Qmarkets
Qmarkets is an Israeli software company founded in 2006 that sells an enterprise innovation management platform, including idea management, continuous improvement, trend management, technology scouting, portfolio management, and IRIS AI, to large and mid-sized organizations globally.
- Company typePrivate
- Founded2006
- HeadquartersRosh Ha'ayin, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Qmarkets does
Qmarkets (legal entity qmarkets.net Ltd.) is a privately held Israeli software company founded in 2006 that sells an enterprise innovation management platform to large and mid-sized organizations globally. The platform is composed of six modules—Q-ideate (idea management), Q-optimize (continuous improvement), Q-trend (trend management), Q-scout (technology scouting with a database of more than one million startups), Q-impact (innovation portfolio management), and IRIS AI (an intelligence layer providing generative AI, NLP, knowledge retrieval, and workflow automation)—designed to manage the full innovation funnel from challenge definition through ROI tracking. Customers include Nestlé, ICL, Chevron, Volkswagen, Ford, Starbucks, Hyundai, Coca-Cola, Alstom, Vale, Swiss Post, B. Braun, UBS, Schindler, Raytheon, Iowa DOT, Cyient, and Somedia, spanning manufacturing, finance, healthcare, energy, retail, technology, and public-sector verticals.
The company monetizes primarily through annual enterprise software licenses priced by organization size, program scope, and feature requirements, with optional on-premise deployment, an AI add-on (IRIS AI), integration add-ons, and premium support. Go-to-market is sales-led, with a direct enterprise sales team handling large accounts and an inside-sales motion for mid-market opportunities; customer success drives expansion and upsell of AI capabilities. Marketing combines content (blog, webinars, the annual Impact Gap report), SEO, email campaigns through HubSpot, social channels (LinkedIn, YouTube, X, Facebook), an Innovation Maturity Assessment diagnostic tool, and peer-review presence on Gartner, G2, and Capterra. The company is led by founder-CEO Noam Danon, with CFO Guy Cohen and SVP Sales Michael Stilger, and has raised approximately $7 million across three disclosed funding rounds between 2015 and 2019.
Qmarkets firmographics
Firmographics- Name
- Qmarkets
- Legal name
- qmarkets.net Ltd.
- Website
- https://qmarkets.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Qmarkets is an Israeli software company founded in 2006 that sells an enterprise innovation management platform, including idea management, continuous improvement, trend management, technology scouting, portfolio management, and IRIS AI, to large and mid-sized organizations globally.
- Ownership category
- akta.pro rank
Qmarkets industry classification
Industry- Product category
- Innovation Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Qmarkets is headquartered
LocationHeadquarters
- HQ city
- Rosh Ha'ayin
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Qmarkets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Licenses: Annual license structure with flexible pricing based on organization size, program scope, and feature requirements. Optional on-premise deployment available.
- AI Capabilities Add-on: Optional AI features such as IRIS AI can be added to base packages as an additional module.
- Integration Add-ons: Optional integration features available as add-ons to enhance platform connectivity.
- Customer Success Support: Included support from customer success team; optional premium support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible enterprise pricing tailored to organization size and feature requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Qmarkets product offering
Product offeringCore offering
Qmarkets sells an Impact-Driven Innovation Software platform that helps large enterprises run structured innovation programs end-to-end. The suite covers idea management (Q-ideate), continuous improvement (Q-optimize), trend management (Q-trend), technology scouting against a 1M+ startup database (Q-scout), and innovation portfolio management (Q-impact), all connected by an IRIS AI intelligence layer. The platform is delivered as annual enterprise software licenses with optional on-premise deployment and AI/integration add-ons.
Product overview
Qmarkets offers an Impact-Driven Innovation Software platform with a modular, end-to-end suite designed to manage every stage of the innovation funnel. The platform consists of six core products: Q-ideate (idea management), Q-optimize (continuous improvement), Q-trend (trend management), Q-scout (technology scouting), Q-impact (innovation portfolio management), and IRIS AI (intelligence layer). The products work together as an integrated ecosystem—IRIS AI connects across all modules to surface patterns and insights, Q-ideate captures and develops ideas, Q-optimize drives operational improvements, Q-trend monitors emerging trends, Q-scout identifies external technologies and startups, and Q-impact provides unified portfolio visibility. The platform is built for enterprise flexibility with configurable workflows, AI-powered features, and integration capabilities supporting large organizations across manufacturing, finance, healthcare, energy, retail, technology, and public sector.
Differentiator
Problem solved
Functional benefit
Brands
- Q-ideate: Idea management software for gathering, managing, and implementing impactful ideas.
- Q-optimize
- Q-trend
- Q-scout
- Q-impact
- IRIS AI
Products and services
- Q-ideate
Quantifiable outcome
- Customer achieved $262 million realized Annual Operating Income Contribution with anticipated final outcome exceeding $577 million
- +3 more outcomes
Companies that use Qmarkets
Customer profileNamed customers18 records
Segments14 records
Ideal customer profiles3 records
Qmarkets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Qmarkets partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- HubSpotcoreThird-party email service provider used to deliver newsletters and marketing communications. Qmarkets uses HubSpot for email campaign management with statistics around email opening and clicks for marketing optimization.
- Google AnalyticssupportingWeb analytics service used to collect standard website data and visitor behavior patterns. Configured to not record IP addresses for user anonymity.
- HotjarsupportingUser experience analytics service helping understand user needs and optimize service experience. Collects behavior data including device information and geographic location in pseudonymized form.
- Google (Remarketing)supportingGoogle remarketing service used to display advertising content to users who have visited Qmarkets website or provided email addresses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Qmarkets competitors and assessment
Company assessmentDirect peers
- Brightidea: Brightidea is one of the longest-standing innovation management software vendors, offering idea management, challenge-driven innovation, and pipeline tracking for enterprises. It competes directly with Qmarkets across the same target buyer (innovation and strategy leaders) and the same idea-to-portfolio workflow.
- IdeaScale: IdeaScale provides enterprise crowdsourced idea management and innovation software, with comparable modules for idea capture, evaluation, and implementation. It targets a similar enterprise customer base and overlaps with Qmarkets' Q-ideate and Q-impact capabilities.
- Hype Innovation: Hype Innovation is a German-headquartered innovation management software vendor with end-to-end idea, trend, and technology scouting modules comparable to Qmarkets' suite. It serves large European enterprises in industries that overlap with Qmarkets' manufacturing and industrial customer base.
- Wazoku: Wazoku offers idea management, challenges, and scouting solutions, including an external innovation platform. It competes with Qmarkets in enterprise idea and technology scouting workflows and shares a similar mid-to-large enterprise target buyer.
- Innosabi: Innosabi is a European innovation management platform vendor covering idea management, startup collaboration, and innovation programs. It overlaps with Qmarkets' Q-ideate and Q-scout modules and targets comparable enterprise innovation teams.
- Planview (formerly Spigit): Planview acquired Spigit, one of the historically dominant enterprise innovation management platforms, and now offers innovation portfolio management as part of its broader enterprise portfolio management suite. It competes head-to-head with Qmarkets' Q-impact portfolio offering.
Broad incumbents
- SAP Innovation Management: SAP offers innovation management capabilities as part of its broader enterprise application portfolio, alongside its ERP, HCM, and analytics suites. While not a focused innovation software vendor, SAP overlaps with Qmarkets for large enterprises seeking innovation tools already embedded in their SAP stack.
- ServiceNow Innovation Management: ServiceNow has expanded beyond ITSM into broader workflows including innovation and idea management on its Now Platform. As a broader enterprise platform incumbent, it represents an alternative path for innovation programs bundled with broader digital transformation workflows.
- Microsoft (Viva, Teams): Microsoft's Viva suite and Teams-based workflows increasingly host idea and innovation capabilities, leveraging Microsoft 365's enterprise footprint. As a broad incumbent with Copilot AI embedded, it represents a significant competitive vector for innovation management workflows.
Others
- KPMG (Powered Enterprise / Innovation Services): KPMG's advisory practice frequently helps enterprises design and operationalize innovation programs, sometimes in conjunction with software vendors like Qmarkets. As a consulting ecosystem participant, KPMG shapes which innovation management platforms large enterprises ultimately select.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Qmarkets social profiles
Digital presenceQmarkets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qmarkets leadership team
Management profileNumber of profiles
Profiles3 records
Qmarkets funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qmarkets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qmarkets
What does Qmarkets do?
Qmarkets sells an Impact-Driven Innovation Software platform that helps large enterprises run structured innovation programs end-to-end. The suite covers idea management (Q-ideate), continuous improvement (Q-optimize), trend management (Q-trend), technology scouting against a 1M+ startup database (Q-scout), and innovation portfolio management (Q-impact), all connected by an IRIS AI intelligence layer. The platform is delivered as annual enterprise software licenses with optional on-premise deployment and AI/integration add-ons.
Is Qmarkets a public or private company?
Qmarkets is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qmarkets founded?
Qmarkets was founded in 2006. It employs 51 to 100 people.
Where is Qmarkets based?
Qmarkets is headquartered in Rosh Ha'ayin, Israel, in the Middle East region.
How does Qmarkets make money?
Four revenue lines are on record. Enterprise Software Licenses are the primary driver. The others are AI Capabilities Add-on, integration Add-ons and customer Success Support.
Who are Qmarkets's main competitors?
Direct peers on record are Brightidea, IdeaScale, Hype Innovation, Wazoku, Innosabi and Planview (formerly Spigit). Broad incumbents are SAP Innovation Management, ServiceNow Innovation Management and Microsoft (Viva, Teams). KPMG (Powered Enterprise / Innovation Services) is listed as an others.
Does Qmarkets have an API?
No public API is recorded for Qmarkets.
What industry is Qmarkets in?
Qmarkets's product category is Innovation Management Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.