Geek+
Geek+ is a Hong Kong-listed (2590.HK) Chinese provider of autonomous mobile robots, warehouse execution software, and the Geek+ Brain embodied intelligence platform, serving 950+ enterprise customers in 40+ countries across 3PL, retail, manufacturing, and healthcare logistics.
- Company typePublic
- Founded2015
- HeadquartersBeijing, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Geek+ does
Geek+ (Geekplus Technology Co., Ltd., HKEX: 2590) is a Beijing-headquartered, Hong Kong-listed provider of autonomous mobile robots (AMRs) and warehouse execution software for logistics, retail, manufacturing, and healthcare operations. Founded in 2015, the company has become the world's largest warehouse AMR vendor by market share for seven consecutive years per CIC and Interact Analysis, with 72,000+ robots deployed across 950+ customers in 40+ countries, executing 10+ billion cumulative orders and 500 million autonomous picks for DHL alone.
The company offers a vertically integrated stack spanning hardware (P, RS, X, M, S, F series AMRs, the RoboShuttle V5 platform, the Robot Arm Picking Station, and the Gino 1 humanoid robot), the Geek+ Brain embodied intelligence foundation model with zero-shot learning for adaptive picking, and a software suite (WES, RMS, IOP, G-Studio, System Portal) that orchestrates up to 5,000+ devices per warehouse and integrates with SAP, Oracle, Microsoft Dynamics, Manhattan Associates, Blue Yonder, and other major ERP/WMS platforms. Performance metrics cited across customer deployments include 99.99% picking accuracy, 2–4x productivity improvements, 300%+ storage density gains, and 1–3 year ROI.
Geek+ monetizes through AMR hardware sales as the primary revenue stream, supplemented by software licenses/subscriptions, professional services from 52+ service centers, and a Robotics-as-a-Service (RaaS) subscription model. Go-to-market combines direct enterprise sales to large multinationals (Walmart, Toyota, Schneider Electric, Siemens, UPS, DHL) with a 50+ partner system integrator network (Körber, FORTNA, Ferag, Mindugar, STL). FY2024 revenue was RMB 2.409 billion (~US$340M) at a 45% 2021–2024 CAGR, with 2024 gross margin of 34.8% and 31.6% YoY growth reported in 2025 interim results.
Geek+ firmographics
Firmographics- Name
- Geek+
- Legal name
- Geekplus Technology Co., Ltd.
- Website
- https://geekplus.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Geek+ is a Hong Kong-listed (2590.HK) Chinese provider of autonomous mobile robots, warehouse execution software, and the Geek+ Brain embodied intelligence platform, serving 950+ enterprise customers in 40+ countries across 3PL, retail, manufacturing, and healthcare logistics.
- Ownership category
- akta.pro rank
Geek+ industry classification
Industry- Product category
- Warehouse Robotics
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Humanoid & General-Purpose Robots (HDAAAIAJ)
Keywords
Where Geek+ is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
Geek+ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AMR Hardware Sales: Sale of autonomous mobile robots including P Series (picking), RS Series (mobile ASRS), X Series (pallet handling), M Series (moving), F Series (forklift), and S Series (sorting). Hardware represents the primary revenue stream with robots deployed across customer facilities.
- Software Licenses and Subscriptions: Revenue from warehouse execution system (WES), robot management system (RMS), and IoT platform (IOP) software licenses, potentially with subscription components for ongoing updates and support.
- Professional Services: Implementation, deployment, training, and ongoing service/support services. The company maintains 52+ service centers, 12 global spare parts centers, and offers 24/7 support with under 10 minute average response time.
- Robotics-as-a-Service (RaaS): Flexible engagement model allowing customers to lease robots on subscription rather than making large upfront capital purchases, enabling broader adoption across cost-sensitive operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on deployment scope |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Geek+ product offering
Product offeringCore offering
Geek+ designs, manufactures, and deploys autonomous mobile robots (AMRs) and integrated warehouse software for warehouse, factory, and supply chain automation. The portfolio spans shelf-to-person (PopPick), tote-to-person (RoboShuttle), pallet-to-person (Skycube), robotic arm picking, sorting, and intralogistics solutions, unified by the proprietary Geek+ Brain embodied intelligence AI platform. The company also provides the all-in-one software suite (WES, RMS, IOP) and offers deployment via direct sales, RaaS subscription, or through a global network of system integrators.
Product overview
Geek+ offers a comprehensive warehouse robotics portfolio combining hardware (AMR robots), software (WES, RMS, IOP), and AI capabilities (Geek+ Brain embodied intelligence). The core platform includes Shelf-to-Person (PopPick), Tote-to-Person (RoboShuttle), and Pallet-to-Person (Skycube) goods-to-person systems, complemented by Robot Arm Picking Station for fully automated piece picking, and Gino 1 humanoid robot for general warehouse tasks. The software suite (WES, RMS, IOP, G-Studio, System Portal) unifies design, fleet orchestration, and execution across all robot types (P, RS, X, M, S, F series). The platform supports over 5,000 simultaneous devices per warehouse and integrates with major ERP (SAP, Oracle, Microsoft Dynamics) and WMS (Manhattan Associates, Blue Yonder) systems via open APIs.
Differentiator
Problem solved
Functional benefit
Brands
- Geek+ Brain: Proprietary embodied intelligence foundation model enabling robotic systems to perform intelligent item recognition, gripping decisions, and adaptive picking across large-scale SKU catalogues without per-item training
- PopPick
- RoboShuttle
- Skycube
- Gino 1
- Robot Arm Picking Station
Products and services
- PopPick (Shelf-to-Person) Goods-to-Person solution in which mobile robots transport shelves to operators at workstations, reducing walking time and accelerating picks. Designed for warehouses with wide SKU variety and mixed inventory, with deployments reaching 500 lines/hour retrieval and 60%+ throughput improvement.
- RoboShuttle (Tote-to-Person) High-bay tote storage and retrieval system where robots pick totes from 11-meter racks and deliver them to picking stations. Optimized for high-SKU, high-throughput warehouse environments requiring density and speed.
- Skycube (Pallet-to-Person) Multilevel pallet automated storage and retrieval system (AS/RS) with picking capability, supporting both pallet handling and piece picking within the same storage structure at heights up to 21 meters. Designed for heavy goods, bulk storage, and rapid pallet retrieval.
- Robot Arm Picking Station Fully automated piece-picking station that integrates with goods-to-person systems for continuous 24/7 operations. Uses the Geek+ Brain zero-shot learning model to handle new SKUs without per-item retraining, achieving 99.99%+ picking accuracy and up to 600 pieces per hour.
- Geek+ Brain Embodied intelligence foundation model for warehouse robotics. Enables adaptive picking across ultra-large SKU catalogues with zero-shot learning, supporting fully autonomous warehouse operations without per-item retraining.
- Gino 1 Humanoid Robot World's first general-purpose humanoid robot designed for warehouse operations. Features multi-eye vision, three-finger dexterous hands, and force-controlled dual arms capable of picking, box handling, packing, and inspection tasks to reduce labor dependence.
- Software Suite (WES, RMS, IOP) End-to-end warehouse software platform covering Warehouse Execution System (WES), Robot Management System (RMS), and Intelligent Optimization Platform (IOP) for unified design, fleet control, and execution. Supports over 5,000 simultaneous robot devices per warehouse and integrates with ERP, WMS, and MES systems via open APIs.
- P Series Picking Robots Autonomous mobile picking robots (including P800 and P1200) that lift and transport shelving units to operators at workstations for goods-to-person picking. Used in PopPick Shelf-to-Person deployments.
- RS Series Mobile AS/RS Robots Mobile automated storage and retrieval robots for high-density tote handling in RoboShuttle Tote-to-Person systems. Retrieve totes from high-bay racks up to 11 meters in height.
- X Series Pallet Handling Robots Autonomous mobile robots for automated putaway, restocking, and dispatch of palletized goods in distribution and warehouse environments.
- M Series Moving Robots Autonomous mobile robots for internal transport operations, including material movement and forklift automation within warehouse and manufacturing facilities.
- S Series Sorting Robots Autonomous mobile sorting robots for high-volume parcel, SKU, and order-line sorting with full flexibility and dynamic routing.
- F Series Forklift Robots Autonomous forklift robots for automated pallet handling, storage, and retrieval operations in warehouse environments.
- MP1000R Moving AMR Moving-type autonomous mobile robot for inter-process material transport in manufacturing environments, enabling fully unmanned operations from inbound receiving to picking.
- RoboShuttle V5 Next-generation autonomous warehouse fulfillment platform integrating robotic arm picking, AI vision, and modular architecture. Achieves up to 99.99% accuracy, up to 700 units/hour throughput, and supports 24/7 unmanned operation with rapid deployment.
Quantifiable outcome
- 99.99% picking accuracy at Schneider Electric Shanghai warehouse
- +9 more outcomes
Companies that use Geek+
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Geek+ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature6 records
Geek+ partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- J-ElephantcoreStrategic investment and partnership where Geek+ invested in J-Elephant's Vertical Pallet Robot (VPR) technology. The partnership integrates J-Elephant's VPR systems into Geek+'s autonomous mobile robot ecosystem, enabling J-Elephant to leverage Geek+'s sales, deployment, and service network spanning more than 40 countries for accelerated global adoption of pallet warehouse automation.
- MindugarcoreStrategic partnership across Latin America combining Geek+'s Shelf-to-Person solutions (P800 and PopPick) and Tote-to-Person system (RoboShuttle Plus) with Mindugar's established industrial storage and racking expertise to deliver integrated warehouse automation solutions targeting e-commerce, retail, and 3PL sectors in the LatAm region.
- VARGOsupportingIntegration partnership expanding warehouse automation in e-commerce and retail by combining Geek+'s robotics with VARGO's COFE Warehouse Execution System to improve order speed, accuracy, and flexibility across various industries.
- KörbercoreGlobal partnership with Körber Supply Chain for deployment of Geek+ solutions across customer networks. Multi-year collaboration delivering integrated warehouse automation solutions including deployments at S&S Activewear and Hawesko Group.
- STL (Nordics)supportingSystem integrator partnership in the Nordics region where STL adopted HP SitePrint for improved AMR navigation accuracy and deploys Geek+ robots for warehouse automation customers in Denmark and neighboring markets.
- FeragsupportingAPAC supply and integration partnership combining Ferag's conveyor and handling systems with Geek+'s mobile robots for comprehensive warehouse automation solutions.
- DHLsupportingDHL showcases Geek+ robotics at Asia Pacific Innovation Center and has deployed mobile robots across distribution centers, with Geek+ robots completing 500 million autonomous picks for DHL operations globally.
- FORTNAsupportingPartnership for integrated robotics solutions combining FORTNA's fulfillment optimization expertise with Geek+'s mobile robot systems for North American e-commerce operations.
- SiemenssupportingDeep partnership deploying multiple robot systems at Siemens facilities including Shanghai Switchgear factory, with 100+ robots increasing storage 300% and enabling lean production automation.
- Geely Auto Group / JD LogisticssupportingPioneering intelligent logistics partnership in automotive industry combining Geely's manufacturing operations with JD Logistics' network and Geek+'s automation technology.
- AdidassupportingPartnership inaugurating new automated distribution center for Adidas' European e-commerce logistics upgrade, implementing Geek+ robotics solutions.
- MaersksupportingStrategic partnership in Korea to revolutionize logistics solutions, combining Maersk's global logistics network with Geek+'s automation technology.
- MujinsupportingCollaboration to debut total order fulfillment automation combining Mujin's robotic picking intelligence with Geek+'s mobile robots for integrated solutions.
Scale indicators11 records
Recent moves12 records
Expansion highlights8 records
Geek+ competitors and assessment
Company assessmentDirect peers
- Symbotic: Symbotic is a US-listed warehouse automation company deploying AI-enabled robotic systems for fulfillment and distribution centers. Directly comparable to Geek+ as a competitor for large enterprise warehouse robotics deployments, particularly with Walmart as a flagship customer.
- Hai Robotics: Hai Robotics is a China-based warehouse robotics company specializing in ACR (autonomous case-handling) and AS/RS systems. Directly comparable to Geek+ as a fellow Chinese AMR/warehouse robotics vendor targeting similar global enterprise customers.
- GreyOrange: GreyOrange is a US/India-based warehouse robotics company offering AMR and AS/RS platforms for retail, 3PL, and ecommerce fulfillment. Comparable to Geek+ as a direct AMR competitor serving similar enterprise verticals.
- AutoStore: AutoStore is a Norwegian-listed pioneer of cube-based AS/RS systems used in high-density warehouse storage. Directly comparable to Geek+'s Tote-to-Person RoboShuttle and high-density storage offerings for e-commerce and retail fulfillment.
- Knapp AG: Knapp is a privately held Austrian warehouse automation specialist offering AS/RS, shuttle, and goods-to-person systems. Directly comparable to Geek+'s Tote-to-Person and Pallet-to-Person solutions in the European intralogistics market.
- Locus Robotics: Locus Robotics is a leading AMR vendor focused on collaborative picking robots for warehouses and 3PLs. Directly comparable to Geek+'s Shelf-to-Person and goods-to-person solutions for e-commerce and retail fulfillment.
- 6 River Systems (Shopify): 6 River Systems builds collaborative AMRs for warehouse picking and is owned by Shopify. Directly comparable to Geek+ for e-commerce fulfillment AMR offerings, particularly for Shopify merchants and 3PLs.
Broad incumbents
- KUKA AG: KUKA, owned by Midea, is a German industrial robotics company with growing presence in mobile platforms and warehouse automation. Comparable to Geek+ as a broader industrial and warehouse robotics incumbent with significant scale.
- Fetch Robotics (Zebra Technologies): Fetch Robotics, acquired by Zebra Technologies, offers AMRs for warehouse and manufacturing logistics. Comparable to Geek+ as an AMR vendor, but now part of Zebra's broader enterprise asset intelligence and hardware portfolio.
- Honeywell Intelligrated: Honeywell Intelligrated provides integrated warehouse execution, conveyor, and robotic automation solutions as part of Honeywell's broader industrial portfolio. Comparable to Geek+ for warehouse automation, though it operates as part of a much larger industrial conglomerate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geek+ social profiles
Digital presenceGeek+ compliance and trust
Trust signalCompliance4 records
Geek+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geek+ leadership team
Management profileNumber of profiles
Profiles7 records
Geek+ subsidiaries and ownership
Company hierarchySubsidiaries1 record
Geek+ funding detail
Funding detailFunding overview
Funding rounds9 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geek+ M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geek+
What does Geek+ do?
Geek+ designs, manufactures, and deploys autonomous mobile robots (AMRs) and integrated warehouse software for warehouse, factory, and supply chain automation. The portfolio spans shelf-to-person (PopPick), tote-to-person (RoboShuttle), pallet-to-person (Skycube), robotic arm picking, sorting, and intralogistics solutions, unified by the proprietary Geek+ Brain embodied intelligence AI platform. The company also provides the all-in-one software suite (WES, RMS, IOP) and offers deployment via direct sales, RaaS subscription, or through a global network of system integrators.
Is Geek+ a public or private company?
Geek+ is a public company. It is classified as public and is currently operating.
When was Geek+ founded?
Geek+ was founded in 2015. It employs 501 to 1,000 people.
Where is Geek+ based?
Geek+ is headquartered in Beijing, China, in the Asia region.
How does Geek+ make money?
Four revenue lines are on record. AMR Hardware Sales are the primary driver. The others are software Licenses and Subscriptions, professional Services and robotics-as-a-Service (RaaS).
Who are Geek+'s main competitors?
Direct peers on record are Symbotic, Hai Robotics, GreyOrange, AutoStore, Knapp AG, Locus Robotics and 6 River Systems (Shopify). Broad incumbents are KUKA AG, Fetch Robotics (Zebra Technologies) and Honeywell Intelligrated.
Does Geek+ have an API?
Yes. Geek+ offers open APIs for ERP/WMS/MES integration and multi-language support, enabling seamless integration with existing warehouse management systems and enterprise resource planning platforms.
What industry is Geek+ in?
Geek+'s product category is Warehouse Robotics. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 33411 and its SIC code is 3537.