobile games
• Character brand licensing

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Mobile Game Monetization: Development and monetization of mobile games through in-app purchases (virtual goods, cosmetics, gameplay enhancements) and advertising sales within games.
2. Advertising Revenue: Sale of media space (advertising inventory) within software applications, reaching 410 million monthly active users. Also via ad monetization partnerships and affiliate networks.
3. Consumer Product Licensing: Licensing of character brands to third-party licensees for manufacturing and sales of merchandise including apparel, toys, school supplies, plush, and accessories. Managed through global licensing partners.
4. Video Content Distribution: Creation and distribution of animated video content featuring brands through YouTube, streaming platforms, and TV channels, monetized through content sales and advertising.
5. Brand Partnerships: Strategic brand collaborations (Barbie, Miraculous, Angry Birds) that generate revenue through co-branded content, in-app purchases, and expanded brand exposure.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Outfit7 develops and publishes mobile games built around the Talking Tom & Friends franchise, including virtual pet simulations (My Talking Angela 2, My Talking Tom 2, My Talking Tom Friends 2), runner games (Talking Tom Gold Run, Talking Tom Hero Dash), and kids-focused titles (Talking Tom & Friends: World). The company also produces animated video content, licenses its character IP for merchandise and toys, and operates ancillary divisions (PlayValley for PC/mobile innovation, Outfit7 Neo for survival games).

Product overview

Outfit7 is a global mobile gaming and digital entertainment company operating a platform-plus-portfolio model built around the Talking Tom & Friends franchise. The core offering includes virtual pet simulation games (My Talking Angela 2, My Talking Tom Friends 2, My Talking Tom 2, My Talking Hank: Islands), runner games (Talking Tom Gold Run, Talking Tom Hero Dash), and the original Talking Tom Cat. The portfolio spans over 20 games across multiple genres including life simulations, action runners, and survival games. The company also operates PlayValley (PC/mobile innovation division) and Outfit7 Neo (Vampirio survival game). Beyond mobile, the franchise extends into animated content (Talking Tom Shorts, Talking Tom Heroes: Suddenly Super with 50+ episodes), consumer products licensing, and theatrical content (movie in development). The company has achieved over 27 billion downloads and 122+ billion views globally.

Differentiator

Problem solved

Functional benefit

Brands

• PlayValley: A new Outfit7 division established to explore innovative game ideas for PC and mobile, including satirical and concept-driven experiences.
• Vampirio
• Talking Tom & Friends
• Talking Tom Heroes: Suddenly Super
• Aurion11

Products and services

• My Talking Angela 2
• My Talking Tom Friends 2 Sequel to My Talking Tom Friends featuring updated character designs, deeper emotional storytelling, and the first title to reflect the brand's new visual identity, including open-world exploration mechanics.
• My Talking Tom 2
• Talking Tom Gold Run Endless runner game where players race through worlds collecting gold and dodging obstacles; available on iOS/Android and exclusively on the Poki web gaming platform with over 3.2 billion downloads since 2016.
• Talking Tom Hero Dash Runner game featuring Talking Tom and friends saving the city from a rakoon invasion, including a Miraculous crossover with Ladybug character integration.
• Talking Tom & Friends: World First Outfit7 mobile game designed specifically for kids, offering an open-ended, ad-free sandbox experience with avatar creation, narrative-driven gameplay, and COPPA-certified compliance.
• Talking Tom Cat (Remaster) Remaster of the original 2010 virtual pet game featuring a gray cat that repeats words and makes funny faces; updated visuals, new animations, fresh voice filters, and gameplay enhancements.
• My Talking Hank: Islands Virtual pet and survival game featuring Talking Hank on an island with free-roaming gameplay, island exploration, and the ability to befriend animal characters.
• Liminal Logistics Satirical warehouse simulation game by PlayValley division for PC (Steam) featuring loop-based gameplay where players process orders while navigating surreal workplace conditions.
• Vampirio Survival game project by Outfit7 Neo blending rogue-like RPG mechanics with base-building gameplay, pushing into a new mobile genre.
• Talking Tom Heroes: Suddenly Super Superhero-themed animated series for preschoolers with 50+ episodes, created with Epic Story Media and ReDefine Originals (DNEG Group), accompanied by a toy line.
• Talking Tom Shorts Animated short-form series featuring Talking Tom & Friends characters with over 113 billion accumulated views, distributed via YouTube and other video platforms.
• My Talking Tom 2+ Subscription-exclusive version of My Talking Tom 2 available on Apple Arcade, offering a premium ad-free experience with early access features.
• Talking Tom & Friends Consumer Products Licensed merchandise including apparel, toys, school supplies, plush, and accessories featuring Talking Tom & Friends characters, distributed through U.S. retailers and regional licensing partners.

Quantifiable outcome

• 27+ billion downloads and 122+ billion views globally
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Rovio Entertainment: Rovio is the most direct peer to Outfit7: a mobile-first game studio built around a single globally recognizable IP (Angry Birds) with cross-platform games, animated content, and a large licensing/merchandise business. Both compete in casual mobile gaming, brand licensing, and animated series, and Rovio's acquisition by Sega (~$775M, 2023) provides a relevant comparable transaction.
• King Digital Entertainment: King is one of the world's largest mobile F2P casual game studios (Candy Crush franchise), monetizing through IAPs and advertising on mobile platforms with a heavily franchise-driven portfolio. It shares Outfit7's F2P, mobile-first, IP-led approach and its emphasis on multi-game franchises targeting mass-market casual players.
• Zynga: Zynga is a leading mobile and social F2P game publisher with a portfolio of casual titles (FarmVille, Words With Friends, CSR Racing). It overlaps directly with Outfit7 on mobile F2P, ad monetization, multi-game franchises, and platform-mediated distribution; acquired by Take-Two in 2022 for ~$12.7B.
• Supercell: Supercell develops mobile F2P games with strong IP (Clash of Clans, Hay Day, Brawl Stars) on iOS and Android with global reach. It is a comparable mobile-first, hit-driven, IP-monetizing studio and shares Outfit7's small-team, big-game philosophy and reliance on app store ecosystems.
• Playrix: Playrix is a top-grossing mobile casual game studio (Homescapes, Gardenscapes, Township) competing directly with Outfit7 in the casual mobile segment. Both rely on F2P, IAP-driven match-3 and lifestyle titles, with extensive A/B testing and cross-promotion across their own titles.
• Moon Active: Moon Active is the Israeli mobile casual studio behind Coin Master, one of the top-grossing mobile games globally. It is a comparable mobile F2P, casual, ad+IAP-monetizing studio with a flagship IP-driven strategy similar to Outfit7's Talking Tom & Friends franchise.
• Niantic: Niantic builds mobile games with strong IP and real-world/social hooks (Pokémon GO, Monster Hunter Now). It is comparable to Outfit7 on mobile-first, IP-led casual games and brand partnerships, though differentiated by AR/location-based gameplay.
• Scopely: Scopely is a mobile F2P publisher with multiple top-grossing franchise titles (Monopoly GO, Stumble Guys) leveraging licensed IP and live operations. It shares Outfit7's mobile-first, IAP+ads-driven model and IP/brand partnership strategy (Marvel, Hasbro, Disney).

Broad incumbents

• Epic Games: Epic Games is a broad incumbent in interactive entertainment with Fortnite, Unreal Engine, and the Epic Games Store spanning mobile, PC, and console. It is comparable to Outfit7 on multi-platform distribution and UGC/creator ecosystems, though at a vastly larger scale and with a broader portfolio.
• Roblox Corporation: Roblox operates a global UGC gaming platform with immersive 3D experiences, including the Miraculous RP experience (3.6M+ participants) that featured Outfit7's Talking Tom characters. It is a broad incumbent whose UGC ecosystem both competes with and serves as a distribution channel for casual/family gaming IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xo7n.co/o7web-o7-general-facebook
• YouTubeo7n.co/o7web-o7-general-youtube
• Facebookfacebook.com/outfit7
• LinkedInlinkedin.com/company/outfit7-ltd-
• Instagramo7n.co/o7web-o7-general-instagram

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outfit7