Kopi Kenangan
Kopi Kenangan is Indonesia's largest coffee chain, operating 1,324 grab-and-go stores across six countries and a multi-brand F&B portfolio (Cerita Roti, Chigo, Kenangan Manis, Kenangan Heritage, Satu Kenangan) under Kenangan Brands, serving young urban consumers with affordable quality local coffee and ready-to-drink bottled products.
- Company typePrivate
- Founded2017
- HeadquartersJakarta, Indonesia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Kopi Kenangan does
Kopi Kenangan is Indonesia's largest coffee chain, operating 1,324 grab-and-go stores across six countries (Indonesia, Malaysia, Singapore, India, Australia, Taiwan) under the Kenangan Brands parent group (legal entity PT Bumi Berkah Boga). Founded in 2017 by Edward Tirtanata, James Prananto, and Cynthia Chaerunnisa, the company targets young urban consumers aged 21-36 with affordable, quality Indonesian coffee positioned between premium international chains and street-side instant coffee. The core business is high-throughput small-format retail, supplemented by a multi-brand portfolio spanning Cerita Roti (bread), Chigo and Flip Burger (fried chicken/burgers), Kenangan Manis (cookies), Kenangan Heritage (premium specialty coffee), Satu Kenangan (Italian Roast with a franchise model), and Kenangan Beans (home brewing).
Revenue is generated through four streams: in-store retail across the owned footprint, ready-to-drink (RTD) bottled coffee distributed via Alfamart, Alfamidi, Indomaret, Circle K, Lawson, and supermarkets at Rp 9,500 per bottle, omnichannel sales through the proprietary Kopi Kenangan app and third-party delivery platforms (GrabFood, GoFood, ShopeeFood, Traveloka Eats), and franchise/management fees from international and Satu Kenangan expansion. The technology backbone is a proprietary mobile app combining order-ahead, loyalty (Kenangan Points), membership tiers, and QR-driven cashback, plus digitized store operations that reportedly deliver 600-800 cups per day at leading outlets versus 300-400 for typical stores. International pricing is markedly higher (e.g., S$4.90 for Kenangan Latte in Singapore).
FY2025 revenue reached $184M with 45% year-on-year growth and $17M net profit, marking the company's first profitable year after five years of post-pandemic losses. The group targets 4,000 stores and $650M revenue by 2030, backed by a planned $200M capital raise to facilitate partial exits for Peak XV Partners and Alpha JWC. Investors include Tybourne Capital Management (Series C lead), Horizons Ventures, B Capital, Kunlun, Falcon Edge Capital, GIC, Serena Ventures, and Arrive. The company holds halal certification from Majelis Ulama Indonesia and has won multiple World Branding Awards in the Café Chain category.
Kopi Kenangan firmographics
Firmographics- Name
- Kopi Kenangan
- Legal name
- PT Bumi Berkah Boga
- Website
- https://kopikenangan.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Kopi Kenangan is Indonesia's largest coffee chain, operating 1,324 grab-and-go stores across six countries and a multi-brand F&B portfolio (Cerita Roti, Chigo, Kenangan Manis, Kenangan Heritage, Satu Kenangan) under Kenangan Brands, serving young urban consumers with affordable quality local coffee and ready-to-drink bottled products.
- Ownership category
- akta.pro rank
Kopi Kenangan industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)
Keywords
Where Kopi Kenangan is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices5 records
Markets served
Kopi Kenangan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Revenue from proprietary Kopi Kenangan grab-and-go coffee stores selling espresso-based drinks, non-coffee beverages, and food items. Core revenue stream with strong unit economics and attractive store-level payback period. Also includes sales from subsidiary brands Cerita Roti, Chigo, and Kenangan Manis within co-located or standalone stores.
- Ready-to-Drink (RTD) Bottled Coffee: RTD bottled coffee products sold through minimarkets (Alfamart, Alfamidi, Indomaret), supermarkets, and e-commerce platforms. Price point of Rp 9,500 per bottle. First Indonesian coffee chain to launch packaged RTD coffee.
- Digital and Omnichannel Sales: Revenue through proprietary app ordering, third-party delivery platforms (GrabFood, GoFood, ShopeeFood, Traveloka Eats), and social commerce channels.
- Franchise/Master Franchise Partnerships: Revenue fromSatu Kenangan franchise partnerships and international expansion through managed or franchise models in Malaysia, Singapore, Australia, India, and Taiwan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RTD bottled coffee at Rp 9,500 per bottle |
| Unit Pricing | Pay-as-you-go | Singapore market pricing S$4.90-S$2.90 |
| Unit Pricing | Pay-as-you-go | Kenangan Beans home brewing products |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels11 records
Kopi Kenangan product offering
Product offeringCore offering
Kopi Kenangan operates a tech-enabled grab-and-go coffee chain selling quality Indonesian espresso-based and non-coffee beverages, food items, ready-to-drink bottled coffee, home brewing beans, and complementary sub-brands (Cerita Roti bread, Chigo fried chicken, Kenangan Manis cookies) through 1,324+ proprietary stores, a proprietary mobile app, third-party delivery platforms, and minimarket/supermarket retail channels across six countries.
Product overview
Kopi Kenangan operates as a portfolio of food and beverage brands under Kenangan Brands, Indonesia's first New Retail F&B unicorn. The core offering is Kopi Kenangan, a grab-and-go coffee chain with over 1,300 stores across 6 countries. The brand portfolio includes: Kopi Kenangan (core coffee chain), Kopi Kenangan Hanya Untukmu RTD (ready-to-drink bottled coffee), Kenangan Coffee (international brand), Satu Kenangan (Italian Roast sub-brand), Cerita Roti (cloud-soft bread), Chigo (fried chicken), Kenangan Heritage (premium specialty coffee experience), and Kenangan Manis (soft baked cookies). Supporting platforms include the Kopi Kenangan App (mobile ordering and loyalty), Kenangan Academy (barista training), and Kenangan BAIK (CSR initiatives). The company employs a New Retail model combining online (app-based ordering, delivery integrations with GrabFood/GoFood/ShopeeFood) and offline (store network) channels.
Differentiator
Problem solved
Functional benefit
Brands
- Cerita Roti: Soft-baked bread brand launched in 2020
- Chigo
- Kenangan Manis
- Kenangan Heritage
- Satu Kenangan
- Kopi Kenangan Hanya Untukmu
- Kenangan Boulangerie
Products and services
- Kopi Kenangan (core grab-and-go coffee chain) Grab-and-go coffee chain offering quality Indonesian espresso-based drinks (signature Kopi Kenangan Mantan / Kenangan Latte), non-coffee beverages, and ancillary food items at affordable price points; targeted at young urban Indonesian consumers.
- Cerita Roti Bakery sub-brand selling cloud-soft premium bread in 8+ variants (chocolate, milk, cheese, meat flavors) for grab-and-go consumption alongside coffee.
- Chigo Fried chicken brand offering crispy and juicy chicken with 7 international sauce variations and 5 Indonesian sambal options; sold ala carte, as rice sets, fries sets, and party sizes.
- Kenangan Heritage Premium specialty coffee experience including manual brew bar, creative mocktail drinks, and in-store mini roastery for specialty Indonesian coffee enthusiasts.
- Kenangan Manis Premium handmade sea salt soft-baked cookies (9cm diameter) in 6 flavors, sold standalone or alongside coffee.
- Kopi Kenangan Hanya Untukmu (RTD Bottled Coffee) Ready-to-drink bottled coffee products (Black Aren, Mantancino, Avocuddle, plus broader lineup including Double Espresso, Cappuccino, Indonesianiano Less Sugar, Royal Cheese Latte, Caffe Latte, Japanese Matcha Espresso) distributed via minimarkets, supermarkets, and e-commerce; BPOM and halal certified.
- Satu Kenangan (Italian Roast) Budget-friendly Italian Roast fresh brew coffee offered via franchise/partnership model targeting broader market accessibility in Indonesia.
- Kenangan Beans Whole bean and ground coffee products for home brewing, extending the brand into at-home consumption occasions.
- Kenangan Boulangerie New bakery brand under Kenangan Brands, complementing the Cerita Roti bread line with additional bakery offerings.
- Kenangan Academy Professional training and certification center for the F&B industry, providing barista certification, leadership development, and skills training with centers in Jakarta, Surabaya, Medan, Kuala Lumpur, and Singapore.
Quantifiable outcome
- Revenue grew 45% year-on-year to $184 million in 2025
- +3 more outcomes
Companies that use Kopi Kenangan
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Kopi Kenangan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Kopi Kenangan partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- Baba Rafi EnterpriseminorOmnichannel partnership accelerating integration of offline stores, digital platforms, and social commerce. Both brands developing own apps for queue management and customer experience.
- Bell Living LabminorRecycling partner for coffee grounds from Bandung stores, converting 1 ton of grounds into synthetic leather products within one month.
- Octopus IndonesiaminorProvides Octobox containers for plastic waste from Kopi Kenangan cups in 15 stores, converting to recycled products.
- RekosistemminorProvides Dropbox for unused spunbond shopping bags in 35 stores, collected over 10kg for conversion to liquid carbon.
- FoodCycleminorBread Rescue program partner redirecting over 1,700 breads to orphanages and elderly homes.
- YCAB FoundationminorNon-profit partner for 'Perempuan dan Cerita Mereka' CSR campaign, channeling Rp100 million donation to women entrepreneurs.
- KarafuruminorNFT Artist collaboration for limited edition RTD coffee packaging featuring 'Pejuang Masa Kini' designs for Indonesian Independence Day.
- GrabminorCollaboration with Grab and SUNterra to build RC Veteran, Kopi Kenangan's first solar-powered store. Grab promotes eco-friendly lifestyle under #LangkahHijau commitment.
- SUNterraminorSolar panel provider for RC Veteran eco-friendly store. Digital solar panel developer for residential, social, and commercial sectors.
- Nicholas SaputraminorBrand ambassador for Kopi Kenangan Hanya Untukmu RTD coffee, known for romantic and trustworthy persona.
- Isyana SarasvatiminorBrand ambassador for Kopi Kenangan Hanya Untukmu RTD coffee, bringing happiness and humor to consumers.
- SDF InternationalminorLicense holder for BTS x Built NY merchandise. Appointed Kopi Kenangan as official and first distributor in Indonesia and Southeast Asia for BTS x Built NY tumblers and bottles.
Scale indicators12 records
Recent moves13 records
Expansion highlights7 records
Kopi Kenangan competitors and assessment
Company assessmentDirect peers
- Chatime: Global bubble tea franchise originating from Taiwan with significant SEA presence. Comparable grab-and-go beverage chain model, similar pricing tier, and franchise/international expansion playbook to Kopi Kenangan.
- Fore Coffee: Indonesian tech-enabled coffee chain that pioneered app-based ordering and grab-and-go service. Closely comparable business model, target demographic, and digital-first GTM motion to Kopi Kenangan.
- J.CO Donuts & Coffee: Indonesia-headquartered café chain offering coffee and bakery items in a grab-and-go format. Direct competitor to Kopi Kenangan in the Indonesian coffee chain market with overlapping young urban consumer target.
- Tim Hortons Indonesia: Canadian coffee chain operating in Indonesia since 2022 with mid-tier pricing and dine-in format. Direct competitor in the Indonesian coffee chain market, although operating with larger store formats.
Broad incumbents
- McCafé (McDonald's Indonesia): Coffee program operated within McDonald's Indonesia outlets. Competes in the accessible mass-market coffee segment with broad distribution via existing QSR real estate.
- Luckin Coffee: China's largest coffee chain with tech-enabled, grab-and-go, affordable positioning. Most comparable global model to Kopi Kenangan in terms of digital-first GTM and small-format stores, though operating at vastly larger scale.
- Starbucks Indonesia: Premium international coffee chain with established Indonesian presence. Competes in the same category with differentiated premium positioning and dine-in experience rather than grab-and-go.
Emerging players
- Mixue: China-headquartered F&B chain aggressively expanding across SEA with ultra-affordable beverages and snacks. Comparable grab-and-go model, franchise-driven expansion, and accessibility pricing strategy to Kopi Kenangan.
- Tomoro Coffee: Indonesia-based coffee chain expanding rapidly with a similar grab-and-go and affordable positioning. Emerging direct competitor in the same value-tier coffee chain segment as Kopi Kenangan.
Regional players
- % Arabica: Japan-based specialty coffee chain expanding across Asia. Comparable international coffee chain expansion pattern though operating in the premium specialty segment rather than grab-and-go mass market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Kopi Kenangan social profiles
Digital presenceKopi Kenangan compliance and trust
Trust signalCompliance5 records
Kopi Kenangan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kopi Kenangan leadership team
Management profileNumber of profiles
Profiles9 records
Kopi Kenangan subsidiaries and ownership
Company hierarchySubsidiaries6 records
Kopi Kenangan funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kopi Kenangan M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kopi Kenangan
What does Kopi Kenangan do?
Kopi Kenangan operates a tech-enabled grab-and-go coffee chain selling quality Indonesian espresso-based and non-coffee beverages, food items, ready-to-drink bottled coffee, home brewing beans, and complementary sub-brands (Cerita Roti bread, Chigo fried chicken, Kenangan Manis cookies) through 1,324+ proprietary stores, a proprietary mobile app, third-party delivery platforms, and minimarket/supermarket retail channels across six countries.
Is Kopi Kenangan a public or private company?
Kopi Kenangan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kopi Kenangan founded?
Kopi Kenangan was founded in 2017. It employs 5,001 to 10,000 people.
Where is Kopi Kenangan based?
Kopi Kenangan is headquartered in Jakarta, Indonesia, in the Asia region.
How does Kopi Kenangan make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are ready-to-Drink (RTD) Bottled Coffee, digital and Omnichannel Sales and franchise/Master Franchise Partnerships.
Who are Kopi Kenangan's main competitors?
Direct peers on record are Chatime, Fore Coffee, J.CO Donuts & Coffee and Tim Hortons Indonesia. Broad incumbents are McCafé (McDonald's Indonesia), Luckin Coffee and Starbucks Indonesia. Emerging players are Mixue and Tomoro Coffee. % Arabica is listed as a regional player.
Does Kopi Kenangan have an API?
No public API is recorded for Kopi Kenangan.
What industry is Kopi Kenangan in?
Kopi Kenangan's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of AFAFABAE, RTD Coffee Production (Non-Dairy/Non-Alcoholic). Its NAICS code is 722515 and its SIC code is 5810.