SuperMoney
- Company typePrivate
- Founded2013
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
SuperMoney firmographics
Firmographics- Name
- SuperMoney
- Legal name
- SuperMoney, LLC
- Website
- https://supermoney.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SuperMoney industry classification
Industry- Product category
- Personal Finance Software
- NAICS
- Portfolio Management and Investment Advice (523940), Consumer Lending (522291), Other Activities Related to Credit Intermediation (522390)
- SIC
- Loan Brokers (6163), Investment Advice (6282)
- akta.pro primary industry
- Net Worth & Personal Balance Sheet Tracking (FSAGADAF)
- akta.pro secondary industries
- Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA), Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where SuperMoney is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Markets served
SuperMoney business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Advertising and Lead Generation: SuperMoney operates as an independent, advertising-supported service. The platform generates revenue by featuring sponsored products and services from financial service providers. Users clicking on or purchasing featured products generate revenue for SuperMoney.
- Affiliate/Referral Commissions: SuperMoney earns commissions when users are redirected to third-party financial products and services through tracked affiliate links. The site uses tracking IDs (offer_id, aff_id) for affiliate attribution.
- Point-of-Sale Financing: SuperMoney offers a No Fee Point of Sale Financing Platform for businesses to offer financing to their customers, creating a revenue stream from merchant partnerships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SuperMoney product offering
Product offeringCore offering
SuperMoney operates a personal finance mobile and web application that aggregates users' financial accounts, delivers AI-powered budgeting and advice through its Sense AI assistant, and runs a financial product comparison marketplace (checking, credit cards, savings, personal loans, home loans, HELOC, shared equity, insurance). The platform is supported by a no-fee point-of-sale financing solution for merchants and partner programs (advertising and affiliate) for financial service providers.
Product overview
SuperMoney is a personal finance platform and mobile application offering a unified ecosystem for consumers, small businesses, and financial service providers. The core product is the SuperMoney App with integrated Sense AI assistant, which connects to user accounts to provide comprehensive financial tracking, automatic budgeting, rate comparisons, and AI-powered advice. The SuperMoney Marketplace serves as the comparison layer, allowing users to research and apply for financial products. Supporting the consumer platform are partner programs including advertising, affiliate monetization, and a point-of-sale financing solution for businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Sense AI: Proprietary AI technology that analyzes financial data without accessing personally identifiable information, powering recommendations and financial insights within the SuperMoney platform.
Quantifiable outcome
- 2 million members served since 2013
Companies that use SuperMoney
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SuperMoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
SuperMoney partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Feature Your Company (Advertising Partners)minorFinancial service providers can advertise on SuperMoney to reach in-market customers actively researching financial services. Partners can feature their company and products on the platform.
- SuperMoney Affiliate ProgramminorAffiliates can promote SuperMoney and monetize their traffic by referring users to the platform.
- Point-of-Sale Financing PartnerscoreSuperMoney's No Fee Point of Sale Financing Platform allows businesses to offer financing options to their customers through SuperMoney's infrastructure, creating a partnership for seamless consumer financing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SuperMoney competitors and assessment
Company assessmentDirect peers
- YNAB (You Need A Budget): Subscription-based budgeting app focused on zero-based budgeting methodology. Comparable PFM app competing for the same budget-conscious consumer segment with overlapping feature set around auto-generated budgets.
- Bankrate: Financial comparison site covering credit cards, mortgages, banking, and loans with affiliate revenue model. Long-standing competitor in the financial product comparison and review space.
- LendingTree: Online loan comparison marketplace connecting borrowers with multiple lenders across personal, home, auto, and business loans. Direct competitor to SuperMoney's loan comparison and lead-generation marketplace.
- Credit Karma: Intuit-owned platform offering free credit scores, financial product comparisons, and PFM tools with a lead-generation revenue model. Direct competitor combining comparison marketplace with PFM app, mirroring SuperMoney's structure at significantly larger scale.
- Rocket Money: Subscription-based personal finance app (formerly Truebill) offering budgeting, bill negotiation, and subscription management. Comparable PFM app targeting financially stressed consumers with overlapping use cases around debt and budget management.
- PocketGuard: Personal finance app with account aggregation, budgeting, and bill tracking. Competes directly with SuperMoney's core PFM app functionality for the consumer finance management segment.
- Empower Personal Dashboard: Free PFM and net worth tracking tool (formerly Personal Capital) with account aggregation, budgeting, and investment tracking. Direct competitor to SuperMoney's net worth, budgeting, and account aggregation features.
- NerdWallet: Public financial comparison marketplace connecting consumers to credit cards, loans, banking, and insurance products with affiliate/lead-gen revenue model. Most direct competitor to SuperMoney's marketplace and comparison offerings.
Emerging players
- WalletHub: Free credit score and financial comparison platform with card recommendation and marketplace tools. Overlaps with SuperMoney's credit score tracking, financial product comparison, and AI-driven recommendations.
Broad incumbents
- Intuit (Mint / Credit Karma parent): Owner of Credit Karma and previously Mint, with broader small business and tax software portfolio. Represents the dominant incumbent SuperMoney competes against in the consumer PFM and comparison space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SuperMoney social profiles
Digital presenceSuperMoney compliance and trust
Trust signalCompliance2 records
SuperMoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperMoney leadership team
Management profileNumber of profiles
SuperMoney funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperMoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperMoney
What does SuperMoney do?
SuperMoney operates a personal finance mobile and web application that aggregates users' financial accounts, delivers AI-powered budgeting and advice through its Sense AI assistant, and runs a financial product comparison marketplace (checking, credit cards, savings, personal loans, home loans, HELOC, shared equity, insurance). The platform is supported by a no-fee point-of-sale financing solution for merchants and partner programs (advertising and affiliate) for financial service providers.
Is SuperMoney a public or private company?
SuperMoney is a private company. It is classified as unknown and is currently operating.
When was SuperMoney founded?
SuperMoney was founded in 2013. It employs 11 to 50 people.
Where is SuperMoney based?
SuperMoney is headquartered in Santa Ana, United States, in the North America region.
How does SuperMoney make money?
Three revenue lines are on record. Advertising and Lead Generation is the primary driver. The others are affiliate/Referral Commissions and point-of-Sale Financing.
Who are SuperMoney's main competitors?
Direct peers on record are YNAB (You Need A Budget), Bankrate, LendingTree, Credit Karma, Rocket Money, PocketGuard, Empower Personal Dashboard and NerdWallet. WalletHub is listed as an emerging player. Intuit (Mint / Credit Karma parent) is listed as a broad incumbent.
Does SuperMoney have an API?
No public API is recorded for SuperMoney.
What industry is SuperMoney in?
SuperMoney's product category is Personal Finance Software. Its primary akta.pro industry code is FSAGADAF, Net Worth & Personal Balance Sheet Tracking, with a secondary code of FSAGACAA, Account Aggregation & Connectivity (Multi-bank linking). Its NAICS code is 523940 and its SIC code is 6163.