The New Club

What The New Club does

The New Club (legal entity We3 Labs, Inc.) is a members-only professional network founded in 2022 and headquartered in San Francisco that serves senior technical women+ in engineering. The company operates a two-sided model: on one side it provides a curated, application-gated community featuring peer networking, mentorship, 1x1 coaching, in-person events, hackathons, retreats, virtual events, and a private Slack community; on the other it offers recruiting support and talent branding services to technology companies and startups seeking diverse engineering hires. Membership applications are accepted through Typeform and members are vetted before admission, with the company reporting a community of 1,000+ senior technical women+ drawn from major technology employers.

The New Club's product portfolio consists of three core offerings: (1) the Community Platform — the gated Slack-based community with curated programming and networking; (2) the Career Pathways Course — a 3-month cohort-based virtual program (with optional in-person components) delivering monthly coaching calls, peer councils, and executive coaching; and (3) Career Services — job placement support including direct introductions to startups from pre-seed to Series C, resume review, interview preparation, and salary negotiation assistance. Underlying technology is a digital community platform centered on Slack for ongoing engagement plus virtual event infrastructure for distributed programming; no proprietary AI/ML, APIs, or SDKs are disclosed.

The company operates a community-led go-to-market motion. Revenue is generated through community membership (pricing not publicly disclosed) and recruiting support and talent branding services sold to employers. The company maintains ecosystem relationships with venture capital firms including Sierra Ventures, Afore Capital, a16z, Sequoia Capital, Benchmark, Greylock Partners, and Lightspeed Venture Partners, whose portfolio companies recruit from The New Club's talent network. In March 2024, the company raised $3.1 million in seed funding co-led by Sierra Ventures and Afore Capital, with additional participation from Dragonfly, Operator Collective, Precursor Ventures, and The 21 Fund.

Name

The New Club

Legal name

We3 Labs, Inc.

Website

https://thenewclub.fyi

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Club is a members-only professional network for senior technical women+ in engineering, providing peer networking, mentorship, coaching, and recruiting services. It connects female engineering talent with technology companies seeking to build diverse teams via a curated community and direct introductions.

Ownership category

akta.pro rank

Product category

Professional Networking and Career Development

NAICS

Professional Organizations (81392), Professional and Management Development Training (61143)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Professional networking platform
• Women in engineering community
• Talent recruitment services
• Career development programs
• Executive coaching services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruiting support and talent branding for companies: The New Club provides recruiting support and talent branding services for companies seeking to hire women in engineering roles. This includes direct introductions to candidates from their talent network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The New Club operates a members-only professional network for senior technical women+, providing access to in-person events, hackathons, retreats, virtual events, and a private Slack community for peer networking. It also delivers structured career development offerings including the Career Pathways Course (a 3-month cohort coaching program) and Career Services with direct introductions to startups. On the employer side, the company sells recruiting support and talent branding services that give companies access to vetted female engineering candidates.

Product overview

The New Club operates as a members-only professional network and career development platform for senior technical women+. The core offering combines a community platform (providing access to events, Slack community, and peer networking) with structured programs including the Career Pathways Course (a 3-month coaching program) and Career Services (job placement support including direct introductions, interview prep, and salary negotiation). Together, these products provide a comprehensive ecosystem supporting career navigation and professional network expansion for women in engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• The New Club Community Platform Members-only community platform connecting senior technical women+ with peers, providing access to in-person events, hackathons, retreats, virtual events, and a private Slack community for networking and career support.
• Career Pathways Course

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Girls Who Code: A nonprofit building programming and pathways for women in computing. Comparable in mission and tech-employer partnerships, though its primary focus is younger, pre-professional audiences.
• Career Contessa: A career-development platform aimed at women offering courses, coaching, and job-matching. Comparable on the career-coaching content monetization, though broader than engineering.

Direct peers

• Lesbians Who Tech: A community of queer women and non-binary people in technology offering networking, mentorship, and career support. Overlaps in the curated-community-for-underrepresented-tech-talent model.
• Ellevate Network: A members-based professional women's community offering networking, mentorship, and career resources. Closely comparable in the curated-membership-community model and B2B employer engagement model.
• AnitaB.org: A nonprofit focused on women in technology with programs spanning community, recruiting (Top Company for Technologists), and career support. Directly comparable in mission and employer-facing products.
• Mogul: A career and community platform for women offering content, networking, and employer connections. Comparable in serving women in professional/tech roles with career-development content.
• Athena Alliance: A membership community for senior women leaders, particularly in tech, providing executive education, peer groups, and corporate talent programs. Comparable in audience and B2B talent-services model.
• PowerToFly: A talent platform connecting women in tech with employers through events, recruiting, and community. Closely comparable on the diversity-recruiting-as-a-service revenue model.
• Chief: A private membership network for senior women executives. Comparable in the curated, application-based membership model, peer-coaching structure, and premium pricing tier.
• Women Who Code: A global non-profit community supporting women in technical roles with networking, events, and career programming. Direct competitor in the women-in-tech community space with a similar employer-partner model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thenewclub_fyi
• LinkedInlinkedin.com/company/thenewclubnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Club