Mux
Mux is a developer-focused video infrastructure platform providing API-based video encoding, streaming, analytics, and AI-powered video workflows. It serves thousands of customers from startups to enterprises including Spotify, Shopify, TED, and Warner Bros. Discovery, processing billions of streams globally.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mux does
Mux, Inc. is a developer-focused video infrastructure platform founded in 2015 and headquartered in San Francisco, with a regional office in London. The company provides a unified API-based stack covering the full video pipeline: ingest, encoding/transcoding, storage, delivery, playback, analytics, and content protection. Its three core products are Mux Video (encoding and streaming for live and on-demand video, including low-latency live at roughly 4 seconds and 4K support), Mux Data (real-time quality-of-experience analytics with integrations to Snowflake, BigQuery, AWS Kinesis, and Google Pub/Sub), and Mux Robots (an AI-powered beta offering for caption translation, content moderation, chaptering, summarization, and natural-language Q&A). A DRM add-on supporting Widevine, PlayReady, and FairPlay reached general availability in October 2025. Mux also maintains Mux Player, an embeddable web and mobile player, and underwrites the open-source Video.js project and the Demuxed engineering conference.
The business model is predominantly usage-based: customers pay for storage (approximately $0.004 per month), streaming (per view), and Robots job execution, with no credit card required to start and a $20 monthly free usage credit. A startup program offers $500 in credits and a Powered by Mux program provides up to $1,000/month in credits to developer-education content creators in exchange for badge placement. Distribution is product-led via self-service signup and the Vercel Marketplace, supplemented by enterprise field sales, cloud co-sell with AWS and Google Cloud, and a deep network of technology and SI partners (Fastly, Contentful, Sanity, Accedo, THEOplayer, Rev, and many others). The company serves thousands of customers ranging from early-stage startups to large enterprises (Patreon, Substack, Synthesia, Shopify, Glassdoor, TED, Spotify, Warner Bros. Discovery, Paramount, Fox, HubSpot, Dropbox, Robinhood), processing billions of streams and supporting live events with tens of millions of concurrent viewers.
Mux firmographics
Firmographics- Name
- Mux
- Legal name
- Mux, Inc.
- Website
- https://mux.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mux is a developer-focused video infrastructure platform providing API-based video encoding, streaming, analytics, and AI-powered video workflows. It serves thousands of customers from startups to enterprises including Spotify, Shopify, TED, and Warner Bros. Discovery, processing billions of streams globally.
- Ownership category
- akta.pro rank
Mux industry classification
Industry- Product category
- Cloud Video Infrastructure
- akta.pro primary industry
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
- akta.pro secondary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Mux is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mux business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Video Infrastructure Services: Mux generates revenue through usage-based pricing for video encoding, storage, and streaming delivery. Customers pay based on minutes of video processed, storage consumed, and streams delivered. The platform also offers free tier credits for startups ($500) and a Powered by Mux program for developer education content creators ($1,000/month credit).
- Data Analytics Add-on: Mux Data analytics is available as an add-on service for video performance monitoring, providing real-time QoE metrics and engagement analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Free tier with startup credits |
| Usage-based | Pay-as-you-go | Pay-as-you-go usage-based pricing |
| Usage-based | Monthly | Powered by Mux program |
| Usage-based | Monthly | DRM add-on pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Mux product offering
Product offeringCore offering
Mux is a developer-first video infrastructure platform offering APIs and tools for encoding, transcoding, storing, delivering, and analyzing on-demand and live video streams. The platform combines Mux Video (encoding/streaming/DRM), Mux Data (QoE analytics), Mux Robots (AI workflows), the Mux Player, and integrates with global CDNs and multi-DRM systems to let teams add video features in minutes rather than months. It serves thousands of customers ranging from startups to large enterprises, processing billions of streams globally.
Product overview
Mux is a video infrastructure platform for developers offering three core integrated products: Mux Video (the primary API product for video encoding, live streaming, and delivery), Mux Data (a video analytics and QoE monitoring platform), and Mux Robots (an AI-powered automation layer for video analysis and post-processing). The architecture is unified: Mux Video handles all video ingest, encoding, storage, and playback; Mux Data monitors viewer experience across all video delivery; and Mux Robots provides AI capabilities including caption translation, content moderation, chapter generation, and summarization. The Mux Player is the default embeddable player (built on Video.js heritage) used with Mux Video and automatically collects data for Mux Data. Mux offers a public REST API with SDKs for Python, JavaScript/Node, Go, Ruby, PHP, and mobile SDKs for iOS and Android. The platform serves thousands of customers including startups, enterprises, and major media companies, processing billions of streams globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Mux Video Developer-facing video infrastructure API providing encoding, transcoding, storage, delivery, and playback for both live and on-demand video, including thumbnails, transcripts, GIFs, clipping, multi-track audio, 4K support, adaptive bitrate streaming, low-latency live streaming (as low as 4 seconds with SRT/RTMP), signed URLs, playback policies, and the Mux Player.
- Mux Data
Quantifiable outcome
- Videos ready for playback in under 2 seconds median
- +7 more outcomes
Companies that use Mux
Customer profileNamed customers33 records
Segments6 records
Ideal customer profiles3 records
Mux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability8 records
Feature8 records
Mux partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core, strategic, secondary and minor.
- Video.js Community (Plyr, Vidstack, Media Chrome)coreMux is investing in Video.js v10 rebuild led by original creator Steve Heffernan. Four major open source video player projects (Video.js, Plyr, Vidstack, Media Chrome) with combined 75,000+ GitHub stars are converging on a unified player. Beta expected early 2026, GA mid-2026.
- Stream ClubstrategicMux acquired Stream Club, a platform specializing in browser-based live video broadcasting tools. This acquisition enhances Mux's developer video infrastructure by simplifying live streaming setup and enabling embedded live streaming studios within applications.
- SynthesiacoreStrategic partnership where Synthesia uses Mux to scale AI video generation for global enterprise customers. Mux enables Synthesia to affordably scale video generation while focusing on AI innovation.
- AWScoreAmazon Web Services provides cloud computing infrastructure. AWS is listed as a Cloud Alliance partner with dedicated integration and go-to-market relationship.
- Google CloudcoreGoogle Cloud is a Cloud Alliance partner providing infrastructure integration. Mux integrates with Google services including Pub/Sub for data exports.
- FastlycoreFastly is an edge cloud platform and technology partner for content delivery and encoding integration.
- VercelcoreVercel is a Cloud Alliance and technology partner with Mux available on the Vercel Marketplace for Next.js and frontend developers.
- AccedostrategicAccedo helps video service providers deliver engaging experiences and is a solution partner and SI/dev firm for Mux.
- ContentfulsecondaryContentful is a headless CMS platform with technology partnership for content integration.
- SanitysecondarySanity is a structured content platform with technology partnership for CMS and workflow integration.
- ShapedsecondaryIntegration via AWS Kinesis enables real-time personalization of video content recommendations using Mux with Shaped's recommendation engine.
- 2Coderssecondary2Coders Studio is a custom software development company and solution partner for Mux implementations.
- Better Software GroupsecondaryMulti-platform solution specialists including Smart TV, mobile, and web. Solution partner, reseller, and SI/dev partner.
- CastlabssecondaryTechnology and solution partner for content protection, monetization, and video players.
- Commerce-UIsecondarySolution partner building modern commerce for design-driven brands using Mux. Built immersive e-commerce experiences.
- DatoCMSsecondaryHeadless CMS technology partner with integration for content management.
- DIAGNALsecondaryTechnology partner for premium video streaming operators worldwide, providing CMS, design, SI, and video player solutions.
- FinconssecondaryIT business consultancy and system integrator, solution partner for Mux implementations.
- FlutterFlowsecondaryLow-code platform for native mobile applications with technology partnership for monetization integration.
- FX DigitalsecondaryDelivers scalable experiences across the OTT spectrum, solution partner and SI/dev firm.
- HivesecondaryAI-based content moderation technology partner with captioning and enrichment capabilities.
- JUMP Data-Driven VideosecondarySaaS company for video service optimization with analytics, enrichment, identity, and personalization features.
- LiveControlsecondaryAutomates and controls video production worldwide, solution partner for accessibility, encoding, and production.
- MaestrosecondaryInteractive video platform for premium streaming experiences, technology partner with analytics, personalization, and video player capabilities.
- New RelicsecondaryObservability platform integration for analytics and dev tools.
- PubNubsecondaryReal-time synchronized experiences platform with technology partnership for analytics and captioning.
- QualabssecondaryVideo-software development partner with expertise in OTT platforms, solution partner for analytics and syndication.
- RevsecondarySpeech recognition APIs for AI-generated captions and accessibility, technology partner.
- ShotstacksecondaryVideo editing API for automation and personalization, technology partner for encoding and enrichment.
- SOUTHWORKSsecondarySoftware development partner for complex projects, solution partner for SI implementations.
- SweatWorkssecondarySoftware and hardware agency for fitness and wellness brands, solution partner for design and personalization.
- THEOplayersecondaryVideo player technology partner for cutting-edge viewer experiences.
- TinloofminorAgency for web applications and sites, solution partner for monetization and video players.
- Urban ZoominorDigital solutions for sports including websites and native apps, solution partner for design and monetization.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mux competitors and assessment
Company assessmentDirect peers
- Cloudflare Stream: Cloudflare Stream is a developer-first video encoding and delivery API built on Cloudflare's global edge network. It directly competes with Mux Video on usage-based pricing, simplicity, and global CDN delivery, often undercutting on price for high-volume streaming.
- api.video: api.video is a developer-first video infrastructure API offering encoding, streaming, and player services with a very similar target market and pricing model to Mux. Both companies compete head-to-head for SaaS and platform developers embedding video features.
- Bitmovin: Bitmovin provides cloud-based video encoding, player, and analytics APIs for OTT and streaming services. It overlaps with Mux on encoding infrastructure, the Bitmovin Player, and per-title encoding optimization, targeting a similar developer and broadcaster customer base.
- Wowza Streaming Engine: Wowza provides streaming infrastructure software and cloud services for live and on-demand video. It competes with Mux Video on live streaming, low-latency delivery, and developer-facing APIs, though with a more traditional enterprise sales motion.
Broad incumbents
- Brightcove: Brightcove is an enterprise video hosting, OTT, and live streaming platform serving media companies and large enterprises. Several former Mux executives came from Brightcove, and Brightcove uses Mux Data for analytics — making it both a competitor and ecosystem partner.
- JW Player (JWP): JW Player (now JWP) is one of the longest-standing online video players and OTT platforms, with an enterprise sales motion. It overlaps with Mux on the player layer and streaming delivery, and integrates with Mux Data for QoE analytics.
- AWS Elemental Media Services: AWS Elemental offers MediaLive, MediaPackage, MediaConvert, and MediaStore as part of AWS's broader cloud portfolio. It is the most consequential incumbent competitor to Mux, with deep bundling into AWS enterprise contracts and aggressive pricing for high-volume workloads.
- Akamai Media Services: Akamai delivers a broad set of media and video delivery solutions on top of its global CDN, including Adaptive Media Delivery and Media Services Live. It competes with Mux on large-scale live and on-demand streaming for media enterprises.
- Fastly: Fastly is an edge cloud platform with compute, delivery, and streaming capabilities and a strategic partnership with Mux. It is a broad incumbent in CDN and edge delivery, competing with Mux on high-performance video delivery while also being a technology partner.
- Vimeo OTT: Vimeo OTT (formerly VHX) provides an end-to-end video subscription and OTT platform for creators and media companies. It competes with Mux at the higher end of the market for video-centric subscription products, with a more bundled product approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mux social profiles
Digital presenceMux compliance and trust
Trust signalCompliance1 record
Mux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mux leadership team
Management profileNumber of profiles
Profiles19 records
Mux subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mux funding detail
Funding detailFunding overview
Funding rounds8 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mux M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mux
What does Mux do?
Mux is a developer-first video infrastructure platform offering APIs and tools for encoding, transcoding, storing, delivering, and analyzing on-demand and live video streams. The platform combines Mux Video (encoding/streaming/DRM), Mux Data (QoE analytics), Mux Robots (AI workflows), the Mux Player, and integrates with global CDNs and multi-DRM systems to let teams add video features in minutes rather than months. It serves thousands of customers ranging from startups to large enterprises, processing billions of streams globally.
Is Mux a public or private company?
Mux is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mux founded?
Mux was founded in 2015. It employs 51 to 100 people.
Where is Mux based?
Mux is headquartered in San Francisco, United States, in the North America region.
How does Mux make money?
Two revenue lines are on record. Video Infrastructure Services are the primary driver. The others are data Analytics Add-on.
Who are Mux's main competitors?
Direct peers on record are Cloudflare Stream, api.video, Bitmovin and Wowza Streaming Engine. Broad incumbents are Brightcove, JW Player (JWP), AWS Elemental Media Services, Akamai Media Services, Fastly and Vimeo OTT.
Does Mux have an API?
Yes. Mux offers a public REST API enabling developers to programmatically create and manage video assets, configure live streams, upload media, control playback policies, access analytics data, moderate content, and automate AI workflows. The API supports webhooks for event-driven notifications. SDKs are provided for Python, JavaScript/TypeScript/Node.js, Go, Ruby, PHP, with mobile SDKs for iOS and Android. The API is documented at docs.mux.com with an API reference section and a webhook reference section. Developer documentation is at www.mux.com/docs.
What industry is Mux in?
Mux's product category is Cloud Video Infrastructure. Its primary akta.pro industry code is MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging), with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services).