LexxPluss
LexxPluss is a Japanese robotics company that builds hybrid autonomous mobile robots (Lexx500), fleet software (LexxFleet), IoT integration (LexxHub), and mobile manipulators (LexxMoMa) to automate material transport and handling for logistics operators and manufacturers.
- Company typePrivate
- Founded2020
- HeadquartersKawasaki, Japan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LexxPluss does
LexxPluss is a Japanese robotics company founded in March 2020 by Masaya Aso, a former Bosch automated-driving engineer, that develops hybrid autonomous mobile robots and related automation infrastructure for logistics operators and manufacturers facing acute labor shortages. Its core product is the Lexx500 AMR, which combines autonomous obstacle detection with AGV-grade repeatable precision to transport up to 500 kg payloads using unmodified existing carts, augmented by the LexxTug cart-towing attachment, the LexxFleet management system, and the LexxHub IoT gateway that connects to PLCs, elevators, and fire shutters. In February 2026 the company extended into mobile manipulation with LexxMoMa, a series featuring what it claims is the world's first synchronized arm-leg movement, targeting automotive and semiconductor customers with a publicly stated goal of 10,000 units by 2033.
LexxPluss monetizes through a hybrid of direct hardware sales, the LexxSubCare subscription service (launched March 2025 jointly with Mitsubishi HC Capital), software licenses for LexxFleet and LexxHub, and professional integration services. Its go-to-market combines enterprise field sales, system-integrator channels (e.g., Hamada Seisaku), trading-company distribution (Daiichi Jitsugyo for automotive), and an Open Industrial Robotics Program that shares technical information with 40+ partners for co-manufacture, integration, and resale. Named enterprise deployments include AEON NEXT (Hachioji CFC), Yamazen (Shin Logis Osaka), Toyota Auto Body (joint development), Nifco (capital plus joint development), Sanoh Industrial (capital plus AMR adoption), and a Mazda exhibition, with North American operations run through a Delaware-incorporated subsidiary.
Cumulative funding stands at approximately ¥4.6 billion (~$30 million equivalent), comprising a $10.7 million Series A in 2023, a ¥2.9 billion NEDO Deep Tech Startup Support Fund commitment in late 2023, a ¥640 million Series A extension in September 2024 paired with strategic alliances with Mitsubishi HC Capital, Nifco, and Sanoh Industrial, and a strategic investment from Kyocera Venture Innovation Fund I in January 2026 tied to AI software integration. Recognition includes the Financial Times High-Growth Companies Asia-Pacific 2026 (ranked 27th), Forbes Asia 100 To Watch 2025, and Toyo Keizai Amazing Ventures 100 in the Logistics-Trade category, supporting the company's positioning as a scaling Japanese deep-tech robotics vendor.
LexxPluss firmographics
Firmographics- Name
- LexxPluss
- Legal name
- LexxPluss Inc.
- Website
- https://lexxpluss.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LexxPluss is a Japanese robotics company that builds hybrid autonomous mobile robots (Lexx500), fleet software (LexxFleet), IoT integration (LexxHub), and mobile manipulators (LexxMoMa) to automate material transport and handling for logistics operators and manufacturers.
- Ownership category
- akta.pro rank
LexxPluss industry classification
Industry- Product category
- Industrial Robotics
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industry
- Humanoid & General-Purpose Robots (HDAAAIAJ)
Keywords
Where LexxPluss is headquartered
LocationHeadquarters
- HQ city
- Kawasaki
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
LexxPluss business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (AMRs and Attachments): Sale of autonomous mobile robots (Lexx500), cart towing attachments (LexxTug), and mobile manipulators (LexxMoMa). The company develops, manufactures, and sells robotics and automation products for logistics and manufacturing sectors.
- Subscription Services (LexxSubCare): Subscription-based robot services providing complete solutions from initial consultation to ongoing maintenance. Includes robot leasing, robot-friendly layout design, maintenance, and operational support. Offered jointly with Mitsubishi HC Capital.
- Software Licenses (LexxFleet, LexxHub): Fleet management software (LexxFleet) and IoT integration solutions (LexxHub) for controlling robot fleets and connecting with existing warehouse/factory systems.
- Professional Services: System integration, operational support, and consulting services for implementing automation solutions. Includes joint development partnerships with customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | LexxSubCare subscription service with minimum 2-robot deployment |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
LexxPluss product offering
Product offeringCore offering
LexxPluss develops, manufactures, and sells hybrid autonomous mobile robots (Lexx500), mobile manipulators (LexxMoMa), cart towing attachments (LexxTug), unified fleet management software (LexxFleet), and IoT gateway solutions (LexxHub) for logistics and manufacturing automation. The company also provides subscription-based robot services (LexxSubCare), operational support, and system integration for factories and warehouses facing labor shortages.
Product overview
LexxPluss offers a modular automation platform targeting logistics and manufacturing labor shortages. The core portfolio includes Lexx500 (AMR), LexxFleet (fleet management), LexxTug (towing interface), LexxHub (IoT gateway), and LexxMoMa (mobile manipulator). These products form an integrated system where Lexx500 serves as the mobile base, LexxFleet provides unified control across robot fleets, LexxTug enables automated cart handling without modification, LexxHub connects existing equipment (elevators, PLCs) to the network, and LexxMoMa adds manipulation capabilities. The company also offers LexxSubCare subscription services and maintains an Open Industrial Robotics program for partner development.
Differentiator
Problem solved
Functional benefit
Brands
- LexxMoMa: Mobile manipulator system combining mobile robot with robotic arms for end-to-end automation of handling, transporting, and manipulating tasks. Features world-first synchronized arm-leg movement achieving 1.5x productivity.
- Lexx500
- LexxTug
- LexxFleet
- LexxHub
- LexxSubCare
Products and services
- Lexx500 Hybrid autonomous mobile robot that combines self-driving-style obstacle avoidance with AGV precision for flexible in-factory and warehouse material transport. Handles up to 500kg payload, integrates multi-sensor safety (LiDAR, ultrasonic, depth cameras), and is designed for human-robot collaboration.
- LexxTug Cart towing attachment for Lexx500 AMRs enabling automatic attachment, towing, and detachment of existing unmodified roll boxes and 6-wheel carts up to 500kg payload without requiring changes to existing carts.
- LexxFleet Unified fleet management software providing real-time monitoring, control, and coordination of multiple Lexx500 AMR units. Enables fleet-wide task assignment and operational optimization across warehouses and factories.
- LexxHub IoT gateway solution providing wired PLC connectivity that links Lexx500 AMR fleets with existing factory equipment such as elevators, fire shutters, and PLCs, enabling multi-floor transport and integration with legacy automation.
- LexxMoMa Mobile manipulator series combining autonomous mobility with robotic arms for 'holding, transporting, and operating' tasks. Features the world's first synchronized arm-leg movement, achieving 1.5x worker productivity through coordinated manipulation and mobility.
- LexxSubCare Subscription-based robot service providing a complete automation solution from consultation through deployment and maintenance, offered in partnership with Mitsubishi HC Capital; minimum deployment of 2 robots per site.
- Operational Support Comprehensive customer support service covering robot maintenance, servicing, operational data analysis, and tailored operational planning for deployed LexxPluss systems.
Quantifiable outcome
- Up to 50% cost coverage available through SME Labor-Saving Investment Subsidy for Lexx500 and LexxTug
- +3 more outcomes
Companies that use LexxPluss
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
LexxPluss technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature7 records
LexxPluss partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and major.
- Heiwajima Autonomous Driving ConferenceminorParticipating in Physical AI Cargo Handling Working Group with major material handling companies to advance automation in material handling.
- Japan Automobile Manufacturers (JAMA)coreLexxMoMa developed with insights from major domestic automotive manufacturing groups. Field expertise from actual automotive production lines incorporated into product design.
- Toyota Auto BodycoreJoint development of mobile manipulator combining Toyota Auto Body's automotive manufacturing expertise with LexxPluss's autonomous mobility technology.
- Daiichi Jitsugyo (第一実業)majorTrading company partner for automotive sector distribution. Exhibited LexxPluss products at Mazda Exhibition. Member of Open Industrial Robotics Program.
- Hamada Seisaku (浜田製作)majorRobot system integrator (SIer) providing end-to-end automation solutions. Partnership for integrating Lexx500 with existing equipment at customer sites.
- Open Industrial Robotics Program PartnerscoreProgram with 40+ partners who access LexxPluss technical information to manufacture, integrate, or distribute robots. Includes robot SIers, distributors, and technology partners.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
LexxPluss competitors and assessment
Company assessmentDirect peers
- Geek+: Global leader in warehouse and logistics AMRs (goods-to-person, sorting, moving). Directly competes with Lexx500/LexxTug for e-commerce and manufacturing intralogistics deals and operates at far greater scale.
- Mobile Industrial Robots (MiR): Teradyne-owned AMR vendor selling autonomous mobile robots for internal transport in manufacturing and logistics. Overlaps directly with LexxPluss on payload-carrying AMRs and fleet management software.
- Locus Robotics: Warehouse AMR specialist focused on piece-picking and order fulfillment. Comparable as a fleet-managed AMR platform for logistics operators — a key customer segment for LexxPluss.
Broad incumbents
- Fetch Robotics (Zebra Technologies): AMR vendor now part of Zebra Technologies, serving manufacturing and warehouse intralogistics with cloud-managed fleets. Larger incumbent with overlapping AMR + WMS-style fleet management capability.
- Omron: Japanese industrial automation incumbent offering LD-series AMRs alongside PLCs, SCADA, and robotics. Competes with LexxPluss in Japanese factory automation and is well embedded in automotive customer bases.
- Yaskawa Electric: Japanese motion control and industrial robotics leader (Motoman). Overlaps with LexxPluss on factory-floor automation and motion planning for automotive and electronics manufacturers.
- Toyota Industries: Materials handling and forklift giant with growing automation/AGV portfolio. Comparable as a Japan-headquartered supplier of internal transport automation to logistics and automotive customers.
- Kawasaki Heavy Industries (Robotics): Japanese industrial robotics incumbent with humanoid research (Kaleido) and large-scale factory automation portfolio. Competes directly with LexxPluss for Japanese automotive manufacturing deployments.
Emerging players
- Standard Bots: US-based emerging AMR and robotic automation vendor. Comparable as a younger competitor pursuing flexible manufacturing and warehouse deployments at similar scale to LexxPluss.
- Boston Dynamics: Develops Stretch (warehouse AMR) and Atlas humanoid. Relevant peer for LexxPluss's emerging industrial humanoid (LexxMoMa) ambitions and warehouse automation roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LexxPluss social profiles
Digital presenceLexxPluss compliance and trust
Trust signalCompliance2 records
LexxPluss financial estimates
Financial estimateRevenue estimate
Valuation estimate
LexxPluss leadership team
Management profileNumber of profiles
Profiles2 records
LexxPluss subsidiaries and ownership
Company hierarchySubsidiaries1 record
LexxPluss funding detail
Funding detailFunding overview
Funding rounds5 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LexxPluss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LexxPluss
What does LexxPluss do?
LexxPluss develops, manufactures, and sells hybrid autonomous mobile robots (Lexx500), mobile manipulators (LexxMoMa), cart towing attachments (LexxTug), unified fleet management software (LexxFleet), and IoT gateway solutions (LexxHub) for logistics and manufacturing automation. The company also provides subscription-based robot services (LexxSubCare), operational support, and system integration for factories and warehouses facing labor shortages.
Is LexxPluss a public or private company?
LexxPluss is a private company. It is classified as venture growth investor backed and is currently operating.
When was LexxPluss founded?
LexxPluss was founded in 2020. It employs 11 to 50 people.
Where is LexxPluss based?
LexxPluss is headquartered in Kawasaki, Japan, in the Asia region.
How does LexxPluss make money?
Four revenue lines are on record. Hardware Sales (AMRs and Attachments) is the primary driver. The others are subscription Services (LexxSubCare), software Licenses (LexxFleet, LexxHub) and professional Services.
Who are LexxPluss's main competitors?
Direct peers on record are Geek+, Mobile Industrial Robots (MiR) and Locus Robotics. Broad incumbents are Fetch Robotics (Zebra Technologies), Omron, Yaskawa Electric, Toyota Industries and Kawasaki Heavy Industries (Robotics). Emerging players are Standard Bots and Boston Dynamics.
Does LexxPluss have an API?
Yes. LexxPluss provides a public REST API for system integration with warehouse and logistics management systems. The API enables WCS/WES integration, task execution, robot status monitoring, and notification functions. Published in April 2024 with documentation available at https://lexxpluss.github.io/konnectt-api/. The API also supports cloud-based simulation testing for system verification. Through LexxHub, API and I/O links enable integration with higher-level systems like WCS, as well as operational connections with elevators, fire shutters, and industrial equipment. Developer documentation is at lexxpluss.github.io/konnectt-api.
What industry is LexxPluss in?
LexxPluss's product category is Industrial Robotics. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of HDAAAIAJ, Humanoid & General-Purpose Robots. Its NAICS code is 333924 and its SIC code is 3537.