heata
heata operates a distributed cloud compute network by placing servers in residential homes, reusing their waste heat to provide free hot water while delivering sustainable batch compute and 3D rendering services to enterprises and architectural visualisation studios.
- Company typePrivate
- Founded2017
- HeadquartersGodalming, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What heata does
heata (legally Bit Warmer Ltd) is a UK private company, incorporated in England and Wales and headquartered in Godalming, that operates a distributed cloud compute network by installing compact compute servers — branded as the heata unit — in residential homes, attached to domestic hot water cylinders. Each unit performs compute work as part of a load-balanced network, and the waste heat generated is captured and transferred into the household's hot water supply, delivering up to 4.8 kWh of hot water per day (~80% of an average UK household's needs) and saving households an estimated £340 per year on hot water bills. The core technology stack is built on the SUSE Secure Edge Platform, with VPN-based connectivity, TPM authentication, LUKS/AES-256 encrypted local storage, and integration with the open source Bacalhau distributed compute platform via Expanso, enabling Docker, WASM, and V-Ray .vrscene workloads to run across the network.
The company's commercial offering comprises three primary services: cloud compute services (CI/CD runners, CFD, FEA, climate modelling, medical research) delivered via usage-based pricing; 3D rendering services targeted at architectural visualisation and animation studios; and housing services aimed at housing providers and social landlords, where units support EPC rating improvements of 4-8 points. Go-to-market combines a self-serve CLI/API layer for compute workloads with enterprise field sales and channel partnerships with housing groups, social landlords, and developers such as Sero Homes and British Gas. Revenue mechanics are usage-based for compute and rendering, with subscription/recurring arrangements noted for enterprise rendering contracts; pricing is quote-based rather than publicly disclosed, and hosted households receive electricity credits at 10% above market rate.
Founded in 2017, heata has raised approximately £1 million in seed funding (September 2023) led by Civo with Green Angel Syndicate and British Gas (Centrica), supplemented by an Innovate UK Smart Grant in partnership with Sero Homes (May 2022) for a 100-home pilot. The network currently extends to roughly 100 homes and is supported by a small team (1-10 employees). Strategic backers and partners include Centrica/British Gas, Sustainable Ventures, Civo, Green Angel Syndicate, SUSE, Expanso (Bacalhau), Microsoft (MAIDAP hackathon), and South of Scotland Enterprise, with named customers including F10 Studios, Model Works, Victoria Model Works, Landsec, and Equal Experts.
heata firmographics
Firmographics- Name
- heata
- Legal name
- Bit Warmer Ltd
- Website
- https://heata.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- heata operates a distributed cloud compute network by placing servers in residential homes, reusing their waste heat to provide free hot water while delivering sustainable batch compute and 3D rendering services to enterprises and architectural visualisation studios.
- Ownership category
- akta.pro rank
heata industry classification
Industry- Product category
- Distributed Cloud Computing
- NAICS
- Steam and Air-Conditioning Supply (22133), Power Boiler and Heat Exchanger Manufacturing (33241), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Cogeneration Services & Small Power Producers (4991), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Waste Heat Recovery & Heat Integration (HRSG/ORC, Pinch Analysis, Heat Exchangers) (EUABAJAF)
- akta.pro secondary industries
- Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF), Onsite Low-Carbon Heat & CHP (Electrified CHP, Fuel Cells, Renewable CHP) (EUABAJAI), Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), District Heating & Cooling Thermal Storage (Network-Integrated TES) (EUAFANAH)
Keywords
Where heata is headquartered
LocationHeadquarters
- HQ city
- Godalming
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
heata business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Compute Services: Providing sustainable batch compute services to companies. Compute workloads (CI/CD, general batch processing) are processed on the distributed network of heata units in homes. Customers reduce their compute carbon footprint while supporting fuel poverty alleviation.
- 3D Rendering Services: Cloud rendering services for architectural visualization and animation studios using V-Ray. Customers pay for render processing time while receiving social/environmental impact benefits.
- Enterprise Rendering Contracts: Direct enterprise relationships with architecture firms and developers (e.g., Landsec projects) for dedicated rendering capacity with sustainability benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | First render discount for new 3D rendering customers |
| Usage-based | Monthly | Host electricity credit scheme |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
heata product offering
Product offeringCore offering
heata operates a distributed cloud compute network by installing compact compute servers (heata units) in residential homes, attached to domestic hot water cylinders. The waste heat generated from data processing is captured and transferred to provide free hot water to households, reducing the compute carbon footprint by approximately 40% versus traditional data centres while addressing fuel poverty. Customers access the network for batch compute workloads (CI/CD, CFD, FEA, climate modelling) and 3D rendering of V-Ray scenes.
Product overview
Heata operates a distributed cloud compute network using compact servers (heata units) installed in residential homes, attached to domestic hot water cylinders. The network reuses waste heat from compute processing to provide free hot water to households. The product portfolio consists of the core heata unit hardware, supported by three service offerings: Cloud Compute Services for batch workloads (CI/CD, modelling, research), 3D Rendering services for architectural visualisation and animation studios, and Housing Services for landlords and housing providers seeking EPC improvements. The system reduces compute carbon footprint by ~40% vs typical data centres and can save households up to £340/year on hot water bills.
Differentiator
Problem solved
Functional benefit
Products and services
- heata unit A compact compute server that attaches to domestic hot water cylinders in homes, harnessing waste heat from processing to provide free hot water to households (up to 4.8kWh per day, ~80% of average UK household hot water need). Can be installed by an electrician in under two hours without plumbing modifications.
- Cloud Compute Services
Quantifiable outcome
- 42% carbon reduction vs Microsoft Azure UK data centres through carbon-aware workload distribution
- +5 more outcomes
Companies that use heata
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
heata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
heata partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ExpansocorePartnership to expand green cloud services using Bacalhau platform. Enables Docker and WASM workloads to run distributed across Heata network. Expanso CEO David Aronchick cited in announcement. Reduces energy consumption by 80% while saving families up to £340 per year.
- South of Scotland Enterprise (SOSE)minorSupporting expansion of heata network in Scotland to provide greener cloud services with social, economic, and environmental benefits to South of Scotland. Tom Bishop, SOSE Strategy Manager for Infrastructure and Investment, quoted in announcement.
- Equal ExpertsminorSoftware services firm is excited to bring Heata opportunity to client base. Data & AI Service Lead Lewis Crawford cited in announcement. Partnership enables reduction of carbon footprint for cloud activities while delivering social impact.
- MicrosoftminorMicrosoft MAIDAP (AI Development Acceleration Programme) team collaborated on carbon optimization hackathon. MAIDAP developed AI/ML solution demonstrating heata can beat Azure UK data centres by 42% on carbon through carbon-aware workload distribution.
- Sero HomescoreJoint winners of Innovate UK Smart Grant partnership. Sero brings housing retrofit expertise, monitoring, sub-metering, and connectivity for the 100-home pilot trial. Sero builds net zero homes and works with property owners to achieve carbon zero portfolios.
- SUSEcoreEnterprise Linux distribution partner providing secure edge platform designed for physically exposed public infrastructure. SUSE has been instrumental in defining heata's security approach for the distributed network.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
heata competitors and assessment
Company assessmentDirect peers
- Deep Green: UK-based company that places small data centres in buildings (swimming pools, leisure centres, heat networks) and reuses waste heat. Directly comparable business model to heata but targets commercial-scale heat consumers rather than residential hot water cylinders.
- EcoDataCenter: Sweden-based sustainable data centre operator that sells heat directly to district heating networks. Comparable "compute that doubles as heat" approach, though at hyperscale rather than distributed residential scale.
- Conductor Technologies: Cloud rendering platform purpose-built for studios, similar to heata's rendering service line. Competes in the same 3D rendering workload category heata targets as its primary customer segment.
- Qarnot Computing: France-based company that sells wall-mounted compute heaters that both heat buildings and provide distributed cloud compute. Architecturally the closest international analog to heata's distributed hot-water cylinder compute model.
Broad incumbents
- Civo: UK-based cloud computing provider and heata's seed-round lead investor. Comparable as a small-to-mid sustainable cloud compute competitor with overlapping sustainability positioning but offering traditional centralized cloud rather than distributed compute.
- OVHcloud: European cloud provider that emphasizes sustainability and water-cooling in its own data centres. A broader incumbent operating in the European sustainable cloud compute space where heata also competes.
- Scaleway: European cloud provider with active sustainability positioning and Paris-only renewable-powered data centres. Comparable as a sustainability-led European cloud compute competitor targeting similar eco-conscious enterprise customers.
Emerging players
- CoreWeave: GPU-focused cloud provider that has rapidly scaled into large batch compute workloads (AI, rendering). Comparable as a newer cloud compute alternative targeting compute-intensive workloads heata also addresses.
- Vapor IO: Edge computing infrastructure company deploying distributed micro data centres. Conceptually comparable to heata's distributed compute architecture but focused on edge/telco use cases rather than residential heat reuse.
Others
- Bramble Energy: UK clean tech company working on distributed energy hardware. Tangentially comparable through shared UK clean-tech ecosystem and distributed-energy architecture philosophy, though it operates in fuel cells rather than compute.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
heata social profiles
Digital presenceheata financial estimates
Financial estimateRevenue estimate
Valuation estimate
heata leadership team
Management profileNumber of profiles
Profiles4 records
heata funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
heata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about heata
What does heata do?
heata operates a distributed cloud compute network by installing compact compute servers (heata units) in residential homes, attached to domestic hot water cylinders. The waste heat generated from data processing is captured and transferred to provide free hot water to households, reducing the compute carbon footprint by approximately 40% versus traditional data centres while addressing fuel poverty. Customers access the network for batch compute workloads (CI/CD, CFD, FEA, climate modelling) and 3D rendering of V-Ray scenes.
Is heata a public or private company?
heata is a private company. It is classified as venture growth investor backed and is currently operating.
When was heata founded?
heata was founded in 2017. It employs 11 to 50 people.
Where is heata based?
heata is headquartered in Godalming, United Kingdom, in the Europe region.
How does heata make money?
Three revenue lines are on record. Cloud Compute Services are the primary driver. The others are 3D Rendering Services and enterprise Rendering Contracts.
Who are heata's main competitors?
Direct peers on record are Deep Green, EcoDataCenter, Conductor Technologies and Qarnot Computing. Broad incumbents are Civo, OVHcloud and Scaleway. Emerging players are CoreWeave and Vapor IO. Bramble Energy is listed as an others.
Does heata have an API?
No public API is recorded for heata.
What industry is heata in?
heata's product category is Distributed Cloud Computing. Its primary akta.pro industry code is EUABAJAF, Waste Heat Recovery & Heat Integration (HRSG/ORC, Pinch Analysis, Heat Exchangers), with a secondary code of HDACAGAF, Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste). Its NAICS code is 22133 and its SIC code is 4991.