PowerToFly
PowerToFly operates a verified talent marketplace connecting enterprise employers and AI labs with 80,000+ diverse domain experts across 190 countries for hiring, AI training data services, and employer branding.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What PowerToFly does
PowerToFly, founded in 2013 and headquartered in New York, operates a dual-sided talent marketplace and employer services platform that connects enterprise employers with a verified, diverse pool of 80,000+ domain and functional experts spanning 190 countries, with 75%+ women and BIPOC representation. The company serves two primary customer segments: enterprise employers seeking diverse hiring, employer branding, and retention solutions (Reach, Recruit, Retain, Staff Augmentation, Executive Search), and AI companies and labs needing domain-qualified experts for RLHF, model evaluation, red teaming, QA, and data annotation (Hire AI Experts, Improve AI Performance). Its core technology comprises an Expert Verification System (identity, credentials, and domain-expertise confirmation including GitHub verification) and a curated AI Training Network of 6,500 active AI professionals.
The business model is enterprise sales-led with custom-quoted, annual subscription agreements covering recruitment, employer branding, and AI staffing services, supplemented by event sponsorships (AI & Emerging Tech Summit, PRIDE Summit, hiring summits) and a self-serve job board. Following its May 2024 acquisition of Skillcrush, PowerToFly expanded into online coding and design education for underrepresented groups, adding an upskilling and tech-jobs-database surface. The company is privately held and venture-backed, with cumulative disclosed funding exceeding $37 million across rounds led by Morgan Stanley Expansion Capital (2022), Crosslink Capital (2015), and Lerer Hippeau (2014).
PowerToFly firmographics
Firmographics- Name
- PowerToFly
- Legal name
- PowerToFly
- Website
- https://powertofly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PowerToFly operates a verified talent marketplace connecting enterprise employers and AI labs with 80,000+ diverse domain experts across 190 countries for hiring, AI training data services, and employer branding.
- Ownership category
- akta.pro rank
PowerToFly industry classification
Industry- Product category
- AI Talent Marketplace & Diversity Recruiting Platform
- NAICS
- Employment Services (5613), Educational Support Services (61171)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- RLHF, Human Feedback & Evaluation Data Tools (HDAAALAJ)
- akta.pro secondary industries
- Data, AI/ML & Analytics Staffing (BPACADAB), Enterprise RPO (End-to-End Program Management) (BPACABAA)
Keywords
Where PowerToFly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PowerToFly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Employer Recruitment Services: PowerToFly charges employers for access to their talent network and recruitment services including job postings, candidate sourcing, and hiring support. Services include Reach (employer branding), Recruit (talent acquisition), and retain solutions.
- AI Talent Staffing: Placement of verified AI professionals and domain experts onto client teams. Services include staff augmentation, retained search, and project-to-hire pathways for AI development needs.
- Event Sponsorships and Partnerships: Companies sponsor and participate in PowerToFly events such as virtual job fairs, summits, and hiring events to showcase their employer brand and recruit diverse talent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
PowerToFly product offering
Product offeringCore offering
PowerToFly is a diversity-focused talent marketplace and employer services platform. It connects enterprise employers with a verified network of 80K+ domain and functional experts (75%+ women and BIPOC across 190 countries) for AI staffing, AI training data services (RLHF, model evaluation, red teaming, QA), and traditional recruitment. Core commercial offerings include Hire AI Experts, Improve AI Performance, Reach (employer branding), Recruit, Retain, Staff Augmentation, AI Talent placement, Executive Search, and event-based hiring summits, supplemented by the acquired Skillcrush education platform.
Product overview
PowerToFly operates as a dual-sided talent marketplace and employer services platform, consisting of two primary segments: (1) A talent network connecting 80K+ domain and functional experts (75%+ women and BIPOC) with companies seeking AI talent, offering Hire AI Experts staffing services and Improve AI Performance training data services including RLHF, model evaluation, red teaming, and QA; and (2) An employer solutions suite comprising Reach (employer branding), Recruit (talent acquisition), Retain (employee development), Staff Augmentation, AI Talent placement, and Executive Search services. The platform also hosts virtual and in-person events including hiring summits and the AI & Emerging Tech Summit 2026. Following its May 2024 acquisition of Skillcrush, the company expanded to include online coding/design education and a Tech Jobs Database. The core value proposition centers on representative AI talent sourcing to ensure AI systems work for diverse populations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hire AI Experts Staffing solution that enables companies to hire domain-qualified and functional AI experts for full-time, contract, or project-to-hire arrangements. Experts are verified for identity, credentials, and domain expertise across industries.
- Improve AI Performance Training data services providing verified domain experts for RLHF (Reinforcement Learning from Human Feedback), model evaluation, red teaming, and QA across industries including healthcare, legal, finance, and retail. Designed for AI teams building production models.
- Reach Employer branding solution enabling companies to showcase their employer value proposition to diverse talent through unique events, content pieces, and engagement programs.
- Recruit Talent acquisition service that builds robust hiring pipelines of qualified and interested diverse candidates through exceptional events and dedicated recruiting services.
- Retain Employee retention solution that increases engagement and satisfaction through leadership development, professional development courses, and live training sessions for existing diverse employees.
- Staff Augmentation Flexible staffing service allowing companies to augment their teams with qualified talent on an as-needed basis.
- AI Talent Specialized AI-focused talent placement solution connecting companies with AI professionals and strategists for AI development teams.
- Executive Search Executive-level talent search and placement services for senior leadership positions within enterprise organizations.
- Events Platform Virtual and in-person event hosting including hiring summits, AI talent showcases, virtual and physical career fairs connecting employers with diverse talent. Featured event: AI & Emerging Tech Summit 2026 (Sept 16-17).
- Skillcrush Online coding and design education platform acquired by PowerToFly in May 2024, offering courses focused on underrepresented groups. Includes a Tech Jobs Database for career opportunities.
- Job Board Self-serve job board listing full-time and contract positions across every function, filterable by job type, experience level, skills, location, and company. Accessible to job seekers globally.
Quantifiable outcome
- 400M+ professionals across networks
- +4 more outcomes
Companies that use PowerToFly
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
PowerToFly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PowerToFly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SkillcrushstrategicPowerToFly acquired Skillcrush, an online coding and design courses platform focusing on underrepresented groups, to enhance its upskilling offerings. The acquisition expands technical training opportunities and integrates career advancement resources with PowerToFly's job resources.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
PowerToFly competitors and assessment
Company assessmentDirect peers
- Scale AI: Scale AI is a leading provider of data labeling, RLHF, evaluation, and red-teaming services for frontier AI labs. It is explicitly named by PowerToFly as a direct competitor and competes head-on for AI training data and domain-expert engagements.
- Andela: Andela is a global talent marketplace connecting vetted engineers and AI practitioners with enterprise teams. PowerToFly names Andela as a direct competitor and both companies focus on placing diverse technical talent into enterprise and AI engagements.
- Mercor: Mercor is an AI-native talent platform that matches domain experts (engineers, lawyers, doctors) to AI labs for training, evaluation, and product work. It is explicitly named by PowerToFly as a direct competitor in the AI talent and training data space.
- iMerit: iMerit provides domain-expert data annotation, RLHF, and content services for AI and machine learning applications. It is comparable to PowerToFly in offering a managed, expert-led workforce for AI training and evaluation work.
Broad incumbents
- Appen: Appen is a long-standing incumbent in data annotation, RLHF, and AI data services with a large global crowd. It competes with PowerToFly for AI training data contracts, particularly where buyers want a deeply established provider.
- Toptal: Toptal is a global freelance talent marketplace for vetted software, design, and AI/ML professionals. It is comparable to PowerToFly in providing curated, vetted talent into enterprise engagements, though it spans more categories beyond diversity and AI.
- Upwork: Upwork is a large open marketplace for freelance technical and AI talent. It competes with PowerToFly at the high-volume, self-serve end of AI talent sourcing and is named alongside other competitors in PowerToFly's market.
- LinkedIn (Talent Solutions): LinkedIn's recruiter and talent solutions are explicitly named by PowerToFly as a comparator. LinkedIn dominates enterprise sourcing at scale and is the incumbent PowerToFly is positioning against for recruiter attention and budget.
Emerging players
- Surge AI: Surge AI (Surge) provides high-quality RLHF and evaluation data for frontier AI labs. It overlaps with PowerToFly's 'Improve AI Performance' RLHF, evaluation, and red-teaming offering and competes for the same AI lab customers.
- General Assembly: General Assembly is a skills-training provider focused on technology, data, and design education. It is directly comparable to PowerToFly's Skillcrush subsidiary and relevant to the education-to-employment flywheel that PowerToFly is building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerToFly social profiles
Digital presencePowerToFly compliance and trust
Trust signalCompliance2 records
PowerToFly financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerToFly leadership team
Management profileNumber of profiles
Profiles2 records
PowerToFly subsidiaries and ownership
Company hierarchySubsidiaries1 record
PowerToFly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerToFly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerToFly
What does PowerToFly do?
PowerToFly is a diversity-focused talent marketplace and employer services platform. It connects enterprise employers with a verified network of 80K+ domain and functional experts (75%+ women and BIPOC across 190 countries) for AI staffing, AI training data services (RLHF, model evaluation, red teaming, QA), and traditional recruitment. Core commercial offerings include Hire AI Experts, Improve AI Performance, Reach (employer branding), Recruit, Retain, Staff Augmentation, AI Talent placement, Executive Search, and event-based hiring summits, supplemented by the acquired Skillcrush education platform.
Is PowerToFly a public or private company?
PowerToFly is a private company. It is classified as venture growth investor backed and is currently operating.
When was PowerToFly founded?
PowerToFly was founded in 2013. It employs 101 to 250 people.
Where is PowerToFly based?
PowerToFly is headquartered in New York, United States, in the North America region.
How does PowerToFly make money?
Three revenue lines are on record. Employer Recruitment Services are the primary driver. The others are AI Talent Staffing and event Sponsorships and Partnerships.
Who are PowerToFly's main competitors?
Direct peers on record are Scale AI, Andela, Mercor and iMerit. Broad incumbents are Appen, Toptal, Upwork and LinkedIn (Talent Solutions). Emerging players are Surge AI and General Assembly.
Does PowerToFly have an API?
No public API is recorded for PowerToFly.
What industry is PowerToFly in?
PowerToFly's product category is AI Talent Marketplace & Diversity Recruiting Platform. Its primary akta.pro industry code is HDAAALAJ, RLHF, Human Feedback & Evaluation Data Tools, with a secondary code of BPACADAB, Data, AI/ML & Analytics Staffing. Its NAICS code is 5613 and its SIC code is 7361.