Kick Game
Kick Game is a UK-based direct-to-consumer e-commerce retailer selling exclusive sneakers (Jordans, Yeezys, Dunks) and premium streetwear apparel to sneakerheads and streetwear enthusiasts, operating a Shopify storefront with international shipping across 8 countries.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kick Game does
Kick Game Limited is a UK-based direct-to-consumer e-commerce retailer specialising in exclusive, hard-to-find sneakers and premium streetwear. Founded in 2013 and headquartered in London, the company targets sneakerheads and streetwear enthusiasts, offering curated assortments of Jordans, Yeezys, Dunks, Fear of God Essentials, and other premium brands alongside branded apparel and accessories. It positions itself around guaranteed 100% authenticity, a 4.9-star reputation across 3,404 verified reviews, and a claimed community of more than 250,000 customers, with cultural reach amplified by celebrity "sneaker shopping" content featuring artists such as Central Cee, IShowSpeed, Davido, and Russ Millions.
The platform is built on Shopify, integrated with Klaviyo for email automation, Google Analytics and Microsoft Clarity for analytics, and tracking pixels across TikTok, Facebook, and YouTube for paid social. Checkout supports a broad range of payment methods including Klarna and Clearpay buy-now-pay-later, Shop Pay, PayPal, Apple Pay, Google Pay, and major card networks. The storefront operates multi-currency (USD, EUR, GBP, AUD, CAD, CNY, JPY) with international shipping and Delivery Duties Paid into markets including the US, Canada, Australia, Ireland, France, Germany, and the Netherlands.
The business model is straightforward one-time product resale of branded and limited-edition footwear and apparel at variable unit pricing (approximately £9.99 to £499.99 per item), supplemented by Gift Cards and a Refer-a-Friend programme. To date the company has raised approximately $7.9M across two rounds in 2020 and 2021 from VGC Partners. It remains a privately held limited company, founder-led by co-founders Robert Franks (COO) and David Franks (CTO), with no disclosed institutional investors beyond VGC Partners and no public-market or M&A activity on record.
Kick Game firmographics
Firmographics- Name
- Kick Game
- Legal name
- Kick Game Limited
- Website
- https://kickgame.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kick Game is a UK-based direct-to-consumer e-commerce retailer selling exclusive sneakers (Jordans, Yeezys, Dunks) and premium streetwear apparel to sneakerheads and streetwear enthusiasts, operating a Shopify storefront with international shipping across 8 countries.
- Ownership category
- akta.pro rank
Where Kick Game is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Kick Game business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales of sneakers and streetwear apparel. Variable pricing based on size, seller, and availability. Products include exclusive Jordans, Yeezys, Dunks, Fear of God Essentials, and other premium streetwear brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing per product based on size, seller, and availability |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kick Game product offering
Product offeringCore offering
Kick Game is a UK-based direct-to-consumer e-commerce retailer that sells exclusive, limited-edition sneakers (Jordans, Yeezys, Dunks, and collaborations) and premium streetwear apparel and accessories from brands such as Fear of God Essentials, ASICS, Saucony, On, and Mizuno. The platform is built on Shopify, ships internationally with next-day delivery on select sizes, and emphasises 100% authenticity guarantees, variable dynamic pricing, and Buy Now Pay Later options through Klarna and Clearpay.
Product overview
Kick Game is an online exclusive sneaker and premium streetwear retailer operating primarily in the UK. The company offers three core product lines: Sneakers/Trainers (hard-to-find Jordans, Yeezys, Dunks, and collaboration releases from brands like Nike, adidas, ASICS, Saucony, On, and Mizuno), Apparel (streetwear including Fear of God Essentials, hoodies, T-shirts, and jackets from various brands), and Accessories (jewellery, hats, and branded merchandise). The platform is built on Shopify and integrates Klarna and Clearpay for Buy Now Pay Later options. Additional services include Gift Cards and a Refer a Friend program. Kick Game positions itself as a destination for sneaker culture and streetwear enthusiasts, featuring celebrity shopping content and emphasising 100% authenticity guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Exclusive Sneakers and Trainers
- Premium Streetwear Apparel Streetwear apparel range spanning hoodies, sweatshirts, T-shirts, jackets, shorts, sweatpants, and matching sets from premium labels such as Fear of God Essentials, Cernucci, and other streetwear brands, sold to individual streetwear and sneakerhead consumers.
- Accessories and Branded Merchandise Accessories range including hats, jewellery (iced cuban bracelets, tennis chains), and Kick Game-branded merchandise (thermal bottles, socks), sold alongside sneakers and apparel to individual streetwear and lifestyle consumers.
- Kick Game Gift Cards Digital Kick Game gift cards that allow individual customers to give the value of an exclusive sneaker or streetwear purchase to friends and family for redemption on the Kick Game storefront.
Companies that use Kick Game
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Kick Game technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Kick Game partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Kick Game competitors and assessment
Company assessmentBroad incumbents
- Farfetch: Global luxury and streetwear marketplace. Comparable to Kick Game in premium streetwear product overlap, but operates as a much broader multi-brand platform serving a wider price and category spectrum.
- JD Sports: UK-headquartered global multi-brand sports fashion retailer. Overlaps with Kick Game in athletic footwear and streetwear, but operates at significantly larger scale and broader assortment, including size? as a subsidiary.
- Foot Locker: Large US-based athletic footwear and apparel retailer. Comparable in athletic sneaker retail, but Foot Locker operates a much broader assortment and a primarily physical-store model rather than a curated exclusive-drop focus.
- Off-White: Global luxury streetwear brand. Comparable to Kick Game in streetwear customer overlap and cultural cachet, but operates as a brand rather than a multi-brand retailer.
Direct peers
- END. UK-based premium sneaker and streetwear retailer operating both DTC e-commerce and physical boutiques. Highly comparable to Kick Game on product mix (exclusive Jordans, Yeezys, premium streetwear), customer base (sneakerheads, UK + international), and exclusive-drop positioning.
- size?: UK-focused sneaker and streetwear specialist retailer owned by JD Sports. Directly comparable to Kick Game in target customer (UK sneakerheads), curated sneaker assortment, and DTC e-commerce-led go-to-market.
- StockX: Global sneaker resale and authentication marketplace. Comparable to Kick Game in product category (exclusive Jordans, Yeezys, Dunks) and sneakerhead customer base, though operates as a peer-to-peer marketplace rather than a curated retailer.
- GOAT: Leading authenticated sneaker marketplace with both new and resale inventory. Directly overlaps with Kick Game on sneaker category, exclusive drops, and authentication-led value proposition for collectors.
- Hanon: Scottish-based sneaker boutique with curated releases and a strong cultural/community brand. Comparable to Kick Game as a UK/European specialist in exclusive sneaker drops with cultural authenticity positioning.
- Bodega: US-based sneaker and streetwear boutique blending physical retail with DTC e-commerce. Comparable to Kick Game in exclusive sneaker curation, streetwear extension, and community-led marketing approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Kick Game social profiles
Digital presenceKick Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kick Game leadership team
Management profileNumber of profiles
Profiles3 records
Kick Game funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kick Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kick Game
What does Kick Game do?
Kick Game is a UK-based direct-to-consumer e-commerce retailer that sells exclusive, limited-edition sneakers (Jordans, Yeezys, Dunks, and collaborations) and premium streetwear apparel and accessories from brands such as Fear of God Essentials, ASICS, Saucony, On, and Mizuno. The platform is built on Shopify, ships internationally with next-day delivery on select sizes, and emphasises 100% authenticity guarantees, variable dynamic pricing, and Buy Now Pay Later options through Klarna and Clearpay.
Is Kick Game a public or private company?
Kick Game is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kick Game founded?
Kick Game was founded in 2013. It employs 51 to 100 people.
Where is Kick Game based?
Kick Game is headquartered in London, United Kingdom, in the Europe region.
How does Kick Game make money?
One revenue line is on record: product Sales.
Who are Kick Game's main competitors?
Broad incumbents on record are Farfetch, JD Sports, Foot Locker and Off-White. Direct peers are END., size?, StockX, GOAT, Hanon and Bodega.
Does Kick Game have an API?
No public API is recorded for Kick Game.