Togai
Togai is a cloud-based usage-based billing and metering infrastructure platform serving B2B SaaS, API, Gen AI, fintech, cloud infrastructure, and CPaaS companies. Now operating as Togai by Zuora following acquisition, it offers no-code pricing configuration and real-time event metering.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Togai does
Togai is a cloud-based usage-based billing and metering infrastructure platform founded in 2022 by Abhishek Rajagopal, Aravind Sriraman, and Tholkappiyan Velavan. The company provides a seven-module platform covering event ingestion, real-time metering, no-code price configurations, entitlements, JavaScript-powered custom billing rules, pre-built integrations, and analytics with revenue simulation. Togai's platform is engineered for high-throughput workloads, supporting billions of events per day with a 99.99% uptime SLA and sub-100ms ingestion latency, targeting B2B companies that need to monetize products via subscriptions, usage-based pricing, or hybrid models.
Togai's customer base spans SaaS, API businesses, Generative AI companies, fintech, cloud infrastructure, and CPaaS providers. Named customers include Appsmith, Yellow.ai, Hello Scribe, OTPLess, Digibee, Competera, Cirrus, Phyllo, RootFi, and MindFi. The company operates dual headquarters in Redwood City, California and Chennai, India, with a Delaware registered entity. In June 2023, Togai raised $3.1M in seed funding led by Together Fund, and was subsequently acquired by Zuora, continuing to operate as 'Togai by Zuora'.
The business model is subscription- and usage-based, with quote-based pricing tailored to enterprise customers. Togai generates revenue through platform access fees and metered consumption charges across 30+ pre-built integrations with CRM, payment, invoicing, ERP, and cloud marketplace systems. The go-to-market combines direct enterprise sales with a self-serve developer sandbox and demo app, supported by content marketing, comparison pages, and a developer-focused documentation portal.
Togai firmographics
Firmographics- Name
- Togai
- Legal name
- Togai Inc.
- Website
- https://togai.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Togai is a cloud-based usage-based billing and metering infrastructure platform serving B2B SaaS, API, Gen AI, fintech, cloud infrastructure, and CPaaS companies. Now operating as Togai by Zuora following acquisition, it offers no-code pricing configuration and real-time event metering.
- Ownership category
- akta.pro rank
Where Togai is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Togai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription/Billing Platform Fees: Togai charges B2B customers for access to their metering and billing infrastructure platform. Revenue is generated through subscription fees for platform access with various pricing tiers based on usage volume and feature requirements.
- Usage-Based Billing: The platform supports usage-based pricing models where customers are billed based on consumption metrics such as events processed, API calls, messages sent, etc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on usage volume and feature requirements |
| Usage-based | Pay-as-you-go | Usage-based pricing with event processing and metering capabilities |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Togai product offering
Product offeringCore offering
Togai provides a plug-and-play usage-based pricing infrastructure that meters product usage and implements usage-based pricing (UBP) with minimal engineering effort. The platform combines event ingestion, real-time metering, no-code price configuration, entitlement management, JavaScript-powered billing rules, pre-built integrations, and analytics dashboards into a unified monetization stack for B2B software, API, AI, fintech, CPaaS, and cloud infrastructure companies.
Product overview
Togai is a usage-based billing and metering platform that provides scalable billing infrastructure for B2B companies. The platform consists of seven integrated modules: Ingestion (event data pipeline), Metering (usage aggregation), Price Configurations (no-code pricing model setup), Entitlements (access control and credits), Rules & Rating (JavaScript-based custom billing rules), Integrations (30+ pre-built connectors), and Insights (analytics and revenue simulation). The platform supports over 100 pricing configurations including usage-based, hybrid, tiered, and subscription pricing models. Togai enables real-time metering, automated invoicing, and revenue analytics for companies in SaaS, API, AI, infrastructure, fintech, and CPaaS industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Ingestion Event data ingestion pipeline that supports high throughput, high cardinality event streams for asynchronous processing as well as a synchronous pipeline for real-time metered entitlements. Includes inbuilt idempotency guarantees and event updates/reprocess capabilities, built for B2B companies that need to capture usage events at scale.
- Metering Connects to any data source to apply filters, enrich data with custom functions, and aggregate raw data into real-time usage metrics. Generates continuous time-series data for internal and customer-facing dashboards, enabling accurate usage-based billing for SaaS, API, AI, and infrastructure providers.
- Price Configurations No-code pricing model launch platform enabling launch of various pricing strategies including subscriptions, usage-based pricing, one-time purchases, entitlements, credits, and minimum commitments. Supports prepaid, postpaid, self-serve, and custom contracts with 100+ pricing configurations.
- Entitlements Feature gating and credit-based wallet system that allows selective access granting to customers. Supports metered, unmetered, and free text entitlements for various customer segments.
- Rules & Rating JavaScript-powered rule engine for creating custom billing rules. Combines usage metrics and revenue data as inputs to generate computed variables for billing. Provides rated metrics at event level and aggregated granularity in real-time.
- Integrations In-built support for 30+ integrations across CRM, data sources, payments, invoicing, ERP, and cloud marketplaces. Automates quote-to-cash workflows across internal systems and third-party products.
- Insights Real-time analytics dashboard with APIs for embedding into internal consoles and customer-facing dashboards. Includes revenue simulator for modeling pricing scenarios based on actual usage data and alerting system for usage/revenue thresholds.
Quantifiable outcome
- Reduced billing launch time from months to days
- +4 more outcomes
Companies that use Togai
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Togai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Togai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZuorastrategicTogai is now part of Zuora's portfolio, combining Togai's usage-based billing capabilities with Zuora's billing and reporting infrastructure to create a comprehensive billing solution.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Togai competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Customer concentration
Togai social profiles
Digital presenceTogai compliance and trust
Trust signalCompliance3 records
Togai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Togai leadership team
Management profileNumber of profiles
Profiles3 records
Togai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Togai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Togai
What does Togai do?
Togai provides a plug-and-play usage-based pricing infrastructure that meters product usage and implements usage-based pricing (UBP) with minimal engineering effort. The platform combines event ingestion, real-time metering, no-code price configuration, entitlement management, JavaScript-powered billing rules, pre-built integrations, and analytics dashboards into a unified monetization stack for B2B software, API, AI, fintech, CPaaS, and cloud infrastructure companies.
Is Togai a public or private company?
Togai is a private company. It is classified as corporate owned and is currently acquired.
When was Togai founded?
Togai was founded in 2022. It employs 1 to 10 people.
Where is Togai based?
Togai is headquartered in Wilmington, United States, in the North America region.
How does Togai make money?
Two revenue lines are on record. Subscription/Billing Platform Fees are the primary driver. The others are usage-Based Billing.
Does Togai have an API?
Yes. Togai provides REST APIs for event ingestion, metering, price configuration, and billing operations. The APIs use OpenAPI specifications and SDKs can be automatically generated. Custom-built SDKs are available for most common languages. Togai's APIs are described as first-class citizens of the platform. The ingestion infrastructure supports both asynchronous processing for high throughput and synchronous pipelines for real-time metered entitlements. The platform provides inbuilt idempotency guarantees and supports event updates/reprocess. Developer documentation is at docs.togai.com.