Storable
Storable is a vertical SaaS provider offering end-to-end self-storage management software, marketplaces, insurance, and analytics to over 33,000 facilities, with adjacent marine and RV/campground verticals under the Storable Marine and Newbook brands.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Storable does
Storable is a vertical software provider headquartered in Austin, Texas, serving self-storage facility operators with an end-to-end SaaS platform. The company combines two core management systems — Storable Edge, an all-in-one intuitive platform targeted at growth-focused and SMB operators, and Sitelink, a highly configurable enterprise system trusted since 1996 — with a suite of integrated modules including marketplace lead generation (SpareFoot, Storage.com, SelfStorage.com), websites, access control, automated collections, CRM, tenant and facility insurance, online auctions (StorageAuctions.com), and a Business Intelligence analytics layer on Google Looker. The platform serves more than 33,000 self-storage facilities managing over 10 million units, and the company has extended its operating model into adjacent verticals through Storable Marine (marine and boat storage, unifying Molo and Stellar) and Newbook (RV parks and campgrounds).
The business model is multi-layered: a monthly subscription base for facility management software billed with monthly commitment and no long-term lock-in, augmented by transaction and commission revenue from marketplace integrations, insurance revenue-sharing through Property First Group, LP, auction transaction fees via StorageAuctions.com, and digital marketing services. GTM combines product-led growth for SMB (Edge), inside sales for mid-market, and enterprise field sales for large multi-facility operators; a partnership channel routes demand through 15+ management companies and hundreds of third-party integration partners (PTI StorLogix, Prorize, SafeLease, Engrain, StorageTreasures, etc.). AI capabilities — Agent Assist conversational chatbot, Ask Your Data natural-language reporting, sentiment analysis, and predictive analytics — are embedded across the platform rather than sold as standalone products.
Storable is privately held and backed by Boston-based private equity firm Cove Hill Partners. Growth has been propelled by four acquisitions in three years (Molo, CallPotential, Newbook, StorageAuctions), giving the company a defensible position in self-storage with footholds in marine and outdoor hospitality. The company maintains a remote-first workforce across the United States and Romania, with hybrid teams in India and Australia.
Storable firmographics
Firmographics- Name
- Storable
- Legal name
- Storable
- Website
- https://storable.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Storable is a vertical SaaS provider offering end-to-end self-storage management software, marketplaces, insurance, and analytics to over 33,000 facilities, with adjacent marine and RV/campground verticals under the Storable Marine and Newbook brands.
- Ownership category
- akta.pro rank
Where Storable is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Storable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Facility Management Software Subscriptions: Subscription-based facility management software for self-storage operators including Storable Edge and Sitelink platforms. Billed monthly with monthly commitment; operators can cancel at any time.
- Platform Add-ons and Integrated Products: Additional revenue from integrated products including CRM, Insurance, Access Control, Marketplace, Websites, Collections, and Auctions - all embedded within the facility management platform.
- Online Auctions: Online auction platform for delinquent storage units through StorageAuctions.com. Operators list units and Storable facilitates the transaction with bidder traffic and transaction processing.
- Marketplace Commissions: Self-storage marketplace connecting operators with renters through SpareFoot Storage, Storage.com, and SelfStorage.com brands. Generates qualified leads and reservations for operators.
- Tenant and Facility Insurance: Tenant protection plans (Auto-Protect Max) and Property & Casualty Insurance for self-storage facilities, offered through Property First Group, LP. Creates predictable monthly revenue streams for operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing tailored to operator needs and facility count |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Storable product offering
Product offeringCore offering
Storable provides an end-to-end, AI-powered software platform for self-storage operators, comprising core facility management systems (Storable Edge and Sitelink) plus integrated add-on modules for marketing, websites, access control, payments, collections, CRM, insurance, auctions, and business intelligence. The platform serves over 33,000 self-storage facilities and also extends into marine (Storable Marine) and RV/campground (Newbook) property management through acquired brands.
Product overview
Storable is an integrated technology solutions provider for the self-storage industry offering a platform-plus-modules architecture. The core products are Storable Edge (all-in-one facility management for growth-focused operators) and Sitelink (highly customizable facility management for operators with nuanced needs), both supported by integrated modules including: Marketplace (online unit listings), Websites (SEO-optimized lead generation), Access Control (cloud-based entry management), Collections (automated rent collection), CRM (lead and tenant relationship management), Insurance Solutions (tenant and facility protection), Auctions (online unit disposition), and Business Intelligence (analytics and reporting). The platform also includes AI capabilities through Agent Assist chatbot and Ask Your Data conversational reporting. Storable has expanded into marine solutions (Storable Marine) and RV/campground hospitality (Newbook) through acquisitions. The platform serves over 33,000 storage facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Sitelink: Facility management software trusted since 1996, offering highly configurable solutions and extensive third-party integrations for self-storage operators.
- Storable Edge
- Storable Marine
- SpareFoot
- Storable Easy
- Storable Business Intelligence
- Agent Assist
Products and services
- Storable Edge All-in-one, intuitive facility management platform for growth-focused self-storage operators offering automated task management, revenue and collections management, and integrated access control. Designed to help operators of all sizes remove roadblocks to revenue and automate busy work with minimal training required.
- Sitelink Flexible, feature-rich facility management platform trusted since 1996 for seamless self-storage operations, offering customizable workflows, powerful third-party integrations, and extensive out-of-the-box and customizable reports. Available via browser-based myHub interface or downloadable Windows application.
- Storable Marketplace Online self-storage marketplace connecting operators with qualified leads and renters through SpareFoot Storage, Storage.com, and SelfStorage.com brands. Enables operators to list units, update rates, and increase occupancy.
- Self-Storage Websites Custom SEO-optimized websites for self-storage facilities with lead generation capabilities, online move-ins, and AI-powered chat integration via Agent Assist.
- Access Control Cloud-based facility access management integrated with the facility management software, enabling remote access point management, automated lockouts for delinquent payments, and streamlined move-in/out workflows.
- Business Intelligence Analytics and reporting platform providing real-time visibility into revenue, occupancy, and marketing performance. Integrated with Edge and powered by Google Looker, featuring customizable dashboards and a custom report builder.
- Collections Automated rent collection and delinquency management platform with online payment processing, automated communications, text-to-pay, auto-pay enrollment, and virtual phone assist for managing late payments.
- CRM Customer relationship management system for self-storage with automated lead follow-up, call routing, real-time data sync with facility management software, and executive dashboards for lead activity tracking.
- Insurance Solutions Comprehensive insurance options including tenant protection plans (Auto-Protect, Insured-to-Value technology) and Property & Casualty Insurance for self-storage facilities. Offered through Property First Group, LP.
- Auctions Online auction platform for self-storage unit disposition, integrating with StorageAuctions.com. Automates the auction process including listing, photo uploads, bidder management, and payment recovery.
- Agent Assist Chatbot AI-powered chatbot for self-storage websites providing 24/7 tenant support, answering questions about availability and pricing, guiding reservations, and capturing leads outside business hours.
- Storable Marine Marine and boat/RV storage software solutions unifying Molo and Stellar platforms under a single brand for marine and rental businesses.
- Newbook Property management software for RV parks, campgrounds, and outdoor hospitality operators. Acquired by Storable in May 2024.
- SpareFoot Storage marketplace and lead generation platform integrated into Storable's marketplace network, connecting operators with renters.
- Storable Easy Simplified property management solution designed for single-facility self-storage operators.
Quantifiable outcome
- Operators save over 53 hours every month through automated workflows and streamlined operations.
- +9 more outcomes
Companies that use Storable
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Storable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability8 records
Feature10 records
Storable partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PTI Security SystemscorePTI Security Systems partnered with Storable to deliver real-time integration between PTI's StorLogix Cloud and Storable Edge, enabling operators to see payments, new-tenant setups, access changes, and suspensions updated within seconds. PTI, founded in 1979 and part of Assa Abloy Global Solutions, has installed more than 40,000 systems globally.
- Property First Group, LPcoreInsurance agency providing tenant protection and facility insurance products through Storable's platform. NPN 15974922, California License No. 0H93939.
Scale indicators11 records
Recent moves7 records
Expansion highlights8 records
Storable competitors and assessment
Company assessmentBroad incumbents
- AppFolio: AppFolio is a broad vertical-SaaS property-management platform competing for the same mid-market operator mindshare and increasingly adding self-storage capabilities.
- RealPage: RealPage offers a broad property-management platform (including Lumina for storage) competing head-to-head with Storable for large multi-vertical operators seeking single-vendor suites.
- MRI Software: MRI Software offers a broad portfolio of property-management and accounting solutions, including self-storage, with deep enterprise distribution that competes with Storable's multi-vertical platform.
- Yardi: Yardi is a large incumbent provider of property-management software (Yardi Breeze/Suite) serving multifamily, commercial, and increasingly self-storage operators, directly competing with Storable for enterprise operator contracts.
- Buildium: Buildium (now part of RealPage) provides property-management SaaS for residential and small-commercial landlords with adjacent use-case overlap in the small-operator segment Storable targets.
Direct peers
- Property Boulevard: Property Boulevard is a direct competitor providing self-storage management software targeting small-to-mid-sized operators, overlapping directly with Storable Edge.
- Centerline by TelaForce: Centerline (formerly TelaForce) is a self-storage-focused software vendor serving similar facility-operator customers with comparable management and collections features.
- Storage Commander: Storage Commander provides facility-management software for self-storage operators with similar feature scope (rentals, payments, reporting), directly competing with Storable in mid-market.
- Space Manager (WA Nelson): WA Nelson's Space Manager is a long-standing competitor in self-storage management software, serving single-site and multi-facility operators in the same SMB and mid-market segments.
- stORView: stORView is a self-storage management software vendor offering comparable facility-management, billing, and tenant-communication features targeting operators directly competing with Storable Edge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storable social profiles
Digital presenceStorable compliance and trust
Trust signalCompliance1 record
Storable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storable leadership team
Management profileNumber of profiles
Profiles6 records
Storable subsidiaries and ownership
Company hierarchySubsidiaries4 records
Storable funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storable M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storable
What does Storable do?
Storable provides an end-to-end, AI-powered software platform for self-storage operators, comprising core facility management systems (Storable Edge and Sitelink) plus integrated add-on modules for marketing, websites, access control, payments, collections, CRM, insurance, auctions, and business intelligence. The platform serves over 33,000 self-storage facilities and also extends into marine (Storable Marine) and RV/campground (Newbook) property management through acquired brands.
Is Storable a public or private company?
Storable is a private company. It is classified as private equity controlled and is currently operating.
When was Storable founded?
Storable was founded in 2008. It employs 501 to 1,000 people.
Where is Storable based?
Storable is headquartered in Austin, United States, in the North America region.
How does Storable make money?
Five revenue lines are on record. Facility Management Software Subscriptions are the primary driver. The others are platform Add-ons and Integrated Products, online Auctions, marketplace Commissions and tenant and Facility Insurance.
Who are Storable's main competitors?
Broad incumbents on record are AppFolio, RealPage, MRI Software, Yardi and Buildium. Direct peers are Property Boulevard, Centerline by TelaForce, Storage Commander, Space Manager (WA Nelson) and stORView.
Does Storable have an API?
Yes. Storable offers API support for both Sitelink and Edge platforms. Sitelink API Support: [email protected]. Edge API Support: [email protected]. Specific API capabilities, endpoints, rate limits, or versioning details are not publicly documented. Developer documentation is at Not specified.