Valossa
Valossa is a Finnish deep tech company founded in 2015 that builds proprietary multimodal video AI — processing speech, visuals, audio, faces, moods, text, and structure in a single pass — sold to media broadcasters, advertisers, and content creators via API, subscriptions, and on-premises enterprise deployments.
- Company typePrivate
- Founded2015
- HeadquartersOulu, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Valossa does
Valossa Labs Oy is a Finnish deep tech company founded in 2015 and headquartered in Oulu that builds proprietary multimodal video AI for media, advertising, and enterprise video workflows. Its core technology analyzes seven modalities — speech, visuals, audio, faces, moods, on-screen text, and video structure — in a single pass to generate transcripts, captions, scene descriptions, time-coded metadata, highlight clips, and structured data. The product portfolio centers on Valossa Assistant, a conversational agentic video agent for natural-language interaction with video content, complemented by Transcribe Pro tiers (speech-to-text and visual logging), Ad Scout (IAB/GARM contextual advertising), Auto Preview (automated highlight clipping), Moderator (sensitive content compliance), and Moods (emotion and sentiment analysis). The platform is exposed through a RESTful API, a web-based Valossa Portal, dockerized on-premises deployments, and a Model Context Protocol server for agent interoperability, with all processing EU-based to support GDPR and EU AI Act compliance.
Valossa operates a hybrid go-to-market combining product-led growth (7-day free trial, self-serve Assistant and Transcribe Pro subscriptions) with enterprise sales (annual seat-based tiers for AdScout and Autopreview, multi-year contracts with on-premises deployment and custom AI feature development). Revenue streams span SaaS subscriptions, usage-based API consumption, and managed services for tailored AI solutions. The company has disclosed $2.65M in total funding across two rounds (a 2015 seed from Butterfly Ventures and a 2017 round led by 01Ventures with Reaktor Ventures), employs 11-50 people, and cites Cineverse and MTV Finland as named enterprise customers. Competitive positioning rests on a decade of focused video-only R&D, EU data sovereignty, and integrated production tooling (clip export, transcript editor, on-prem licensing) that general-purpose LLMs are not designed to provide.
Valossa firmographics
Firmographics- Name
- Valossa
- Legal name
- Valossa Labs Oy
- Website
- https://valossa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valossa is a Finnish deep tech company founded in 2015 that builds proprietary multimodal video AI — processing speech, visuals, audio, faces, moods, text, and structure in a single pass — sold to media broadcasters, advertisers, and content creators via API, subscriptions, and on-premises enterprise deployments.
- Ownership category
- akta.pro rank
Valossa industry classification
Industry- Product category
- Video AI Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Valossa is headquartered
LocationHeadquarters
- HQ city
- Oulu
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Valossa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscriptions (Transcribe Pro, AdScout, Autopreview): Tiered subscription model with self-serve plans for individual users and enterprise plans for organizations. Features vary by tier: Transcribe Pro Vision MAX for transcription/captioning, AdScout for brand-safe advertising, Autopreview for automated clip generation.
- API Usage: API-based consumption model where users pay per video analysis job. Multiple subscription tiers with different usage quotas. Self-serve trial with limited quota; paid plans with substantially larger quota.
- Enterprise/Custom Solutions: Custom AI feature development, on-premises deployment, and tailored solutions for enterprise customers with strict data sovereignty, compliance, or scale requirements. Volume pricing and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Transcribe Pro Vision MAX - Free Trial |
| Subscription | Monthly | Transcribe Pro Vision MAX - Self-serve Paid |
| Subscription | Annual | AdScout Subscription |
| Subscription | Annual | Autopreview Subscription |
| Subscription | Multi-year contract | Custom/Enterprise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Valossa product offering
Product offeringCore offering
Valossa provides a multimodal video AI software platform that analyzes video and audio content in a single pass across speech, visuals, audio, faces, moods, on-screen text, and structure to generate transcripts, captions, scene descriptions, metadata, highlight clips, and structured data. The platform is delivered as SaaS products (Valossa Assistant, Transcribe Pro, Ad Scout, Auto Preview, Moderator, Moods), a developer API, an on-premises Dockerized engine, and custom AI development services for media, advertising, and creator customers.
Product overview
Valossa offers a portfolio of video analysis AI products built on a proprietary multimodal video understanding platform that processes speech, visuals, audio, faces, moods, on-screen text, and structure in a single pass. The core offering centers on Valossa Assistant, a conversational AI video agent enabling natural language interaction with video content. Transcription capabilities are available through Valossa Transcribe Pro tiers (Pro, Pro Vision, Pro Vision MAX) providing speech-to-text with increasing visual analysis depth. Additional specialized modules address specific workflows: Valossa Ad Scout for brand-safe contextual advertising, Valossa Auto Preview for automated highlight clipping, Valossa Moderator for content compliance, and Valossa Moods for emotion/sentiment analysis. Enterprise deployment options include on-premises software, cloud API access, and web-based Valossa Portal tools. Custom AI development services are available for tailored solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Valossa Assistant™: Conversational AI video assistant for media, brands and creators. Allows conversations inside videos – ask for clips, information and insights.
- Valossa Transcribe Pro™
- Valossa Ad Scout™
- Valossa Auto Preview™
- Valossa Moderator™
- Valossa Moods™
Products and services
- Valossa Assistant™ Conversational AI video agent that enables users to ask questions and give assignments in natural language about video content. Upload videos and prompt for clips, transcripts, captions, metadata, and insights. Combines multimodal understanding with conversational planning and built-in editing tools for agentic video workflows. Targeted at media, brands, and creators.
- Valossa Transcribe Pro™ (Pro, Pro Vision, Pro Vision MAX) Advanced AI tools for transcribing, captioning, and translating spoken text in video and audio. Includes speech recognition, speaker diarization, automatic keywords/names/topics, video summaries, and exports to Adobe XML, Avid TXT, SRT, WebVTT formats. Pro Vision adds visual scene descriptions and celebrity/cast face recognition; Pro Vision MAX adds sensitive content analysis, face/voice emotions, speech sentiment, in-video text recognition, audiovisual tags/topics, dominant scene colors, and video categorizations.
- Valossa Ad Scout™ Brand-safe contextual advertising AI that categorizes video scenes with IAB Content Taxonomy and GARM categories to identify safe contextual ad placement opportunities. Provides time-coded scene-level ad context scoring and Ad Score for programmatic advertising suitability.
- Valossa Auto Preview™ AI-powered automatic highlight clipping that extracts promo clips and promotional videos from content using customizable rules. Configurable for length, spoiler avoidance, clipping styles, and inclusion/exclusion of people, emotions, and sensitive content.
- Valossa Moderator™ Sensitive content detection AI that identifies inappropriate content including explicit audio/video, offensive language, violence, injuries, substances, accidents, disasters, guns, and content featuring minors. Uses two-tiered analysis with nuanced detection between extreme and milder forms.
- Valossa Moods™
Quantifiable outcome
- Above 98% accuracy for speech and face recognition on quality content
- +1 more outcomes
Companies that use Valossa
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Valossa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature6 records
Valossa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EIT DigitalminorSelected as scaleup finalist in the EIT Digital Challenge 2018, which aims to identify the best digital deep tech innovations. EIT Digital is a European innovation ecosystem supporting deep tech companies.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Valossa competitors and assessment
Company assessmentDirect peers
- Twelve Labs: Twelve Labs is a direct competitor building multimodal video understanding AI with APIs for semantic video search, embedding, and classification. Like Valossa, it serves enterprise media and developer use cases with proprietary models trained on video content.
- Clarifai: Clarifai is an AI platform offering computer vision and multimodal AI including video understanding, content moderation, and visual recognition. Directly comparable as a vision/multimodal AI API platform serving enterprise developers, and was named alongside Valossa in Goldman Sachs' 2017 AI-watch list.
- Hive: Hive provides AI models for content moderation, visual search, and video understanding via API. Directly comparable to Valossa Moderator and Valossa Assistant capabilities, particularly for brand-safety and compliance workflows.
Emerging players
- Vidyo.ai: Vidyo.ai uses AI to auto-generate short-form clips, captions, and chapters from long-form video for creators and podcasters. Comparable to Valossa Auto Preview and Transcribe Pro for the creators/podcasters segment.
- Riverside.fm: Riverside is a podcast/video recording platform with integrated AI for transcription, clip generation, and chapter markers. Comparable to Valossa's creator/podcaster use cases (episode clipping, soundbites, show notes) though positioned as a recording-and-edit platform rather than a standalone AI API.
- Mux: Mux provides video infrastructure (encoding, streaming, analytics) with AI-powered features for video quality and engagement. Adjacent comparable serving the same media/developer audience with partial overlap on automated video insight generation.
Broad incumbents
- Google Cloud Video AI / Vertex AI Vision: Google's video intelligence APIs offer shot detection, label detection, speech transcription, and explicit-content detection. Hyperscaler incumbent with overlapping functionality; competes with Valossa on developer/API side though lacks the same verticalized media/CTV focus.
- AWS Rekognition / Amazon Transcribe: AWS provides managed video and audio AI services (Rekognition Video, Transcribe) covering face detection, content moderation, transcription, and label detection. Broad incumbent offering overlapping primitives to Valossa, typically chosen for cloud-native enterprise integrations.
- Microsoft Azure Video Indexer: Azure Video Indexer extracts insights (faces, transcription, sentiment, brands, topics) from video for media and enterprise workflows. Direct functional overlap with Valossa's Transcribe Pro Vision, Moods, and Moderator offerings; competes on enterprise integrations within Microsoft ecosystem.
- OpenAI (Sora / GPT-4o vision): OpenAI's multimodal models (GPT-4o, Sora) increasingly perform video understanding, transcription, and content analysis tasks that overlap with Valossa's core capabilities. A foundational-model incumbent whose rapid progress could compress differentiation across the entire video AI category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valossa social profiles
Digital presenceValossa compliance and trust
Trust signalCompliance3 records
Valossa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valossa leadership team
Management profileNumber of profiles
Profiles3 records
Valossa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valossa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valossa
What does Valossa do?
Valossa provides a multimodal video AI software platform that analyzes video and audio content in a single pass across speech, visuals, audio, faces, moods, on-screen text, and structure to generate transcripts, captions, scene descriptions, metadata, highlight clips, and structured data. The platform is delivered as SaaS products (Valossa Assistant, Transcribe Pro, Ad Scout, Auto Preview, Moderator, Moods), a developer API, an on-premises Dockerized engine, and custom AI development services for media, advertising, and creator customers.
Is Valossa a public or private company?
Valossa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Valossa founded?
Valossa was founded in 2015. It employs 11 to 50 people.
Where is Valossa based?
Valossa is headquartered in Oulu, Finland, in the Europe region.
How does Valossa make money?
Three revenue lines are on record. SaaS Subscriptions (Transcribe Pro, AdScout, Autopreview) is the primary driver. The others are API Usage and enterprise/Custom Solutions.
Who are Valossa's main competitors?
Direct peers on record are Twelve Labs, Clarifai and Hive. Emerging players are Vidyo.ai, Riverside.fm and Mux. Broad incumbents are Google Cloud Video AI / Vertex AI Vision, AWS Rekognition / Amazon Transcribe, Microsoft Azure Video Indexer and OpenAI (Sora / GPT-4o vision).
Does Valossa have an API?
Yes. Valossa offers both a Core API for video analysis and a Training API for face gallery management. The Core API (base URL: https://api-eu.valossa.com/core/1.0/) provides endpoints for video analysis jobs including new_job, job_status, job_results, list_jobs, cancel_job, delete_job, and file upload operations (initialize_file_upload, send_file_chunk, finalize_file_upload). The Training API (base URL: https://api-eu.valossa.com/training/1.0/) enables custom face gallery management with endpoints for upload_image, create_face_gallery, update_face_gallery, list_face_galleries, create_face_identity, add_face_image, list_face_identities, list_face_images, update_face_identity, remove_face_image, and remove_face_identity. Authentication uses API keys. MCP (Model Context Protocol) server is available for Valossa Assistant. Documentation available at docs.valossa.com. Developer documentation is at docs.valossa.com.
What industry is Valossa in?
Valossa's product category is Video AI Software. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of HDAEANAC, Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem). Its NAICS code is 513210 and its SIC code is 7372.