Manuva

What Manuva does

Manuva is an Indonesian integrated B2B manufacturing platform for packaging and utilitarian goods, founded in 2017 and headquartered in Jakarta Pusat. The company operates a marketplace that connects more than 100 SME manufacturing partners with over 7,500 retailers (B2R) and 100+ enterprise clients (B2B), distributing products through a network of 70+ distributors and over 300 packaging SKUs organized under seven proprietary private-label brands (Bersih, Eracup, Erapack, Jambu, Raizen, Super, Soff). Its product architecture comprises four interconnected components: the core Manuva Platform for enterprise custom packaging procurement, the Manuva Retail mobile application (distributed via Google Play) for SMB retailers to reorder inventory, the Manuva Supply seller portal (seller.manuva.com) for suppliers to manage listings and orders, and DistriOs as a distribution operating system, with Tjetak referenced as the legacy supply chain and warehousing engine still embedded in customer operations.

Manuva generates revenue through three primary streams: marketplace commissions on transactions between manufacturers and buyers, direct sale of its seven private-label packaging brands via its own storefront and major Indonesian marketplaces (Tokopedia, Shopee), and custom packaging design and production services for enterprise clients (including Plastic Cup PET, Lunch Box, Plastic Pouch, Tray Box, Carton Box, Paper Bag, Corrugated Box, and Polymailer). Its customer base spans two tiers — a long-tail of SMB retailers served primarily through the mobile app and marketplaces, and a concentrated enterprise segment with named logos such as Erigo Store, Halodoc, and Indoin Group. The company is venture-backed, having raised $8 million in September 2023 led by Tin Men Capital ($3M), with additional participation from Journey Capital Partners in August 2024, and operates with a headcount of 101–250 employees across Indonesia.

Name

Manuva

Legal name

Manuva

Website

https://manuva.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Manuva is an Indonesian B2B packaging marketplace connecting 100+ SME manufacturers with 7,500+ retailers and 100+ enterprise clients, distributing 300+ SKUs across seven private-label brands through its platform, mobile app, and 70+ distributors.

Ownership category

akta.pro rank

Product category

B2B Packaging Marketplace

NAICS

Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191), Packaging and Labeling Services (561910)

SIC

Paperboard Containers & Boxes (2650), Wholesale-Professional & Commercial Equipment & Supplies (5040), Papers & Allied Products (2600)

akta.pro primary industry

Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Tissue & Hygiene Paper Distribution (IMAMAIAH)

Keywords

• Packaging marketplace
• B2B packaging procurement
• Packaging distribution network
• Custom packaging manufacturing
• Retail packaging platform

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Manuva operates as a marketplace connecting manufacturers with retailers and enterprises, earning revenue through transaction facilitation for packaging product sales
2. Product Sales: Sale of proprietary private-label packaging brands (Bersih, Eracup, Erapack, Jambu, Raizen, Super, Soff) through direct platform and marketplace channels
3. Custom Packaging Solutions: B2B enterprise solutions providing custom packaging design and production services for large clients

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Manuva operates an integrated packaging manufacturing and distribution platform that connects 100+ SME packaging manufacturers with 7,500+ retailers (B2R), 100+ enterprise clients (B2B), and 70+ distributors across Indonesia. It offers 300+ packaging SKUs under 7 proprietary private-label brands (Bersih, Eracup, Erapack, Jambu, Raizen, Super, Soff), custom packaging manufacturing services, and ready-made product catalogs distributed via its own platform, mobile app, and major Indonesian marketplaces.

Product overview

Manuva is an integrated B2B manufacturing platform for Indonesia's packaging industry, connecting 100+ manufacturing partners with retailers (B2R) and enterprise clients (B2B). The platform operates as a unified ecosystem consisting of the core Manuva Platform, the Manuva Retail mobile app, Manuva Supply (seller portal), and DistriOs (distribution OS). The portfolio includes 7 private-label brands (Bersih, Eracup, Erapack, Jambu, Raizen, Super, Soff) offering over 300 packaging SKUs, alongside custom packaging manufacturing services and ready-made product catalogs. The company serves 7,500+ retailers and 100+ enterprise customers through a network of 70+ distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Bersih: Kertas Nasi Bersih - Kertas nasi quality product for food vendors
• Eracup
• Erapack
• Jambu
• Raizen
• Super
• Soff

Products and services

• Manuva Platform

Quantifiable outcome

• Serves over 7,000 retailers and 100 enterprise clients
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Manufacturing PartnerscoreOthersNetwork of 100+ manufacturing partners producing packaging products through the Manuva platform, offering 300+ SKUs across various packaging categories.
• Distributor PartnerscoreChannel Partner/ Reseller/ Distributor70+ distribution partners across Indonesia reselling Manuva's packaging products to retail stores through the distributor program.
• CoHiveminorOthersCo-working space provider hosting Manuva's headquarters at Sahid Sudirman Residence in Jakarta.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sealed Air: Global packaging manufacturer with a focus on protective and food packaging including sustainable/biodegradable lines. Comparable as a packaging manufacturer and supplier with biodegradable product capabilities that competes for enterprise packaging spend globally.
• Berry Global Group: Global manufacturer of plastic packaging products including cups, containers, and films for food and beverage. Comparable as a large incumbent packaging manufacturer whose product categories (cups, food containers, bags) overlap directly with Manuva's Eracup, Erapack, and Jambu SKUs.

Direct peers

• Packworks: Indonesian B2B SaaS platform for the FMCG/packaging distribution ecosystem serving warung retailers. Highly comparable to Manuva as a direct Indonesian competitor offering digitization tools to SME distributors and retailers in the same vertical.
• Kopi Kenangan: Indonesian F&B chain that operates its own cup and packaging supply chain at scale. Comparable as a high-volume Indonesian packaging buyer with captive cup/bag demand — overlaps with Manuva's Eracup and food-vendor packaging SKUs.
• Pacak.id: Indonesian online marketplace for packaging products including boxes, poly mailers, and shipping supplies. Directly comparable as an Indonesian packaging e-commerce competitor, though more focused on shipping/shipping-e-commerce packaging than Manuva's food-vendor focus.

Others

• Uflex: India-based global flexible packaging manufacturer offering pouches, bags, and films. Comparable as an emerging-market packaging manufacturer with broad SKU range targeting FMCG and food customers — analog for Manuva's role as an aggregator of SME flexible packaging capacity.

Regional players

• Tanihub: Indonesian agriculture B2B marketplace connecting farmers with food-service and retail buyers. Comparable as an Indonesian multi-sided platform serving fragmented SME producers with enterprise and retail demand, analogous to Manuva's SME-manufacturer-to-retailer flow.
• Aruna: Indonesian fishery marketplace connecting small fishermen with buyers via a similar multi-sided platform model. Comparable as an Indonesian B2B/B2R marketplace digitalizing fragmented SME suppliers, though in seafood rather than packaging.
• Aludi (Alfa Group): Indonesian B2B distribution and supply-chain platform for traditional retail trade. Comparable as a multi-stakeholder distribution OS in Indonesia, though broader in scope than packaging.

Emerging players

• Kedai Sayur: Indonesian B2B platform connecting agricultural producers with warungs/retailers. Comparable marketplace playbook (SME suppliers + retailers + distributors) in a different vertical, useful proxy for Indonesian B2B/B2R marketplace unit economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ManuvaIndonesia
• Facebookfacebook.com/manuvaindonesia
• LinkedInlinkedin.com/company/manuvaindonesia
• Instagraminstagram.com/manuvaindonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manuva