Bonfire Interactive

What Bonfire Interactive does

Bonfire Interactive, founded in 2011 in Kitchener, Ontario, is a SaaS provider of competitive bidding, sourcing, and procurement software for the public sector, now operating as the procurement product line of Euna Solutions following consolidation with IonWave, EqualLevel, and DemandStar. The company serves 3,000+ government agencies, healthcare organizations, utilities, K-12 and higher education institutions, nonprofits, and tribal nations across the United States and Canada, with named customers including Barnstable County, Pinal County, the Metropolitan Transportation Commission, CalMHSA, City Utilities of Springfield, and Great Lakes Water Authority.

The product portfolio centers on the Euna Procurement suite (Sourcing, Contracting, Marketplace, and Invoicing modules) and is part of a broader Euna Financial Suite that includes Euna Budget, Euna Grants, and Euna Payments. The platform is built on an AI-augmented architecture featuring the Euna AI Savings Advisor, AI-powered OCR invoice processing with confidence scoring, a no-code visual workflow builder, 2/3-way invoice matching, and the Euna Supplier Network with 1.25M+ active suppliers. Technology is delivered via cloud (AWS) with 150+ API routes integrating 25+ ERP systems including SAP, Workday, Infor, Tyler, Oracle, Sage Intacct, and MIP, and is certified to SOC 2 Type II, PCI DSS, FedRAMP Moderate, and TX-RAMP standards.

The company monetizes through quote-based annual SaaS subscriptions priced by organization size and module set, sold via an enterprise field sales motion and amplified through channel partners (Sourcewell, Equalis, Carahsoft, SHI, OMNIA Partners, TIPS/TAPS, E&I, Canoe, Choice Partners, PCA) and direct ERP vendor co-sell. Go-to-market is reinforced by thought leadership including the State of Public Procurement report, the Eunaverse annual user conference, and a podcast series, with 2024 recognition including three Globee Awards for AI in public sector services.

Name

Bonfire Interactive

Legal name

Bonfire Interactive Ltd.

Website

https://gobonfire.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Bonfire Interactive (now Euna Solutions) is a Canadian-founded SaaS vendor of AI-powered public sector procurement, budgeting, grants, and payments software serving 3,000+ government, healthcare, education, utility, nonprofit, and tribal organizations across North America.

Ownership category

akta.pro rank

Product category

Public Sector eProcurement Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Public sector procurement
• EProcurement software
• Competitive bidding platform
• Contract lifecycle management
• Supplier network marketplace

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS/Software Subscription: Subscription-based software licensing model for public sector procurement software. Customers pay for access to the platform with various modules including Sourcing, Contracting, Marketplace, and Invoicing. Pricing is quote-based with organization type and size affecting final pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bonfire Interactive provides AI-powered eProcurement software for the public sector, delivering a full-cycle platform that combines sourcing, contracting, marketplace purchasing, and invoicing. The product is built on four integrated modules (Sourcing, Contracting, Marketplace, Invoicing) and is augmented by the Euna Supplier Network of 1.25M+ suppliers and Euna AI capabilities (OCR, savings advisor, automated workflows) with deep ERP integrations.

Product overview

Euna Solutions (formerly Bonfire Interactive) offers a unified Full-Cycle Financial Suite for the public sector consisting of Euna Budget, Euna Grants, Euna Payments, and Euna Procurement. Euna Procurement itself is a comprehensive platform combining legacy products Bonfire, IonWave, EqualLevel, and DemandStar, with four core modules: Sourcing (for building and evaluating solicitations), Contracting (for contract lifecycle management), Marketplace (for informal purchasing with AI-powered savings), and Invoicing (with AI OCR for document processing). The suite is augmented by the Euna Supplier Network (1.25M+ suppliers) and Euna AI for cross-solution automation. The company serves government, healthcare, utilities, nonprofits, education, and tribal nations across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Euna Sourcing: Part of Euna Procurement software solution for creating, issuing, evaluating, and awarding bids.
• Euna Contracting
• Euna Marketplace
• Euna Invoicing
• Euna Supplier Network

Products and services

• Euna Procurement AI-powered eProcurement software covering the full procurement lifecycle — sourcing, contracting, marketplace purchasing, and invoicing — purpose-built for the public sector. Combines legacy Bonfire, IonWave, EqualLevel, and DemandStar products and serves government, healthcare, utilities, nonprofits, education, and tribal nations.
• Euna Budget Budget management software for building, managing, and publishing organizational budgets, with GFOA-compliant budget book generation, multi-year forecasting, and real-time financial visibility for public sector organizations.
• Euna Grants
• Euna Payments
• Euna AI AI-powered platform deployed across Euna's solutions providing workflow automations, predictive insights, OCR-based document data extraction, and the AI-Powered Savings Advisor that monitors shopping carts to suggest cost-effective alternatives.
• Euna Supplier Network

Quantifiable outcome

• 2X faster contract cycle times
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationTechnology partnership providing ERP integration. Euna's solutions integrate with SAP's enterprise technology to enable governments to modernize critical financial and operational processes.
• WorkdaycoreTechnology or IntegrationEuna Payments achieved Workday certification, enabling real-time revenue posting for public sector finance teams. Euna Budget has Workday Certified Integration status.
• AWScoreTechnology or IntegrationCloud infrastructure partner providing data center and service provider capabilities.
• SourcewellcoreChannel Partner/ Reseller/ DistributorContracting vehicle partner enabling government customers to purchase Euna solutions through cooperative purchasing.
• Equalis GroupcoreChannel Partner/ Reseller/ DistributorContracting vehicle partner for cooperative purchasing of Euna Grants solutions.
• Choice PartnersminorChannel Partner/ Reseller/ DistributorCooperative purchasing partner for Euna solutions.
• TIPS/TAPScoreChannel Partner/ Reseller/ DistributorCooperative purchasing program partner enabling government purchasing of Euna solutions.
• Canoe ProcurementminorChannel Partner/ Reseller/ DistributorCanadian cooperative purchasing partner.
• SHIcoreChannel Partner/ Reseller/ DistributorTechnology solutions distributor and contracting vehicle partner.
• CarahsoftcoreChannel Partner/ Reseller/ DistributorGovernment technology solutions distributor and contracting vehicle partner.
• OMNIA PartnerscoreChannel Partner/ Reseller/ DistributorCooperative purchasing partner for public sector.
• E&IminorChannel Partner/ Reseller/ DistributorCooperative purchasing partner for education and nonprofit sectors.
• PCA (PC America)minorChannel Partner/ Reseller/ DistributorReseller partner for Euna solutions.
• ABDOminorImplementation/ SI/ Consulting PartnerReferral and consulting partner for public sector clients.
• CLA (CliftonLarsonAllen)minorImplementation/ SI/ Consulting PartnerAccounting and advisory firm partner for implementation and consulting.
• BDOminorImplementation/ SI/ Consulting PartnerProfessional services firm partner for advisory and consulting.
• Witt O'Brien'sminorImplementation/ SI/ Consulting PartnerEmergency management and consulting partner.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP Ariba: Enterprise procurement incumbent owned by SAP, with deep ERP integration and one of the largest supplier networks globally. Direct overlap in end-to-end procurement, especially for SAP-public-sector customers that Bonfire/Euna also serves via integration.
• Coupa Software: Established broad-spectrum source-to-pay platform with deep functional coverage (sourcing, contracting, supplier, invoicing, analytics). Larger incumbent offering broader depth but less specialized for public-sector compliance and FOIA workflows.
• Workday: Enterprise cloud ERP with Workday Procurement module. Bonfire/Euna's Workday Certified Integration positions them as a complement, but Workday could expand native procurement sourcing/RFx to compete directly with Euna Sourcing.
• GEP: Procurement and supply chain services and software provider for large enterprises and public-sector agencies. Overlaps with Euna in sourcing/RFx and supplier management with comparable AI-driven features.

Direct peers

• Procurify: Vertical procurement SaaS targeting mid-market and public-sector-adjacent customers. Comparable subscription sourcing/AP platform architecture, though broader in vertical focus than Bonfire/Euna's public-sector specialization.
• PlanetBids: Public-sector-focused bidding and RFP platform serving government agencies, K-12 schools, and special districts. Direct overlap with Euna Sourcing and Euna Supplier Network in the same buyer segment with comparable solicitation workflows.
• Ivalua: Source-to-pay platform offering sourcing, contract management, and supplier management modules — comparable to Euna's modular approach, though primarily focused on enterprise and regulated industries rather than public sector.
• Jaggaer: Source-to-pay procurement platform with modular structure (sourcing, contracting, supplier management, invoicing). Comparable product architecture to Euna Procurement and serves both private and public-sector organizations with similar compliance requirements.

Emerging players

• Zip: Modern procurement intake and orchestration platform with strong AI features for intake-to-procurement workflows. Comparable in modular SaaS delivery and AI differentiation, though primarily targets enterprise/fintech verticals.
• ScanMarket: Sourcing and supplier management SaaS with strong RFx, e-auction, and supplier collaboration capabilities. Closely comparable to Euna Sourcing module for organizations running structured sourcing events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gobonfire
• LinkedInlinkedin.com/company/bonfire-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonfire Interactive