size?
size? is a UK-based sneaker and streetwear retailer, operating as a trading brand of JD Sports Fashion Plc, selling footwear, apparel, and accessories from Nike, adidas, New Balance, and others across physical stores, e-commerce, and mobile apps in seven European markets.
- Company typePrivate
- Founded2000
- HeadquartersBury, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What size? does
size? is a UK-based footwear and streetwear retailer operating as a trading brand of JD Sports Fashion Plc, a publicly listed UK conglomerate. Founded in 2000 and headquartered in Bury, the company sells men's and women's sneakers, apparel, and accessories from over 30 brands including Nike, adidas, New Balance, PUMA, ASICS, Converse, Vans, Jordan, Carhartt WIP, and Salomon. It serves sneakerheads, fashion consumers, and streetwear enthusiasts across seven European markets — the UK, Germany, Spain, Ireland, France, the Netherlands, and Italy — through a combination of physical retail stores, a direct-to-consumer e-commerce platform (size.co.uk), and native iOS and Android apps.
The core technology stack centres on a multi-channel retail platform with mobile apps and an e-commerce storefront, supported by an extensive martech and personalisation layer: Monetate for experience personalisation, RedEye as a customer data platform, Content Square for analytics, Bloomreach for email and lifecycle marketing, Attentive for SMS, and FitAnalytics/TrueFit for sizing recommendations. The size?launches app and draw/lottery system is a structural differentiator, enabling controlled distribution of limited-edition sneaker drops. The platform is hardened with Akamai (including visitor prioritisation for high-traffic launches) and monitored via New Relic, Pingdom, and RapidSpike. Customer service runs on Zendesk with LiveChat and an AI-powered chatbot (BeckyBot/SmartAgent).
Revenue is generated primarily through retail product mark-up on branded footwear and apparel sold across physical and digital channels; transaction-fee economics flow from BNPL partnerships with Clearpay, Klarna, and PayPal, which lift average order value and conversion. size? earns no separate disclosed revenue as a subsidiary of JD Sports Fashion Plc. Go-to-market is direct-to-consumer, supplemented by country-specific regional websites for European expansion, affiliate programmes (AWIN, TradeTracker, ClickNetwork), and paid acquisition across Google, Meta, TikTok, Pinterest, and Snapchat.
size? firmographics
Firmographics- Name
- size?
- Legal name
- JD Sports Fashion Plc
- Website
- https://size.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- size? is a UK-based sneaker and streetwear retailer, operating as a trading brand of JD Sports Fashion Plc, selling footwear, apparel, and accessories from Nike, adidas, New Balance, and others across physical stores, e-commerce, and mobile apps in seven European markets.
- Ownership category
- akta.pro rank
size? industry classification
Industry- Product category
- Footwear and Streetwear Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Athletic & Performance Footwear Retail (CRAAADAA)
- akta.pro secondary industries
- Casual & Lifestyle Footwear Retail (CRAAADAB), Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)
Keywords
Where size? is headquartered
LocationHeadquarters
- HQ city
- Bury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
size? business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of footwear, clothing, and accessories to consumers through physical stores and e-commerce. Revenue generated from mark-up on branded products.
- Buy Now Pay Later Services: Partnership with Clearpay provides instalment payment options, with the retailer benefiting from increased basket sizes and customer conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with sale discounts |
| Transaction based/ take rate | Pay-as-you-go | Free standard UK delivery threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
size? product offering
Product offeringCore offering
size? is a multi-channel sneaker and streetwear retailer selling men's and women's footwear, clothing, and accessories from over 30 premium brands including Nike, adidas, New Balance, PUMA, Jordan, Converse, ASICS, and Vans. The retailer operates its own e-commerce platform (size.co.uk), localised European storefronts, and iOS/Android mobile apps, with a dedicated size?launches app that runs a draw/lottery system for exclusive and limited-edition sneaker releases. Revenue is driven by retail product sales supported by buy-now-pay-later options (Clearpay, Klarna, PayPal) and an extensive personalisation and analytics stack.
Product overview
size? is a UK-based footwear and clothing retailer operating primarily as an e-commerce platform with mobile apps (iOS and Android). The core offering comprises men's and women's footwear, clothing, and accessories from major brands including Nike, adidas, New Balance, PUMA, Converse, ASICS, Salomon, Jordan, Carhartt WIP, Birkenstock, and UGG. The platform differentiates through exclusive collaborations and limited-edition releases (size? Exclusives), a dedicated size?launches app for sneaker drops and draws, and curated brand collections. Payment options include Klarna, Clearpay, PayPal, and Apple Pay. The business operates under JD Sports Fashion Plc and serves customers across multiple European markets (UK, Germany, Spain, Ireland, France, Netherlands, Italy) with local storefronts.
Differentiator
Problem solved
Functional benefit
Brands
- size?launches: A dedicated app for sneaker launches and draws, allowing users to enter raffles for exclusive releases.
Products and services
- size? Website and Mobile App E-commerce Platform Multi-channel e-commerce platform selling branded footwear, clothing, and accessories, with dedicated iOS and Android apps featuring exclusive launches and draw functionality for consumers.
- size?launches App Dedicated mobile app for tracking sneaker launches and entering exclusive product draws (raffles), available on iOS and Android, with a launch calendar and app-only discounts.
- Men's Footwear Collection Men's footwear range covering trainers, vintage running, canvas and skate, loafers, low-profile, sandals and slides, trail running, shoes and boots, terrace, performance running, and basketball styles from premium brands.
- Women's Footwear Collection Women's footwear range including trainers, loafers, vintage running, canvas and skate, low profile, sandals and slides, trail running, performance running, basketball, mary jane, and prints and patterns from brands like adidas, Nike, New Balance, PUMA, Converse, ASICS, Salomon, and Birkenstock.
- Men's Clothing Collection Men's apparel collection including t-shirts, shorts, jackets and coats, hoodies, jeans and trousers, track pants, sweatshirts, shirts, polo shirts, and knitwear.
- Men's Accessories Collection Men's accessories including bags, sunglasses, bucket hats, caps, gift cards, lifestyle items, scarves and gloves, shoe care, socks, beanies, and underwear.
- Women's Accessories Collection Women's accessories including bags, hats, sunglasses, lifestyle items, and socks.
- size? Exclusives Exclusive product collaborations and colourways only available at size?, featuring exclusive releases from brands such as adidas Originals, Jordan, Columbia, Carhartt WIP, and Reebok.
- Gift Cards Digital and physical gift cards available for purchase as gifts for use on size? products.
- size? Loyalty and Discount Programme Customer programme offering student discounts, emergency-services discounts, and members-only early access to sales and promotions.
Companies that use size?
Customer profileSegments3 records
Ideal customer profiles2 records
size? technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
Feature2 records
size? partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- ClearpaycoreClearpay is a buy-now-pay-later payment service integrated into size?'s checkout process, allowing customers to split purchases into 4 interest-free instalments every 2 weeks. This partnership enables customers to manage purchases between £0 and £1,500 through flexible payment without additional cost if paid on time.
- KlarnacoreKlarna provides pay later and pay in 3 instalment options as part of size?'s payment offerings. The partnership enables flexible payment solutions for customers at checkout, increasing conversion and average order value.
- PayPalcorePayPal offers buy now, pay later interest-free instalments as a payment option at size? checkout, providing customers with additional flexible payment choices alongside other BNPL options.
- NikeflagshipNike is a major brand partner, with size? stocking extensive Nike product lines including Air Max, Air Force 1, Jordan, Dunk, and Shox. Nike represents one of the primary brand categories in size?'s product assortment.
- adidasflagshipadidas is a flagship brand partner featuring extensive Originals lines (Samba, Gazelle, Handball Spezial, Superstar), performance running and training, and collaborations. size? stocks exclusive adidas Originals colourways and city series exclusives.
- New BalanceflagshipNew Balance is a key brand partner with strong presence across vintage running (1906R, 2002R, 550, 204L), lifestyle (327, 574), and Made in USA/UK premium lines. size? stocks exclusive New Balance colourways and limited editions.
- ASICScoreASICS features prominently in vintage running and performance categories, with popular models including GEL-Kayano 14, GEL-NYC, GEL-1130, and GT-2160. Strong presence in the retro running trend.
- PUMAcorePUMA is stocked across lifestyle and motorsport-inspired lines including Speedcat, Mostro, and Future Cat. Features in both men's and women's collections.
- JD Sports Fashion Plcflagshipsize? is a trading name of JD Sports Fashion Plc, operating as part of the JD Group retail network. The parent company provides retail infrastructure, supply chain, store network, and e-commerce platform supporting size?'s operations.
- ConversecoreConverse is featured prominently, especially Chuck 70 collaborations with Collina Strada and archive stars. Strong presence in canvas and skate category alongside Vans.
- VanscoreVans features in the canvas and skate category with Old Skool, Era, and premium collaborations. Represents a key lifestyle brand in size?'s offering.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
size? competitors and assessment
Company assessmentRegional players
- Zalando: Europe's largest online fashion platform, stocking Nike, adidas, New Balance and other size? brands across DE, FR, NL, IT, ES. Comparable pan-European e-commerce footprint and brand coverage, though operates as a marketplace rather than a curated retailer.
- ASOS: UK online fashion retailer stocking major sneaker and streetwear brands across European markets. Comparable e-commerce scale and brand portfolio, though broader apparel-led versus size?'s sneaker-led focus.
Direct peers
- JD Sports: Parent company and sister brand operating a larger UK/European sports-fashion retail chain. Directly comparable as a multi-channel sneaker/streetwear retailer with overlapping brand assortment and customer base; size? targets a younger, more streetwear-skewed consumer within the same group.
- Schuh: UK/Ireland multi-brand footwear retailer with strong trainer and casual assortment. Comparable multi-brand shoe store model, physical and online presence, and overlapping consumer demographic across trainers and casual footwear.
- Footasylum: UK-based sneaker and streetwear retailer with physical stores and e-commerce, owned by JD Sports. Closely comparable assortment (Nike, adidas, New Balance, Jordan) and customer demographic, competing for the same UK sneakerhead and streetwear shopper.
- Sneakersnstuff: Sweden/UK sneaker boutique with strong focus on exclusive collaborations and limited drops. Comparable curation of premium trainers and exclusive release calendar; a frequent direct competitor on hyped sneaker allocations.
- Offspring: UK-based sneaker and casual footwear retailer (own-label plus Nike, adidas, New Balance, ASICS). Comparable family-oriented trainer retail positioning, e-commerce focus, and overlapping premium sneaker assortment.
- END. Premium UK-based streetwear and sneaker retailer with global e-commerce. Comparable curated assortment of trainers, exclusive drops, and luxury streetwear brands, targeting an overlapping premium male consumer.
Emerging players
- StockX: Global sneaker resale marketplace that competes for hype-product demand and sneakerhead wallet share. Not a direct stockist, but competes directly on allocation outcomes for the same limited-edition Nike, adidas, and Jordan drops that drive size?'s launch calendar.
Broad incumbents
- Foot Locker: Global incumbent athletic footwear retailer with extensive UK and European footprint. Competes on the same Nike/adidas/Jordan core trainer categories, though with broader mass-market positioning rather than size?'s streetwear/sneakerhead focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
size? social profiles
Digital presencesize? compliance and trust
Trust signalCompliance1 record
size? financial estimates
Financial estimateRevenue estimate
Valuation estimate
size? leadership team
Management profileNumber of profiles
size? funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
size? M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about size?
What does size? do?
size? is a multi-channel sneaker and streetwear retailer selling men's and women's footwear, clothing, and accessories from over 30 premium brands including Nike, adidas, New Balance, PUMA, Jordan, Converse, ASICS, and Vans. The retailer operates its own e-commerce platform (size.co.uk), localised European storefronts, and iOS/Android mobile apps, with a dedicated size?launches app that runs a draw/lottery system for exclusive and limited-edition sneaker releases. Revenue is driven by retail product sales supported by buy-now-pay-later options (Clearpay, Klarna, PayPal) and an extensive personalisation and analytics stack.
Is size? a public or private company?
size? is a private company. It is classified as corporate owned and is currently operating.
When was size? founded?
size? was founded in 2000. It employs 251 to 500 people.
Where is size? based?
size? is headquartered in Bury, United Kingdom, in the Europe region.
How does size? make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are buy Now Pay Later Services.
Who are size?'s main competitors?
Regional players on record are Zalando and ASOS. Direct peers are JD Sports, Schuh, Footasylum, Sneakersnstuff, Offspring and END.. StockX is listed as an emerging player. Foot Locker is listed as a broad incumbent.
Does size? have an API?
No public API is recorded for size?.
What industry is size? in?
size?'s product category is Footwear and Streetwear Retail. Its primary akta.pro industry code is CRAAADAA, Athletic & Performance Footwear Retail, with a secondary code of CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.