Assetz Property Group
Assetz Property Group is a Singapore-headquartered, Bengaluru-focused integrated real estate developer founded in 2006, delivering premium residential, plotted, and commercial/IT park developments across 50+ projects and 24,000+ units with a sustainability- and design-led brand backed by Motilal Oswal Alternates.
- Company typePrivate
- Founded2006
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Assetz Property Group does
Assetz Property Group is a Singapore-headquartered, Bengaluru-focused integrated real estate developer founded in 2006. The company develops premium and luxury residential projects (apartments, row houses, plotted developments), commercial office and IT park space, and SEZ-grade business campuses. Its residential portfolio spans mid-luxury to ultra-luxury segments across Bengaluru micro-markets including Outer Ring Road, Sarjapur, HSR Layout, Indiranagar, North Bengaluru, and Devanahalli, while the commercial portfolio includes India's first LEED Platinum certified SEZ (Vrindavan Tech Village, now Embassy Tech Village) and an internationally executed park (Thimphu Tech Park, Bhutan). To date the company has delivered 45+ million sq ft across 50+ projects and 24,000+ units, with a current pipeline of approximately ₹15,000 crore in Gross Development Value for FY2026 launches across 65 lakh sq ft.
The business operates on a one-time license (asset sale) revenue model for both residential and commercial real estate, supplemented by joint development partnerships with landowners and developers who share Gross Development Value profits. The company monetizes its design-led, sustainability-focused positioning through a multi-channel GTM: direct on-site sales at project sites, a Channel Partner Empanelment network, the Community Circle referral program offering 2% of home value, NRI-specific sales infrastructure backed by banking partnerships with six Indian lenders, and a corporate marketing lounge at Infantry Road, Bengaluru. Unit pricing on current projects ranges from approximately ₹1.65 crore to ₹2.7 crore per unit for premium 3-4 BHK configurations. Key customer segments include affluent Bengaluru IT/ITeS professionals, families seeking premium township living, NRI homebuyers, landowners in joint development arrangements, and corporate tenants (Sony, Cisco, Nokia, Iron Mountain, Intel-adjacent campuses, JP Morgan). Capital structure is supported by Motilal Oswal Alternates as primary financial backer, and the company has stated intent to pursue an IPO within approximately one year from September 2025.
Assetz Property Group firmographics
Firmographics- Name
- Assetz Property Group
- Legal name
- Assetz Property Group
- Website
- https://assetzproperty.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Assetz Property Group is a Singapore-headquartered, Bengaluru-focused integrated real estate developer founded in 2006, delivering premium residential, plotted, and commercial/IT park developments across 50+ projects and 24,000+ units with a sustainability- and design-led brand backed by Motilal Oswal Alternates.
- Ownership category
- akta.pro rank
Assetz Property Group industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Lessors of Other Real Estate Property (53119)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
- akta.pro secondary industries
- Office Real Estate Asset Management (BPAJAMAG), Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where Assetz Property Group is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Assetz Property Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Property Sales: Primary revenue stream from developing and selling premium and luxury residential apartments, row houses, and plotted developments across Bengaluru. Projects span various price points from affordable luxury to ultra-premium segments.
- Commercial Real Estate Development: Development and leasing of commercial office spaces including IT parks, SEZs, and custom-built facilities for corporate tenants. Currently operates approximately 6 million square feet of commercial projects developed.
- Joint Development Partnerships: Revenue generated through joint development arrangements with landowners and other developers, sharing profits from project gross development value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Premium apartments (East Point, 3 BHK Duplex) |
| Unit Pricing | Multi-year contract | Luxury residential projects |
| Other | Pay-as-you-go | Referral rewards program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Assetz Property Group product offering
Product offeringCore offering
Assetz Property Group is an integrated real estate developer that designs, develops, and sells premium residential apartments, row houses, plotted developments, and commercial real estate including IT parks, SEZs, and custom-built office facilities. The company focuses on Bengaluru's premium and luxury segments with a human-centric, sustainability-led design philosophy. It also engages in joint development partnerships with landowners and other developers to expand its development pipeline.
Product overview
Assetz Property Group is a Bengaluru-based integrated real estate developer offering a diverse portfolio of residential and commercial properties. The residential portfolio includes luxury apartments (Meru & Meadow, Zen & Sato, 63° East, 38 & Banyan), ultra-luxury row houses (Earth & Essence, Leaves & Lives, Soul & Soil), plotted developments (The Secret Lake), and completed projects (Here & Now, East Point, Stratos, Lumos, 27 Park Avenue, Sun & Sanctum). The commercial portfolio features IT parks and SEZs (Vrindavan Tech Village, Global Tech Park, Thimphu Tech Park) and custom-built commercial spaces (Iniche, Assetz House). The company operates across key Bengaluru micro-markets including North Bengaluru, East Bengaluru, Sarjapur Road, Outer Ring Road, and Indiranagar. Total portfolio exceeds 45+ million sq ft developed and ongoing.
Differentiator
Problem solved
Functional benefit
Brands
- Assetz Property Group: Primary brand for the integrated real estate development company operating residential and commercial projects in Bengaluru.
Products and services
- Meru & Meadow Premium luxury residential project in South Bengaluru featuring 3 BHK homes for affluent homebuyers.
- Zen & Sato Luxury apartments in Yelahanka, North Bengaluru with 3 & 4 BHK configurations targeting the premium segment.
- The Secret Lake Premium plotted development with 700+ plots and 6.8 acres of amenities beside a 190-acre lake on IVC Road, Devanahalli, for luxury plotted buyers.
- Ren & Rei Premium residential project offering for uncrowded living experience targeting affluent homebuyers.
- Mizumi Reserve Luxury residential apartments off HSR Layout, Bengaluru for premium urban homebuyers.
- East Point Luxury apartments (2 Bed + Study, 3 BHK Duplex, 4 BHK Penthouses) in 7 acres with 3 towers and 10 blocks on Outer Ring Road near Marathahalli, with 3 BHK Duplex priced at ₹1.65-1.75 crore and Penthouses at ₹2.7 crore.
- Stratos Luxury 3 BHK condominiums on Cunningham Road featuring cantilevered construction with floating form design and DDIR architecture. Awarded Ultra Luxury-Lifestyle Project of the Year in 2017.
- Sun & Sanctum Premium 2 & 3 BHK boutique apartments spread across 4 acres in KR Puram with carbon healing homes concept.
- Earth & Essence Luxury row houses and plotted development spread across 25 acres in North Bangalore near Bengaluru International Airport Road, featuring 3 BHK row houses with nature-inspired design. Awarded Plotted Development of the Year (South) 2025.
- Soul & Soil Sustainable living project with 124 houses (94 row houses, 18 villaments, 12 apartment units) spread across 7 acres in North Bangalore off Hennur-Bagalur Road.
- Leaves & Lives 79 ultra-luxury row houses in a 26-acre sustainable township with 150 trees, located off Sarjapur Road.
- 38 & Banyan 38 luxury apartments (3 & 4 BHKs) near Indiranagar built around a 150-year-old banyan tree, emphasizing artistic design approach. Awarded Design Project of the Year 2023.
- Here & Now Studio apartments and compact homes (1, 2 & 3 BHK) spread across 3 acres located 500 metres from Embassy Manyata Business Park in North Bengaluru. Awarded Green Development by Cityscape 2009.
- 27 Park Avenue Luxury 4 BHK apartments in HSR Layout with road access on 3 sides and 5-acre public park on the fourth side, featuring condominium-style development. Awarded Best Dwelling by CREDAI Care Award 2015.
- 63° East Luxury residential project with sustainable design features. Awarded Sustainable Project of the Year at GRI Awards 2024 and Green Project of the Year at Construction Week Awards 2023.
- Vrindavan Tech Village (Embassy Tech Village) India's first LEED Platinum certified SEZ business park (now Embassy Tech Village) with 3.7 million sq ft over 106 acres in Bengaluru's IT corridor. Tenants include Sony, Cisco, Iron Mountain, and Nokia. Awarded MIPIM Asia Green Building Award 2009.
- Global Tech Park 15-acre mixed-use development on Outer Ring Road with 1 million sq ft planned office space and 400-room hotel. Anchor tenant includes LSI Logic.
- Thimphu Tech Park First IT park in the Kingdom of Bhutan, developed jointly by Assetz and Druk Holding & Investments with World Bank support.
- iNiche 90,000 sq ft custom-built commercial facility for CareerNet Consulting (HR consulting corporation) in Bengaluru's IT corridor.
Quantifiable outcome
- 45+ million sq ft of residential and commercial development delivered across Bengaluru
- +2 more outcomes
Companies that use Assetz Property Group
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Assetz Property Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Assetz Property Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Vanshee Builders & DeveloperscoreJoint development partner for East Bengaluru 11.5-acre luxury housing project. Collaborative arrangement for development execution and project delivery.
- KVN PropertiescoreJoint development partner for ₹1,000 crore premium residential project in North Bengaluru. Strategic collaboration combining land resources and development expertise for luxury housing venture.
- Druk Holding & InvestmentsminorJoint development partner for Thimphu TechPark (TTP) in Bhutan - first IT park in the Kingdom of Bhutan. Project receives support from Royal Government of Bhutan and World Bank.
- HDFC BankminorPreferred banking partner providing home loan facilities for Assetz homebuyers. Offers pre-approved loans for faster processing and competitive interest rates.
- ICICI BankminorBanking partner offering home loan products to Assetz customers with streamlined approval processes and competitive rates.
- State Bank of India (SBI)minorPublic sector banking partner providing home loan financing options to Assetz property purchasers with government-backed reliability.
- Kotak Mahindra BankminorPrivate sector banking partner offering home loan solutions with digital processing for Assetz customers.
- Federal BankminorHome loan banking partner providing financing options to Assetz homebuyers with personalized service.
- Tata CapitalminorFinancial services partner offering home loan and loan against property products to Assetz customers.
Scale indicators9 records
Recent moves9 records
Expansion highlights7 records
Assetz Property Group competitors and assessment
Company assessmentBroad incumbents
- Embassy Group: One of India's largest commercial real estate developers and operator of Embassy Tech Village (formerly Vrindavan Tech Village, Assetz's original LEED Platinum project). Comparable on Bengaluru commercial/IT-park development and as the entity that took over Assetz's flagship commercial asset; broader portfolio spans offices, co-working, hospitality, and residential.
- Godrej Properties: One of India's largest listed real estate developers with a national footprint across residential and commercial developments, including Bengaluru. Comparable on premium residential product and design-led positioning, but vastly larger, publicly listed, and geographically diversified.
Direct peers
- Prestige Group: One of India's largest listed real estate developers, headquartered in Bengaluru with a deep portfolio of premium residential, commercial, retail, and hospitality projects across the city. Closest direct peer given shared Bengaluru premium-market focus, comparable scale, and similar mixed-use development model.
- Puravankara Limited: Bengaluru-headquartered listed developer with mid-to-premium residential projects across South India. Comparable on Bengaluru residential focus and product mix (apartments, villas, plotted developments), though positioned more in mid-premium than ultra-luxury.
- Brigade Group: Bengaluru-headquartered listed developer with a large premium residential and commercial portfolio across South India, including tech-park developments. Directly comparable on Bengaluru premium residential focus, IT-park commercial development, and similar GDV scale.
- Sobha Limited: Bengaluru-based listed developer known for premium and luxury residential developments with a strong in-house construction backbone. Comparable on luxury positioning, design quality, and Bengaluru-centric operations; differs in being a publicly listed firm with backward-integrated construction.
Emerging players
- Total Environment: Bengaluru-based premium developer focused on sustainable, design-led, nature-integrated residences — closely aligned with Assetz's human-centric, sustainability-led positioning. Comparable as a niche premium/sustainable developer in the same micro-markets, though smaller in scale.
- Casagrand: Chennai-headquartered South Indian residential developer with growing Bengaluru presence in the mid-premium segment. Comparable on South Indian premium apartment development and JD-driven growth model, though more weighted to mid-premium than Assetz's ultra-luxury focus.
Regional players
- Bhartiya City: Bengaluru-based integrated township developer with large-format residential and commercial developments. Comparable as a Bengaluru premium real estate player with mixed-use township ambitions, though more concentrated on a single mega-township format.
- Mantri Developers: Bengaluru-focused residential and commercial developer with a long track record in the city's premium segment. Comparable as a Bengaluru-centric peer with similar product mix, though smaller in current scale and less focused on the sustainability/design narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Assetz Property Group social profiles
Digital presenceAssetz Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assetz Property Group leadership team
Management profileNumber of profiles
Profiles3 records
Assetz Property Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Assetz Property Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assetz Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assetz Property Group
What does Assetz Property Group do?
Assetz Property Group is an integrated real estate developer that designs, develops, and sells premium residential apartments, row houses, plotted developments, and commercial real estate including IT parks, SEZs, and custom-built office facilities. The company focuses on Bengaluru's premium and luxury segments with a human-centric, sustainability-led design philosophy. It also engages in joint development partnerships with landowners and other developers to expand its development pipeline.
Is Assetz Property Group a public or private company?
Assetz Property Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Assetz Property Group founded?
Assetz Property Group was founded in 2006. It employs 101 to 250 people.
Where is Assetz Property Group based?
Assetz Property Group is headquartered in Bengaluru, India, in the Asia region.
How does Assetz Property Group make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Real Estate Development and joint Development Partnerships.
Who are Assetz Property Group's main competitors?
Broad incumbents on record are Embassy Group and Godrej Properties. Direct peers are Prestige Group, Puravankara Limited, Brigade Group and Sobha Limited. Emerging players are Total Environment and Casagrand. Regional players are Bhartiya City and Mantri Developers.
Does Assetz Property Group have an API?
No public API is recorded for Assetz Property Group.
What industry is Assetz Property Group in?
Assetz Property Group's product category is Real Estate Development. Its primary akta.pro industry code is BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization), with a secondary code of BPAJAMAG, Office Real Estate Asset Management. Its NAICS code is 53119 and its SIC code is 6552.